Archive for April, 2016
Bestselling author Colin Campbell and one very big dog named George will kick off a nationwide tour beginning Tuesday, May 3rd in New York to coincide with the official launch of the highly-anticipated memoir Free Days with George (Penguin Random House). The book has been named one of the Top 20 Editor’s Pick for Spring Nonfiction by Amazon Free Days with George is the remarkable true story of a 140-pound homeless dog named George and his adopted human Colin, who felt like his life was crumbling around him. George teaches Colin the real meaning of happiness and hope through their connection which transcends a lot of things we know about loyalty and love.
PEDIGREE® is a sponsor of Free Days with George which is supported by a six-week, 24 city tour highlighted by retail book signings, media interviews and visits to select animal rescue shelters. As a sponsor of the tour, PEDIGREE is not only supporting the adoption cause, they are also generously donating dog food to shelters across the country, furthering the goal of donating more than 10 million bowls to dogs in need in 2016.
On Tuesday, May 3, 2016 Campbell and George will visit the Humane Society of New York located at 306 East 59th Street at 10:00 a.m. to bring awareness and assistance for all of George’s fellow rescue dogs. During the appearance George will visit with other rescue dogs in the shelter while Campbell speaks about their own journey which took George from being abandoned and homeless to becoming one of the most popular surfing dogs in California as told in Free Days with George.
On May 1st, 2016 at 1:00 pm Campbell and George will be hosting an official book signing launch event at Anderson’s Book Shop located at 96 Chatsworth Avenue in Larchmont, New York. Both Campbell and George will autograph books including one very special collectible paw print that only George can leave behind for fans.
“Free Days with George brings to life the PEDIGREE Brand ‘Feed the Good’ campaign, which is based on the simple insight that dogs and people bring out the best in each other,” said Melodie Bolin, PEDIGREE Brand Manager. “We are excited to be part of a tour that demonstrates the bond between dog and owner while also giving back to shelter animals in need. Throughout the tour we’ll donate to several of the shelter stops, helping provide these animals with the nutrition they need while contributing to finding them a loving forever home.”
The tour will continue on to New Jersey, Philadelphia, Baltimore, Pittsburgh, Detroit, Chicago, Milwaukee, Minneapolis, Denver, Salt Lake City, Los Angeles, Phoenix, Santa Fe, N.M., Tulsa, Okla., Dallas, Austin, Houston, New Orleans, Jackson, Miss., St. Louis, Nashville, Tenn., Asheville, N.C., Raleigh, N.C. and ending in Atlanta on June 10, 2016,
“George is the dog who changed my life. When I was at my worst, he was there to comfort me. He was homeless when I took him in as a ‘rescue’ but as it turns out, he’s really the one who rescued me,” remarks Campbell. Free Days with George is his story but it’s also the story of any of us who have experienced loss or heartache. It’s a book about love, hope and second chances that we all eventually need at some point in our lives.”
Information for pre-ordering Free Days with George here: http://www.penguinrandomhouse.com/books/243531/free-days-with-george-by-colin-campbell/
You can visit Colin and George at
Dentsu agencies merge to form local branch of MKTG
Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.
Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.
The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.
MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.
MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm
Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”
“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”
Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”
Email Nicola at email@example.com.
Article by: Nicola Riches
We’re thrilled to share that once again, MKTG has landed a coveted spot on Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:
The MKTG network of 7,000 brand ambassadors provides a structure designed for scale. The upgrade by parent Dentsu Aegis to a global agency brand provides first-ever global reach across 22 offices in 14 countries. And the absorption of Team Epic (originally formed via the merger of Velocity and Vivid Marketing) provides some extra boom-boom here in the states. Had some big action at Super Bowl 50.
In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.
Check out the photos below!
FROM THE DESK OF CHARLIE HORSEY, MKTG US CEO AND GLOBAL BRAND PRESIDENT TO ALL STAFF:
One of the things I love about MKTG is how often I hear people sharing with each other some of the passions they have outside of work. In that vein, I’d like to share with you a passion project that a former MKTGer, Colin Campbell, has dedicated himself to for the last several years.
After adopting a formerly homeless, 140 pound Newfoundland dog, George, who Colin credits with changing his life, he decided to write a book and share his inspiring, unexpected personal journey with the world.
Free Days With George is being released in bookstores across the United States on Tuesday, May 3rd. MKTG has partnered with Penguin Random House Publishing to help Colin promote the book online and offline. In fact, several MKTG US offices as well as some Dentsu Aegis partner agencies are lending a hand to make this a success. Also, kicking off in early May, we are taking Colin and George on a 25-market bus tour that will be coming to a city near you! More on that in a few weeks.
MKTG has a special relationship with this book at many levels. First, Colin gives us several shout outs throughout the book. But more importantly, a major theme of this book focus on “free days” which is the ability to recognize and appreciate the important things in your life, something I believe in completely.
Colin, who learned the meaning of “free days” from his Grandfather, a decorated WWII veteran, shares the wisdom of “free days” as a life lesson. I believe our society needs to embrace “free days” and we are proud to help share this message.
As marketers, in this instance, our goal is to help sell books. To do that, we want the book to secure a place on the New York Times Bestsellers list. If you are interested in a great summer read, Free Days With George will be in bookstores May 3rd and is available on Amazon.com now. Also, it was recently selected by Amazon, as one of the “Top 20 non-fiction books” for Spring 2016 and I promise you, it is a very enjoyable read!
Please follow the Facebook page to learn more about Colin and George. Check out the book, and tell your friends and family. We would love you to become part of the “Free Days” community!
MKTG Team in MUMBAI OVERDELIVER FOR THE DUKE AND DUCHESS OF CAMBRIDGE AND GOVERNMENT at star-studded gala
As part of their seven day tour of India, on Sunday night April 10th, The Duke and Duchess of Cambridge attended a Bollywood Charity Gala in Mumbai that was proudly produced by Fountainhead | MKTG in Mumbai. The team not only produced the event from top to bottom, but helped with celebrity recruitment, entertainment booking and PR. Soup to nuts, they over-delivered! And we must admit, it is rare to see our logo on a step-and-repeat and even more so royalty donning its as many called “a logo crown!” Oh marketers, we are a silly bunch.
Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important.
Splash, creator of experiential marketing software, mined its data for trends among millennial partiers who attend branded events.
“The brands winning over the millennial generation are delivering experiences, not just things,” said Ben Hindman, co-founder, CEO of Splash. “The savviest marketers understand the crucial link between events and brand loyalty—particularly when it comes to millennials. If you’re not creating experiences and memories, you’re not building anything.”
For the full article, see here
Source: Adweek c/o Splash, the leader in innovative experiential marketing software. We are not affiliated with Splash but love these infographics and the insights. Thanks Splash!
We’re bringing back employee spotlights, and this month’s spotlight is on our very own Mary Kate Pleggenkuhle from MKTG Chicago. Check out her Q&A below to catch a glimpse into what makes Mary Kate..well…Mary Kate!
Name: Mary Kate Pleggenkuhle
Position: Project Manager
Hometown: Elk Grove Village, Illinois
How long have you been with MKTG?: 2 years
Blurb on the back of your business card: “We’ll give you 50 bucks if you can say Mary Kate’s last name 10 times fast. We have no idea what the name means, but knowing this girl it could mean anything from 1) a complex philosophical theory (she’s been keeping a journal since age 11), 2) A synonym for whistling (she’s very good at whistling), or 3) The sound of terrible table manners (drives her absolutely nuts). Either way, what a name, right?”
What are you passionate about outside of work? Outside of MKTG, my passion project is called “Obvi, We’re The Ladies.” It’s a website I started my senior year of college.
Why did you decide to start X? I was so hungry for some kind of awakening and purpose while in college. I became very interested in women’s issues and feminism, and wanted to get a better understanding of how being a woman affected my identity as a human being. The concept of the site started as an opportunity for me to document my journey to understand these things better. I was going to write about my experiences in the world as a young woman, and hopefully find some people who would connect with me on a personal level, and in turn we would learn that we weren’t alone. I wanted to talk about women’s issues in a way that wasn’t generalizing or preaching or patronizing or disparaging to others with differing opinions, I wanted to talk about the issues in a way that was personal. Quickly, as more women became interested and involved, I found the purpose I had been searching for in the site I created!
Who else is involved? – I have an amazing team working on Obvi, and we’re constantly growing. I have two of my oldest friends, a few of my college friends and a whole bunch of women that I met through social media contributing essays. It’s amazing. A small portion of our team assists with editing, social media, and other behind the scenes responsibilities, and I run the ship. Some of the Ladies are my best friends, and I’ve still never met them in person!
What are your plans to launch? On May 1, 2016 we are launching a video series that we have been working on it for what seems like forever, and finally have all of the resources we need to complete the project. It’s so exciting. The series will feature some of our Ladies as well as some friends from other Chicago women’s groups discussing feminism, womanhood, and societal beauty standards (to name a few topics). We want to provide a platform to help educate people who want to better understand some issues in a way that is palatable and entertaining. I can’t wait to share it.
What are you hoping to accomplish? – At Obvi, we believe that storytelling is activism. We share stories about things that may seem trivial to some, and things that are extremely serious, because regardless, that story matters to the Lady telling it. I hope that as time goes on, we can evolve the ways in which we share stories from written word and video to in-person programs and beyond.
To follow Mary Kate on her social channels, check out her handles below!
URL/social media handles:
Personal — @marykate_obvi (twitter/Insta)
The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.
By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT
HOUSTON – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.
“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”
Read more here at BizBash.com
Today, April 6 is the International Day of Sport for Development and Peace. It was declared by the UN General Assembly back in 2014 to signify the recognition by the United Nations of the positive influence that sports can have on social and economic development, as well as the advancement of human rights.
To celebrate 6 April, Peace and Sport and MKTG invite everyone to rally around the symbol of a white card as a sign of commitment to peace efforts worldwide.
Read more about the significance of today, April 6th here