Archive for August, 2015
*This isn’t our activation but we think it’s cool!
BT: These stunning pictures of a ballerina dancing through London will make you wish you’d never hung up those ballet slippers
Virgin Active UK, a string of health clubs, brought this incredible dancer to the capital to launch their new ballet-inspired workout.
An “extreme ballerina” has been spotted pulling all sorts of poses around London and it’s left us all pretty much in awe. Check out more here.
In partnership with SBE Hotels, MKTG ideated and managed custom footprints at SLS hotel properties for CÎROC in Las Vegas and Miami Beach inspired by St. Tropez summer aesthetic and lifestyle. Aimed at engaging with the aspirational luxury consumer, these poolside activations featured branded spatial elements, VIP gifting and custom sampling mechanics executed thoughout the month of July. Over 5,000 consumers sampled with special appearances by MSTRKRFT, Matisyahu, and New World Punx.
Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose. Each month, this column takes a look at the business cards of our coworkers and unveils the real stories behind them. Here’s the story behind the business card of Carolyn Onorato, Assistant Account Executive, in MKTG INC’s New York City office and one of the office’s biggest personalities. You cannot help but smile in this girl’s presence. She’s that much fun.
The text from the back of the card is in red, with Carrie’s explanation following. Enjoy!
You probably aren’t aware of this, but Carrie is kind of a big deal
Quoting movies while being extremely humble about how great I am is part of my charm. It’s how I have so many friends in the office. 60% of the time, it works every time.
First off, she’s an amazing singer. Loud and proud, downright ear-shattering. Go ahead and ask her for a sample.
Even though I may not turn any chairs around on The Voice, my dolphin impression is National Geographic-worthy. If only they had a competition for that!
Secondly, she’s best friends with Mary Kate and Ashley – BEST BEST besties forever and ever.
Normally, my Lips Are Sealed when it comes to discussing my celebrity friends, but I guess I can spare a New York Minute to fill you all in. We actually grew up together. Their father, AKA Billboard Dad, worked at a billboard company and was gone most weekends so they would always crash at my house. It was a Full House for the large majority of our childhood, however when the three of us studied abroad, we were desperate for a Holiday in the Sun. The Challenge was seeing everything when we had So Little Time. We took our Passports to Paris and tried Winning London, however we had the most fun When in Rome. Overall the experience was life changing and you know what they say, “It Takes Two” to tango, but three to party!
Lastly and most importantly, she runs our client Diageo’s mobile wine bar program, so she brings wine to the thirsty, wine-less masses. Like we said: Big. Fricking. Deal.
I have an extremely exquisite palate and love what I do. I can instantly tell the difference between a glass of red or white wine, which is a skill not many posses. But in all seriousness, like they said before, I’m a BIG FRICKING DEAL and you could learn a lot from me if you just ask!
We all know Kevin Hart is a pretty big deal in the comedy world (i.e., jokes like this), but what you may not know is that he recently teamed up with Nike Run Club to launch a program that is motivating people across the country to get up and get moving. Don’t believe us? Here’s the proof.
All jokes aside (last one, promise), Nike Run Club is more of a movement than a program; specifically designed to cater to all fitness levels. Whether you’re a seasoned runner looking for a change of pace, or a beginner training for your first 5K with Kevin Hart, Nike Run Club doesn’t disappoint.
For more information, visit the Nike Run Club online, or follow them on Instagram, @nikerunning.
Written by: Kristina Cappuccilli
Great Q&A from our friend Barry Janoff from NewYorkSportsJournalism.com of our client DICK’S Sporting Good…doing good once again!
By Barry Janoff
August 10, 2015: Dick’s Sporting Goods wants to have both an immediate and long-term impact in sports and beyond, not just as a national retailer— with more than 600 locations in 46 states and growing — and as a rookie partner with the U.S. Olympic Committee, but also in the way it connects with students and athletes.
Last year, under the auspices of Dick’s Sporting Goods Foundation, the company founded Sports Matter, a multi-year project that has committed $25 million to support youth athletics, with a focus on programs and teams that were being or about to be eliminated due to budget cuts.
The problem is nationwide, and growing. According to Dick’s, between 2009-2011, some $3.5 billion was cut from school sports budgets, and by 2020 an estimated 27% of public high schools in the U.S. will not have any sports. “Saving youth sports is a core mission of our company,” said Lauren Hobart, svp/CMO for Dick’s Sporting Goods and president of The Dick’s Sporting Goods Foundation.
The platform expanded this year, including aligning with DonorsChoose.org, a crowd-funding destination, to reach more people and assist more programs.
To help drive awareness, Dick’s is working with a roster of sports and media celebrities, some of whom gathered for a recent media event and panel discussion in NASDAQ MarketSite in New York’s Time Square to launch the second year of Sports Matter.
The panel included former NFL head coach and current ESPN and Monday Night Footballcommentator and analyst Jon Gruden, who is in his second year of working with Sports Matter; Carli Lloyd, U.S. Women’s National Team captain and MVP of the recent FIFA Women’s World Cup; Karl-Anthony Towns, the NBA‘s 2015 overall No. 1 draft pick (Minnesota Timberwolves); veteran NFL wide receiver Brandon Marshall (New York Jets); actor Michael B. Jordan (Fantastic Four); Pulitzer Prize-winning journalist and author Buzz Bissinger (Friday Night Lights); and Paul Caccamo, founder and CEO for Up2Us Sports. (Pictured below: Gruden, Lloyd, Towns.)
This past February, Dick’s signed a deal to become the official sporting goods retail sponsor for the U.S. Olympic Committee and Team USA. The alliance is anchored by The Contenders, an in-store program to provide U.S. Olympic and Paralympic hopefuls with flexible work opportunities and other support to help them reach their goal. Lead spokesperson is Kerri Walsh Jennings, three-time gold medal winner in beach volleyball.
Read more here…
July 31, 2015 was an unprecedented day in California Education. Over 15,000 teachers registered for Better Together: California Teachers Summit a day of networking and learning for teachers, by teachers in 33 locations across California. With inspiring keynote speeches from Yvette Nicole Brown (@YBN) and Leland Melvin (@Astro_Flow) that were live streamed to all 33 locations; as well as EdTalks from local rising education stars at each location. Attendees left the event with more connections to fellow teachers in their area and new strategies to bring back to their schools. A truly inspiring day.
Written by: Rose Welch
Insights by NYC Sales and Marketing Intern Emily Upson
What makes a successful Hackathon, you ask?
Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.
On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.
As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.
At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.
Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.
After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.
The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.
Overall, it was a ton of work but such an incredible experience. And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!