MKTG & Toyota Cruise Into the Times

Toyota

 
Toyota Asks for Ideas About How to Use an Ultrasmall Vehicle
By NICK CZAP

As a rush of innovation reshapes the automotive industry, from ride-hailing apps to autonomous driving technology, automakers have joined in rethinking the future of transportation.

Toyota, in one venture, is thinking small: a pint-size, three-wheeled electric vehicle called the i-road.  It has built prototypes of the vehicle, but now it needs to develop a market for it.

At a demonstration last month outside AT&T Park in San Francisco, the futuristic i-Road was put through its paces, zigzagging between orange cones, its two front wheels pivoting like the legs of a downhill skier. A pair of electric motors, which push the vehicle to a top speed of 37 miles per hour, emitted a soft whine.

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Written by Theo Berenson
Theo Berenson

December 3rd, 2015 at 3:56 pm

with one comment

Posted in Experience