Archive for February, 2017

Sights and Sounds of Sunoco Racing

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Sunoco will kick off the 2017 motorsports season with its largest activation effort of the year, centered around the Daytona 500 race weekend.

As one of five founding partners for the Daytona Rising project completed in 2016, Sunoco features multiple levels of consumer engagements, bringing the brand to life. Sunoco’s “Injector” display space includes: The world’s largest Sunoco Diamond (measuring 64 ft. and weighing 12,000 lbs.), the 84 ft. long Sunoco “Shimmer Wall” made up of 83,300 independently moving squares depicting a waving flag, and the Sunoco Celebration Cam .GIF station where fans can simulate their own victory celebration to share via personal social channels.

Additionally, a roaming digital team will be onsite in Daytona capturing the pageantry and excitement surrounding NASCAR’s most prestigious event. The content team’s storytelling will deliver the sights and sounds of the race track to Sunoco’s passionate fan base via social.

For the third straight year, Sunoco will tout its “Essence of Racing” campaign, led by Sunoco’s advertising agency of record Allen & Gerritsen, throughout the motorsports season. This year’s campaign theme is reliant on the premise that “If It Has An Engine”, all you need is Sunoco fuel and a passion for competition to race. The commercial spots will debut during NASCAR’s Speedweeks and feature race footage from over 50+ racing disciplines, including: NASCAR, INDYCAR, NHRA, speedboat racing, and lawnmower racing, among others.

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Written by Edmee Jorge
Edmee Jorge

February 24th, 2017 at 9:38 am

Congratulations Sakiya Daniel: Forty Under 40 Class of 2017!

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This past weekend, SportsBusiness Journal announced their annual Forty under 40 Class, which aims to identify and honor the most promising young executives in the sports business under the age of 40.

We are proud to announce the inclusion of MKTG VP, Sakiya Daniel in this year’s list.

Sakiya, who is based out of our Charlotte office, has been instrumental in our relationships with Sunoco and Toyota. From our work ranging from NASCAR to the Olympics, Sakiya has been front and center in many high profile programs.  She is very deserving of this recognition and we send our congratulations!

See the full list here: http://sbjsbd.biz/2kE9xA1 

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Written by Edmee Jorge
Edmee Jorge

February 21st, 2017 at 2:18 pm

Posted in MKTG in the Press

MKTG scoops Best Use of Innovation in Sponsorship at the European Sponsorship Association Excellence Awards for work with Fitness First and Team GB

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by Nadia Atchia
Wednesday, February 15 2017

Thursday 9th February marked the 10th annual European Sponsorship Association Excellence Awards, which saw MKTG awarded the Best Use of Innovation in Sponsorship award for their Sport Profiler campaign with Fitness First and Team GB. This award recognises innovation across the sponsorship industry, including new research, measurement or evaluation in the field of sponsorship.

The campaign’s primary goal was to engage new and existing customers around the brand’s partnership with Team GB .  MKTG created an online tool which profiled users on their fitness and physique, before paring them with the most suitable Olympic discipline.  As well as being a PR generator around the ‘One Year to Go’ and the 2016 Rio Olympics itself, the Sport Profiler also acted as a sales funnel for Fitness First, allowing them to capture data around prospective members and offer free sessions in gym, in turn helping to convert new customers.

To find out what kind of Olympian you are, visit the GB website: https://www.teamgb.com/sport-profiler/sailing​​

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Written by Edmee Jorge
Edmee Jorge

February 15th, 2017 at 1:33 pm

Lessons From a Veteran Super Bowl Marketer

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Our very own Mike Reisman, President of Sports & Entertainment at MKTG, offers his take on Super Bowl marketing for AdWeek:

 

By way of introduction, I’m a crusty old veteran of the sports marketing business—old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I’d be waiting 38 years and more for the next one). Along the way, I’ve been fortunate enough to attend a ton of football’s “world championships.”

You probably don’t care about my Super Bowl life story—I wouldn’t if I were you. But I wanted to provide context about the evolution of Super Bowl marketing in this digital/social/live video era—coming from someone who began watching Super Bowls when analog ruled. For what it’s worth, the most stirring Super Bowl emotion I’ve experienced were the pre-game ceremonies expertly staged by the NFL at the height of the Gulf War in 1991 in Tampa. Whitney Houston sang an absolutely exhilarating version of the National Anthem followed by a bone-rattling flyover by five Air Force fighter jets. The patriotic fervor during Desert Storm was palpable. The game was also pretty damn good—the Giants defeating the Bills when Scott Norwood’s 47-yard field goal attempt went wide right as time expired…

Read the rest on AdWeek

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 14th, 2017 at 12:51 pm

MKTG Art Pairings

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From left to right: Kokoshen Li, Curator, ArtFuse Inc., Zhang Lanjun, Xu Jin, Peter Office; Artwork behind by Zhang Lanjun

In celebration of the Chinese New Year, The Year of the Rooster, we were pleased to welcome world-reknowned artists, Xu Jin and Zhang Lanjun, two leading Chinese artists, to unveil their exhibitions at our NYC Global HQ. Last night, 150 guests toured the exhibit and were treated to a Lion Dance bringing luck to everyone in attendance.

Organized by New York – based independent curator Kokoshen Li, the exhibition features a total of 22 recent paintings. Reflecting Xu Jin’s and Zhang Lanjun’s respective life experiences, these works manifest widely different styles, ranging from realistic to semi-abstract to abstract. The two bodies of work are formally distinct but have a common feature – saturated colors and many delicate layers. The brushstrokes are heavy yet elegant, the overall images captivating. Contemplating any of the paintings, one can sense the emotional upsurge in the artist at the moment of creation. Viewing the works one after the other, one travels through diverse artistic visions of the world.

Xu Jin has a place in Chinese art history as a leader of the’ 85 New Wave, a pioneering post – Mao avant – garde movement. Xu later immigrated to New York, where he has since lived and worked for 30 years. As he says, “Half of my life is in America and the other half is in China.” Xu Jin’s style is firmly rooted in Chinese tradition, yet marked by a free, romantic vigor reflecting his decades of immersion in the Western social and artistic environment.

Zhang Lanjun, born in the 1963 in Jiangsu Province, took his initial training in copper etching. His painting style is sometimes delicate and timeless, like that of ancient Chinese painters, and sometimes wild and restless, in the manner of the contemporary action painting school. In this show, he presents nine examples from his “Metamorphosis” series and “The Book of Revelation.” In these melodious, cheerful, playful, and occasionally peculiar works viewers experience over and over again the seemingly invisible but tangible struggle between the flesh and the soul.

Take a look below to see artwork from this world-renowned pair as well as photos from the Lion Dance:

 

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Written by Paige McConney
Paige McConney

February 9th, 2017 at 10:56 am

MKTG Canada weighs in on Super Bowl ads and value for Canadian brands

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Matthew Klar, Director of Strategy at recently acquired sports and entertainment sponsorship consultancy S&E Sponsorship shares some fresh insights on Super Bowl ads in the new media context that has seen for the first time U.S. ads broadcast on the American feed in Canada.

Last night’s Super Bowl 51 was a momentous game on many counts. The event saw the first overtime minutes played during a Super Bowl and the New England Patriots quarterback Tom Brady coming back in the fourth quarter to earn a record fifth championship ring.

With the dropping of simultaneous substitution, it was also the first night that U.S. ads appeared on the American feed in Canada. The appeal from Bell and NFL Canada against the CRTC’s order is being heard tomorrow, so it remains to be seen if the U.S. commercials will be seen in Canada going forward.

The pundits MiC tapped all chose to watch the U.S. feed. Read on to find out why, as well as their favourite ads and whether they see a value in Canadian brands continuing to buy into the game.

 

Click here to read the rest of the article

This article was originally published in Media in Canada

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Written by Paige McConney
Paige McConney

February 6th, 2017 at 4:08 pm