Archive for 2015

Portland Cocktail Week: F16 Bulleit

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PDXCW15_Bulleit_Lunch-003

Bulleit sponsored a lunch during Portland Cocktail Week and collaborated with 4 local vendors to create Bulleit-inspired menus, products and services for guests to experience. The local vendors included: Blue Star Donut, Ruby Jewel Ice Cream, Rudy’s Barber Shop and Portland Beard Company

The Blueberry Bourbon Basil Donuts and Bourbon Pecan Ice Cream were a hit with consumers. Rudy’s Barber Shop offered complimentary beard trims and Portland Beard Company distributed free samples and beard oils for purchase. Attendees experimented with the Maple Bourbon Sauce that was placed on all picnic tables, pairing it with burgers and sandwiches that were provided by food trucks.

See below for exclusive photos of the event!

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Written by Paige McConney
Paige McConney

November 5th, 2015 at 11:59 am

Spooky Halloween at MKTG Atlanta

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Enter if you dare!

Enter if you dare!

Many offices have a little fun with Halloween. However, MKTG Atlanta continues to take to another level year after year with elaborate decorations and costumes – both of which can net our employees big cash prizes!

But it isn’t just about the adults here as a couple of dozen family members (and growing every year!!)  are invited into our warehouse for a fun costume party complete with office-wide trick-or-treating. Check out some of the great photos and a spooky video from this year’s festivities!

 

Read the rest of this entry »

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Written by Paige McConney
Paige McConney

November 5th, 2015 at 11:42 am

Portland Cocktail Week: Zacapa Rum

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PDXCW15_Major_Lounge_Zacapa-029

Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:

RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)

REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags

INDULGE: Macaroons were brought in from Farina Bakery

DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class

Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 2:42 pm

Introducing the Opel Adam: France

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Opel Adam

In order to modernize Opel’s brand image and position its Adam car as the lifestyle partner of women, MKTG created the 1st claw machine with facial recognition technology! In this machine, “Adam” dolls were used as the prize that consumers attempted to grab!

The state of the art technology used sensors for facial recognition. Depending on which direction you moved your head, the claw would move in the same direction. When you opened your mouth, the claw went down to reach for a doll.

If successful, you had the chance to shop for 30 minutes escorted by a “baggy boy” or “Adam”… who later drove the winner home in an Opel Adam!

The campaign was available in 20 shopping malls across France, during 10 weeks and allowed more than 11,300 women to participate. 2,920 lucky winners were escorted during their 30-minute shopping trip by one of 15 baggy boys while 600 lucky winners were driven home in an Opel Adam.

Take a look below for more photos from our activation!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 10:22 am

MKTG Named Lifestyle Marketing Leader by Dentsu Aegis Network

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MKTG_Logomark1

In conjunction with Dentsu Aegis Network announcing MKTG as a new global brand, the lifestyle marketing agency has also rebranded with this new logo mark.


It is a big day here at MKTG in the US and frankly, around the globe!

Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.

With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.

What does this mean?

By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.

The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.

You can read the official announcement here.

We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!

 

MKTGINC; HOK

MKTG’s NYC HQ. Come for a visit!

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Written by Paige McConney
Paige McConney

October 19th, 2015 at 2:06 pm

Introducing World Class Training Labs

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MKTG is proud to be a part of this year’s World Class Training Labs. World Class Labs serve as both workshop and playground where bartenders explore the industry’s most relevant topics and practice new skills, all with the guidance of bartending luminaries. The Labs’ purpose is to honor, elevate and extend the craft of bartending, and the passion for it, throughout the industry. The Labs provide a platform for our Reserve brands to participate and provide “Best in Class” Training to the trade community.

A one day, 3 session, skills and brand training event leverages existing brand training content such as Tanqueray “classics and Ketel One “Food Pairing.”  Each training lab features World Class talent from either US, Global Markets, or Experts who also run seminars on relevant topics such as the Art of Presentation. Attendance at any of the World Class Training Labs satisfies the learning requirement for entering the World Class competition.

During the brand sessions, attendees will have the opportunity to learn about some of the world’s most premium liquors. While learning about Don Julio, Ambassador and participants will travel to a local farm where a local farmer will lead a seminar on fresh ingredients. Ketel One participants will enjoy a hands on food pairing training session while Zacapa Rum participants will sit in on The Art of Show – Unlocking Flavor brand education.

The World Class Training Lab program began in early September and will continue through early February in several US Markets. Take a look below at photos from previous markets and stay tuned to MKTG’s social channels for photo updates as the program continues!

 

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The Canon Cupid Strikes Again!

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Everyone loves a good mystery, and we’ve got a doozie for you!

Just after we moved in to our new HQ in New York City this summer, several MKTG’ers have received mysterious love letters directly from our shared printers located around the office.

How are they anonymous, you ask?

Well, the shared printers don’t require a login when scanning a document directly to an email address. When you receive a scan, the sender is the specific printer that the scan comes from (i.e., Canon 2). There’s no indication of who sent it or when it was sent.

Here’s all the evidence we’ve uncovered so far:

canon3 canon4 canon5

Think you know who the Canon Cupid is? That makes one of us.

Written by: Kristina Cappuccilli

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Written by Paige McConney
Paige McConney

October 8th, 2015 at 2:23 pm

Posted in MKTG INC

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Toyota Onramp Kick Off Event

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Toyota

Photo courtesy of Toyota

Attention fellow Bay Area innovators!

Do you want to share a big idea on the future of smart mobility in the Bay Area? Are you a car enthusiast? Then join us in participating in the Toyota Onramp 2015 Smart Mobility Challenge! Kick-Off begins Friday, October 16th and includes a test drive of the i-Road! Semi-finalists will present their ideas to innovators, investors and Toyota at Toyota Onramp 2015 – happening Friday, November 13th in San Francisco. Winners will earn the opportunity for future collaboration with Toyota and $20,000 in cash prizes will be awarded.

Learn more about Toyota Onramp 2015 and sign up to compete today at toyotaonramp.com. Space is limited.

Be sure to follow @OnrampEvents for real-time updates!

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Written by Paige McConney
Paige McConney

October 8th, 2015 at 1:53 pm

PepsiCo Introduces “F!ZZ” at World Maker Faire

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Screen Shot 2015-10-08 at 12.18.02 PM

F!ZZ, PepsiCo’s’ newest, most innovative line of soda drinks made its show-stopping debut this past weekend at Maker Faire 2015. F!ZZ is a new way PepsiCo is looking at the future of carbonated-soft drink mixology, which they call “Fizzology,” that combines unique and unexpected flavors and ingredients to create an elevated and immersive consumer beverage experience.

Whether Maker Faire goers were attracted to the sleek & inviting, Willy Wonka-esque structure, the millions of bubbles that were being released over the course of the weekend or the upbeat music that was bumping and entertaining the consistent line of consumers eager to try F!ZZ, the popularity of the space surpassed all expectations.

The Experience:

Brand Ambassadors greeted Makers as they approached the entrance ramp and queued up groups of 10 to begin the experience. They began their sensorial journey by smelling flavored scent pipes which tied back to F!ZZ beverages that were offered. Consumers had the option to choose one of the six drinks that most appealed to them.

Each of the beverages began with a Pepsi-base pour, either Sierra Mist, Mountain Dew, Manzanita Sol or Pepsi and included unique toppings such as green apple cotton candy, strawberry pop rocks and watermelon foam to name a few. One of the most popular drinks of the weekend was the “Hulk Smash”. The Hulk Smash was made up of Mountain Dew with a lime flavor shot, coconut milk and was topped with frozen lime syrup threads, pop rocks and raspberry foam.

Once the consumer settled on a drink, the group of 10 headed over to the “Fizz Ed” station where they learned to make frozen strawberry and lime “dots” using liquid nitrogen. They also were able to sample the dots that they helped make which was a fun and tasty experience had by consumers of all ages. Once they completed their lesson, they headed over to the Pepsi Spire station to fill up their beaker with their base pours & flavor shots. Following that, they brought their beaker over to one of the “Fizzologists” who then finished off their drink with their designated toppings and “re-FIZZED” their drink with added carbonation.

The bubbles and buzz around F!ZZ not only attracted Maker Faire attendees but the Maker Faire Executive team as well. F!ZZ Grab Life by the Bubbles powered by PepsiCo took home the blue ribbon by winning the “Maker Faire Editors Choice Award” for our outstanding activation. This was just the introduction of F!ZZ and we’re excited to be a part of the F!ZZ movement and experience what the future of F!ZZ holds!

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Written by Paige McConney
Paige McConney

September 28th, 2015 at 4:52 pm

MKTG NY Smoothie Challenge!

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In keeping with our health and wellness initiative for September, we decided it would be a fun twist to have an office smoothie challenge! We had everyone submit their favorite smoothie recipes, complete with a creative name, for a chance to win a prize AND have the entire office try the winning submissions!  These three took the crown:

“So What it’s Vegan” – 1 cup light soy vanilla soy milk, 1 scoop vega one choice-o-lot protein smoothie, 1/2 ripe banana, 1 cup of ice

 “ The Beyonce” – 1/2 frozen banana, 1 handful kale, 1 handful spinach, large spoonful almond butter, 1/4 cup almond milk, splash vanilla extract, dash of cinnamon, blend with 2 cups of ice

“Citrious Altius Fruitius” – 1 cup water, 1/2 cup frozen blueberries, 1 fresh or frozen banana, 1 tbsp chia seeds, 1 peeled and halved kiwi, 1 cup fresh or frozen strawberries, 1/4 cup yogurt, 1 blood orange slice, 1 tsp coconut oil, 4-6 ice cubes

This past Friday we had a few of our best Brand Ambassadors mix the ingredients of the winning smoothies for everyone to try, and yes they were all delicious! Take a look below at our photo journey!

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Written by Paige McConney
Paige McConney

September 28th, 2015 at 12:14 pm