MKTG UK’s Michael Brown on Workplace Equality

 

It’s time for men to ‘women-up’ in the workplace

by MKTG’s Michael Brown for The Telegraph

It’s well known that there are too many pairs of brogues strutting across the top of the glass ceiling. Men have long dominated the boardroom, and advertising, the industry I work in, is as blighted as any other (indeed, there’s an argument that we shoulder more blame, having reinforced gender stereotypes through innumerous ads – but I’ll leave that one for another day).

Of course, there’s an increasingly strong movement to redress this balance, as embodied by The Telegraph’s Women Mean Business campaign, which has launched today. To me, one of the interesting things about the movement is that it taps into a hunch that I’ve harboured for a while, and that research is starting to substantiate:women are simply more effective than men in business.

It all goes back to how we react to stress. For years – and you’ll probably remember this from biology at school – science believed that when threatened, humans underwent a ‘Fight or Flight’ process: we either came out swinging, or legged it. However, around the turn of the 21st century, scientists realised that a lot of the clinical work supporting ‘Fight/Flight’ had been performed on men. Gender simply hadn’t been considered when it came to scrutinising the data. We had based our insights around only one half of the species.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 1:40 pm

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Posted in Experience