Archive for February, 2018

MKTG INDIA: Passionate Falcons amongst us!

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INDIA: Passion empowers us as people. To try harder. To be more courageous. To live our truths. At Fountainhead MKTG, we love the way a passionate person lights up the room they’re in and infects us all with a contagious energy. What we’re passionate about defines us for who we are. And that’s why we wanted to celebrate the most passionate amongst us –to celebrate who they are and what the impact their passion has on each of us.

At the 2017 Fountainhead MKTG Awards, we presented our winners with Passion Point Falcons as a commemoration of their commitment to what they do.

We had nine nominees, from aspiring singer to master angler to individuals who rock the stage. But our winners this year were Amit Arolkar, who finds his passion in restoring the classic Italian beauty, Vespa scooters; and Keith D’Souza and Joshua Pereira, who have started a weekend food delivery service to cater to the taste buds of many.

See below for images and have a look at our nominees and their work. Also a sneak peek into the award night.

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Written by The Wolf
The Wolf

February 23rd, 2018 at 11:13 am

Levi’s Super Bowl 52

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To celebrate Super Bowl 52, Levi’s® created an elevated shopping experience offering complimentary customization and snacks throughout the day. Then each evening they hosted a happy hour adding an open bar and DJ.

Consumers who purchased a Trucker, Western Shirt, or pair of Jeans had the option of adding a Super Bowl 52 or NFL team patch to their item to remember their time in Minneapolis. Through our activations at the Levi’s® store we increased sales by 61% over a 4 day period.

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Written by The Wolf
The Wolf

February 22nd, 2018 at 9:46 am

#HumansofMKTG: Dave Knight, Racing Champion

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If you had told me I’d be a National Champion in car racing one day…I never would have believed it.

It all started in September 2015. A good friend was one of the lead instructors for the BMW Peachtree Chapter and after some convincing, I took my BMW X5 on Road Atlanta for a High Performance Driving Event (HPDE) weekend. After this, I was hooked.

Knowing I wanted to continue this new addiction, I knew I had to buy a more suitable car for the track…a BMW 330ci. Over the next 1 ½ years I slowly rebuilt the car from a street car to a race car while also participating in as many HPDE weekends as I could to get more experience.  I even sold my Harley to fund the race car transformation!

In December of 2016 I completed BMW Club Race School which qualified me for a club racing rookie license. In June 2017, I drove in my first race weekend. I won 4 out of 4 races that weekend and was on my way. I competed in 3 more race weekends in 2017 and as a Rookie, earned enough points to win the 2017 BMW CCA Club Racing National Championship in the Spece46 racing class.

It’s been a heck of a ride so far and I’m looking forward to what’s next.

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Written by The Wolf
The Wolf

February 7th, 2018 at 1:20 pm

SB52: That’s a wrap!

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Our Superb Owl Party was inadvertently mentioned on NBC’s Today Show. Click above to see this fortunate coincidence!

Despite the frigid temperatures in Minneapolis (at some points over the weekend, the wind chill was -40F and the wind was fierce), MKTG had a tremendous presence across the Twin Cities and brought the HEAT…so to speak. The team of over 60 MKTGers scattered all over town – from The NFL Experience to the Mall of America and everywhere in between, to execute dozens of experiences for clients including numerous Diageo brands, FedEx, NIKE, NFL Extra Points, LEVIs, DIRECTV, Old Spice, Barclaycard US, Schwans, Secret, Head & Shoulders, Tide and Febreze, engaging hundreds of thousands of consumers.

Also, each year at the Super Bowl, MKTG hosts a private VIP party called “Superb Owl” that was founded six years ago when a British MKTGer, Matt Manning, and his buddies from the UK thought of the name. After reuniting at the Super Bowl many years prior, they decided it was high time to host an event for all of the American and British sports business execs in attendance…and the Superb Owl was born. This year, MKTG took it up a notch and partnered with DAN sister agency, Athletes First, and hosted no less than 15 current and former NFL players and coaches as well as over 150 of some of the top sports biz execs in town for The Big Game. The event even received an accidental, but greatly welcomed plug on NBC’s TODAY SHOW. Check it out here! Superb Owl on The Today Show

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Written by Stephanie Rudnick
Stephanie Rudnick

February 5th, 2018 at 3:13 pm

LeBron James Changed My Life – by Elliot Gerard

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LeBron James changed my life.

Every year during the NBA playoffs, he takes a break from social media to 100% focus on the game with the aim of taking home another championship. His social media blackout has been officially coined “Zero Dark 30” and rather than tweet, he posts an image with the hashtag #StriveForGreatness.

Well…much to my total surprise, during the 2017 playoffs, he chose my work to grace his page the entire playoffs.

MKTG’s Elliot Gerard and John “Graph” Boyce’s piece chosen by LeBron during the 2017 NBA Finals

Right then and there, I knew that my life was about to change and I had to seize the moment and truly Strive or Greatness. And just like LeBron does, I would give every ounce of myself to make sure I could do so.

I was already somewhat established as an artist in the sports industry working with teams like the Knicks and media brands like ESPN. I knew I could do more though.

This was an opportunity to take the ball and run with it.

I reached out to organizations like Sports Illustrated, Turner Sports and most importantly The Cleveland Cavaliers and to see if they could be a part of this journey. There were many people that told me they were not interested or did not respond. But every time I would look at LeBron’s post, it fueled me to continue to strive for greatness.

The Cavaliers were the first to get back to me. After talking with their lead art director, Kevin Johnson on the phone, we were already coming up with the idea of creating a mural that helped recapture the energy of my image that LeBron had chosen.

I had created the original image in collaboration with a talented artist John “Graph” Boyce, so I made sure that he was a part of any project centered around the Zero Dark 30. Keeping the authenticity of the original piece in all artwork we created together for this campaign was key.

While each playoff round went by, the more nervous I got. However, as the Cavaliers looked more and more likely to reach their straight third trip to the Finals, and LeBron’s historic 7th straight trip, things started to come into place. With no budget for a PR team, I spent many late nights reaching out and finding ways to get interviews with podcasts, publications and blogs. Then slowly, we started booking projects for media outlets like FanSided and Bleacher Report, creating artwork celebrating LeBron’s historic run to the finals.

The major turning point came when the Cavaliers called me after winning Game 4 of the Eastern Conference Finals with the final approval on the project. We were asked to create a mural coined “Defend the Land” of the entire Cavaliers team interacting with the cityscape and literally defending the city of Cleveland. This larger-than-life piece would be displayed outside of The Q Arena (and in front of the entrance to the Cavaliers’ Fan Fast) for games 3 and 4 of the NBA Finals.

I honestly couldn’t have dreamt of a bigger honor. And while it was hard for me to believe this string of events was real, it was time to get to work. Graph and I spent multiple all-nighters getting all the artwork ready, and wouldn’t rest until every piece had achieved greatness.

The mural at The Q (Quicken Loans Arena) — Home of the Cavs

Next up, it was wheels up to Cleveland for the mural unveiling. Besides personally needing to be there to see this moment in person, the Cavs organization made it even more special having me interviewed by local news outlets and making a big deal out of the piece. The most enjoyment I got, however, was watching the fans take pictures in front of the artwork get excited and inspired before the game.

Getting to “The Land” was a once-in-a-lifetime adventure… I was far from done though.

“Strive For Greatness” was now my philosophy. For so many years I was okay being unsatisfied with my day job and putting all my energy into my personal side sports art business. No more – I wanted to be a part of a winning culture, merge my passions with my career and be a leader in my industry.

MKTG was an agency I had freelanced for and they had always impressed me not only with their top-notch clients, but also with the excellent culture they displayed. I knew if the opportunity arose, MKTG was the company I could continue this journey with.

Before LeBron James chose my artwork, I would not have even thought to reach out and engage them to discuss joining the team. But I had the confidence I had always been seeking and know that my passion could add another dimension to the already great team I had worked with. A few months later, as I sit at my desk at MKTG as VP/Creative Director, I realize that the moment I learned that my work was chosen by someone I’ve always admired, that it was time to take a leap and change my life.

Thank you LeBron James. You opened my eyes and lit a fire within me. I will always continue to heed your words. The striving never ends and greatness always awaits.

Here’s to another Championship run!

–contributed by: Elliot Gerard, MKTG Westport

 

 

 

 

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Written by The Wolf
The Wolf

February 5th, 2018 at 11:16 am