Archive for March, 2017

MKTG’s Eric Ginsberg Named a McCormack Alumni On the Rise

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We’re excited to share that Eric Ginsberg, Director of Digital Strategy at MKTG, was awarded the McCormack Department of Sport Management 2017 Alumni on the Rise Award. The award was established in 2012 in order to recognize alumni who have graduated within the past five to ten years and have become leaders in their respective industries. For more information about the Award, check out the press release below that was distributed today. KUDOS ERIC!!

 

PRESS RELEASE:

McCormack Department of Sport Management Announces 2016-2017 Alumni on the Rise Awards

Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst has named Eric Ginsberg (BS ’09), Karina Herold (MBA/MS ’08), and Evan Olesh (BS ’10) as recipients of its 2016-2017 Alumni on the Rise Award.

“The success of these young professionals is a true testament to their talent, dedication, and education,” said Janet Fink, Department Chair. “As a department, we are excited to see what lies ahead for all three recipients.”

Established in 2012, this annual award recognizes McCormack alumni who have graduated within the past five to ten years and have become leaders within their respective sport industries.

Eric Ginsberg is the Director of Digital Strategy at MKTG where he manages digital and social sponsorship initiatives for brands such as AT&T, FedEx, Sunoco, Wells Fargo, Hitachi, Big Machine Records and ARRIS. Ginsberg co-launched, and manages MKTG’s influencer marketing practice, which is responsible for helping brands partner with dynamic content creators around major sports and music events. Ginsberg’s work has been recognized by several industry publications, including Cynopsis Media, who named him a “30 and Under Media Industry Rising Star”.

Karina Siam Herold is the Senior Associate Director of Athletics at Pepperdine University, overseeing the department’s academic services, external operations units, as well as athletic medicine and strength and conditioning services. Before joining Pepperdine, Herold served as the Sports & Entertainment Sales Director for the Los Angeles Sports & Entertainment Commission (LASEC).

Evan Olesh has been with PUMA North America since graduating in 2010. Currently, he serves as the Director of Marketing, overseeing the consumer activations for the brand on a global scale. Prior to working with PUMA, Olesh worked at Major League Soccer and the Gazelle Group.

Department Chair Janet Fink will present the Alumni on the Rise Awards during the annual McCormack Sport Management Awards Banquet at the Mullins Center on Tuesday, April 4, 2017.

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 22nd, 2017 at 4:37 pm

Posted in Experience

MKTG’s Jennifer Masi: 2017 Vanderzwaag Award Recipient

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We’re thrilled to share that MKTG S&E Vice President, Jennifer Masi, was awarded the 2017 Harold J. Vanderzwaag Distinguished Alumni Award this week by The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst. The Vanderzwaag Award recognizes McCormack alumni for professional excellence and outstanding achievement in the sports industry, as well as for their dedication to the McCormack Department of Sport Management. To learn more, check out the press release below. Way to be Jen!

 

McCormack Department of Sport Management Announces 2016-2017 VanderZwaag Award Winners

Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst is pleased to announce Chris Antonetti (MS ’97), Jennifer Masi (MS ‘99), and Russ Spielman (BS ‘92) as recipients of the 2016-2017 Harold J. VanderZwaag Distinguished Alumnus Award.

“Their commitment to the department and advancement in the industry serve as an inspiration to those looking to make a lasting impact. This year’s recipients truly embody Dr. VanderZwaag’s legacy,” said Janet Fink, Department Chair.

Established in 1993, the annual award recognizes McCormack alumni for their professional excellence and outstanding achievement in the sports industry as well as for their dedication to the McCormack Department of Sport Management.

Jennifer (Schulte) Masi is currently the Vice President of MKTG (formerly Team Epic), a position she has held since 2003. Masi is a strategist for Wells Fargo and AT&T, managing sponsorships and relationships with Major League Soccer, US Soccer, and the Mexican National Team. Prior to MKTG, Masi worked with the University of Connecticut, Velocity Sports and Entertainment, and Red Peg Marketing.

Chris Antonetti has been with the Cleveland Indians for 18 seasons. After serving six seasons as General Manager Antonetti was promoted to President of Baseball Operations in 2015. This past season, he led the Indians to a World Series appearance with key strategic moves that proved crucial to their post-season run. In 2016, he was named MLB Executive-of- the-Year by Baseball America.

Russ Spielman is founder and principal of The Legacy Agency Worldwide (TLA). Spielman co-leads the talent marketing and broadcasting divisions for TLA, and has worked with elite personalities including Steve Young, Jameis Winston, Nick Mangold, Justin Turner, RA Dickey, and Osi Umenyiora. In addition, Spielman works in the corporate marketing division on behalf of numerous Fortune 500 companies to leverage the power of sports.

Department Chair Janet Fink will present the VanderZwaag Awards during the McCormack Sport Management Awards Banquet at the Mullins Center in Amherst, Massachusetts on Tuesday, April 4th, 2017.

 

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 22nd, 2017 at 3:38 pm

Posted in Experience

Adweek Features Gatorade Combine in SXSW Ultimate Roundup of Experiential Activations

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We are so honored to share that for the second year running*, the activation we produced with Gatorade was featured as one of the best at SXSW. This year, in Adweek’s Ultimate Roundup. The activation, which we produced featuring Gatorade’s tech partners Kitman, STRIVR, and Sparta Science showcased a future Combine imagined by Gatorade and validated by Sports Illustrated. See what Adweek had to say about the Gatorade Combine:

“Gatorade’s Combine showed off the ‘future of athlete evaluation’ by partnering with three leading sports tech companies currently being used by collegiate and professional sports teams to evaluate player potential, increase efficiency and identify and minimize athletes’ exposure to injury.

Gatorade brought interactive exhibits from three sports tech brands to its downtown Austin corner. Kitman Labs uses a Microsoft Kinect to ‘analyze movement function and biomechanics for potential injury risk.’ STRIVR showed off what is essentially a very detailed virtual reality game used for situational training in football. The simulation puts you in the shoes of a quarterback and asks you to decide how to run a certain play based on what the defense is doing.”

Read the rest on Adweek

 

CNBC named us one of the best in 2016!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 16th, 2017 at 11:10 am

Posted in Experience

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NFL Extra Points at Super Bowl 51

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NFL Extra Points teamed up with one of the greatest kickers of all time, four-time Super Bowl Champion Adam Vinatieri.

On Thursday, Feb. 2nd Adam appeared on 16 national media outlets, all pitched and secured by MKTG. Shows included: ESPN w/ Hannah Storm, Jim Rome, Jenny McCarthy (& Donnie Wahlberg), NFL Network, Sirius XM, NBC Sports, CBS Radio and many others. During the interviews, Adam talked about his media moment that would take place on Friday, Feb. 3rd at the NFL Extra Points Kick, a branded field goal kicking activation within NFL Experience. The goal was simple: set a new Guinness World Record for the most fields goal made in a minute.

The next event was the Guinness World Record attempt, one that Adam was taking very serious and had been practicing for at the Colts facility leading into the week. It was so important, that Adam actually sent his own kicking footballs and brought in his holder, former Colts punter Pat McAfee. The event included 10 media outlets and was broadcast live across the country. Local TV affiliates could tap into the media onsite and air the attempt during their local news broadcast. Other media outlets included Fox News, TMZ, USA Today and Sports Illustrated.

It’s with great pleasure to announce that Adam set a new record with 28 field goals in a minute!

On the social side of things, NFL Extra Points put a new spin on their program based on a recommendation by MKTG. The digital strategy team recommended a first of its kind social influencer program for the bank which was highlighted by two live events and a series of video content around cardmember benefits, playful trick kick videos, and highlight videos from the live content. The first live event was a H.O.R.S.E. field goal competition that took place within the Extra Points Kick at NFL Experience with former NFL kicker Jay Feely, former pro-kicker and current kicking coach Brian Jackson, and current professional soccer player and USWNT member Ali Krieger (pictured below).

Check out the videos here:

H.O.R.S.E. Challenge Highlights

Skipping the Line at the Extra Points Kick

Danettes: 20% off at NFLShop.com

Brian Jackson Trick Kicks

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Written by Edmee Jorge
Edmee Jorge

March 3rd, 2017 at 1:25 pm

Posted in Experience