Archive for January, 2016
Heading out to San Francisco for the Big Game? Or are you a native SF-er excited to explore Super Bowl events in the area? We sat down with with our very own Patty Hubbard (President, West Coast) to get the full download on everything SB50. From the can’t miss events to what to wear, the below is all you need to know while on the ground for the Super Bowl.
1. What are the top 3 spots for local families to experience SuperBowl 50?
Super Bowl City: Officially opening tomorrow, 1/30, SuperBowl City will open for an extra weekend called Hometown weekend in order to provide local residents an opportunity to see it first. Make sure to go to the Fan Energy Zone powered by SAP, the Super Bowl City Fan Wall and the Levi’s Lot to get your Levi’s Collection fan gear.
Free Concerts: With performers including Alicia Keys, Matt Nathanson and Chris Isaak, the Super Bowl free concert series will include performances your family will love without breaking the bank. All shows will be in SuperBowl City at City Stage presented by Levi’s. Be sure to check out the full schedule here.
NFL Experience: From sampling delicious snacks and drinks to taking part of the NFL’s famed Play60 program, NFLX at the Moscone Center will ensure a full day of fun (many of which are brought to you by MKTG!) Open all week, NFLX is a must-see for local and visiting fans alike. Kids and adults can’t miss the amazing photo opps with NFL players and the Lombardi trophy that NFLX has to offer. You can learn about all experiences and ticket prices here.
2. What activities do you recommend to those who have never been been to San Francisco?
Go for a run: It is the best way to see and experience the city. Here are some great running routes that will show you all the beauty of SF.
Ferry: Take a ferry ride to Tiburon for lunch at Sam’s Anchor Café.
Eat, Drink and be Merry: Enjoy a hot toddie and get off your feet at Tosca in North Beach.
THE Bucket List: Be sure to add at least a few of the adventures here to your trip to the Super Bowl— The Ultimate SF Bucket List.
3. How should you pack for SF weather and Super Bowl social events?
The key to packing for San Fran is to be prepared and to plan your outfits around layering. Dress for 55 degrees, but a cold 55. Trust me you will understand when you are here and can’t warm up. We are also having an el Nino year so bring an umbrella and a rain coat. Events are rain or shine. Last but not least, SF is a beautiful eclectic city. That being said, SF-ers are a fun, cool bunch and dress more casually than other major cities.
4. What are some of the hottest party and concert tickets?
Super Bowl week is infamous for the craziest parties. Some, like Maxim, are exclusive and you are only able to access tickets with an invitation code. Others are open to the general public, but for a price. Events like CBS’s “The Night Before” with Metallica and Cage the Elephant can be accessed after a quick trip to Ticketmaster.com. For a full list of events, and their grades, take a look at the Washington Post’s list here.
5. Are there any last details we should know?
Here is an amazing summary of transportation options for all SB50 events—note that you will need to plan out your trip accordingly since transportation will be tough throughout Super Bowl week. Last but certainly not least, be sure to tune in for the big game on Sunday, 1/7 at 6:30 PM EST.
JW Marriott’s newest property, in Los Cabos, Mexico, got a warm welcome last week with a launch event that took guests on a once-in-a-lifetime journey — a vision journey.
Set alongside the five-star resort’s multiple infinity pools, the grand opening celebration showcased the property’s breathtaking ocean views, among the minimal and modernist lines of award-winning architect Jim Olson’s designs. The event explored the ancient tribal traditions of Baja Sur by guiding guests through the three stages of the tribal ceremony known as the vision journey. At each stage, guests were immersed in a culinary, cultural or well-being tradition of the region.
The two-day grand opening of the property began with an oceanfront welcome cocktail reception set under the stars, featuring an unforgettable menu from acclaimed chef Thierry Blouet that included locally inspired options such as grilled octopus, specialty mezcal cocktails, and edible flowerpots evocative of local plants.
The launch event also offered guests a curated selection of daytime activities highlighting the property’s culinary, cultural and well-being offerings, from cooking demonstrations to mezcal-and-chocolate tastings to guided art tours to treatment’s at JWMLC’s own Jasha Spa.
As the sun set over the Sea of Cortez, JW Marriott Los Cabos’s Envision the Infinite gala launched with the sounding of four traditional shamanic shellhorns. Guests were then guided through the three stages of the traditional vision quest, each one set at a different part of the property and highlighting its own tribal tradition.
In shamanic tradition, the first stage of the vision journey, known as The Hunter, makes use of a power plant of sacred significance. Guests at the JW Marriott Los Cabos launch event began their journey with a lively, family-style banquet feast that highlighted the culinary specialties of the property and featured the pitaya, an indigenous fruit that was celebrated annually by the ancient tribes of Baja Sur.
In the second stage of the shamanic journey, known as The Warrior, journeyers explore their vision through an act of creativity. Guests at the JW Marriott Los Cabos gala were invited to observe as an artist, inspired by the ancient cave art of the region, explore his own vision using water as his canvas.
The final stage of the journey, known as The Sage, is achieved via a ritual known as temazcal. JWMLC guests completed their own shamanic journeys with a climactic, electronic smoke show featuring a neon temazcal dome, sand-dune light projections, custom cocktails containing regional herbs, and a performance by headlining musical act Betty Who.
Truly a one-of-a-kind experience for a truly one-of-a-kind property.
Written by: Mike Del Monaco & Michelle Heller
I think most of us would agree that the Super Bowl Halftime show is always one of the most talked about parts of the event, and this year should be no exception! Coldplay was recently announced to be one of the acts of this year’s Pepsi Halftime Show and documented some of the planning that goes into making this epic event a success! It’s taken six months of planning, endless hours of blood, sweat and tears and we are now 17 days away from seeing it all come together! Take a look at the behind the scenes video just released by Pepsi today to see a bit of what goes into getting ready for the big day!
The Super Bowl 50 Host Committee announced the entertainment lineup for its free-to-the-public fan village, “Super Bowl City presented by Verizon.” With more than 35 free performances by Grammy-winning headliners, community performers and local Bay Area favorites, Super Bowl City will showcase two stages; The City Stage presented by the Levi’s® brand and the Fan Stage in the Fan Energy Zone powered by SAP.
“Over the course of nine days, visitors to Super Bowl City will be treated to free concerts by some of the world’s most notable artists and the Bay Area’s finest performers,” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “Whether it’s local groups like Loco Bloco or musicians like the Bay Area’s Chris Isaak, the culture and fabric of the region will be well-represented.”
In a break from tradition, Super Bowl City will be open for an extra weekend this year, providing local residents the opportunity to experience the excitement of Super Bowl 50 before out-of-town guests arrive. Super Bowl City will open Saturday, January 30, with the day’s activities topped off with the Host Committee’s “Saturday Night Lights” celebration: the official re-lighting of the iconic Bay Lights on the Willie L. Brown, Jr. Bay Bridge, followed by the Macy’s Fireworks Show and a performance by the Bay Area’s own Chris Isaak.
The City Stage presented by Levi’s® will next feature the CBS Radio Concert Series, with free headlining performances kicking off on February 3 with singer-songwriter Matt Nathanson, followed by country group The Band Perry on February 4.
Pop rock band OneRepublic on February 5. In addition to OneRepublic, Friday night will feature a second Macy’s Fireworks Show.
Super Bowl Week will be capped with a special, free performances by Levi’s brand ambassador and fifteen-time Grammy Award winning superstar Alicia Keys and opening act Goapele, the singer-songwriter from Oakland on Saturday, February 6.
Located in the Sue Bierman Park area of Super Bowl City, The City Stage presented by Levi’s® is being produced in conjunction with LiveNation, and was designed to showcase a wide variety of free live musical, cultural and performing arts entertainers throughout Super Bowl Week.
Located in Justin Herman Plaza within Super Bowl City, the Fan Stage is being produced in conjunction with e2k events and will be the “live” area of the Fan Energy Zone, serving as a presentation space for community partners, celebrity appearances and photo opportunities, and the main space for the DJs and MCs.
Click here to check out the full list of performances.
© Photographer/Getty Images
We are so thrilled and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!
MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!
Another year, another CES, the infamous consumer electronics expo that beckons technocrati from around the globe to descend on the Las Vegas Strip each year—converting Sin City into a veritable shopping mall of the future for one fleeting week. Drawing in well over 3,800+ exhibitors and 170,000+ attendees each year, CES is an undisputed premier tech conference filled to the brim with the latest tech—from the mundane to the paradigm shifting. It’s here that innovators, brands, media, and marketers all collide and mingle to learn about what’s new, what’s next, and frankly just geek out at all the cool stuff.
While a good portion of the products on the show floor never quite make it to mass-market consumer adoption in the ways they are shown then. CES has never truly been about the short-term future; it’s been about pushing boundaries and expanding our definitions of what’s possible. A proof of concept, if you will, to show the world just how innovative the world can be. The present may be set, but the future is infinitely pliable. Naysayers and pessimists may call that outlook naïve, but you can’t get to the next big idea without a couple quirky first steps to help you along the way.
As our clients/brands become increasingly more comfortable exploring new technologies and emerging mediums of engagement, here’s what we’re seeing will be hot experiential trends for 2016:
Wearables are here to stay. With the continued maturation of the industry and shift from fitness to health and wellness, expect to see them pop up more and more in brand activations as takeaways and experience enhancers. The form factor for sensors in general has become increasingly smaller and durable over the years, enabling one of the more intriguing items on the show floor this year to come to fruition: smart clothing. Companies such as Sensoria have utilized textile sensors to create more seamless / intuitive experiences, in this case a pair of sensor embedded socks that track your running (from run cadence to foot impact).
Sensors are getting even smarter. As all the tech companies race to bring the first fully autonomous car to market, the sensor industry (particularly, object detection and identification) has seen a huge boom in innovation. Netamo announced their outdoor security camera system “Presence” to critical acclaim, the camera includes a robust identification software that can distinguish between people, cars, and animals with surprising speed and accuracy.
What does this all mean, you ask? Simple. Continued innovations in wearables and sensors represent a prime opportunity for marketers to create more engaging and dynamic personal experiences that are tailored to each consumer.
At MKTG, we’ve been playing around with Virtual Reality for a couple of years now—carefully watching its development from a relatively unheard of niche gamer centric gizmo to a huge untapped new medium for filmmakers, artists, and brands.
2016 will be the year VR reaches critical mass. With the imminent release of high-end consumer facing VR (e.g. Oculus) later this year, and continued public interest for more mobile friendly VR (e.g. Gear VR and Google Cardboard), don’t expect to see the appetite for VR to drop any time soon.
The major VR players are pretty much set at this point: Oculus, HTC, Google, and Samsung. This year’s VR standouts at CES were mainly focused around hardware extensions for virtual reality environments. Products such as the Krush Moveo, Virtuix Omni, and Infinadeck all answer one problem that holds back full immersion in VR, movement.
While we’re still quite a ways off from a Star Trek like holodeck, with VR marketers have a unique opportunity to craft and deploy incredibly immersive experiences in virtually any location or condition.
IoT is the buzz word that inevitably gets thrown around each year at CES. While there is no shortage of smart products out in the marketplace, a clear winner for a universal/unified platform to manage all these smart devices has yet to emerge. As the public waits before taking the big plunge into smart homes, the industry has been busy creating micro-integrated ecosystems to whet consumers’ appetites.
To that effect, as consumers expectations shift from what a specific product or service provides individually, to how does this product add value to a connected lifestyle, thinking big picture and integrated will continue to be more and more important to brands and marketers.
TL;DR: Ongoing developments in wearables, VR, and sensors will enable marketers to easily create more tailored, personal, and brand experiences/activations in 2016.