Archive for May, 2016
Experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.
This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.
MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by brand experience managing director Michael Brown and sports & entertainment managing director David Peters.
The rebrand is part of a strategic decision to leverage the capabilities of both agency teams with a global offering, providing creative, technology, data & media capabilities.
MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships. Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”
Read more at https://www.sportindustry.biz/news/pslive-and-danse-rebrand-mktg-uk#SBfOSopIPRwkxEvV.99
credit: SportIndustry Group UK
In what is a first in the history of Marketing Magazine’s Agency of the year Awards’, our friends at Dentsu Singapore emerged the top winner bagging the Overall Agency of the Year title.
The agency bagged two gold and one silver trophies across Brand Consultancy of the Year, Content Marketing Agency of the Year and Creative Agency of the year categories respectively.
The competition in no way was an easy one. There were two extremely strong contenders for the top spot this year – MRM//McCann and Ogilvy and Mather Singapore both winning the same number of trophies as Dentsu. It was down to the judges’ scores which made Dentsu the champion this year.
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Article written by Hairol Salim, Marketing Interactive
Hailing from Petaluma in Northern California, Clover Stornetta Farms has led the nation in sustainable, high-quality dairy farming for the last 100 years. MKTG was engaged to produce and execute their sponsorship of Bay to Breakers and help place their premium chocolate milk and organic Greek yogurt samples to race finishers of all ages and engage them in the Choose Clo story.
Following this hugely successful launch that resulted in more than 30,000 units of chocolate milk and organic Greek yogurt being sampled, Clover is hitting the road to continue the momentum.
Over the next six months, Clo will traveling around the greater San Francisco Bay Area ensuring that Clover Stornetta products make their way into the hands of consumers at festivals, fairs, youth sporting and fitness events. Follow Clo on her journey via Instagram @Cloverpetaluma. #ChooseClo #CloverDairy
Check out more photos below!
Article by Alfredo Montes, MKTG
As Adam Harter, Vice President of Consumer Engagement at Pepsi, delivered his keynote presentation, it was clear that Experiential Marketing has made significant advances in the minds – and budgets – of leading brands.
Harter presented five distinct campaigns at this year’s Experiential Marketing Summit in Denver (including MKTG’s very own F!ZZ campaign.) He highlighted the effectiveness of experiential marketing in achieving the marketer’s ultimate goal: to have people joyously engaging with their brand, becoming active advocates and leaving with a deep emotional connection.
In the last few years we’ve noticed how experiential marketing was moving up the strategic marketing continuum, from an add-on tactic to a core component of the strategic marketing mix. This year’s EMS suggests that many brands are in fact moving experiential to the core of their overall marketing strategy, essentially re-architecting the traditional IMC model with consumer experience at the center.
“Everything is an event. Everything done well is an experience.” – Chobani CMO Peter McGuinness
Article written by Paul Fitzpatrick, Vice President, Business Development at MKTG
If you’re as curious as we are about how “speedy” these ladies can move when making cocktails, then maybe you’d be interested in joining us at a Speed Rack event in your city to see the action for yourself! Tanqueray and Tonic please!
Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.
Here’s where Speed Rack comes in.
Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.
It is with great pleasure that we announce that we have once again been named as a Top Workplace in Atlanta!!! This designation is earned through employee surveys and employee surveys alone so it is a true testament to our rewarding work and our fun agency culture.
“It’s a tremendous honor to be named one of Atlanta’s top workplace for the 2nd year in a row”, says Peter Pearce, GM of MKTG Atlanta. “Given this award is based on employee sentiment, we’re very proud that the work environment we’ve created, and the values we live everyday have delivered against our goal to be a great place to go to work!”
Thanks [again] to the Atlanta Journal Constitution for recognizing MKTG as a Top Workplace for the second year in a row. We couldn’t agree more!