Archive for 2015
With the countdown to the holiday break in full effect, we wanted to make sure all of our fantastic followers are well equipped to bring the holiday cheer. Show off your hospitality and bartending skills with the below list of holiday cocktails that will be sure to wow your friends and family.
1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn.
(Recipe by Lynnette Marrero for Zacapa)
teaspoon brown sugar
1/2 orange peel
5 dashes Angostura bitters
1 1/2 ounces Bulleit bourbon
1 1/2 ounces apple cider
Muddle sugar, peel and bitters until sugar dissolves. Add bourbon and apple cider and add ice.
1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise.
(Recipe courtesy of Tanqueray)
1.5 oz. Captain Morgan® Original Spiced Rum
4 oz. ginger beer
2 sprig(s) mint
2 lime wheels
Muddle a mint sprig and lime wheel in the bottom of a tall glass. Add rum and ginger beer. Garnish with mint and lime.
(Recipe courtesy of Captain Morgan Original Spiced Rum)
The Ketel Fig & Rosemary
1.5 oz. Ketel One Oranje® Flavored Vodka
1 tsp. Dalmatia original fig spread
1 small branch of rosemary
0.25 oz. fresh lemon juice
0.5 oz. simple syrup
3 dashes Angostura bitters
Dry shake Ketel One Oranje flavored vodka, fig spread and rosemary in a mixing glass. Add lemon juice and simple syrup and shake with ice. Strain into a highball glass filled with ice. Top with club soda and Angostura bitters.
(Courtesy of Kettle One)
Don’t forget to get the party started with MKTG’s own Holiday Cheer mix on Spotify.
It became very evident that the Nordics are and will continue to be a major hub for global tech innovation. It is the birthplace of popular apps like Skype, Spotify, and of course Angry Birds. Attendees came from over 100 different counties eager to get a look at the next slew of emerging startups.
Though this was a tech focused event, its insights are applicable to the experiential marketing industry. We’re consumer driven and staying on top of trends both domestically and especially globally will help keep us on the cutting edge.
Some of my most notable observations include:
Importance of Design
I sat in on a panel titled “Why Design Should Be In Every Company’s DNA”. The panelists all shared the opinion that the world’s highest valued companies are also the most design driven. It’s a trend mostly attributed to companies like Apple that emphasize aesthetics in product development as much as functionality. Their main argument was that good design is critical to distinguishing one self from the competition. Venture capital firms are hiring more designers to vet investments, making a company’s focus on design as essential to its viability as its financials.
From an experiential POV, this couldn’t be more true as the design aspect for any program we touch is of the utmost importance. From what we have found, bringing the look and feel of our client’s brand to life ensures that consumers understand the brand’s marketing story and personality while they develop a relationship with its products.
A major theme of the conference was healthcare technology and innovations in the fitness and medical fields. I experienced various wearables and body monitors including heart rate and brainwave sensors, and a literal mood sensing ring. An Australian startup, CareMonkey, even won the 650,000 euro prize for best startup at Slush. CareMonkey is an app that automates the collection and distribution of sensitive personal data, saving time and the hassle of paper documentation. It also reduces the chance of medical errors by having all the crucial information easily and immediately accessible by mobile device.
Within the experiential space, we have seen wearables create ease for our event goers through wristbands. Today, the wristbands that were once only used for security purposes can do anything from sending event images to consumer emails to advising music festival attendees about what stages are the most or least crowded.
VR also had a large presence at Slush, and it was clear that the technology is still very much in its infancy but will continue to have a much large impact in our lives moving forward. VR gaming and video is already popular, immersive VR and augmented reality will get bigger, and its influence will eventually expand beyond the consumer space into industrial application. VR also allows experiential marketers to give consumers a behind the scenes look at premium experiences (i.e. half-time locker-room talks, sideline action, VIP access to concerts etc.)
On top of all of my above observations, the key learning I found from attending Slush was that the event itself was experiential marketing at its finest. The event developed an atmosphere of excitement ensuring that each attendee, from coder-extrodinaire to those who can’t determine a flip-phone from a smart phone, was engaged. DJs blasting EDM at the Welcome party and afterparties pushed attendees to network and feel comfortable in the high-tech setting while panels limited jargon and provided clear-cut visions of the future of tech.
CES will always be the go-to for the US, but I strongly recommend checking out SLUSH in upcoming years for a full 360 view of the future of tech and how it will affect marketing moving forward.
We can officially add another successful TopSpin Charity event into the books! Last night at the Metropolitan Pavilion, TopSpin and MKTG welcomed celebrities, industry executives and ping-pong champions to celebrate together and raise money for charity. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.
Celebrity guests included; Chris McCullough of the Brooklyn Nets, John Wallace former NY Knicks player, Professional golfer Seema Sadekar and Olympic gold medalist and 3 time WNBA Champion, Swin Cash. This year’s sponsors included Effen Vodka, Cupcake, Anheuser Bush, NBA Cares and Coca Cola.
Last nights event was MKTG and TopSpin’s fifth collaboration for the annual event. Similarly in years past, restaurant vendors came and served sample bites of their best dishes while guests had the opportunity to peruse the silent auction, take photos against the step & repeat and of course play some ping-pong! There have even been some rumblings of this being “the best TopSpin event yet.” We’ll take it!
Toyota Asks for Ideas About How to Use an Ultrasmall Vehicle
By NICK CZAP
As a rush of innovation reshapes the automotive industry, from ride-hailing apps to autonomous driving technology, automakers have joined in rethinking the future of transportation.
Toyota, in one venture, is thinking small: a pint-size, three-wheeled electric vehicle called the i-road. It has built prototypes of the vehicle, but now it needs to develop a market for it.
At a demonstration last month outside AT&T Park in San Francisco, the futuristic i-Road was put through its paces, zigzagging between orange cones, its two front wheels pivoting like the legs of a downhill skier. A pair of electric motors, which push the vehicle to a top speed of 37 miles per hour, emitted a soft whine.
Last week we told you about our highly competitive 3rd annual Dip Off in Atlanta. As soon as we posted about it, we immediately received requests for the winning recipes. Without any further ado, here are our winners that you can now steal in order to impress everyone at your holiday parties and family gatherings. Enjoy!!!
The Champion – Sausage Addiction by Peter Pearce
- 1 lb of country sausage, browned in a pan, and drained
- 8 oz of cream cheese/cubed
- 8 oz of sour cream
- 1 8 oz can of Rotelle (hot)
- 1 additional can of hot green chilies (4oz)
- Crushed red pepper flakes to taste
After sausage is browned, mix all ingredients in a pan, and stir together under med/low heat until cream cheese is melted. Serve warm (crock pot ideal).
1st Runner Up – Crock Pot White Pizza Dip by Christine Ralph
- Prep time: 5 mins
- Cook time: 2 hours
- Total time: 2 hours 5 mins
- 1 envelope Good Seasons® Garlic & Herb Salad Dressing & Recipe Mix
- 1 container (16 oz.) sour cream
- 1 cup (8 oz.) ricotta cheese
- 1 cup shredded mozzarella cheese
- ½ cup (1 oz.) chopped pepperoni
- 1 loaf of Italian or French bread, sliced or cut into bite size pieces
- In a small bowl combine envelope of garlic & herb recipe, mix, sour cream, ricotta cheese, ¾ cup shredded mozzarella cheese and pepperoni.
- Lightly spray slow cooker with non-stick cooking spray.
- Spoon mixture into slow cooker.
- Sprinkle remaining ¼ cup mozzarella cheese on top.
- Place lid on and cook on low 2-3 hours.
- Before serving stir well.
- Serve with bread slices or bread bite size pieces
2nd Runner Up – Herbed Shrimp Dip by Philip Duncanson
- 1/2 pound peeled and deveined frozen shrimp (any size), thawed
- 1/2 cup reduced-fat sour cream
- 1/2 cup light mayonnaise
- 2 scallions, coarsely chopped, plus more for garnish (optional)
- 1/4 cup finely chopped fresh parsley
- 1 teaspoon finely grated lemon zest, plus 2 teaspoons fresh lemon juice
- ¼ teaspoon of smoked paprika
- Coarse salt and ground pepper
- Crostini, crackers, or crudites, for serving
- Fit a large saucepan with a steamer basket, and fill with 1 inch water; cover and bring to a boil. Add shrimp; cover and cook, tossing once, until opaque throughout, 30 seconds to 4 minutes (depending on size of shrimp). Immediately transfer to a colander, and run under cold water to stop cooking. Pat shrimp dry with paper towels, then finely chop and add smoked Paprika.
- In a medium bowl, combine shrimp, sour cream, mayonnaise, scallions, parsley, and lemon zest and juice; season with salt and pepper. Refrigerate shrimp dip until chilled, at least 30 minutes (and up to 2 days). Serve shrimp dip garnished with scallions, if desired, alongside crostini, crackers, or crudites.
We hope you enjoy as much as we did!!
As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.
Check out Event Marketer’s full recap of the event here.
Courtesy of Team Epic
Today, psLIVE France hosted an event to officially announce that psLIVE France will officially be MKTG Paris as of December 1st. Following the announcement was a night of a celebration which was shared across their social media channels. Throughout 2016 we will be announcing a number of additional global transitions, so be sure to keep an eye out!
We so are excited to welcome MKTG Paris to our growing global family!
One of our favorite pre-Thanksgiving Atlanta traditions – the MKTG Dip Off – took place last week in front of another enthusiastic crowd of judges. This year featured a dozen dips from the always-a-crowd-pleaser buffalo chicken dip to an addicting peanut butter cup desert dip.
However, for the 3rd consecutive year the ultimate honor went to Atlanta Boss Man and General Manager Peter Pearce who wowed us with a Carolina Heritage Pork (Addiction) Dip which included foodie-loving ingredients such as Artisanal Cream Cheese and Free Range Sour Cream. Peter’s name will be forever engraved into the official MKTG Dip Off Champions Cup!
Enjoy the pictures from the festivities, and our winners, below!
Last night Nike+ NYC officially unveiled their new Thursday Night Football “Color Rush” jerseys for the Jets vs. Bills game. In the week leading up to the jersey unveil, Nike+ NYC hosted a series of “Color Rush” themed runs throughout the city. Last night Nike trainer Knox Robinson led a 4.5 mile run through the city which ended at Midtown bar Snaffu 28. Runners were greeted with food and drink and of course, a live streaming of the Jets vs. Bills game!
Take a look below for exclusive photos of the run and after party!
During Portland Cocktail Week, Tanqueray sponsored three separate nights of activations. The Tanqueray lounge was a juice lounge for bartenders to relax, unwind, and charge their phones at our charging station. Green Leaf Juicing Company sponsored the juice portion of the lounge with sample giveaways plus a bottle giveaway for each bartender’s favorite juice. Rachel Ford aka “Lady Tanqueray,” hosted a meet and greet to speak to Tanqueray and pass out 50MLs of Tanqueray London Dry that bartenders could add to their choice of juice.
The Sensory Aesthetics of Garniture
Lynette Marrero and Rachel Ford led this two-hour session for two groups of 15 students. The seminar focused on the history of gins, importance of garnitures, and the best methods to prepare garnishes as well as techniques and trends.
Tanqueray Dinner at 23Hoyt
Tanqueray hosted dinner for 35 students, trainers and teachers while Rachel Ford spoke to the four cocktails that were going to be featured that evening. The featured gins of the evening were Tanqueray Bloomsbury, Booth’s, Tanqueray No. TEN and Tanqueary.