Archive for 2016

MKTG4GOOD: MKTG San Francisco | Adopt a Family

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For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors  follow a wishlist and shop for holiday gifts for the families. 

We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look! 

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Written by Stephanie Rudnick
Stephanie Rudnick

December 7th, 2016 at 1:44 pm

TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by The Wolf
The Wolf

December 2nd, 2016 at 11:16 am

MKTG WELCOMES CANADIAN SPORTS MARKETING AGENCY S&E SPONSORSHIP GROUP TO THE FAMILY

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Cori Woolley, SVP, Brian Cooper, President and CEO of S&E Sponsorship Group, Matthew Logue, COO and the S&E team in the agency’s Toronto office

 

OFFICIAL PRESS RELEASE:

Dentsu Aegis Network Launches Global Lifestyle Marketing Agency MKTG in Canada with acquisition of S&E Sponsorship Group

Acquisition further bolsters Dentsu Aegis’ offering in the market with first-class experiential, activation and sports management consulting services  

TORONTO – Dentsu Aegis Network today announced the acquisition of S&E Sponsorship Group Inc., the leading Canadian independent sponsorship consultancy focusing on the sports and entertainment industries. S&E Sponsorship Group will be fully integrated into MKTG, Dentsu Aegis Network’s global lifestyle marketing agency, firmly positioning the group as a leader in Canada in sports & entertainment sponsorship and activation.

As the sports and entertainment sponsorship market continues to grow and evolve in the coming years in Canada, this acquisition is of strategic relevance for Dentsu Aegis Network as it continues delivering superior value propositions to clients in the market.

“We are building an entirely new brand experience offering with the launch of MKTG, which reflects our commitment to always being at the forefront of new business opportunities for our clients,” said Annette Warring, CEO of Dentsu Aegis Network Canada. “Sports and entertainment sponsorship and brand activation are one of the most authentic and influential experiences we can offer to our clients’ consumers. We will now do so with best-in-class solutions from the leading player in Canada, S&E. We look forward to working with the entire team who will perfectly complement our network of talented experts to drive forward pioneering work.”

Founded in 2010 and headquartered in Toronto, S&E Sponsorship Group provides a comprehensive suite of insight-driven sponsorship solutions, from strategic consulting to activation. With a strong team of over 30 experts, the agency serves a variety of top brands, including Scotiabank, Canadian Tire, Sport Chek, Boston Pizza, and Molson Coors. The agency will be aligned into the MKTG network, further extending its global footprint and entering the Canadian market for the first time. Since joining Dentsu Aegis Network in August 2014, MKTG has grown from primarily a US-based agency with long-standing clients including Diageo, Google and Apple/Beats by Dre, to an international network brand now present in 20 countries with over 1,400 specialists.

Following this acquisition, Brian Cooper, President and CEO of S&E Sponsorship Group, will report to Annette Warring. He will continue to lead his successful team as CEO of MKTG Canada, together with business partners Matthew Logue, COO, and Cori Woolley, SVP. Brian Cooper is regarded as one of Canada’s leading sponsorship experts with more than 30 years of experience. Prior to S&E, he was the founder of Insight Sports Ltd, former VP of Operations and Business Development at Maple Leaf Sports and Entertainment – where he was part of a leadership team that launched the Toronto Raptors brand in Canada -and President of the Toronto Argonauts.

“We are thrilled to join the Dentsu Aegis Network family and launch MKTG in Canada,” said Brian Cooper. “We believe there are strong synergies between our vision and approaches, and also opportunities to grow further our offering in sponsorship and activation to lead and accelerate the evolution of these capabilities in the market.”

“Given the significant growth of the sports and entertainment sponsorship market in Canada, as well as the innovative marketing campaigns that brands are embracing locally, having a significant footprint in Canada was a priority for us, but only with the right partner,” said Charlie Horsey, CEO MKTG USA and Global Brand President. “Upon meeting with Brian, Matt, Cori and the team at S&E, we knew that we found the perfect partner both from a cultural and business perspective. We are thrilled to welcome the S&E team to MKTG and look forward to helping grow this important capability as well as give the S&E team the opportunity to leverage and collaborate with our global network of experts and resources.”

Financial terms of the transaction were not disclosed.

S&E Sponsorship Group was represented by investment bank Petsky Prunier Securities LLC.

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Brian Cooper, President and CEO, Cori Woolley, SVP and Matthew Logue, COO

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Written by Stephanie Rudnick
Stephanie Rudnick

December 2nd, 2016 at 10:13 am

Posted in Experience

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

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Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

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With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

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Surprise MKTG Atlanta!

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On Tuesday, MKTG Atlanta’s office was surprised with complimentary yogurt parfait breakfast as they walked into the office. They were able to build their own yogurt parfaits with various fruit and granola toppings. It was our way of trying to help our colleagues have a great day by starting off with a healthy breakfast, and hopefully a smile!

Take a look at a few photos below!


–Contributed by MKTG Atlanta 

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Written by The Wolf
The Wolf

September 29th, 2016 at 9:47 am

MKTG Women’s Leadership Group Is A Growing Force

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Born in 2015, MKTG’s Women’s Leadership Group was founded as a way to connect and unite female colleagues as they navigate their way from entry level to executive, focusing on the many facets of a successful woman including career, family, physical health, etc. The group also focuses on raising women’s voices on topics that matter to them and increasing the level of awareness on the issues that affect our overall culture. Our colleagues at Team Epic have been operating East Coast chapters throughout our Westport, Charlotte and Atlanta offices, and as we venture into 2017, the network is continuing to blossom across MKTG’s North American offices.

The Team Epic group follows five key objectives with a foundation of applying these learnings to both personal and professional life:

Listen to the issues and challenges faced by women of the agency

Identify stumbling blocks that inhibit our personal and professional effectiveness

Support each other as leaders of the agency and our industry

Develop self-awareness and trust

Collaborate to bring about positive change for the agency

How did this all come about? It is impressive to think that a few casual conversations over post-work drinks saw the opportunity to unite our female network and turned these thoughts into a powerful reality. As one of the founders, Samantha Bond, Director of Corporate Sponsorship and Entertainment, Westport, said, “We thought it would be great for our female colleagues to have a safe space for mentorship, social and professional growth. We realized that this group could fuel opportunities for empowerment with scheduled events throughout the year and the help of senior leaders to impart their wisdom.” Fellow founder, Kati Kasch, Senior Manager, Sponsorship and Events, Denver, added “The response has been incredible.  High levels of participation, collaborative curriculum and the interest by other offices, prove that we weren’t alone in looking for a group like the one we created.”

Leading Atlanta organizer Erica Calhoun, VP, Client Services agreed, “Not only was this an opportunity for women to come together and discuss very important issues for this segment of our workforce, it also allowed for growth and collegial interaction outside of specific project work.”

While each office schedules their events separately, both groups take on a grassroots collaborative standpoint, and everyone is allowed to develop and propose ideas.

The groups make use of our network’s resources and takes on broad topics, zeroing in on subject matter relevant to professional women. A recent ‘finance’ focused course honed in on general financial guidance and the importance of investing. This summer’s focus was ‘fitness’ and both Atlanta and Westport hosted self-defense courses, particularly since so many of our female colleagues travel alone so often. Westport worked with a certified R.A.D instructor who visited the office teaching a free-of-charge self-defense class covering fundamentals of self-awareness and teaching basic moves. The session was free and participants were then invited to donate to the instructor’s charity of choice, the Special Olympics. Atlanta hosted female police officers from the local Marietta Police Department who discussed aspects of women’s personal safety- from available safety apps, risk reduction to consent and a R.A.D self-defense course.

Sessions take on a mix of serious discussions and fun bonding experiences; both teams are ending the year with a charity volunteering session and some room for happy hour and a Beyoncé dance class!

Although events have centered on the Westport, Charlotte, and Atlanta metro areas, MKTG offices from Chicago to the West Coast have sparked interest in starting their own branches.  Look out for more updates on what this dynamo of a network will be making happen!

Westport Founders: Kati Kasch and Samantha Bond

Atlanta Founders: Erica Calhoun, Christine Ralph, Trayce Griffies

 

–Contributed by Team Epic & MKTG Global Communications team

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MKTG Atlanta Corporate 5K Challenge

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Last Friday, members from our MKTG Atlanta office banded together to participate in a Corporate 5K Challenge!

Produced by U.S Olympian and running expert Jeff Galloway, the Kaiser Permanente Corporate Run/Walk & Fitness Program is a unique workplace-organized fitness promotion that kicks off with Get Active Atlanta!, an 8-week training program The event culminates in a downtown Corporate 5K Run/Walk and company picnic with Rupert’s Orchestra providing the entertainment. The Kaiser Permanente Corporate Run/Walk & Fitness Program is designed to promote health, wellness and fitness among metro Atlanta companies and their employees. A portion of proceeds benefits the Atlanta Community Food Bank, Back on My Feet and the Atlanta Braves Foundation.

See below to check out a few more photos from the run!

 

–Contributed by MKTG Atlanta

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Farewell MKTG Summer Interns – One More for the Road!

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Connor (l) and Dan (r) prepping for the intern team’s farewell party, flanked by yummy Diageo brand cocktails.

As summer comes to an end, that means it’s time to bid farewell to our stellar 2016 Sales & Marketing team interns. We’re following up with Connor Kubikowski (St. Joseph’s University) and Daniel Andree (University of Notre Dame), as they close out a successful season experiencing the experiential and all that MKTG has to offer.

Q: You both arrived at this internship with a basic understanding of experiential marketing. Now that you’ve actually “experienced the experiential,”what would be some keywords or overall thoughts you have about MKTG’s services?

CK: After being with MKTG for the past ten weeks, I have been exposed to every aspect of MKTG’s services and I would have to say that the work we do is truly incredible. I had the opportunity to take part in the beginning stages of an event, which I eventually helped run and bring to life with my fellow colleagues. Having this opportunity made it very clear that MKTG’s employees both care about and ensure the highest quality in their work.

DA: I had the opportunity to see what really makes experiential marketing different from the rest of the industry. Marketing is all about trying to connect brands and businesses with real people. In experiential and lifestyle marketing, you do that in a special sort of way. MKTG creates experiences and memories for their consumers that seamlessly fit into their lives; they try to help build a more personal relationship with them. One of the things I enjoyed most was that experiential allows you see a client’s immediate reaction – compared to other mediums.

Q: During your time with MKTG, was there an experience in particular where you really felt the human connection of experiential marketing? Any electrifying moments where you witnessed how MKTG’s work truly connects their clients with its audience?

CK: The first time I felt a human connection with experiential marketing was during one of my first few weeks at MKTG. There was an activation on the New York City High Line for Olive Garden and the theme was a “Never Ending Family Table.” The activation started with a few tables and chairs, and they continuously added more on as people showed up. This resonated with me because my mother has an Italian background and the notion of a never-ending table is true in my house, so it created that connection with the Olive Garden.

DA: The coolest human connection I had was during my first week at MKTG. I was participating in a Nike Home Run in Central Park. As we ran, other runners that were not part of our Home Run would call out “Go Nike Run Club!” as we would pass them. It was really cool to see and feel that sense of community.

As the run continued I got to see how widespread the Nike community is. While we were running, another runner about my age joined up next to our pacer and asked if he could join our group. It turned out he was from Australia and recognized the pacer’s shirt since he participates in the Nike Run Club back home Down Under.

Q: The 2016 PGA Championship in July was the arc of your internship. You strategized and planned MKTG’s presence at Baltusrol with our New Business team- then fully executed everything you planned. Talk about some of the highs and lows of putting together a full-fledged high profile event- and the moments where you really felt proud of all the hard work.

CK: Being a part of MKTG’s presence at the 2016 PGA Championship was an incredible experience for me. Having the ability to work on a PGA Major, an event of such magnitude, as an intern, was extremely special. At a young age, I grew up watching golfers play in Major Championships and wished that one day I could do the same. The next best thing to playing in one is working it. That was so cool.

DA: It’s hard to pick out just one high point from that whole week. We did so many different things and it was really rewarding to see all of our hard work and planning come to fruition. Among others, one thing I was really excited about was getting Dustin Johnson, Jordan Spieth, Jason Day and John Daly’s autographs.

In truth, a low point of the week was the rainy weather during a few of the days. Saturday was rained out midway through the competition. It was disappointing that we didn’t get to see the whole day through.

Q: A couple of months from now when you’re sitting in class staring out the window, reminiscing about MKTG summertime vibes, what fun moments will bring a smile to your faces?

CK: One of the fun moments that will bring a smile to my face has to be one of the very first days of my internship. Like good interns, we were sitting at our desks working, while everyone headed to the bar for drinks. One of our co-workers came over to us and said, “What are you guys doing here? Come to the bar, have some champagne and let’s start your internship off right!” And yes, I’m over 21…

DA: As I previously mentioned, at the PGA there was some rain throughout the week. As Paige (McConney – MKTG Sales & Marketing Coordinator), Connor and I were making our long trek back to the cars, we got caught in a torrential rainstorm. We had umbrellas, but they didn’t help much when the rain is coming at you sideways. When we got to the car we were completely soaked and muddy. It was so ridiculous that we all just had to laugh.

Q: Most companies feel that internships should be mandatory for pending college grads. Do you feel that this experience thrust you into a real understanding of agency life and prepared you for what is to come in 2017?

CK: This experience was definitely beneficial for me because it provided an understanding of what the agency life is like, and of the opportunities that are out there in the “real world.” Along the way I was able to create new relationships and make new friends, be a part of some very cool events and activations, and ultimately further myself on my career path.

DA: This summer has really prepared me for what will come after graduation in 2017. It was an amazing experience and I learned many things that I will be sure to use both in my professional and personal life. I will not forget all the people I met and connections I made. It has given me a better picture of where I hope to see myself five years down the road and has given me many of the tools to get there.

Q: And finally, we know you’ll miss socializing at our awesome bar. We’ll wish you guys were there, too. Which Diageo brand will you miss sipping on the most?!

CK: I will miss sipping on Don Julio the most. I have grown a huge appreciation for that brand over the past few months and I’m sure I will continue to enjoy it (responsibly) in the future!

DA: I think I will miss the Guinness on tap at our bar the most. To be honest, coming in at the beginning of the summer I was never really a Guinness fan, but after learning more about the brand and its history (as well as learning how to properly pour a pint), I’ve gained quite an appreciation for “the black stuff.”

–Contributed by MKTG Global Communications Team

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Written by The Wolf
The Wolf

August 12th, 2016 at 12:13 pm

IBM LIVE-WIRES ITS TONY AWARDS SPONSORSHIP WATCH PARTY

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FROM EVENT MARKETER MAGAZINE:

Posted on by Kait Shea

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.

IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.

In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.

To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.

Read more about Team Epic, an MKTG Agency’s great work for IBM here

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Written by Stephanie Rudnick
Stephanie Rudnick

August 3rd, 2016 at 12:43 pm

PGA Championship 2016: Recap

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Jordan Spieth signing autographs for fans on the last day of practice rounds which also happened to be his 23rd Birthday.

Jordan Spieth signing autographs for fans on the last day of practice rounds, which also happened to be his 23rd Birthday.

From July 25-31, MKTG hosted dozens of our clients and partners at the 2016 PGA Championship in our private VIP hospitality suite within the historic Club House at Baltusrol. Despite the hot and humid forecast, we all had a blast traversing the course catching some world-class golf.

We also all witnessed history as Jimmy Walker took home his first major title finishing -14 and holding on to the lead the entire time. Walker became the first wire-to-wire winner of the PGA Championship since Phil Mickelson, who won at Baltusrol in 2005. In fact, all four majors this year were won by first-timers including Masters champion Danny Willett; Dustin Johnson, who won the United States Open; and Henrik Stenson, the British Open champ. Walker had missed the cut in his last two majors, never finished higher than tied for seventh at any major and was perhaps best known on the PGA Tour for his unusual hobby: astrophotography, according to the New York Times.

In addition to witnessing Walker’s triumph, we saw reigning PGA Champion Jason Day, the world’s top ranked golfer, make the final holes crazy intense on Sunday , and even got up close and personal with stars like Jordan Spieth, Rory McIlroy, Dustin Johnson, John Daly, among others. Check out our snaps below and on Instagram and Snapchat.

 

-Contributed by MKTG New York summer intern Dan Andree

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