Archive for September, 2017

MKTG Stages DAN Games

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We made the Dentsu Aegis Network in FRANCE Rock ! Getting ready to ZipLine off of the MKTG France/Dentsu Aegis HQ!

We don’t know about other markets, but here in France, Dentsu has been moving really fast with many acquisitions and multiple business challenges. In support of creating connections between the 1400 employees living in France, MKTG France concepted and executed the “DAN Games” – a way to bring people together to stimulate the spirit of community and give DAN France the energy boost to act as one!

CEO of Dentsu Aegis France is jumping from the agency building. Wow! #Aegis #PDG #thierryjadot

A post shared by Anastasia Af (@lypof) on

The DAN Games were a fun, high-energy and crazy phygital sport challenge: to reach our global headquarter in Japan…step-by-step! To do so, we provided our 1400 employees with a connected wristband (partnering with Nokia/Withings) and set up an online social platform to count every step made by participating DAN staff. Each brand was then able to compete against other by walking as many steps as possible every week, during the seven week challenge. Every monday, the winning brand received a special gift to enhance life at work during a super fun/healthy breakfast.
To stimulate the DAN community during the competition, we set up a dedicated Facebook page and organised four huge events to really bring people together and celebrate:a
– a zip line (see above)
– a tight rope across the DAN building
– a giant laser game and all-staff afterwork music party
In the end, we rewarded everyone (we all collectively walked the distance from Paris to Tokyo 14 times) with a new space/café open to all employees during the day for working and at night for agency parties! Free foods and other treats will also be available. The space is under construction and should open in the coming months.
The DAN Games was entirely designed and implemented by MKTG teams (more specifically by our corporate sport teams -named WUKA- who deliver similar animations to several clients in France). Our scope of work included :
– Creative concept
– Partnership with Nokia/Withings to provide all employees with a connected wristband + launch a platform
– 8 events / breakfast
– 3 big events
– Social media management
– project management and internal coordination with all staff, agencies etc.
To learn more contact Julien (JULIEN.GROLLEMUND@mktg.com)
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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2017 at 1:13 pm

MKTG Atlanta ‘Storytellers’ Series

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Mallika Pereira and Alma Angeles from Major League Soccer/Soccer United Marketing AT MKTG Atlanta

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Last  Thursday, MKTG Atlanta hosted the latest iteration of their “Storytellers” series, this time featuring our clients Mallika Pereira and Alma Angeles from Major League Soccer/Soccer United Marketing.

“Storytellers” is an up-close-and-personal Q&A session hosted with clients, partners and other influencers in the Atlanta office and a huge success we hope to roll out at other offices.

Mallika and Alma began with a tour of the Atlanta office, including our highly impressive fully-stocked and organized 40,000 square foot warehouse followed by a cocktail hour, and, finally, the “Storytellers” hour-long Q&A covering their respective career paths, what they believe makes a great leader, and their person goals and aspirations. They were both so inspiring and impressive.

They also  shared the case study on the hugely successful Batalla Viewing Party concepted and produced by MKTG in collaboration wiht MLS/SUM to celebrate the highly-anticipated US vs Mexico National Team game in Los Angeles. You can also learn more about the program HERE as it was featured on the Dentsu Aegis UNBOXED series this month.

With over 70% of the Atlanta office attending, it was a wildly successful addition to the series. Stay tuned for the next one!

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 20th, 2017 at 9:56 am

MKTGNYC: Women In Leadership Workshop

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Eva McCarthy, Christina Bueno, Jessalin Lam, Phoebe Kurtzman, Sha’Ron Martin, Natasha Campoli Neris, Alyssa Wood, Shannon DeLade, Alyssa Billups, Kristin Laux, Alyssa Ferreri

 

 

On Thursday, September 14, as part of our Learning and Development initiative, coaches from GoldJam Creative visited the MKTG NYC office to lead a Women in Leadership Workshop. The interactive workshop was open to any women in the MKTG organization and designed to help empower women in their professional environment through confidence building and communication skills exercises, and also to discuss challenges that women in leadership face, how to overcome them and how to be a better overall leader. One highlight was when we discussed how to learn to stop saying “Sorry”! We do apologize way too much. For example, this morning,  when I was bumped in to on the subway, I apologized without even thinking about it!?

 

In any case, it was a lot of fun and very engaging and interactive. Instead of just sitting and talking, we actually got a chance to get up and move around, as well as work together to find better ways to communicate and dominate through body language and verbal communication. MKTGirls RULE!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

September 15th, 2017 at 1:16 pm

MKTG Singapore gets new digs

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Former MKTG New York’s Cat Lyon, who now runs our Singapore office, and another former MKTG New Yorker, Jonathan Zheng, working away in front of their new mural…

If you follow DAN’s social channels, you may have noticed that the APAC office in Singapore is in the process of moving into a new space…all 750 of them. What this will do for MKTG is give us more direct access to the other DAN agencies in the region since our team in Singapore will now be amongst them all. Above is a comp of the MKTG space that, while still under construction, will scream MKTG thanks to the custom wall mural that will be painted just behind the desk of our head of APAC, former MKTG NYer Cat Lyon. To make the space our own, Cat and team commissioned a local artist, who goes by Mojoko, to create a large format work that combines Asian Pop Culture, Chindian imagery, with some Aussie references to be added shortly. Look for the finished product soon on our social channels!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 12th, 2017 at 11:22 am

Posted in Experience

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MKTG New Zealand: The Representation Project

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This month, MKTG team members in New Zealand threw their support in behind a new Dentsu Aegis Network diversity initiative called The Representation Project. The project is aimed at changing the future for women within our industry. Locally in NZ, less than 20% of CEO roles are occupied by women, and pay equity continues to be an issue with women earning on average 12% less than men in the same positions.

The group is made up of a network of staff across the business (including CEO Robert Harvey) who are passionate about making meaningful change. The group aims to challenge industry ‘norms’ and shape the way young women think about success, supporting them to the top.

The Representation Project launched with an inspirational guest speaker, Taryn Kljakovic, founder of local organisation ‘The Women’s Collective’ and Head of Publicity, Promotions and Creative Marketing for Sony Music. Taryn spoke openly about some of the big challenges she has had to overcome to get where she is and highlighted the importance of every little step; all big changes begin with small conversations. 

The group will now focus on developing a series of events and opportunities to further its mission. Stay tuned!

contributed by Fluer Skinner, MKTG New Zealand head

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 12th, 2017 at 11:00 am

MKTG UK Shortlisted for 18 FMBE Awards!

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MKTG US has been shortlisted for 18 awards at the Field Marketing and Brand Experience Awards, including Agency of the Year.

The shortlist spans over 10 campaigns, including Norwegian, Buzzbike, Toyota and Fitness First, and includes categories ranging from Operational Success of the Year, to Creative Campaign of the Year.

The awards will take place on the 19th October, and the full shortlist can be viewed here.

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Written by Stephanie Rudnick
Stephanie Rudnick

September 8th, 2017 at 10:45 am

Posted in Experience

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MKTGives: South Africa

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In a combined effort – the Johannesburg teams of MKTG and ISOBAR setup a blanket and old clothing collection drive in the offices over the months of June and July.  Collecting over 5 shopping trolleys worth of donations from their generous colleagues – the teams selected The Refilwe Community Project – based in Lanseria Gauteng – as the worth recipients.

Founded in 1991 to assist and help meet the needs of the poor people within the area – they have since established a primary health care clinic which incorporated home based care and tuberculosis management programmes, a hospice, a school and a shelter for abandoned children. This was done with the help of numerous sponsors and donors.

Refilwe has developed a strong focus on child care, community care and skills development since 2005.

Today the Refilwe Community is a multi-focused registered Non-Profit and Public Benefit Organisation serving many of the communities in Lanseria.

The team travelled through to deliver the items, and met with Kate Jacobs – COO of Refilwe.  Kate took the team on a tour of the facilities and explained more of about the centre itself and their daily needs and requirements.   Kate explained “We have been doing a blanket drive again this winter (we do these every 2-3 years as we do expect people to be able to hold on to blankets for a least a year!) and have so far been able to give blankets to all of our foster families and about half of the students attending our community aftercare center – yours will go towards the remaining community students. Nearly all of these children live in shacks neighboring our property and our area is extremely cold in the winter due to the river running through the property!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 8th, 2017 at 10:39 am

MKTG Named to IT LIST once again!

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We are thrilled to be included on Event Marketer Magazine’s Annual “IT LIST” of the top agencies in the US. Many thanks to the team at EM for your hard work on pulling this together and kudos to our MKTG family for all of your hard work and dedication to each other, our clients and partners and your commitment to being the best of the best! Check it out here.

 

Background from the editors of Event Marketer:

With hundreds of applications, it was no easy task to select the agencies featured in this year’s 15th annual It List.

As we pored over the applications, we were struck by a number of facts. First, our industry is growing, as evidenced by the increases in head count, office spaces and new business wins mentioned in so many applications. Then, there is the inordinate amount of time and resources devoted to staying on top of trends as agencies invest in new technologies and equipment, especially digital interactives. And of course, there are the people themselves, those tireless engines who know no bounds when it comes to creativity, strategy and know-how in order to deliver top-notch experiences for some of the most demanding clients ever. The work this year was outstanding.

It’s why our editorial team read, analyzed and scored each and every entry on a number of stringent criteria. Our top consideration: the percentage of agency work devoted exclusively to events. In an era of explosive growth, we recognized that there are a lot of shops out there with a sudden “expertise” in experiential, and so we were dead serious about checking their bonafides.

Then, we looked at the quality of the work, the creativity, the agency’s industry reputation and, of course, how well each agency had backed up its claims. It was as exciting to read updates on the veterans as it was to comb through the capabilities of the new kids on the block. And we weighed each in equal measure.

The one thing all of the agencies that made our list have in common? They are never satisfied with the status quo. They push toward goals they never thought achievable, burning the midnight oil to get every detail right. They’re the ones brands rely on to deliver unforgettable b-to-c and b-to-b experiences that forge lasting connections with consumers, colleagues and stakeholders. They’ve earned their place on our 15th annual It List and we take our hats off to each and every one of them.

Congratulations, and a job well done.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 6th, 2017 at 11:40 am

MLSE agrees to record arena rights deal with Scotiabank

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Maple Leaf Sports & Entertainment has agreed to a landmark 20-year sponsorship agreement with Scotiabank to rename the Air Canada Centre, TSN has learned.

The agreement is worth about $800 million (Canadian), according to three sources familiar with the matter. Under MLSE’s previous agreement with Air Canada, struck in 1999, the airline paid about $4 million per year.

The agreement with Scotiabank, which will see the downtown Toronto arena renamed the Scotiabank Arena next July 1, is believed to be the highest-priced annual building and team sponsorship in North American sports history.

David Hopkinson, MLSE’s chief commercial officer, said in an interview that he received serious offers for the arena naming rights from eight companies.

“To be honest, it wasn’t that difficult to find interested suitors,” Hopkinson said. “This is already firmly established as Canada’s premier entertainment venue… We felt we had a very good sense about what the market would bear and Scotia and ourselves have agreed on what that number should look like.”

Arena naming rights have become a major revenue source for pro sports teams. Financial services companies such as Scotiabank, in pursuit of new young consumers, have become prime buyers.

Click here to read the rest of the article

Article written by Rick Westhead, TSN Senior Correspondent

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Written by Paige McConney
Paige McConney

September 5th, 2017 at 10:22 am

MKTG INSIGHTS: HOW SPONSORS ACTIVATE AT THE LITTLE LEAGUE WORLD SERIES

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The Little League World Series attracts a large audience both in person and on broadcast. However, the event is unique compared to other sporting events of a similar size due to less emphasis placed on the on-field performance and a greater emphasis on youth sport. Sponsors take advantage of these unique themes at the Little League World Series and leverage them in custom activations.

This past weekend marked the conclusion of the Little League World Series as Tokyo Kitasuna defeated the Lufkin, Texas to win the championship. The Little League World Series has been held every year since 1947 in Williamsport, Pennsylvania where Little League baseball players from around the world compete. The event is highly unique as more than 400,000 people attend every year and the event receives prominent broadcasting from ESPN.

The Little League World Series attracts a significant audience considering it is made up of 11-13-year-olds and not professional athletes. The unique nature of the Little League World Series also allows sponsors to take on the themes of the event and leverage them in promotions and activations.

With the Little League World Series being made up of young athletes, the event has much less emphasis on the on-field performance and a more grass roots feel than other sporting events of a similar size. The event also brings about nostalgia as former Littler Leaguers are reminded of when they participated in youth sports and get to share that experience with their family. With the Little League World Series unique attributes and high reach through broadcast and on-site attendees, sponsors look to activate in ways to play off the high family population and look to promote products or services that would highly resonate with families.

Honda Targets Baseball Families with Mini-Van Activation – As a 21-year partner of the Little League World Series, Honda has looked to tailor their activations around the event to appeal to families and the kids participating. Honda leverages the event to promote their Odyssey mini-van, having it appear in custom creative as well as providing shuttles to the event from local hotels. With plenty of families onsite at the event, Honda is promoting their family friendly vehicle and demonstrates its use during a time when parents will need the extra space to bring their kids to baseball.

Canon Provides Tournament Packages for Both Parents and Kids – At this year’s Little League World Series, Canon was promoting their Rebel camera in combination with their printer. Canon showed the two products on-site at this year’s Little League World Series where parents would be highly active in capturing their children’s on-field moments. Also, Canon created a player toolkit that was available for free on their website. The toolkit included scorecards, colouring books, and snack recipes and which was also promoted to be printed off using the Canon printer. Canon’s provided things that both the parents of the Little League Players would make use of during the tournament. Cannon’s approach looks to engage the entire family through their sponsorship.

Dick’s Sporting Goods Promotes their Youth Sports Service – Dick’s Sporting Goods uses the Little League World Series to promote their Team Sports HQ service which is an online portal that organizes youth sports teams, from scheduling to registration. They have created official Little League templates and offer it free to all users. With the high amount of families participating in youth sport attending or watching the Little League World Series, Dick’s has strong opportunity to promote their platform to an audience that will be interested in their product.

The Little League World Series is a unique event which attracts families invested in youth sport from all over. Sponsors recognize this crowd and look to activate at the event with products and strategies targeted to that demographic.

Originally posted by MKTG Canada

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