Archive for May, 2017

Smirnoff Love Wins Launch @ Stonewall Inn

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Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Winsbottle in their continued support of the LGBTQ community. No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

The launch was held at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the supreme pleasure of being at the forefront of transforming the iconic venue, elevating the look and feel of the space and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several major media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1f or every limited-edition bottle created (not, not just sold but created) to the Human Rights Campaign, which has currently equated to $260,000.
Go out there and buy your limited-edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here
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SBJ: NHL, teams building on success of Centennial Fan Arena tour

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The NHL Centennial Fan Arena, the league’s in-market activation around its 100th season, has proved to be an effective fan engagement tool for both the league and teams, leading to the hope of doing something nationally on a smaller scale in future years.

Launched Jan. 1 in Toronto at the Centennial Classic, the traveling tour has stopped in 16 team cities thus far, logging more than 33,000 miles. More than 200,000 fans have attended, according to the NHL. It will visit the remaining teams by the end of this year, as well as the league’s tentpole events, including the draft and outdoor games.

“Our goal was to figure out how we were going to reach out and touch fans during the centennial year, and we’ve seen how each of these cities have embraced it,” said Steve Mayer, NHL executive vice president and chief content officer. “We knew we were producing a lot of good content during the centennial, and wanted to make it as far-reaching as possible, even to the point where it was in your backyard.”

The fan arena, which consists of two 53-foot trucks and was created alongside MKTG and Palmer Audio, includes several elements for fans such as a ball hockey rink, a virtual reality Zamboni experience and a 1,000-square-foot museum display of memorabilia, photos and interactive displays.

Designed to provide fans with a historical look at the sport along with interactive games, the tour has built upon what many teams have begun doing across the league.

For example, the Arizona Coyotes launched their own mobile tour event in December 2015 that included an interactive slap shot game and player features. It travels to festivals, schools and other events around its metro area.

When the league’s truck tour was scheduled to come to the city for two days in early January, it secured a spot at a popular outdoor shopping center where it also held a viewing party for an away game. More than 14,000 people attended in Tempe, with the Coyotes able to sell “numerous” flex packs, mini-packs and single-game tickets, said Rich Nairn, executive vice president of communications and broadcasting.

While the Nashville Predators have an outdoor activation in a plaza outside their stadium for most home games, the chance to bring elements of hockey history to the city as part of the NHL tour was key for a city that has been in the league for fewer than 20 years.

“For many fans in markets like Nashville, they may never get to the Hockey Hall of Fame [in Toronto],” said Gerry Helper, Predators senior vice president and senior adviser. “To be able to bring even a small version of something that features the game’s traditions, its changes and history really helps to grow the appreciation of the sport, the league and our team here.”

The NHL has nine of its sponsors — including Bridgestone, Dunkin’ Donuts and SAP — supporting the tour, and has encouraged teams to have their own sponsors activate alongside the events. In Nashville, Dunkin’ is also a local sponsor and handed out free coffee and doughnuts, and the Tennessee Lottery also activated alongside the two-day event. Mayer said the league is working with all the teams along the tour to optimize the stop as best as they can, both for sponsors and fans.

Mayer said based off the feedback he has received during the planning of the truck tour, he expects all the league’s teams to plan their own in-market tours. He said the league is also aiming to be involved as well, even if it’s just ensuring the most popular element of the current tour is there — the Stanley Cup.

“We’re still trying to figure out how we’re going to do that, but it’s really opened up our eyes in a great way,” Mayer said. One of the factors will be on how much money the league allocates to those efforts.

The NHL declined to comment on the cost of the truck tour. The tour is free to all fans.

SOURCE: By Ian Thomas, Staff Writer Published in SportsBusiness Journal on May 15, 2017

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Written by Stephanie Rudnick
Stephanie Rudnick

May 15th, 2017 at 3:47 pm

NBC Fan Fest 2017

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We hope you’re as excited as we are! It’s NBC Fan Fest time! This year MKTG designed, built, and activated the NBC Fan Fest as an adjunct to the filming of the American Ninja Warrior qualifying rounds in Cleveland, and will do so again in Denver, CO on May 23rd & 24th.

Fans can run a version of the American Ninja Warrior course, scale the Spartan cargo net wall, take photos & videos in ‘The Voice’ chair, the ‘Little Big Shots’ couch, ‘America’s Got Talent’ judges table and show off their moves in the World of Dance audition stage.  Additionally, along the way there are guest appearances from stars and participants of the shows & giveaways. Take a look at the photos of NBC Fan Fest below!

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Written by Paige McConney
Paige McConney

May 9th, 2017 at 3:39 pm

Posted in Experience

MKTG Takes Home Ex Award with Gatorade

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MKTG takes home Ex Award with Gatorade at Event Marketer’s 2017 Ex Awards – “the world’s largest recognition program for experiential marketing”

Last night at the Ex Awards, held annually as the “Golden Globes of the Experiential Marketing Business”,  at Chicago’s McCormick Place, MKTG and our partner Gatorade took home the award for “Best Consumer Environment” for our GATORADE FUEL LAB experience. 

Gatorade Fuel Lab was an integrated solution, employing technology aimed at simplifying the consumer experience, while elevating Gatorade’s latest innovations. The Fuel Lab consumer journey was a seamless process from start to finish, designed in an innovative, sleek manner that would resonate with both audience groups and achieve our goals.

Pre-event, our mobile-first registration experience served as an efficient method to collect user info, with unified opt-in collection. While attendees waited to enter the experience, they received the opportunity to engage with custom virtual reality experiences. Attendees were led into our introduction video chamber, in which the scientific foundation, athlete insights and the future innovations were showcased.

Next, was the Hydration Customization Chamber, where they were greeted by a personalized touchscreen and guided through a customization process to design their Gatorade bottle. After watching the second video, the Future of Fuel, in which Gatorade’s beta innovations and personalization plans are described, attendees were led to the Locker Room of the Future. Here they saw examples of the Gx system and engaged with our live version of a locker room of the future. After their personal locker lit up, attendees found their customized bottle and Gatorade pack. Kind of awesome, if we must say so ourselves!

And hats off to our partners who helped bring the Fuel Lab to life: FH, VML, Lapine and Paragon Marketing Group!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 4th, 2017 at 1:13 pm

A Day In The Life: Kristin Laux

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MK here from MKTG Chicago and welcome to this month’s edition of “A Day in the Life” featuring my friend Kristin Laux. I’ve known Kristin for about five years via various work situations and I’m so happy to know and work with her.

Kristin hails from Wisconsin, which is important to note because it’s at the core of her personality. Have you ever met anyone from Wisconsin? They’re basically the nicest people you’ll ever meet, and Kristin is no exception. She’s a peach.

This sweet midwestern girl joined the MKTG family about two years ago on the Nike team in Chicago. In the last year, she took the plunge and moved to New York City where she is still a proud member of our “Swoosh squad,” specializing in Running and Women’s Training events.

I took some time to sit down with Kristin on a recent trip to the New York office to learn more about her day-to-day and how it’s changed since her move. I’m glad I caught her when I did, because she was just about to leave for her first weeklong vacation where she’ll be road tripping between some of the nation’s most beautiful National Parks! (So jealous)

MKP: What time do you wake up on a typical work day?

KL: It varies. Sometimes I get up at 5. Well, twice a week I wake up at 5 to go to the gym. And otherwise it’s like 6:30 usually, if I don’t workout.

 

Ok, and you go to workout classes in the morning, like…

Rumble Boxing. I box every Thursday at 6, and I go to spin on Wednesdays and I try to go to at least 1 yoga class a week.

 

Ok, wow, and all before work?

Mhmm!

 

And all different studios?

Yeah, cause now I finally got ClassPass. It was like $19 to sign up for the first month and I tried to cancel it the next month and they were like “Oh! We hate to see you go!” and I told them it was too expensive and they said “Okay! We’ll give you another month at a discount.” So I was like, “Ok! That works!” And then I have a membership for the boxing gym.

[MK: I feel it’s important to note that K. Laux very politely invited me to boxing at Rumble the next morning. I didn’t pack workout clothes, but promised the next time I’m in NYC on a Thursday morning I’ll plan on it.]

 

So what’s the first thing you do when you wake up in the morning? Do you have a home routine?

Yep, I get up. I open the shades and look at the amazing view, because we look over the RFK Bridge and the east river. You can see the sunrise every morning because we don’t have a building in front of us. Then, I make the bed. I go and turn on the coffee machine, take a shower, I sound like a robot, haha.

 

No! no no. It’s very regular. It makes sense!

Yeah, I mean I just don’t sit still. I turn on the Today Show. I wake up with Matt and Savannah every day too, that’s what I have in the background.

She wasn’t kidding about that view.

 

Yeah I feel like that’s such a good choice. I wake up and watch whatever show I fell asleep watching and sometimes they’re very bleak and that’s a weird way to start the day. I feel like The Today Show can’t get that bleak.

Okay, so your day cannot be properly started without _______?

I guess I just need to make the bed because I feel so accomplished! It’s one thing I need to do. Colleen [our old manager at Nike Chicago] always told us this thing someone told her once, I think it was her dad and he was a drill sergeant or something, but she said that if you make the bed in the morning you can’t start your day bad because you already accomplished one thing. And they just talked about a study, on the Today Show actually, that said a lot of millionaires and successful people also start their day by making the bed. You start the day accomplished because you know you did one thing.

 

Well damn! Guess that’s the secret!

Haha, if that’s a weird answer you can just say coffee.

 

No! That’s a good one, that’s way more interesting. Let’s talk about your commute. How do you commute to the office?

Uh, the Q changed my life. I used to take the 6 and it was like 14 stops. But they just opened the Q in January and it’s right on our block. So I literally take the Q and it’s express and it takes like 20 minutes and you always get a seat! Seriously changed my life.

 

Kristin and Alyssa

Oh yeah, that’s amazing. At my old apartment we had an express bus that picked up right outside of our front door and it was amazing. So I know you wear headphones at your desk cause I saw you in your fancy Beats. Do you do that to block people out and concentrate? Are you listening to music or more of a podcast person?

I tried to get into podcasts, but there was too much stopping and talking to people throughout the day I couldn’t really follow. So I just switched to music and just listen to Spotify. Alyssa [Nike teammate] and I share music like all day long.

 

That’s awesome! Does she make the playlists or do you make them?

Well, we both like country music, really any kind of music that pops up, we’ll just share the songs a couple times a day like “listen to this quick.”

 

I love that so much. You need someone with similar music taste in your life, everyone does. Okay, here’s a fun one, what are your top five apps and why?

Hahaha, I keep thinking of Kevin’s from last month and I don’t know how to top that. Should I say mozzarella sticks? Okay, okay, let me think. Of course, Instagram. Probably Buzzfeed News and Huffington Post. Fresh Direct. Well, I do that on my computer but it’s an app I order food with at least once a week. And then of course Spotify.

 

Are there any places around the office that make your day? Like bars or lunch spots?

Umm, there’s not too much around the office. I’d say La Colombe because they have great coffee. Abbie [Nike teammate] just took me to Two Hands. Have you ever been there?

 

Nope!

You’ve got to go. They have the best avocado toast I’ve literally ever had. It’s just one street past Baked. Plus everything is Instagrammable.

 

Is there anything in the area that you live in that you love?

Not really, we mostly just go to Fillmore for subs, haha. We just go to the same places because it’s all in our block and close by. There are so many other cool places [in New York] but they’re convenient to get to from work or from home.

 

Oh yeah. This town is huge! Well, what about after work? Is there an activity that just makes your week? We laugh briefly, because Kristin and I both know we aren’t the “going out” types.

Well it used to be kickball at the Chicago office. Are you guys doing that again?

 

We are. We can’t wait. Though, I don’t remember when it starts, haha.

That was so much fun. They do softball in New York, but that’s not quite the same. Let me think. Well, I honestly just like to go walk in the park. We’re right either on the river path or on the park so you can go either direction, which is really nice. But I literally love it, like in summer, I would get off the train and walk home through the park which is close to two or three miles. 

This is Kristin and fellow MKTGer Ozzie’s pet bird Oliver Coconuts. She says she bird-sits sometimes when Oz is out of town.

 

That’s so nice!

Yeah, it’s really nice. So sometimes in the summer Danny [boyfriend] and I will run home. So I’ll meet him at the store [where he works] and we’ll just run home together through the park. But this isn’t the current activity. Literally, when I get home, I watch the nightly news with Lester Holt. If I’m home I mean. If I’m actually home by 6 o’clock, I watch the nightly news and then literally we watch Jeopardy and Wheel of Fortune cause we’re 90 years old. [Laughs]

 

That’s great! Honestly I think in this job where we are so go-go-go it’s so underrated to have a night at home like that.

Yeah, honestly it’s just Jeopardy and Wheel of Fortune and then I pass out and go to bed.

 

Well you have to if you’re going to get up for the gym at 6am for boxing!

So you moved to New York from Chicago, is there anything like an activity or restaurant in Chicago that you just can’t get in New York?

Studio Three! That place became like my second home. You could go from a Yoga class to a Spin class and then step out and grab a smoothie, like that’s what I did every day before I left for like 6 months. And you could just grab a snack and go to work.

 

Okay yeah, and here you just can’t get all of that in one spot? Or is it that there’s too many options?

It’s that there isn’t a spot that has all three without joining an Equinox or something but that doesn’t have the same boutique gym feel. And we had this amazing Thai place across the street in Chicago that I loved and we just haven’t found the perfect Thai place. And we’ve tried places on Seamless but it’s like ‘ dude, this is not it.’

Kristin’s manicure game went up 15 points moving to NYC

 

Oh that is a struggle even just moving neighborhoods in Chicago.

Yeah, it’s just not the same. That and my nail place.

 

Well, hold on! You’ve been getting killer manicures since you’ve moved.

Haha, actually Alyssa and I are going tonight! That’s the great thing about coming here, the nail game is strong here.


Okay, is there something that if you ever moved back to Chicago that you’d miss about New York? Like something you wouldn’t have expected to love so much?

Probably my apartment here. The building is so nice, there’s a package room, Danny was good at picking it it’s definitely not typical for New York. I lived in the same place in Chicago since I moved there so this is huge upgrade. And I miss the Chicago lakefront but the view here and the park are the best. Central Park has so much to do and see, and also having the option to run along the river, compared to the lakefront in Chicago got tedious after a while.  The park gives so many different routes and never gets old. Coming from Wisconsin and loving being outside, the park has the only real grass in the city and it’s so nice just being out there. It’s hard to find that here without leaving the city.

If you want to live vicariously through Kristin’s National Park Road Trip Adventure, you can follow her on Instagram here.

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

May 3rd, 2017 at 5:27 pm