Adweek Features Gatorade Combine in SXSW Ultimate Roundup of Experiential Activations

 

We are so honored to share that for the second year running*, the activation we produced with Gatorade was featured as one of the best at SXSW. This year, in Adweek’s Ultimate Roundup. The activation, which we produced featuring Gatorade’s tech partners Kitman, STRIVR, and Sparta Science showcased a future Combine imagined by Gatorade and validated by Sports Illustrated. See what Adweek had to say about the Gatorade Combine:

“Gatorade’s Combine showed off the ‘future of athlete evaluation’ by partnering with three leading sports tech companies currently being used by collegiate and professional sports teams to evaluate player potential, increase efficiency and identify and minimize athletes’ exposure to injury.

Gatorade brought interactive exhibits from three sports tech brands to its downtown Austin corner. Kitman Labs uses a Microsoft Kinect to ‘analyze movement function and biomechanics for potential injury risk.’ STRIVR showed off what is essentially a very detailed virtual reality game used for situational training in football. The simulation puts you in the shoes of a quarterback and asks you to decide how to run a certain play based on what the defense is doing.”

Read the rest on Adweek

 

CNBC named us one of the best in 2016!

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 16th, 2017 at 11:10 am

with one comment

Posted in Experience

Tagged with , , ,

One Response to 'Adweek Features Gatorade Combine in SXSW Ultimate Roundup of Experiential Activations'

Subscribe to comments with RSS or TrackBack to 'Adweek Features Gatorade Combine in SXSW Ultimate Roundup of Experiential Activations'.

  1. […] By Mary Kate Pleggenkuhle […]

Leave a Reply

*