Archive for October, 2015
Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.
With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.
What does this mean?
By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.
The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.
You can read the official announcement here.
We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!
MKTG is proud to be a part of this year’s World Class Training Labs. World Class Labs serve as both workshop and playground where bartenders explore the industry’s most relevant topics and practice new skills, all with the guidance of bartending luminaries. The Labs’ purpose is to honor, elevate and extend the craft of bartending, and the passion for it, throughout the industry. The Labs provide a platform for our Reserve brands to participate and provide “Best in Class” Training to the trade community.
A one day, 3 session, skills and brand training event leverages existing brand training content such as Tanqueray “classics and Ketel One “Food Pairing.” Each training lab features World Class talent from either US, Global Markets, or Experts who also run seminars on relevant topics such as the Art of Presentation. Attendance at any of the World Class Training Labs satisfies the learning requirement for entering the World Class competition.
During the brand sessions, attendees will have the opportunity to learn about some of the world’s most premium liquors. While learning about Don Julio, Ambassador and participants will travel to a local farm where a local farmer will lead a seminar on fresh ingredients. Ketel One participants will enjoy a hands on food pairing training session while Zacapa Rum participants will sit in on The Art of Show – Unlocking Flavor brand education.
The World Class Training Lab program began in early September and will continue through early February in several US Markets. Take a look below at photos from previous markets and stay tuned to MKTG’s social channels for photo updates as the program continues!
Everyone loves a good mystery, and we’ve got a doozie for you!
Just after we moved in to our new HQ in New York City this summer, several MKTG’ers have received mysterious love letters directly from our shared printers located around the office.
How are they anonymous, you ask?
Well, the shared printers don’t require a login when scanning a document directly to an email address. When you receive a scan, the sender is the specific printer that the scan comes from (i.e., Canon 2). There’s no indication of who sent it or when it was sent.
Here’s all the evidence we’ve uncovered so far:
Think you know who the Canon Cupid is? That makes one of us.
Written by: Kristina Cappuccilli
Attention fellow Bay Area innovators!
Do you want to share a big idea on the future of smart mobility in the Bay Area? Are you a car enthusiast? Then join us in participating in the Toyota Onramp 2015 Smart Mobility Challenge! Kick-Off begins Friday, October 16th and includes a test drive of the i-Road! Semi-finalists will present their ideas to innovators, investors and Toyota at Toyota Onramp 2015 – happening Friday, November 13th in San Francisco. Winners will earn the opportunity for future collaboration with Toyota and $20,000 in cash prizes will be awarded.
Be sure to follow @OnrampEvents for real-time updates!