Archive for April, 2015
DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.
“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”
“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”
The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.
It’s not enough for Nike to have arguably the best fitness app on the market, they are taking it to the next level this summer. As soccer’s most important tournament approaches, Nike is pushing beyond single session workouts from the N+TC app and has created a new platform to showcase three U.S. Women’s National Team members in a soccer inspired Fitness Diary workout challenge – Nike training Club #BetterForIt 90 Day Challenge.
Inspired by how top Nike athletes train in preparation for the world’s stage, the 90-Day Better For It Challenge is designed to increase endurance, build strength get athletes* of any level fitter, faster.
The 90-Day Challenge is broken up into three different months with a focus on the US Women’s Soccer National Team Players: Christen Press, Ali Krieger and Carli Lloyd and is told through the lens of the players. Each month, participants will have a US Women’s National Team athlete workout focusing on a specific program in the app along with running and training sessions to complement the full month training plan:
April: Christen Press | Get Toned
May: Ali Krieger | Get Strong
June: Carli Lloyd | Get Lean
Mondays will include the featured athlete’s N+TC workout – a great weekly benchmark for tracking progress – and the rest of the week will mix in running, training and recovery days, utilizing both the N+TC App and Nike+ Running App. Every Thursday the program offers a “throw down” challenge aimed to inspire athletes to push their limits to new levels. To compliment the program, for the first time ever, Nike is pulling in customized nutrition into its programming. The nutrition component to the program is curated by The Today Show’s very own Joy Bauer, and will aim to give the right eating advice based on where participants are in the program.
Join the Challenge because you will be #BetterForIt
*”If you have a body you are an athlete.” – Bill Bowerman
Founded on April 22, 1970, Earth Day is celebrating its 45th anniversary this year, and is widely credited with launching the modern environmental movement. Growing out of the first Earth Day, Earth Day Network (EDN) works with over 22,000 partners in 192 countries to broaden, diversify and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.
In the spirit of Earth Day 2015, we pulled together links to some interesting articles as well as tips about what YOU can do to keep Mother Earth top-of-mind and do your part.
Basic daily commitments add up:
Visit http://www.50waystohelp.com to learn fifty basic things you can do to help the planet. Start living your every day more thoughtfully by following these simple suggestion and make your mark. Here are their top ten:
1) Replace your light bulbs with new compact fluorescent bulbs
2) Turn off computers at night
3) Skip rinsing dishes before using your dishwasher and save up to 20 gallons of water each load
4) Do not pre-heat the oven
5) Recycle Glass
6) Diaper with a conscience
7) Hang clothes to dry on a clothesline or rack. Your favorite t-shirt will last longer to boot!
8) Go vegetarian once a week
9) Wash clothes in cold or warm
10) Use one less paper napkin
Green Meeting Ninjas
Our friends at Green Meeting Ninjas have an awesome blog that gives event planners access to, and simplification of, relevant information on how to plan sustainable events and green meetings with greatest of ease. Take a look: http://greenmeetingninjas.com/the-dojo/
Support Earth Day Network’s A Billion Acts of Green®
A Billion Acts of Green is the largest environmental service campaign in the world and inspires and rewards both simple individual acts and larger organizational initiatives that reduce carbon emissions and support sustainability. It’s a global referendum on the environment. You can do your part today by registering yourself to commit to protecting the environment here and to sign up for their newsletter: http://www.earthday.org/takeaction/index.html
Create an Earth Day EnergyCenter account:
Visit http://earthday.wattzon.com to create an account and start saving energy and money – typical monthly savings are as high as 20% through simple habit changes and small projects!
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Will Brockmeyer, Creative Director in MKTG INC’s New York City office.
Will has a lot in common with Abraham Lincoln. Both grew up in log houses. Both are unfailingly honest.
I was born and raised in the mountains in Montana on a Native American reservation, my parents were definitely hippies. And yes I did grow up in a log house, as my father built hand-crafted log homes. My first job was working at the company, as a hewner, its a job where you swing an axe-like tool called an Adze, while straddling a log beam. The Adze planes the log and leaves it smoother with a beautiful divot pattern. Its brutally hard work, like torture actually, basically your hands blister, your hands and back cramp and you swing about 10 million times in a day, and all the while it takes a few months to master. But did it ever make me an honest worker!
They both have pretty substantial beards.
I was born with a beard, it was weird when I was little, but you know, once I got older it was good, and now that Lumbersexual is a thing, its pretty cool. My wife has threatened to leave me if I ever shave it off.
The similarities diverge from there, though. Will doesn’t own a stovepipe hat and Lincoln probably wouldn’t care for the music of the Brian Jonestown Massacre. That said, Will, Abe and Massacre lead singer Anton Newcombe would likely all agree that talk minus action doesn’t equal much.
The Brian Jonestown Massacre is a band I’ve listened to since college, they draw heavily from the Rolling Stones, hence the first part of their name, and the second part of their name nods to their sense of humor and their songwriting. They have a song with what I believe to be one of the best song titles: “Talk Minus Action Equals (expletive).” I have always tried to follow this axiom in my work, where it doesn’t matter what you say in a meeting, or a brain storm, or whatever, if can’t you bring it to life then you shouldn’t say it, and if you do say it—make it happen.
All confidential employee surveys were scored and audited by Quantum Workplace as a third-party administrator. The companies that made this inaugural list represent the best corporate environments, the best employee support activities, the best peer-to-peer collaboration—quite simply… the best places to work. And we are one of them!
A few things our employees had to say about us that we are proud to share:
“MKTG has taken the time to train and teach me all the necessary skills to not only complete my job but succeed in my career.”
“I’ve never worked at a company like MKTG before. The friendships that I’ve established with the people I work with, within my team and outside of it, are truly once in a lifetime.”
“Everyone who works at MKTG is dedicated to producing top quality work, but they also know how to celebrate their accomplishments after the work day is done. The work culture is filled with people who are warm, friendly, and dedicated to making the office special. The consistent emphasis on a positive work environment is something that many people don’t have the opportunity to experience on a day to day basis. I truly enjoy waking up and coming to work at a place that feels like a home.”
“I only recently started my career with MKTG Inc, and my short time here has already proven to be such a positive corporate cultural shock from any workplace I’ve previously known. MKTG has been such a breath of fresh air where I feel as though my efforts are both genuinely appreciated and recognized. I no longer feel like simply a cog in the machine, but actually as though my personality can be embraced at work.”
“You spend so much of your time at work that it becomes part of your identity, and it’s truly such a shame when it’s not something one can be proud of. I’m already so proud to say that I’m part of the MKTG team and only look forward to what the future has to hold for me as a contributing member.”
“In the past year the most important part of my professional development is my leaders ability to actively reach out to me and help myself to new heights. My leaders have do so by helping week by week at becoming a better professional at communicating with others.”
We are so thrilled with this honor and will continue to be committed to providing the absolute best and most supportive…and most fun work environment in the industry.
Go Team MKTG!
This year was my first time attending SXSW. While I had heard all of the stories about how huge and overwhelming it was getting, I have to admit that thanks to some stealth planning and relying on some key mobile apps, I came back to NCAA with a ton of knowledge under my belt…as well as a deep knowledge of what makes a great taco!
After hours of panels and networking and lots of talk of mobile marketing, integrated apps, and keeping it “all about the charge,” this year at SXSW proved that 2015 is once again a hot year for mobile marketing and digital integration into campaigns.
My take on mobile…agree or not, you must adapt. Now.
We know that mobile has become a hugely effective way to reach and engage consumers, whose average attention span registers at an all-time low of just seven seconds. A slight aside, but interesting nonetheless, did you know that up to 25% of consumers, especially the younger set, currently only access the Internet via their mobile devices?
OK, back to business.
Brands have turned the corner and are regularly optimizing their content to adapt to mobile viewing, and restructuring messaging to be concise, to-the-point. They know that once they enter the playing field of mobile marketing, they are seamlessly integrating into consumer’s everyday lives. Utilizing localized marketing, and leveraging data to provide content that is personalized and relevant in real time will make for a better mobile experience.
My favorite App of SX: SXSW GO
One of the most useful apps I downloaded and used was the “SXSW Go” app which displaced printed guides and helped conference goers organize their schedules, and navigate the ever-expanding footprint of events. Additional functions of the app included push notifications about big sessions and events, and a networking tool called SXSocial.
Super smart SX activation: MOPHIE
One of the biggest pain points for SXSWers was battery drain, and this came up time and time again. Smart marketer Mophie marketed into this opportunity with the “Mophie Rescue Lodge.” Consumers were encouraged to screenshot their low battery life and tweet it to the brand for the potential to have a Mophie rep, along with a beautiful St. Bernard, come to your location and charge your phone for free. People loved it.
In conclusion: In our business at MKTG INC, we have done really well in understanding how to extend our physical events prior to and beyond the actual event by integrating mobile and social into our activations. Clearly, we are on the right track and it’s only getting easier for us to do this at the great benefit of our clients. I’m excited to be back at the office and sharing my learnings with my co-workers, but I must admit, the tacos in Austin are worlds better than what I can find here in NYC!
The NCAA Women’s Final Four is in Tampa this year April 5th and 7th, and we are producing Tourney Town, the fan festival. Taking full advantage of the sunny Florida weather, we are holding the festival right outside the Amalie Arena, making it a perfect stop for fans before game time.
While much of Tourney Town is a great consumer showcase for NCAA Corporate Champions and Partner activations including AT&T, Capital One, LG and others, this year we have added a new element called the “Lifestyle Lounge” that will be open to fans on April 4th, 5th and 7th.
Typically, fan zones and the like are built out to engage young fans, and they do a great job attracting kids. But this space was designed to speak to female adults, an important demographic of women’s college basketball fans, and will feature chef demos, coaches cook-offs, Q&As, a lounge/patio area and social sharing activities and will be fun for the whole family. We are really excited to welcome fans and families to the Lifestyle Lounge and look forward to providing an update to everyone following the event!