What’s in Your Wallet?


Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

Charlie is very uncomfortable being comfortable. It seems almost lazy to him and it certainly isn’t interesting.
Many years ago, I looked at our company’s business cards and it bothered me that they were so similar to every other card I’ve ever been handed.  No great company can thrive hiding in comfortability.  Not even in the details.  So I asked our creative team to change them.  I think there is a perception that a CEO only handles the big ideas, or the overarching corporate responsibilities.  I care deeply about how every aspect of this company is run, and these cards are a great example of how we uniquely showcase our internal community, their stories and how we, most importantly, are willing to open ourselves up to build relationships with the people we serve (each other and clients).

Most of us spend a considerable amount of time trying to minimize challenges. Charlie doesn’t consider that living.  He considers it “holding back.”
My least favorite phrase is, “That’s the way it’s always been done.”  There is nothing revolutionary in that statement.  That sentiment allows people to hide behind faulty processes and stalemates new ideas.  To me, recognizing opportunities and taking risks (whether hugely successful or abject failures) are a huge part of achieving success.  Our company is successful because we have people that are willing to make themselves uncomfortable and challenge themselves to grow.

So if he questions what seems obvious, asks you to be a little more honest than seems appropriate or just generally “pushes,” know that this is simply a friendly invitation to play. Or work. Which to Charlie is pretty much the same thing.
I had the distinct pleasure of having my business card written by colleagues who have known me for years.  It was likely uncomfortable for them to evaluate and encapsulate my personality in 80 words, but they did an excellent job.  This sentence is entirely appropriate. The key is that work isn’t “work” to me.  There is no separation or work / life balance.  I love what I do and it informs everything; my life decisions, my dinner plans, etc.  And I wouldn’t change anything about it.  Note: I don’t physically push people.

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Written by Charlie Horsey
Charlie Horsey

June 2nd, 2014 at 12:39 pm

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