Archive for April, 2017

FedEx Extends NFL League Deal, Looks For Closer Ties With International Series Games

with one comment

FedEx will continue sponsoring the Air & Ground Players of the Week Awards. Financial terms of the multiyear extension were not disclosed. (Ben Liebenberg via AP)

FedEx has extended its long-running sponsorship of the NFL to stay on as the official delivery service partner of the league, the Super Bowl and Pro Bowl.

By John Bauernfeind, Staff Writer, @SBJSBD

Published

Source: SportsBusiness Daily
Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

April 27th, 2017 at 10:27 am

S&E Sponsorship becomes MKTG following acquisition

with one comment

 

S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.

The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.

In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.

To read the rest of the article, click here

Written by Val Maloney

Share Button

Sean O’Brien to Lead MKTG Asia Pacific in New Role

with one comment

CAMPAIGN ASIA: DAN changes APAC leadership at Carat Sean O’Brien switches to Posterscope and MKTG, with Kevin Walsh replacing him at Carat.

Dentsu Aegis Network today announced that Sean O’Brien, CEO of Carat Asia-Pacific, will become CEO of the network’s experiential marketing unit MKTG and out-of-home specialist agency Posterscope in APAC. His position at Carat will be taken over by Kevin Walsh, previously managing director Carat APAC.

O’Brien spent six years as Carat CEO, in which time he tripled the size of the business. He has twice won Campaign Asia-Pacific’s Agency Head of the Year. In his new roles, he will oversee Posterscope’s digitisation across the region and the launch of “Liveposter”, the firm’s dynamic digital out-of-home asset that allows clients to change their OOH messaging throughout the day.

For MKTG, O’Brien is responsible for boosting its presence across APAC, with a particular focus on growth in China, followed by Japan and Korea. O’Brien said it has been “a privilege” to work as Carat CEO and that the business “is in great hands with Kevin”.

“MKTG and Posterscope are focused on how we communicate with people outside the home,” he told Campaign Asia-Pacific. “Liveposter gives us a competitive advantage in the space. For MKTG, APAC is the fastest growing opportunity around the world. We want to increase our ownership of assets in sport, music and entertainment, and develop our experiential work.”

Walsh has more than 20 years’ industry experience, having previously been with iProspect before moving to Carat as chief digital officer for APAC. He was promoted to managing director last year. “I’m picking up the reins at a very good time,” he told Campaign Asia-Pacific.

“Under Sean, Carat has seen tremendous growth and momentum, and there’s nothing like growth and momentum to attract new business and the very best talent.” Walsh added that as Carat CEO, he will continue using data to drive more value for clients from media, creating engaging content, and developing the agency’s e-commerce capabilities.

Nick Waters, DAN APAC CEO, said: “Sean will now focus on the development of two agencies with outstanding growth opportunities in Asia Pacific – MKTG and Posterscope. Kevin’s promotion represents the smooth execution of the Carat leadership succession plan.” Source: Campaign Asia-Pacific

Read more at: http://www.campaignasia.com/article/dan-changes-apac-leadership-at-carat/435271

SOURCE: Campaign Asia

Share Button