Archive for May, 2015

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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#OwnYourTomorrow

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In support of Charles Schwab’s launch of Schwab Intelligent Portfolios™, we constructed a two-story Schwab Intelligent Portfolios Pop-Up Lounge in two major cities – New York and San Francisco between March 16th and April 1st.

The consumer engagement launched in New York’s iconic Grand Central Station within Vanderbilt Hall and then on to San Francisco’s Justin Herman Plaza. With a focus on commuter locations, this effort merged sophisticated style, technologies and partnerships. In line with the technology-based product, we provided consumers with an interactive robot barista making and delivering coffee, multi-touch IR tables, second story LED screen and an automated ordering system for complimentary coffee provided by Nespresso.

CSOur lounge served as a conduit for Schwab financial professionals to speak with consumers about the product and a place to enjoy coffee with free WiFi. The activation was positioned to live beyond the physical space through social the extensions @SchwabBlue and #Ownyourtomorrow.

The overall results were very strong as it relates to eyes on the product, lounge visitors and meaningful one-on-one engagement.

Brook Soss contributed to this article.

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What’s In Your Wallet, Kerry?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Kerry Lange, VP, Strategy & Operations in MKTG INC’s San Francisco office.

Kerry knows how to connect people, ideas, strategies and the dots.
I am the epitome of a connector – Malcolm Gladwell could have written about me in The Tipping Point. If you need a job, have a job, or have any kind of need whatsoever, I can probably connect you to someone who can help.

I’m also one of those weird people who can instantly envision what an event or experience is going to look like, and can drill down to the nuts and bolts of how it’s all going to come to life. Guess that’s why I do Strategy and Operations.

From locally sourced bourbon brine to nationally recognized above-the-line, Kerry knows quite a bit about a lot of things. She can throw down on beacon technology while heating it up over bacon mixology. She can quote Blondie lyrics while spouting urban farm statistics.
Yes, this is dorky, but I actually read the dictionary and encyclopedia (as books!) in elementary school. I love to get into analytical discussions about whatever my current obsessions are – right now it’s cutting edge technology for events, the local and artisanal food movement, and always, music. Thankfully I live in San Francisco, which is a rich resource for all three. And I do a mean Blondie at karaoke!

Basically she IS ambient context identification, in human form. We definitely advise opting in.
I love the idea of getting the information I want, when I need it, in exactly the right context. iBeacons can be such a cool way to create a deeper connection and interactive experience, making you feel like you have the world right in your hand. Imagine attending Jazzfest, and while you’re walking around you get a notification that your favorite jambalaya stand is only 50 feet away, and that the blues musician you want to see starts in 15 minutes – makes it so much easier to plan the perfect day and not miss out on the things you love. I expect to see a lot more brands and events opting in to this awesome technology.

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Employee Appreciation Day

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One of our favorite traditions here in Atlanta is our annual Employee Appreciation Day, which just took place on Thursday, April 23rd. This day is a welcome diversion to take a load off and as Team Epic’s Melanie Hatcher put it: “play hooky while AT work.” More than anything, it is a way to stop and appreciate all of the good people who make this one of AJC’s Top Workplaces!

The day started with free Chick-Fil-A for breakfast, which is always the best way to start a day in Atlanta, home of Chick-Fil-A. From there, everyone signed up for a complimentary massage and car wash.

Once noon came around, lunch was served outside on a beautiful afternoon from one of our favorite mobile food services: fresh Woodfired Pizza. You can find S & J Woodfired Pizza at festivals around Atlanta and so it’s a pleasure to have them cater a unique lunch experience for everyone in the office.

For the late afternoon, it was time to win some prizes with bingo, raffles, basketball, and beer. Up for grabs were multiple gift cards, free Reebok shoes, and even new free 42” televisions!

Finally, it wouldn’t be an Employee Appreciation Day recap without the inaugural psLIVE Darts Championship, help from 9am and coming to its dramatic conclusion around 6pm. Featuring 22 [mostly] talent dart throwers, each round proved to be as much fun to watch as it was to participate. When the dust settled and all of the bullseyes were hit, Matt Barth emerged victorious to cap off what was, once again, a great day for everyone to feel appreciated!

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Game On, Pittsburgh!

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PrintPress Release: April 30, 2015

Americans Ready to Race at 7th DICK’S Sporting Goods Pittsburgh Marathon

P3R offers $132,000 overall prize purse plus $40,500 American Development Program and 2016 Olympic Marathon Trials qualifying bonus monies in the Steel City on Sunday, May 3

PITTSBURGH, PA – Defending Marathon champion Clara Santucci and top American male Tyler McCandless lead the U.S. contingent for the 2015 DICK’S Sporting Goods Pittsburgh Marathon and UPMC Health Plan Pittsburgh Half Marathon set for Sunday morning, May 3 in the Steel City.

Pittsburgh Three Rivers Marathon, Inc. (P3R), the event organizers, are offering $132,000 in guaranteed prize money with $8000 for the Marathon champions and $6500 for the Half-Marathon winners. In addition, P3R continues its support of American athletes by offering $40,500 in U.S.-only bonuses at both events as part of its American Development Program (ADP). There is also a bonus of $10,000 for the first person breaking Marathon event records: 2:10:24 by John Kagwe (KEN) in 1995 and 2:29:50 by Margaret Groos (USA) in 1988.

“Our theme this year is ‘Game on Pittsburgh’, and with deep fields and prize money, we look forward to our athletes being ‘on’ this Sunday morning to produce exciting races and 2016 U.S. Olympic Trials qualifying times in the City of Champions, and we could also see an event record or two broken,” said Patrice Matamoros, P3R CEO.

The ADP prize purse goes 5 deep per gender – provided race time standards are met:
Marathon (Men 2:25 or faster and Women 2:50 or faster): $4500, $3500, $2500, $1500 and $1000
Half Marathon (Men 1:12 or faster and Women 1:22 or faster): $3000, $2000, $1000, $750 and $500

U.S. athletes also have the opportunity to earn bonuses if they achieve the “A” or “B” qualifying standards for the 2016 U.S. Olympic Marathon Trials hosted by the ASICS LA Marathon on Saturday, February 13.

In addition to Clara Santucci (2:29:54, personal best) and Tyler McCandless (2:15:26), top Americans expected in Pittsburgh include:

MARATHON
U.S. Men
Tony Migliozzi (2:17:27)
Jed Christiansen (2:18:31)
Bryan Morseman (2:19:57)
Tyler Sewald (2:25:00)

U.S. Women
Yihunlish Bekele (2:30:39)
Devon Yanko (2:38:55)
Christina Murphy (2:39:15)
Emily Potter (2:39:55)
Emily Gordon (2:39:58)
Anna Weber (2:50:01)
Emily Giannotti (debut)

HALF-MARATHON
U.S. Men
Josh Dedering (1:03:31)
Christian Thompson (1:04:31)
Jeff Weiss (1:04:40)
Nik Schweikert (1:05:52)
Alex Koksal (1:09:24)
Josh Carson (1:09:28)

U.S. Women
Caitlin Comfort (1:12:16)
Carly Seymour (1:14:04)
Jennifer Bigham (1:15:59)
Sara Zambotti (1:16:58)
Kelsi Nutter (1:17:05)
Heather Utrata (1:18:56)
Kate Hails (1:19:58)
Mindy Sawtelle-Zottola (1:20:16)

P3R’s American Development Program includes the DICK’S Sporting Goods Pittsburgh Marathon, UPMC Health Plan Pittsburgh Half Marathon, GNC Live Well Liberty Mile on July 31 and EQT Pittsburgh 10 Miler tentaively scheduled for October 25.

For more event news, go to: www.thepittsburghmarathon.com/news

About the DICK’S Sporting Goods Pittsburgh Marathon
Join us for the ultimate experience that will take you on an unforgettable journey. The 2015 DICK’S Sporting Goods Pittsburgh Marathon is more than just a run. With 30,000 competitors and $25,000 in prizes, you’re sure to have one incredible adventure. Runners and spectators will play through 7 months of virtual and old-fashioned competition – starting at registration, continuing through training and culminating with one epic weekend of games.

Organized by the Pittsburgh Three Rivers Marathon, Inc. (P3R), the 7th edition is set for May 2-3, 2015. For more information, go to: PittsburghMarathon.com

About the Pittsburgh Three Rivers Marathon, Inc. (P3R)
Pittsburgh Three Rivers Marathon, Inc. (P3R) is a non-profit organization which promotes the love of long-distance running and enhances community involvement in fitness activities through high quality events open to a wide variety of ages and ability levels. Our events will consistently serve the needs of our runners and our sponsors; will engage and reward our volunteers; will enhance the economic well-being of the Pittsburgh region; will partner with public and private entities to create the best possible event experience; and partner with appropriate charitable organizations to give back to the community.

See more at: www.pittsburghmarathon.com/about-us
FACEBOOK: DSGPM    TWITTER: @PghMarathon    INSTAGRAM: PghMarathon

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