Archive for July, 2015

What’s In Your Wallet, Adam?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Adam Schiff, Account Director, in MKTG INC’s New York City office.

New Jersey’s official state slogan is, “come see for yourself.” 
They actually changed the advertising slogan after this card was created, but we’ll just go with it.

But ask a garden state native like Adam and he’ll tell you It should be, “we don’t pump our gas we pump our fists.” 
One of these statements is not entirely true. The gas pumping and fist pumping definitely hold up but everyone automatically assumes I’m a “Jersey guy” right off the bat. Here’s a little secret. I was actually born in Maryland. Guess it’s not a so much of a secret now…

An acknowledgement of both the state’s whack-job gas policies and a celebration of the passion of the jersey people. 
It’s pretty interesting that only two states in the country still don’t allow you to pump your own gas. How come no one ever hates on Oregon?

Whether he’s rocking out to the boss or giving a hearty first pump when he helps a client reach their objective, it’s all done with a native son’s enthusiasm. And that’s something you’ll have to come see for yourself.
I grew up just a few miles from where the Boss grew up, my first CD (that’s a compact disc for all you kiddies) was a Springsteen album, I’ve seen the band over a dozen times and my father’s name is Bruce. Some people just don’t get the obsession. I guess it’s a Jersey thing.

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Don Julio Shakes Things Up at FOOD & WINE Classic in Aspen

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001__MG_2061In honor of founder, Don Julio González, and his passionate pursuit to craft the world’s finest luxury tequila, Tequila Don Julio has introduced a vintage fleet of pickup trucks from the 1942-era that represent his unparalleled spirit and legacy. Each truck comes with a high tech cocktail tap system (installed by the Airstream Speakeasy team) that can serve crafted cocktails at a high volume for large-scale events. This single tower, dual tap nitrogen system features 25 gallons worth of cocktail storage that ensures speed of service at the perfect temperature.


This “Craft on Draft” system came in handy at several culinary events around the FOOD & WINE Classic in Aspen this year. MKTG INC brought the truck and Denver’s finest mixologists to epicurean celebrations such as Heritage Fire: a gathering of 50+ chefs who practiced wood-fired, whole animal cooking techniques over live-fires, Sunday Fun Day: an industry only day consisting of beef and eggs, white water rafting and a 200 2-pound lobster feed, and the annual Last Man Standing Party: a fete not to miss at the scenic mountain top park overlooking Aspen.


The trucks will be based in New York, Chicago, Dallas, Houston, San Francisco and Los Angeles. Whether you’re enjoying delicious food at a culinary festival or taking in the sounds at the summer’s hottest music festivals, be sure to keep your eyes peeled since the trucks will serve innovative seasonal drinks to enjoy at any occasion.

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MSNBC’s Growing Hope Tour Awarded Best Multicultural Campaign

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The Chief Marketer PRO Awards recognize outstanding promotion marketing campaigns. The awards, now in their 25th year, are the preeminent benchmark for excellence in innovation and creativity that produce stellar results. The winning campaigns are selected by a jury of expert peers.

This year, MKTG is proud to have been a part of MSNBC’s Growing Hope tour, which was awarded the Silver PRO Award for “Best Multicultural/Lifestyle Campaign.”

To further expand MSNBC’s already strong multicultural viewership,  we brought our message of hope to Texas State University, Atlanta’s Sweet Auburn Springfest, Taste of Charlotte, and Essence Fest in New Orleans. At each location, MSNBC set up a Growing Hope Community Garden, where visitors entered a branded greenhouse to enroll in the program at via a custom app. They were then invited to digitally submit their hopes regarding community-relevant issues such as education, equality and the economy. These were immediately printed out, and participants could sit at a workbench and attach the paper to an “issue petal” for planting on the iconic MSNBC Hope Tree outside.


While at the event, participants could meet MSNBC anchors, watch live broadcasts from the set, and attend current-events forums with guests such as Rev. Al Sharpton. Visitors could then bring home a free Arbor Day Foundation sapling to plant as their own “hope tree.” Videos shot at the events, in which visitors spoke of their hopes and efforts to effect change, were subsequently posted on and

Nearly 15,000 visitors enrolled in the promotion and became members of, enabling the network to continue to communicate with them after the event. The campaign also engaged more than 1 million people via social media and delivered more than 61 million media impressions.

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