Archive for 2014

What’s In Your Wallet?

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DR 2DAN ROGERS | ACCOUNT SUPERVISOR

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

They say it all began for Dan with a casual hand slap with Michael Jordan.
Not sure who ‘they’ are but I always liked that the first line of my business card kind of makes me sound like a stalker who got smacked by MJ (couldn’t we just say high five?).  The truth is the Bulls were playing an exhibition game against the NJ Nets in the Carrier Dome in Syracuse where I grew up, and I was lucky enough to get tickets right by the Bulls tunnel.  I high-fived him on his way out to the court and think I just stared at that hand for the rest of the game (a la Peyton Manning in that epic Mastercard commercial).  I also high-fived Bill Cartwright but somehow that copy ended up on the cutting room floor.

To compare that pivotal moment in Dan’s life to Michelangelo’s “Creation of Adam”, is way out of bounds, but nonetheless, that courtside half-second experience changed him forever. 
I remember saying I was never going to wash that hand again but thankfully that wasn’t the change they’re referring to.  This sentence seems like one of those ‘Not to throw anyone under the bus…but that’s exactly what I’m going to do’-type statements.  We’re not saying it was as important as the “Creation of Adam”…but that’s exactly what we’re saying.

And ever since, Dan became not just competitive but clutch.  If there are 2 clicks on the clock, you want the ball in Dan’s hands.
When I first got this card a number of my friends asked if this was referring to beer pong.  Not sure what that says about my hobbies (or my friends)…

When he’s not making last second victories from certain defeat, Dan can be seen and heard yelling at certain Big Ten rivals.
As a Michigan grad this comes naturally but this line actually had to be edited from the original copy.  There were a couple of specific schools called out (I’ll let you do the math) that I actually started working with as part of our NIKE activations.  Meeting new partners with the promise of me yelling at them didn’t seem like the best move.

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MKTG INC & Yahoo Take Over SXSW’s Brazos Hall

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FBHT

The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.

To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.

Yahoo

Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.

During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of  Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.

brazos

In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!

Check out photos from our time at SXSW on Flickr.

Written by: Eric Evenson & Jenny Appel

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¿Cómo Se Dice “Winning”?

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P&G Charmin Addy

The MKTG INC Cincinnati office added another silver ADDY to its collection at the local ADDY Awards hosted by the American Advertising Federation on February 22.

Bilingual Copywriter Extraordinaire Belinda Chavez-Imwalle and Fancy-Pants Digital Art Director Julie Wilson were the creative cojones behind the Charmin Basic campaign—the first community-based social media campaign for US Hispanic  (USH) consumers at P&G. The custom offline component claimed the silver ADDY in the Direct Marketing, 3D Mailer category.

“This was such a fun, disruptive piece and it’s great to see this Orgullosa team’s work recognized. It is just one example of the fantastic work they have been doing to help truly grow and delight the Orgullosa community,” said V.P. of Creative Paulette Yarosz.

On the outside, the winning piece posed the question “¿Ya no aguantas?,” which roughly translates in English to “Can’t stand it/hold it any longer?” On the inside, it touted the high quality and low cost of Charmin Basic toilet paper, housed a FREE roll of the product and expanded to reveal three coupons and additional messaging. The pink and orange custom mailer was delivered to the doorsteps of 20,000 members of Orgullosa.com, P&G’s online word-of-mouth community for Latinas living in the U.S.

The mailer was only one piece of an integrated effort that included an online microsite with product information and reviews. The site garnered 3,929 reviews and saw a 97% increase in posts about Charmin Basic, helping the brand build buzz with USH consumers.

The MKTG INC team has helped the Orgullosa community grow to more than 110,000 members (from 3,600 members one year ago) and 650,000 likes on Facebook.

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Captain Morgan & Sports Illustrated Swimsuit Models Take Over Miami

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Captain Morgan and Sports Illustrated took their talents to South Beach for two days to celebrate the SI Swimsuit Edition’s 50th Anniversary. The 2014 cover girls Nina Agdal, Chrissy Teigen and Lily Aldridge joined the Captain at the Fontainebleau pool for some Captain Morgan White Rum cocktails along with 20+ SI Swimsuit alumni and rookies. The night ended at the Crown XO party hosted by the SI girls and Richard Sherman at LIV nightclub featuring a performance by Flo Rida.  The next day the Captain was cheering on the models during a chefs vs models charity beach volleyball tournament featuring famous chefs such as Michael Symon, Tim Love, Spike Mendelsohn and Jeff Mauro. The biggest winner was the Armed Forces Foundation, who received $20,000 that was raised from the event. Although the Captain looks as though he made out just fine too.

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We’re For Holiday Parties

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NEW YORK

MKTG INC NY revived Warhol’s Factory party at its Warholiday last Thursday. Pop art images were hung around the wall and the iconic silver balloons drifted across the ceiling. It almost felt like Warhol was there as partygoers wore blonde and brightly colored wigs at the photo booth. Of course, the Factory won’t be complete without art– partygoers created personalized pop art holiday cards to send to family and friends.

The Warholiday truly lived up to the legendary Silver Factory!

NYC Holiday

SAN FRANCISCO | LA

MKTG INC SF & LA took their party to Neverland!

The SF office spent the evening with MKTG INC LA and members of the Diageo team aboard Forbes Island- a floating island located off of San Francisco’s Pier 39. The night was full of great food, plenty of drinks and exceptional company. It was the perfect way to send off 2013 as we head in to the New Year.

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CHICAGO

Chicago’s finest celebrated the end of another great year at the local speakeasy, Green Door Tavern. While some city folk don a suit or dress and go to a gala, we decided to get in touch with what makes this city so great: good people, a nice cocktail and a roaring fire. We drank, we ate, we laughed, and most importantly we didn’t walk more than a block in the cold. And of course there was the white elephant where we continued the annual tradition of swapping different types of booze. ‘Twas a classy christmas soiree.

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LONDON

MKTG INC x PLATTERFORM: LUMBERJACK CHRISTMAS

Date:  Monday, 9th December

Time:  5:00PM

Location:  Skylodge @ The Hothouse, 274 Richmond Road, London, E8 3QW

Blow-torched marshmallows and hot rum-cider toddies welcomed the MKTG INC London team upon arrival to the Skylodge – a pop-up experiential dining haven set up by the culinary creative collective, Platterform.

After a few rounds of nine-inch nail banging, (one of many lumberjack games in store for the night) a spread of “Lumbersnacks” began a 4-course feast. Mac’n’Cheese, Maple Hot Wings, and Baby Back Ribs were among the appetizers, so needless to say the team had some calories to work off. Luckily there was an intense game of “Moosical Logs” yet to be played.

However first, MKTG INC enjoyed a beautiful campfire acoustic set by London band, Fawn, while snuggled up in blankets during the final course: a maple and berry pancake dessert. Guest appearances were made by the Abominable Snowman and a strange lion before the end of the night when all the little lumberjacks went home to hang up their plaid shirts.

LUMBERJACK XMAS: A SUCCESS.

London Party

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Written by Stephanie Rudnick
Stephanie Rudnick

January 6th, 2014 at 4:26 pm