Archive for December, 2015

MKTG Brings You: Merry & Bright Bevies

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With the countdown to the holiday break in full effect, we wanted to make sure all of our fantastic followers are well equipped to bring the holiday cheer.  Show off your hospitality and bartending skills with the below list of holiday cocktails that will be sure to wow your friends and family.

The Zacapa Solera Hot Cocoa
ZacapaHotCocoa

1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn.
(Recipe by Lynnette Marrero for Zacapa)

 

 

An Old Fashioned Holiday
OldFashion

1/2 
teaspoon brown sugar
1/2 
orange peel
5
 dashes Angostura bitters
1 1/2
 ounces Bulleit bourbon
1 1/2 
ounces apple cider
Muddle sugar, peel and bitters until sugar dissolves. Add bourbon and apple cider and add ice. 

 

 

Tanqueray Gin Flip
GinFlip

1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
1 egg
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise.
(Recipe courtesy of Tanqueray)

 

 

Morgan Mule
Mogan Mule1.5  oz. Captain Morgan® Original Spiced Rum
4  oz. ginger beer
2  sprig(s) mint
2  lime wheels
Muddle a mint sprig and lime wheel in the bottom of a tall glass. Add rum and ginger beer. Garnish with mint and lime.
(Recipe courtesy of Captain Morgan Original Spiced Rum)

 

 

 

 

The Ketel Fig & Rosemary
Ketel-One-Fig-Rosemary1.5 oz. Ketel One Oranje® Flavored Vodka
1 tsp. Dalmatia original fig spread
1 small branch of rosemary
0.25 oz. fresh lemon juice
0.5 oz. simple syrup
3 dashes Angostura bitters
Club soda
Dry shake Ketel One Oranje flavored vodka, fig spread and rosemary in a mixing glass. Add lemon juice and simple syrup and shake with ice. Strain into a highball glass filled with ice. Top with club soda and Angostura bitters.
(Courtesy of Kettle One)

 

Don’t forget to get the party started with MKTG’s own Holiday Cheer mix on Spotify.

 

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Written by Theo Berenson
Theo Berenson

December 22nd, 2015 at 12:19 pm

Trends of the Trade: SLUSH 2015

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-Jonathan Zheng

Slush 1
While on vacation in Finland, I had the opportunity to attend Slush Conference – one of Europe’s largest tech and startup conferences held annually in Helsinki. In it’s eighth year, the conference had 15,000 attendees, showcased over 1,700 startups and had 800 venture capitalists looking to invest in companies. Slush also had over 30 speakers – entrepreneurs, heads of state, and executives from the tech and media space – giving talks on topics ranging from the state of music and gaming technology, ecommerce and mobile payments, virtual reality, health technology, and the Internet of Things.

It became very evident that the Nordics are and will continue to be a major hub for global tech innovation. It is the birthplace of popular apps like Skype, Spotify, and of course Angry Birds. Attendees came from over 100 different counties eager to get a look at the next slew of emerging startups.

Though this was a tech focused event, its insights are applicable to the experiential marketing industry. We’re consumer driven and staying on top of trends both domestically and especially globally will help keep us on the cutting edge.

Some of my most notable observations include:

Importance of Design
I sat in on a panel titled “Why Design Should Be In Every Company’s DNA”. The panelists all shared the opinion that the world’s highest valued companies are also the most design driven. It’s a trend mostly attributed to companies like Apple that emphasize aesthetics in product development as much as functionality. Their main argument was that good design is critical to distinguishing one self from the competition. Venture capital firms are hiring more designers to vet investments, making a company’s focus on design as essential to its viability as its financials.

From an experiential POV, this couldn’t be more true as the design aspect for any program we touch is of the utmost importance.  From what we have found, bringing the look and feel of our client’s brand to life ensures that consumers understand the brand’s marketing story and personality while they develop a relationship with its products.

Healthtech/Wearables 
A major theme of the conference was healthcare technology and innovations in the fitness and medical fields. I experienced various wearables and body monitors including heart rate and brainwave sensors, and a literal mood sensing ring. An Australian startup, CareMonkey, even won the 650,000 euro prize for best startup at Slush. CareMonkey is an app that automates the collection and distribution of sensitive personal data, saving time and the hassle of paper documentation. It also reduces the chance of medical errors by having all the crucial information easily and immediately accessible by mobile device.

Within the experiential space, we have seen wearables create ease for our event goers through wristbands. Today, the wristbands that were once only used for security purposes can do anything from sending event images to consumer emails to advising music festival attendees about what stages are the most or least crowded.

Slush 2Virtual Reality
VR also had a large presence at Slush, and it was clear that the technology is still very much in its infancy but will continue to have a much large impact in our lives moving forward. VR gaming and video is already popular, immersive VR and augmented reality will get bigger, and its influence will eventually expand beyond the consumer space into industrial application.  VR also allows experiential marketers to give consumers a behind the scenes look at premium experiences (i.e. half-time locker-room talks, sideline action, VIP access to concerts etc.)

On top of all of my above observations, the key learning I found from attending Slush was that the event itself was experiential marketing at its finest.  The event developed an atmosphere of excitement ensuring that each attendee, from coder-extrodinaire to those who can’t determine a flip-phone from a smart phone, was engaged.  DJs blasting EDM at the Welcome party and afterparties pushed attendees to network and feel comfortable in the high-tech setting while panels limited jargon and provided clear-cut visions of the future of tech.

CES will always be the go-to for the US, but I strongly recommend checking out SLUSH in upcoming years for a full 360 view of the future of tech and how it will affect marketing moving forward.

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Written by Theo Berenson
Theo Berenson

December 21st, 2015 at 2:06 pm

Posted in Experience

TopSpin Charity Event

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Screen Shot 2015-12-10 at 4.31.34 PM

We can officially add another successful TopSpin Charity event into the books! Last night at the Metropolitan Pavilion, TopSpin and MKTG welcomed celebrities, industry executives and ping-pong champions to celebrate together and raise money for charity. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Celebrity guests included; Chris McCullough of the Brooklyn Nets, John Wallace former NY Knicks player, Professional golfer Seema Sadekar and Olympic gold medalist and 3 time WNBA Champion, Swin Cash. This year’s sponsors included Effen Vodka, Cupcake, Anheuser Bush, NBA Cares and Coca Cola.

Last nights event was MKTG and TopSpin’s fifth collaboration for the annual event. Similarly in years past, restaurant vendors came and served sample bites of their best dishes while guests had the opportunity to peruse the silent auction, take photos against the step & repeat and of course play some ping-pong! There have even been some rumblings of this being “the best TopSpin event yet.” We’ll take it!

 

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Written by Paige McConney
Paige McConney

December 10th, 2015 at 4:37 pm

MKTG & Toyota Cruise Into the Times

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Toyota

 
Toyota Asks for Ideas About How to Use an Ultrasmall Vehicle
By NICK CZAP

As a rush of innovation reshapes the automotive industry, from ride-hailing apps to autonomous driving technology, automakers have joined in rethinking the future of transportation.

Toyota, in one venture, is thinking small: a pint-size, three-wheeled electric vehicle called the i-road.  It has built prototypes of the vehicle, but now it needs to develop a market for it.

At a demonstration last month outside AT&T Park in San Francisco, the futuristic i-Road was put through its paces, zigzagging between orange cones, its two front wheels pivoting like the legs of a downhill skier. A pair of electric motors, which push the vehicle to a top speed of 37 miles per hour, emitted a soft whine.

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Written by Theo Berenson
Theo Berenson

December 3rd, 2015 at 3:56 pm

Posted in Experience

By Popular Demand: The Winning Dip Recipes

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5

Last week we told you about our highly competitive 3rd annual Dip Off in Atlanta. As soon as we posted about it, we immediately received requests for the winning recipes. Without any further ado, here are our winners that you can now steal in order to impress everyone at your holiday parties and family gatherings.  Enjoy!!!


 

The Champion – Sausage Addiction by Peter Pearce

  • 1 lb of country sausage, browned in a pan, and drained
  • 8 oz of cream cheese/cubed
  • 8 oz of sour cream
  • 1 8 oz can of Rotelle (hot)
  • 1 additional can of hot green chilies (4oz)
  • Crushed red pepper flakes to taste

After sausage is browned, mix all ingredients in a pan, and stir together under med/low heat until cream cheese is melted.  Serve warm (crock pot ideal).


 

1st Runner Up – Crock Pot White Pizza Dip by Christine Ralph

  • Prep time:  5 mins
  • Cook time:  2 hours
  • Total time:  2 hours 5 mins

Ingredients

  • 1 envelope Good Seasons® Garlic & Herb Salad Dressing & Recipe Mix
  • 1 container (16 oz.) sour cream
  • 1 cup (8 oz.) ricotta cheese
  • 1 cup shredded mozzarella cheese
  • ½ cup (1 oz.) chopped pepperoni
  • 1 loaf of Italian or French bread, sliced or cut into bite size pieces

Instructions

  1. In a small bowl combine envelope of garlic & herb recipe, mix, sour cream, ricotta cheese, ¾ cup shredded mozzarella cheese and pepperoni.
  2. Lightly spray slow cooker with non-stick cooking spray.
  3. Spoon mixture into slow cooker.
  4. Sprinkle remaining ¼ cup mozzarella cheese on top.
  5. Place lid on and cook on low 2-3 hours.
  6. Before serving stir well.
  7. Serve with bread slices or bread bite size pieces

 

2nd Runner Up – Herbed Shrimp Dip by Philip Duncanson

  • 1/2 pound peeled and deveined frozen shrimp (any size), thawed
  • 1/2 cup reduced-fat sour cream
  • 1/2 cup light mayonnaise
  • 2 scallions, coarsely chopped, plus more for garnish (optional)
  • 1/4 cup finely chopped fresh parsley
  • 1 teaspoon finely grated lemon zest, plus 2 teaspoons fresh lemon juice
  • ¼ teaspoon of smoked paprika
  • Coarse salt and ground pepper
  • Crostini, crackers, or crudites, for serving

DIRECTIONS

  1. Fit a large saucepan with a steamer basket, and fill with 1 inch water; cover and bring to a boil. Add shrimp; cover and cook, tossing once, until opaque throughout, 30 seconds to 4 minutes (depending on size of shrimp). Immediately transfer to a colander, and run under cold water to stop cooking. Pat shrimp dry with paper towels, then finely chop and add smoked Paprika.
  2. In a medium bowl, combine shrimp, sour cream, mayonnaise, scallions, parsley, and lemon zest and juice; season with salt and pepper. Refrigerate shrimp dip until chilled, at least 30 minutes (and up to 2 days). Serve shrimp dip garnished with scallions, if desired, alongside crostini, crackers, or crudites.

We hope you enjoy as much as we did!!

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Written by Paige McConney
Paige McConney

December 1st, 2015 at 3:56 pm

Posted in What We're Up To

Tagged with , , ,

Event Marketer Follows AT&T U-verse at Austin City Limits

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ATTACL

As the title sponsor of this year’s Austin City Limits (ACL) Music Festival, AT&T U-verse created the ultimate ACL experience for festival goers while promoting its GigaPower Internet and TV service.

Check out Event Marketer’s full recap of the event here.

Courtesy of Team Epic

 

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Written by Theo Berenson
Theo Berenson

December 1st, 2015 at 2:13 pm