MKTG’s Eric Ginsberg Named a McCormack Alumni On the Rise

We’re excited to share that Eric Ginsberg, Director of Digital Strategy at MKTG, was awarded the McCormack Department of Sport Management 2017 Alumni on the Rise Award. The award was established in 2012 in order to recognize alumni who have graduated within the past five to ten years and have become leaders in their respective industries. For more information about the Award, check out the press release below that was distributed today. KUDOS ERIC!!

 

PRESS RELEASE:

McCormack Department of Sport Management Announces 2016-2017 Alumni on the Rise Awards

Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst has named Eric Ginsberg (BS ’09), Karina Herold (MBA/MS ’08), and Evan Olesh (BS ’10) as recipients of its 2016-2017 Alumni on the Rise Award.

“The success of these young professionals is a true testament to their talent, dedication, and education,” said Janet Fink, Department Chair. “As a department, we are excited to see what lies ahead for all three recipients.”

Established in 2012, this annual award recognizes McCormack alumni who have graduated within the past five to ten years and have become leaders within their respective sport industries.

Eric Ginsberg is the Director of Digital Strategy at MKTG where he manages digital and social sponsorship initiatives for brands such as AT&T, FedEx, Sunoco, Wells Fargo, Hitachi, Big Machine Records and ARRIS. Ginsberg co-launched, and manages MKTG’s influencer marketing practice, which is responsible for helping brands partner with dynamic content creators around major sports and music events. Ginsberg’s work has been recognized by several industry publications, including Cynopsis Media, who named him a “30 and Under Media Industry Rising Star”.

Karina Siam Herold is the Senior Associate Director of Athletics at Pepperdine University, overseeing the department’s academic services, external operations units, as well as athletic medicine and strength and conditioning services. Before joining Pepperdine, Herold served as the Sports & Entertainment Sales Director for the Los Angeles Sports & Entertainment Commission (LASEC).

Evan Olesh has been with PUMA North America since graduating in 2010. Currently, he serves as the Director of Marketing, overseeing the consumer activations for the brand on a global scale. Prior to working with PUMA, Olesh worked at Major League Soccer and the Gazelle Group.

Department Chair Janet Fink will present the Alumni on the Rise Awards during the annual McCormack Sport Management Awards Banquet at the Mullins Center on Tuesday, April 4, 2017.

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 22nd, 2017 at 4:37 pm

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