Archive for August, 2016

IBM LIVE-WIRES ITS TONY AWARDS SPONSORSHIP WATCH PARTY

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FROM EVENT MARKETER MAGAZINE:

Posted on by Kait Shea

IBM on June 12 placed its Tony Awards sponsorship at center stage with an influencer Watch Party infused with the brand’s latest and greatest tech offerings. Thirty social influencers and their guests took part in the Broadway-themed experience in New York City, which featured everything from a social scavenger hunt to personalized playbills featuring a caricature of each respective attendee.

IBM’s history of sponsoring the Tonys dates back several years, but it wasn’t until recently that the brand shone a spotlight on the long-standing partnership. In 2015, using proprietary social listening techniques, IBM identified a desire among Broadway fans for a place to watch and discuss the Tony Awards. In response, the brand hosted its first-ever influencer Watch Party in partnership with the Broadway League and the Tony Awards, helping to unite the physical and digital Broadway community.

In 2016, IBM upped the ante, offering expanded engagements and extending the conversation before, during and after the event. The brand not only hoped to drive more tune-in and excitement around theater, but also aimed to reach a younger and more diverse demographic than it typically attracts.

To deliver on its goals, IBM rented out a penthouse in Manhattan’s Hell’s Kitchen neighborhood, offering attendees an upscale, immersive environment featuring touchpoints that highlighted how technology could enhance the Tony Awards viewing experience. The evening’s fare, for example, was served on platters built from iPads displaying the Tony Awards website, offering influencers the second screen experience they often crave. The iPads additionally allowed guests to experiment with BlueMix, IBM’s hybrid cloud development platform, by using the tool to determine which Broadway star’s social profile most closely matched their own.

Read more about Team Epic, an MKTG Agency’s great work for IBM here

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Written by Stephanie Rudnick
Stephanie Rudnick

August 3rd, 2016 at 12:43 pm

PGA Championship 2016: Recap

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Jordan Spieth signing autographs for fans on the last day of practice rounds which also happened to be his 23rd Birthday.

Jordan Spieth signing autographs for fans on the last day of practice rounds, which also happened to be his 23rd Birthday.

From July 25-31, MKTG hosted dozens of our clients and partners at the 2016 PGA Championship in our private VIP hospitality suite within the historic Club House at Baltusrol. Despite the hot and humid forecast, we all had a blast traversing the course catching some world-class golf.

We also all witnessed history as Jimmy Walker took home his first major title finishing -14 and holding on to the lead the entire time. Walker became the first wire-to-wire winner of the PGA Championship since Phil Mickelson, who won at Baltusrol in 2005. In fact, all four majors this year were won by first-timers including Masters champion Danny Willett; Dustin Johnson, who won the United States Open; and Henrik Stenson, the British Open champ. Walker had missed the cut in his last two majors, never finished higher than tied for seventh at any major and was perhaps best known on the PGA Tour for his unusual hobby: astrophotography, according to the New York Times.

In addition to witnessing Walker’s triumph, we saw reigning PGA Champion Jason Day, the world’s top ranked golfer, make the final holes crazy intense on Sunday , and even got up close and personal with stars like Jordan Spieth, Rory McIlroy, Dustin Johnson, John Daly, among others. Check out our snaps below and on Instagram and Snapchat.

 

-Contributed by MKTG New York summer intern Dan Andree

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A Day in the Life: Jonathan Zheng, MKTG APAC

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It takes a certain type of person to move abroad- especially half-way around the world. So it’s perfect timing to kick off our new “A Day in the Life” series shining the #myMKTG spotlight on Jonathan Zheng, Senior Account Manager and MKTG globetrotter extraordinaire.

Formerly on the Diageo/Captain Morgan team in New York, as of this summer Jonathan relocated to MKTG’s new-ish office in Singapore and is working alongside another former NYC-office dweller (by way of Australia), our very own Cat Lyon.

From supping laksa at hawker centers to ordering coffee in Malay, the sights and smells of being abroad are flavoring Jonathan’s new daily routine. Take a look below for a day in the life of Jonathan Zheng…

Office Location:
MKTG APAC HQ in Singapore

What do you work on
?
JZ: I’m an accounts person in title, but we’re in startup mode here in Singapore which means I wear many hats. New business development, creative, strategy, production, vendor sourcing, event management – we’re doing it all! I’m also enjoying working with Cat to collaborate with other DAN agencies here in Singapore and across the APAC region. The opportunities here for MKTG are amazing.

What time do you wake up on a typical work day?
JZ: There is no typical day. Depends on where I need to be that day and when. Usually I just find out what time my roommate needs to be up the next day, and get up 15 minutes before him so I can steal the first shower.

What’s the first thing you do when you wake up? Do you have a routine? Come on, tell us!
JZ: We’re 12 hours ahead of NYC in Singapore, so the whole day is happening back home while I’m asleep. When I wake up, I try to get caught up on everything that went on back in the US – read news and current events, check sports scores, give social media a scroll-through.

Also, I’m in a group WhatsApp chat with my best friends back home. I always start my day by scrolling through the chat to get caught up on the conversation, then responding to all their corny jokes several hours late.

Your day cannot be properly started without ______…
JZ: Singaporean coffee. I take mine “Kopi C kosong peng” which is coffee with milk, no sugar, iced.

How do you commute to work and do you enjoy your commute? Details please!
JZ: I’m a 15 minute walk to work, and that was very intentional when I was apartment hunting. I walked to work in New York, too, and got way too comfortable with that routine. Fighting through crowds and riding the metro to work every morning and evening was most certainly not going to start happening now.

When you’re at work, do you wear headphones at your desk?
JZ: Yes.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
JZ: Usually 90’s hip hop, but I like a little bit of everything and get in very random swings depending on how I’m feeling. On my way to work this morning the playlist was Nas, Royce Da 5’9”, Ghostface Killah, and Celine Dion.

Do you listen to podcasts? If so, which ones?
JZ: I’m a huge sports and pop culture fan. Love Bill Simmons’ show and his network of podcasts on The Ringer. Then some “smarter” stuff like Malcolm Gladwell’s Revisionist History, Stuff You Should Know, and of course NPR.

Name your top five apps and why…
JZ: Uber- it’s how I get around

HypeMachine – discovering new music

Couchsurfing – the most incredible resource for meeting new people internationally

Deliveroo – Singaporean Seamless for getting food delivered to me

DBS Banking/American Express – gotta track my $$$

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
JZ: Singapore is famous for its hawker centers – basically food courts with a wide range of local fare options. Hainanese chicken rice, laksa, char kway teow, mee goreng, roti prata, oyster omelets. Go Google Image search all of those!

What after-work activity makes your week complete?
JZ: Good dinner somewhere new and Diageo drinks. Ketel martini or Johnnie Walker Black rocks – always responsibly and in moderation!

provided by MKTG Singapore and Global Communications Team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 1st, 2016 at 10:35 am