Archive for June, 2016
As one of the many perks that makes our office a Top Workplace in Atlanta, we are proud to have an “open dog policy” every business day! And while we enjoy having a dog or two around the office during the average workday, we wanted to celebrate national Take Your Dog To Work Day by inviting all of our 4-legged friends for a day of treats, play, and cake.
On Thursday June 23rd, we hosted our very first annual MKTG Dog Day where we had 14 dogs come to hangout all day. In our warehouse we fenced off their own off-leash play area while every dog went home with special gifts including an MKTG sports jersey! Check out some of the photos because who doesn’t love tons of photos of dogs in the office?
Special thanks to Paisley, Toro, Pippy, Cocoa, Jackson, Clover, Boomer, Yoda, Guinness, Daisy, Ivy, Cooper, Samson, Ginger, and Ace for bringing their positive attitudes to MKTG Atlanta!
–provided by MKTG Atlanta
Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.
“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.
“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.
Read more over at M&M Global here…
–provided by MKTG Global Communications Team
From June 17-19, EDC Las Vegas was the launchpad for Smirnoff’s F17 brand expression campaign, in support of their “We’re Open” platform. Smirnoff House is not a new idea, as the brand had executed it in Europe, but our our Extreme Home Makeover: MKTG Edition, was more than evolutionary. The client’s resounding acknowledgement that the evolution of this idea had really helped create an experience beyond previous executions was a testament to the risk-taking conceptualization, revolutionary spirit, and heart-rate elevating efforts (from concept pitch to roof pitch) that MKTG continues to employ with everything we touch.
It was a house filled with forward thinking.
It was also an innovative house filled with cameras broadcasting live and programmed content to screens masked in picture frames on every wall of our house.
The photos below don’t even begin to highlight the energy in and around the house, but a little scan of the internet will get you a little closer to how MKTG is helping Smirnoff reach the 100M impressions that the campaign is set out to achieve in F17.
The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…
Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!
Article by: Sandra O’Loughlin, Event Marketer
Dentsu Aegis Network has appointed Kathy Gieck as Managing Director of MKTG to lead its lifestyle marketing agency in New Zealand.
Gieck joins MKTG from Mango, where she held the role of general manager for over two years. Her 20-year career spans New Zealand PR & activation agencies Acumen, Spark PR & Activate and Ogilvy, as well as directing her own agencies in both New Zealand and Canada.
MKTG launched in New Zealand in May 2016, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to form Dentsu Aegis Network’s newest lifestyle marketing offer.
Speaking of the MD appointment, Dentsu Aegis Network NZ ceo Rob Harvey said: “I am thrilled we have been able to attract someone of Kathy’s calibre to lead MKTG in New Zealand. MKTG is an agency with very authentic and human values at its core and Kathy is the perfect embodiment of those. We have big ambitions for MKTG to redefine the lifestyle marketing space and I have every confidence that Kathy’s drive and experience will lead MKTG to great success.
Fountainhead MKTG took home ‘Outstanding Agency of the Year’ at the 6th PALM Sound and Light Awards, recently held in Mumbai. The ceremony- part of the highly touted PALM Expo India 2016– honors outstanding service in the field of stage, sound and light. Congrats to colleagues Neale Murray, Brian Tellis and team!
After launching in Australia and New Zealand last month, global lifestyle marketing agency MKTG has announced five new hires and two senior promotions within its activations team.
In Sydney, Michael Blumberg has been appointed as national strategy director, Keith Widelski as strategic planner – shopper marketing and Angelo Montelone as art director. In addition Owen Kane has joined the team as senior designer and Johnny March as finished artist.
In Melbourne, MKTG has also promoted long term staff members Xavier Gregory to group account director and Emma Brosnan to account director.
Article written by Ricki Green, Campaign Brief
The MKTG Rewards program is designed for employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid International or Domestic Experience- revealed at this week’s ceremony! In addition, our CEO Charlie Horsey recognizes the work of additional team members through the CEO’s Choice Awards. Check out some stories from past winners and their amazing experiences!
2015’s grand prize winners…drumroll…!
CEO’s Choice, Domestic:
CEO’s Choice, International:
Congrats to all the winners and happy traveling!
Thanks to our friends at Event Marketer for showing this awesome activation some love!
The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.
“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”
Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.
The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).
Our friends at psLIVE in Milan had a lot of fun announcing their rebrand to MKTG. While the entire Dentsu Aegis Network staff in Milan and Rome (all 585 of them) were outside of the office building for 20 minutes for an annual meeting, they ran around and decked out every monitor with a brand card and branded stress balls. They then rolled in a branded foosball table that is now a huge hit in the office. We are thrilled to welcome this fantastic group of MKTGers to the family!