Archive for August, 2016

Farewell MKTG Summer Interns – One More for the Road!

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Connor (l) and Dan (r) prepping for the intern team’s farewell party, flanked by yummy Diageo brand cocktails.

As summer comes to an end, that means it’s time to bid farewell to our stellar 2016 Sales & Marketing team interns. We’re following up with Connor Kubikowski (St. Joseph’s University) and Daniel Andree (University of Notre Dame), as they close out a successful season experiencing the experiential and all that MKTG has to offer.

Q: You both arrived at this internship with a basic understanding of experiential marketing. Now that you’ve actually “experienced the experiential,”what would be some keywords or overall thoughts you have about MKTG’s services?

CK: After being with MKTG for the past ten weeks, I have been exposed to every aspect of MKTG’s services and I would have to say that the work we do is truly incredible. I had the opportunity to take part in the beginning stages of an event, which I eventually helped run and bring to life with my fellow colleagues. Having this opportunity made it very clear that MKTG’s employees both care about and ensure the highest quality in their work.

DA: I had the opportunity to see what really makes experiential marketing different from the rest of the industry. Marketing is all about trying to connect brands and businesses with real people. In experiential and lifestyle marketing, you do that in a special sort of way. MKTG creates experiences and memories for their consumers that seamlessly fit into their lives; they try to help build a more personal relationship with them. One of the things I enjoyed most was that experiential allows you see a client’s immediate reaction – compared to other mediums.

Q: During your time with MKTG, was there an experience in particular where you really felt the human connection of experiential marketing? Any electrifying moments where you witnessed how MKTG’s work truly connects their clients with its audience?

CK: The first time I felt a human connection with experiential marketing was during one of my first few weeks at MKTG. There was an activation on the New York City High Line for Olive Garden and the theme was a “Never Ending Family Table.” The activation started with a few tables and chairs, and they continuously added more on as people showed up. This resonated with me because my mother has an Italian background and the notion of a never-ending table is true in my house, so it created that connection with the Olive Garden.

DA: The coolest human connection I had was during my first week at MKTG. I was participating in a Nike Home Run in Central Park. As we ran, other runners that were not part of our Home Run would call out “Go Nike Run Club!” as we would pass them. It was really cool to see and feel that sense of community.

As the run continued I got to see how widespread the Nike community is. While we were running, another runner about my age joined up next to our pacer and asked if he could join our group. It turned out he was from Australia and recognized the pacer’s shirt since he participates in the Nike Run Club back home Down Under.

Q: The 2016 PGA Championship in July was the arc of your internship. You strategized and planned MKTG’s presence at Baltusrol with our New Business team- then fully executed everything you planned. Talk about some of the highs and lows of putting together a full-fledged high profile event- and the moments where you really felt proud of all the hard work.

CK: Being a part of MKTG’s presence at the 2016 PGA Championship was an incredible experience for me. Having the ability to work on a PGA Major, an event of such magnitude, as an intern, was extremely special. At a young age, I grew up watching golfers play in Major Championships and wished that one day I could do the same. The next best thing to playing in one is working it. That was so cool.

DA: It’s hard to pick out just one high point from that whole week. We did so many different things and it was really rewarding to see all of our hard work and planning come to fruition. Among others, one thing I was really excited about was getting Dustin Johnson, Jordan Spieth, Jason Day and John Daly’s autographs.

In truth, a low point of the week was the rainy weather during a few of the days. Saturday was rained out midway through the competition. It was disappointing that we didn’t get to see the whole day through.

Q: A couple of months from now when you’re sitting in class staring out the window, reminiscing about MKTG summertime vibes, what fun moments will bring a smile to your faces?

CK: One of the fun moments that will bring a smile to my face has to be one of the very first days of my internship. Like good interns, we were sitting at our desks working, while everyone headed to the bar for drinks. One of our co-workers came over to us and said, “What are you guys doing here? Come to the bar, have some champagne and let’s start your internship off right!” And yes, I’m over 21…

DA: As I previously mentioned, at the PGA there was some rain throughout the week. As Paige (McConney – MKTG Sales & Marketing Coordinator), Connor and I were making our long trek back to the cars, we got caught in a torrential rainstorm. We had umbrellas, but they didn’t help much when the rain is coming at you sideways. When we got to the car we were completely soaked and muddy. It was so ridiculous that we all just had to laugh.

Q: Most companies feel that internships should be mandatory for pending college grads. Do you feel that this experience thrust you into a real understanding of agency life and prepared you for what is to come in 2017?

CK: This experience was definitely beneficial for me because it provided an understanding of what the agency life is like, and of the opportunities that are out there in the “real world.” Along the way I was able to create new relationships and make new friends, be a part of some very cool events and activations, and ultimately further myself on my career path.

DA: This summer has really prepared me for what will come after graduation in 2017. It was an amazing experience and I learned many things that I will be sure to use both in my professional and personal life. I will not forget all the people I met and connections I made. It has given me a better picture of where I hope to see myself five years down the road and has given me many of the tools to get there.

Q: And finally, we know you’ll miss socializing at our awesome bar. We’ll wish you guys were there, too. Which Diageo brand will you miss sipping on the most?!

CK: I will miss sipping on Don Julio the most. I have grown a huge appreciation for that brand over the past few months and I’m sure I will continue to enjoy it (responsibly) in the future!

DA: I think I will miss the Guinness on tap at our bar the most. To be honest, coming in at the beginning of the summer I was never really a Guinness fan, but after learning more about the brand and its history (as well as learning how to properly pour a pint), I’ve gained quite an appreciation for “the black stuff.”

–Contributed by MKTG Global Communications Team

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Written by Paige McConney
Paige McConney

August 12th, 2016 at 12:13 pm

IBM LIVE-WIRES ITS TONY AWARDS SPONSORSHIP WATCH PARTY

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FROM EVENT MARKETER MAGAZINE:

Posted on by Kait Shea

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.

IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.

In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.

To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.

Read more about Team Epic, an MKTG Agency’s great work for IBM here

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Written by Stephanie Rudnick
Stephanie Rudnick

August 3rd, 2016 at 12:43 pm

PGA Championship 2016: Recap

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Jordan Spieth signing autographs for fans on the last day of practice rounds which also happened to be his 23rd Birthday.

Jordan Spieth signing autographs for fans on the last day of practice rounds, which also happened to be his 23rd Birthday.

From July 25-31, MKTG hosted dozens of our clients and partners at the 2016 PGA Championship in our private VIP hospitality suite within the historic Club House at Baltusrol. Despite the hot and humid forecast, we all had a blast traversing the course catching some world-class golf.

We also all witnessed history as Jimmy Walker took home his first major title finishing -14 and holding on to the lead the entire time. Walker became the first wire-to-wire winner of the PGA Championship since Phil Mickelson, who won at Baltusrol in 2005. In fact, all four majors this year were won by first-timers including Masters champion Danny Willett; Dustin Johnson, who won the United States Open; and Henrik Stenson, the British Open champ. Walker had missed the cut in his last two majors, never finished higher than tied for seventh at any major and was perhaps best known on the PGA Tour for his unusual hobby: astrophotography, according to the New York Times.

In addition to witnessing Walker’s triumph, we saw reigning PGA Champion Jason Day, the world’s top ranked golfer, make the final holes crazy intense on Sunday , and even got up close and personal with stars like Jordan Spieth, Rory McIlroy, Dustin Johnson, John Daly, among others. Check out our snaps below and on Instagram and Snapchat.

 

-Contributed by MKTG New York summer intern Dan Andree

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