CÎROC Rocks Vegas and Miami

 

In partnership with SBE Hotels, MKTG ideated and managed custom footprints at SLS hotel properties for CÎROC in Las Vegas and Miami Beach inspired by St. Tropez summer aesthetic and lifestyle. Aimed at engaging with the aspirational luxury consumer, these poolside activations featured branded spatial elements, VIP gifting and custom sampling mechanics executed thoughout the month of July. Over 5,000 consumers sampled with special appearances by MSTRKRFT, Matisyahu, and New World Punx. 

 

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