Archive for 2016

Sign the Petition today!

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Captain Morgan: Let Millennials Run For President


Maybe the country wouldn’t be stuck with deciding between Clinton or Trump if those younger than 35 were eligible to run for office. Now, Captain Morgan is petitioning the U.S. government to allow those under 35 to become president as part of its new campaign.captmorgan

There are multiple agency partners working on the #Under35POTUS campaign, among them: Taylor Strategy serves as lead creative agency, MKTG for experiential, VaynerMedia for social strategy, Carat for media and Starpower for influencer engagement.

The project centers around the Under35Potus.com website where those over age 21 are encouraged to sign the petition to change Article II, Section I of the United States Constitution, which restricts those under the age of 35 from becoming president. If 100,000 signatures have been acquired by August 17, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response. They have a long way to go. As of press time, only 464 signatures have been submitted.

To help raise awareness, Captain Morgan is introducing a campaign video featuring influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer and Thinkful’s Dan Friedman. Their achievements are shown during the uplifting song “We Are Young” by Fun.

Captain Morgan also penned an open letter that appeared in the New York Times on July 19 calling on everyone to join the cause and sign the petition.

From now through November 8th, the #Under35Potus movement will also be supported by digital, social, PR/Influencer and experiential marketing efforts as well as a robust media buy across platforms like You Tube, Tinder, Buzzfeed, Snapchat, and ESPN.com.

“It’s no secret that Millennials have gradually been disengaging from the political process.  The fact that there are very few elected Under 35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better,” stated Adrienne Cuschieri Grooms, senior brand manager, Captain Morgan.  “It’s not like we’re trying to create change for the sake of change.  This is a very real and important issue.  Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country – why shouldn’t they be able to be President of the United States?”

More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% – say they would be willing to act on this idea by supporting an amendment to lower the age requirement.

provided by MKTG New York

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 2:09 pm

MKTG CEO Charlie Horsey Summits Mt. Fuji in Japan

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Yesterday, our CEO Charlie Horsey joined a group of executives and new staff from around the globe to partake in an annual climb of Mt. Fuji. Learn more about this tradition at Dentsu Aegis Network from the AdAge article below.

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan

MKTG CEO Charlie Horsey (l), Rob Horler CEO Dentsu Aegis Network USA (center in hood) and other leaders on Mt. Fuji in Japan. The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

 adageHow Japan’s Dentsu Climbed to the Top of the Agency World

Dentsu Does Things Differently, From Scaling Mountains to Sending a Robot Into Outer Space

By . Published on .

The ritual started in 1925. Every July, Dentsu’s young hires and newly promoted executives climb Mt. Fuji, elevation 12,388 feet. From afternoon into the night, they navigate volcanic rock and ash to reach the summit for sunrise around 4:30 a.m.

Tim Andree, a 6-foot-11 American executive, climbed in 2007, joining a pack of mostly Japanese 20-somethings. The Dentsu Inc. exec VP recalls awaiting dawn with 100 new hires and a few senior employees in a rest hut.

“You’re kind of jam-packed, and there were four executives kind of spooning each other on two tatami mats — it was close quarters,” Mr. Andree said.

Once there, exhausted climbers write postcards to clients and send them from the summit’s post office. Another tradition is prayer: “I prayed in front of the Shinto shrine for the success of my clients and Dentsu,” Mr. Andree recalled.

It’s clear the Japanese agency has taken a very different path to get to its current position: Dentsu Inc. is No. 5 in Advertising Age’s ranking of the largest agency companies. Yet western ad giants don’t ask employees to literally climb mountains and pray for clients’ prosperity.

Read more here

provided by MKTG Global Communication Team

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 11:27 am

Atlanta Let The Dogs Out

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As one of the many perks that makes our office a Top Workplace in Atlanta, we are proud to have an “open dog policy” every business day! And while we enjoy having a dog or two around the office during the average workday, we wanted to celebrate national Take Your Dog To Work Day by inviting all of our 4-legged friends for a day of treats, play, and cake.

On Thursday June 23rd, we hosted our very first annual MKTG Dog Day where we had 14 dogs come to hangout all day. In our warehouse we fenced off their own off-leash play area while every dog went home with special gifts including an MKTG sports jersey! Check out some of the photos because who doesn’t love tons of photos of dogs in the office?

Special thanks to Paisley, Toro, Pippy, Cocoa, Jackson, Clover, Boomer, Yoda, Guinness, Daisy, Ivy, Cooper, Samson, Ginger, and Ace for bringing their positive attitudes to MKTG Atlanta!

provided by MKTG Atlanta

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Written by The Wolf
The Wolf

June 27th, 2016 at 1:42 pm

Dentsu Aegis Network boss Jerry Buhlmann: ‘Creativity is about immersive experiences’

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Agencies are still best-placed to offer advertisers impartial expertise and creative marketing solutions, according to Dentsu Aegis Network global chief executive Jerry Buhlmann.

Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.

“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.

“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.

Read more over at M&M Global here

provided by MKTG Global Communications Team

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Written by Stephanie Rudnick
Stephanie Rudnick

June 24th, 2016 at 2:45 pm

Why Golf Fans Love Wells Fargo’s Social Media Hub

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The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…

Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!

Article by: Sandra O’Loughlin, Event Marketer

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Written by The Wolf
The Wolf

June 17th, 2016 at 9:29 am

MKTG New Zealand has a new chief!

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NZ trade M-AD-logo-FA

Kathy-Gieck-DAN-NZ-ceo-Rob-Harvey

Marketing and Advertising News Daily | Arrivals & Departures: MKTG taps Kathy Gieck

 

 

Dentsu Aegis Network has appointed Kathy Gieck as Managing Director of MKTG to lead its lifestyle marketing agency in New Zealand.

Gieck joins MKTG from Mango, where she held the role of general manager for over two years. Her 20-year career spans New Zealand PR & activation agencies Acumen, Spark PR & Activate and Ogilvy, as well as directing her own agencies in both New Zealand and Canada.

MKTG launched in New Zealand in May 2016, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to form Dentsu Aegis Network’s newest lifestyle marketing offer.

Speaking of the MD appointment, Dentsu Aegis Network NZ ceo Rob Harvey said: “I am thrilled we have been able to attract someone of Kathy’s calibre to lead MKTG in New Zealand. MKTG is an agency with very authentic and human values at its core and Kathy is the perfect embodiment of those. We have big ambitions for MKTG to redefine the lifestyle marketing space and I have every confidence that Kathy’s drive and experience will lead MKTG to great success.

Read more here

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Written by Stephanie Rudnick
Stephanie Rudnick

June 13th, 2016 at 3:33 pm

Introducing the 2015 MKTG Rewards Winners

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The MKTG Rewards program is designed for employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid International or Domestic Experience- revealed at this week’s ceremony! In addition, our CEO Charlie Horsey recognizes the work of additional team members through the CEO’s Choice Awards. Check out some stories from past winners and their amazing experiences!

2015’s grand prize winners…drumroll…!

Domestic Winners:
Claire Gardner
Joanna Solazzo
Andrew Leubner
Rick Gonzalez

CEO’s Choice, Domestic:
Robin Heitzman

International Winners:
Valerie Morales
Anthony Myers

CEO’s Choice, International:
Christophe Roberts

Congrats to all the winners and happy traveling!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 5:26 pm

WELLS FARGO’S SOCIAL MEDIA HUB IS A HIT WITH GOLF FANS

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EM LogoWells

Thanks to our friends at Event Marketer for showing this awesome activation some love!

Posted on by Sandra O’Loughlin

The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.

“The explosion of content and engagements that we are seeing from fans is pretty crazy, but good,” says Nick Carey, vp-sponsorships at Wells Fargo. “We feel like we’ve built a really neat model that is working.”

Housed in a welcoming, casual environment that was open to the public, the hub offered lounge areas with tvs, snacks and giveaways, along with an ATM, phone chargers and a wall of screens that display user-generated social posts. This year, the hub even included a branded area for Wells Trade, the bank’s online brokerage platform. Those who took a demo and engaged with one of the brokers on-site were invited to an evening cocktail hour headlined by the Golf Channel’s Gary Williams, as an exclusive perk.

The Championship activated a social hub last year, but a year of learning and building out the practice led to this year’s results. “We’ve tapped into something here, there are a lot of story lines that happen during a tournament week, and by having this social hub here on-site we are enabling and amplifying the impact of all of the conversation,” Carey says. (Check back next week for a deeper dive into the hub and why it works.) Agencies: Team Epic, Norwalk, CT; Postano, Portland, OR (social aggregation).

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Written by Stephanie Rudnick
Stephanie Rudnick

June 2nd, 2016 at 3:12 pm

Welcome MKTG Italia!

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All 585 Dentsu Aegis Network employees in Milan and Rome returned to their desks to find this!

Our friends at psLIVE in Milan had a lot of fun announcing their rebrand to MKTG. While the entire Dentsu Aegis Network staff in Milan and Rome (all 585 of them) were outside of the office building for 20 minutes for an annual meeting, they ran around and decked out every monitor with a brand card and branded stress balls. They then rolled in a branded foosball table that is now a huge hit in the office. We are thrilled to welcome this fantastic group of MKTGers to the family!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2016 at 1:12 pm

#Match Made in HEL(sinki) a Fashion First

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Screen Shot 2016-06-01 at 10.35.01 AM

MKTG Finland were proud to be a trusted partner of Finnair and Finavia to help make this super sexy, never-been-done before fashion show on the runway of the Helsinki Airport called #MatchMadeInHel come to life. The Runway show on May 24th was part of a series of events and featured the designs of seven of the most intriguing designers from Asia and Europe. Check out the video below, this article from VOGUE ITALIA: A special diary from Helsinki by FRANCESCA BOTTENGHI or the #MatchMadeInHel Website.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2016 at 10:58 am