Archive for January, 2015

Raising the Roof at the Heisman House

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They say all good things have to come to an end, but we say not before one last hurrah. Which is exactly what ESPN and psLIVE did with the Nissan Heisman House on its final tour stop in Dallas. The 10-stop tour visited major universities throughout the season, helping bring the advertising campaign to life, but the final event happened at the Championship Tailgate Party prior to the National Championship Game.

Over 10,000 consumers made their way to the Heisman House, where they snapped photos with the Heisman Trophy, sat in a (digital) car with a Heisman winner, and tossed footballs in our virtual QB Challenge cage. A steady stream of top talent and past Heisman winners, from Herschel Walker to Troy Smith and Joey Harrington, graced our threshold. All were interviewed on our ‘Late Night in the Middle of the Day’ set, hosted by ESPN Sportscenter’s Neil Everett.

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The only two-time Heisman winner, Archie Griffin, also stopped by to film a segment played on ESPN and ESPNU during pre-game coverage as well as a :30 vignette that will air on ESPN this week. The Championship was the perfect place to close another great season of the Heisman House tour.

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ESPN and Aloe Blacc: A True Night of Champions

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As the inaugural match for the new College Football Playoff format, we knew the 2014 National Championship Game (Oregon Ducks v. OSU) would be history-making by default. But we also knew that ESPN was part of college-football history, so we set out to prove it with its night-before-the-game VIP party called “Night of Champions.”

1200+ VIP guests were treated to specialty cocktails and photos with the National Championship Trophy, the All-State Field Goal and the ESPN the Magazine news desk. Along with interactive sponsor activations, guests were entertained by DJ Krakernuttz and a Campus DJ Spin-Off Championship, in which each school’s best DJs battled for bragging rights – and a record contract.

But the night’s biggest moment came when a local high school marching band wove its way through the crowd to the main stage, illuminated by a National Championship bracket showcasing each team’s season-long video highlights. While marching to ESPN’s SportsCenter theme song, the band made way for the evening’s top act: Grammy- and BET-nominated artist Aloe Blacc and his 12-piece band.

Everyone danced and sang through the early morning hours. It was historic.

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MKTG Holiday-Party Hilarity

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NEW YORK
MKTGNYC Holiday

This year’s holiday party proved once again that the New York office really knows how to “shake things up.” As guests stepped into our snowglobe-themed party space they stepped inside the wintery world of an MKTG snowglobe. Glittering gobo snowflakes fell from the ceiling while polar bears posed for selfies, loving coworkers pelted each other with fake snowballs, and the snowmen of IT mosh-pit the red-hot dance floor. In a word: face-melting.

ATLANTA
Atlanta

psLIVE Atlanta hosted its Ugly Sweater Party on December 18th, utilizing our very own expansive warehouse space, and it was a huge success! Our annual traditions were intact—volunteering at the Salvation Army in the morning, a heated Bingo competition, Secret Santa gift exchanges, and our awards ceremony.  We were spoiled with a southern style BBQ dinner before the awards which gave us the energy to celebrate all night! We crowned our very deserving award recipients as well as our Ugliest Sweater victor and moved out on the dance floor.  With so many talented dancers, an impromptu dance-off went down and it epic!  Victors were crowned and moments were forever burned into our memories.  It was a great night of fun and camaraderie with friends and colleagues alike.  We can’t wait to do it again next year!

CHICAGO
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The MKTG Chicago holiday party took place on December 11th in the covered patio of Stella Barra Pizzeria. The team enjoyed countless snacks, fancy seats, the company of special guests such as Ron Burgundy and Storm Trooper, homemade ice cream, and a very exciting White Elephant gift exchange. The team finished off the night with some extreme karaoke and a second feast of leftover pizza.

View the Beautiful Memories Slidely Slideshow here.

CINCINNATI
Cin Holiday Party

The Cincinnati office gathered for an ugly sweater & cookie exchange day! Some folks made sweaters, others borrowed and sadly – a few even owned. Our VP of Creative has a special name for these “ugly sweaters” and refers to them as “Holiday Awareness Sweaters”. She claims to own none. A fun day was had by all and even those too lazy to bake (the men) were lucky enough to get a few leftover cookies of their own. Merry Christmas from Cincinnati!

LONDON

MKTG London celebrated the holidays with some new friends this year.  With Charlie Horsey and Matt Manning making appearances we were kindly invited to the psLIVE Christmas party.  The celebration started with a quiet team lunch at a French Brasserie in the new neighbourhood in North London.  We then headed down to the psLIVE office and got a tour of the new digs and had a cocktail hour to meet some of the new team.  The party then made its way to Shoreditch House in East London to carry on the festivities.  The memories came rushing back from 2012 and the Olympics activation as we made our way up to the rooftop.

Great views, great food and great company made this end to 2014 one to remember for MKTG London as we move into a new era in 2015.

SAN FRANCISCO
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The 12 Days of (an SF) Christmas
On the twelfth day of Christmas, my favorite clients gave to me:
12 blank event credentials,
11 custom workout kits,
10 photo booth templates,
9 menu tastings,
8 approved signage plans,
7 Hangout meeting requests,
6 custom playlists,
5 stage renderings,
4 program managers,
3 consumer journeys,
2 coffee options in the kitchen,
And an IT ticket filed electronically!
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Written by Stephanie Rudnick
Stephanie Rudnick

January 7th, 2015 at 1:15 pm