MKTG NY Welcomes Verna and Promotes Akabueze

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Jay Verna and Kamau Akabueze | MKTG New York



Charlie Horsey, US CEO and Global Brand President of lifestyle marketing agency MKTG, part of the Dentsu Aegis Network, today announced that Jay Verna has joined the agency as EVP, Managing Director, New York, a new position. Horsey also announced that Kamau Akabueze has been named as the SVP, Creative Strategy, NYC Studio and Paul Fitzpatrick has joined as VP, Business Development based in Chicago.

Verna joins from TracyLocke where he spent the last 18 years, most recently as Managing Partner. He has global experience across a variety of marketing communication and media arts disciplines including advertising, social, promotion, experiential, shopper marketing, packaging and more. A firm believer in passion as a point of difference, he has leveraged sports and entertainment partnerships as well as lifestyle platforms to design brand experiences for companies like PepsiCo, Dick’s Sporting Goods, Pfizer Consumer Healthcare, SC Johnson and Diageo. Verna will join the executive team, have day-to-day responsibility for all client management and growth, as well as oversee the culture and operations of the New York office. 

Akabueze joined MKTG in 2014 to further develop and maintain a clear vision for the agency’s innovative experience design process and to foster collaboration across MKTG and it’s parent company Dentsu Aegis Network. He now heads up the agency’s NYC creative studio team of 15+ multidisciplinary experts and will continue to provide strategy and guidance on several MKTG clients. In his 18-year career, he has stewarded communications and engagement campaigns for brands including Nike, Electronic Arts, Cadbury Schweppes, Toyota, Verizon, Jeep and American Express.

Also,Paul Fitzpatrick has joined as Vice President, Business Development based in Chicago, a new position. With a proven track record as a pioneering sales and marketing executive, Fitzpatrick will focus on developing new business relationships across the US and report directly to EVP, Sales & Marketing Bryan Duffy. Previously, Fitzpatrick has held executive positions at both marketing and consulting agencies where he worked with clients including MillerCoors, Takeda Pharmaceuticals, airbnb, Pabst Brewing, Johnson & Johnson and Coca-Cola.  Prior to MKTG, Fitzpatrick was at All Terrain where he headed up Business Development and Marketing.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 25th, 2016 at 2:30 pm

with one comment

Posted in Experience