Archive for March, 2018

MKTG UK’s Michael Brown on Workplace Equality

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It’s time for men to ‘women-up’ in the workplace

by MKTG’s Michael Brown for The Telegraph

It’s well known that there are too many pairs of brogues strutting across the top of the glass ceiling. Men have long dominated the boardroom, and advertising, the industry I work in, is as blighted as any other (indeed, there’s an argument that we shoulder more blame, having reinforced gender stereotypes through innumerous ads – but I’ll leave that one for another day).

Of course, there’s an increasingly strong movement to redress this balance, as embodied by The Telegraph’s Women Mean Business campaign, which has launched today. To me, one of the interesting things about the movement is that it taps into a hunch that I’ve harboured for a while, and that research is starting to substantiate:women are simply more effective than men in business.

It all goes back to how we react to stress. For years – and you’ll probably remember this from biology at school – science believed that when threatened, humans underwent a ‘Fight or Flight’ process: we either came out swinging, or legged it. However, around the turn of the 21st century, scientists realised that a lot of the clinical work supporting ‘Fight/Flight’ had been performed on men. Gender simply hadn’t been considered when it came to scrutinising the data. We had based our insights around only one half of the species.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 1:40 pm

Posted in Experience

International Women’s Day 2018

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Today marks International Women’s Day and to celebrate, the team compiled this video of employees from across the agency talking about women that inspire them daily.

 

 

Click Above: Sam And Erica Opening the Video

 

Also, our parent company, Dentsu Aegis Network, is donating $5 for each photo uploaded to social media, and $1 for each “like” to Catalyst.org, a global nonprofit working with some of the world’s most powerful CEOs and leading companies to help build workplaces that work for women. Founded in 1962, Catalyst drives change with pioneering research, practical tools, and proven solutions to accelerate and advance women into leadership—because progress for women is progress for everyone. So please search for these hash tags and get liking! #ConquertheDivide #PressforProgress.

Finally, the head of MKTG London, Michael Brown, penned this great opinion piece about equality in the workplace, that ran today in The Telegraph. Enjoy!

Michael Brown’s Telegraph Opinion Piece

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 11:58 am

Posted in Experience

MKTG Online Store Opens its Virtual Doors

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We are thrilled to share that we have officially opened the virtual doors of our MKTG Online Store.

This first iteration has launched with 16 items, many designed by our New York Studio team. Moving forward, we will add MKTG-branded items designed by our employees from around the globe, and evolve the store into a platform our employees can use to promote their artwork and other goods they may already sell (on sites like Etsy.com and other online stores).

Give it a visit if you have a moment at store.mktg.com.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 1st, 2018 at 12:08 pm