Archive for April, 2018

Wine, Women & Words in SF

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To continue the momentum of International Women’s Day and Women’s History Month in March, MKTG San Francisco hosted their first Wine, Women & Words event. The idea behind this event is to bring together a community of women in the Dentsu Aegis Network and start a dialogue around their stories, challenges and accomplishments.  To a packed house of women and men, the panelists shared their stories of how they got into the industry, how they’re breaking down barriers and how they navigate and juggle daily. Panelists included:

Alexandra Ivacheff, Head of Business Development, Fetch

Lauren Zaner, Group Account Director, MKTG

Roz Chinchiolo, Managing Partner, Fetch

Kaelyn Malkoski, Senior Brand Strategist, character

Well done San Fran! We love this!

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Written by Stephanie Rudnick
Stephanie Rudnick

April 30th, 2018 at 4:50 pm

Posted in Experience

FanSided Profile: Elliot Gerard

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#HumansofMKTG SPOTLIGHT:

Our very own Elliot Gerard was featured on FanSided in a piece chronicling the incredible journey he has been on since 2017, when LeBron James himself came across a collaborative illustration Gerard created with his partner John Boyce and posted it across his social channels at the start of the 2017 NBA playoffs. Since that time, Gerard, now an Executive Creative Director here at MKTG, has worked with over 30 artists to create a collection of illustrations that pay homage to each of the 30 teams that make up the National Basketball Association (NBA). Congratulations Elliot! You are the epitome of collaboration and innovation and we’re grateful to have you in the MKTG Family! National Basketball Players Association (NBPA) https://lnkd.in/dDuJ9Ab

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Written by Stephanie Rudnick
Stephanie Rudnick

April 30th, 2018 at 3:33 pm

Posted in Experience

Five Questions With…Christine Ralph

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Welcome to “Five Questions With…”

This series shares a deep dive into what makes the #HumansofMKTG tick and help make up this great family. In the latest edition, we’d like to introduce you to Christine Ralph from MKTG Atlanta. Make sure you read all the way through as there’s a great reveal at the very end! Thanks Christine for sharing a bit about yourself!

Q: What do you at MKTG and what’s a typical day/week like for you? (who do you interact with, what keeps you busy)

A: I am an account services manager out of the ATL office. Currently starting to plan for this year’s US Open with our USTA client, Net Generation. I grew up playing tennis and played in college, so Net Gen is by far one of my favorite clients. I work closely with production and creative for my programs to see things from start to finish- it’s so great to be a part of a program in whole. Also, I’m coming into my 8th year with the company!

Q: Who inspires you personally and professionally and why?

A: Someone that inspires me personally is my mom. I feel like that is a cliché answer, but like many other people, it’s true. I always see how hard working my mom is, she’s the ultimate hostess and always puts family first. My two brothers and I are very lucky to have such great parents as influences in our lives. Professionally, I would say it has to be Ellen Degeneres. Can we talk about how this woman can do anything?! She literally makes the world a better place and that is hands down, so inspiring.

Q: What excites you about your work?

A: I think the most exciting part of my work is that the programs and events always change. Nothing is ever the same and we are always trying to come up with the next best thing for our clients. The sky is the limit and it allows our creativity to soar, thinking of the next best activation for a brand. How fun is it to come to work every day and let your imagination run wild? Traveling is also a passion of mine and I love that I get to experience new places along with work.

Q: What are you watching (TV, films, docs, reality, etc.), listening to (radio, podcasts, books, etc.) and reading (which blogs, sites, books, mags, etc.)

Watching:

This is Us- joining the bandwagon late, I know

The Voice- anyone else love how funny Blake and Adam are?!

Anything HGTV- Joanna Gaines is my spirit person

Food Network- Chopped is one of my favorites

Podcasts/Listening:

Love anything mystery or true crime (Serial)

I also may get a little guilty pleasure of reality tv listens in here or there

XM is always playing in my car on country music- I’m a big Keith Urban fan

Q: Do you have a morning routine? If so, what is it?

A: I am more of a night owl, but my morning routine consists of my Chocolate lab pup playing with the door stopper to let me know it’s time to get up. Seriously though, every morning and I have videos to prove it. I make some breakfast- go to is eggs and a smoothie, turn on GMA and get ready for work. As soon as I get into the office, I make a cup of green tea and then I’m ready to conquer the day.

Q: BONUS QUESTION: Anything else you want to share? Do you have a special talent? Passion? Hobby?

A: One exciting thing happening in my life right now is my husband and I are expecting a little girl in July- our first! We are beyond excited and can’t wait for this next chapter in our lives of being parents.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 30th, 2018 at 2:46 pm

Posted in Experience

Predictions from the Pros: Sports in 2038

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This week’s SportsBusiness Journal issue was dedicated to its 20th Anniversary. They reached out to MKTG to provide our predictions about what the sports business will look like in 20 years, 2038 to include in a special section. Many thanks to Mike Reisman for contributing his predictions to the SBJ. I’ve also included a few from Gavin Blawie, and while they didn’t quite make the print version, they’re great insights nonetheless!

“Media and brand reach for sports marketers exponentially increased by simulcasted holographic delivery into arenas, public spaces and stadiums;  traditional passions for teams are replaced by individual performances due to an increasing appetite for exotic gambling outcomes and participation through interconnected networks and fantasy sports platforms. Sports marketers must adjust brand standards accordingly.” — Mike Reisman, President, MKTG Sport & Entertainment

 

 

Gavin Blawie

The future of sports will be all about multi-POV storytelling, for people believe people and fans relate to fans best, and social and mobile will go away as that will be redundant to all comms.

Building on the official broadcast and conversations across social platforms we see happening today, multiple cameras will cover every player’s individual actions and offered up as a customizable viewing option, and multiple feeds will be incorporated into official broadcasts and vice-versa.

Fan-curated content, sharable moments and highlights will become their own official companion content streams that will be as popular as the underlying games, customizable to teams and players.  And the most prolific and best content creating/commentating fans will be compensated for helping spread their fandom.

Much like the occasional ref cam or hot lap shared, tomorrow’s players will be equipped with individual, high-quality cameras and sensors to create rich, player-first and player-specific multimedia POVs to complement and enhance the official broadcasts (sold at a premium).

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Written by Stephanie Rudnick
Stephanie Rudnick

April 30th, 2018 at 2:11 pm

MKTG Music: France

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Late last year, the team at MKTG in France launched a formal music practice called MKTG Music. Lead by Thomas Blanc, MKTG’s Deputy General Manager, the team supports brands by developing relevant relationships using music (musicians, pieces of music, DJs, composers, producers), culture and collective passions to help them connect to their targets.

The offer proposes to support brands in an alternative cultural and creative territory and to create content and experiences that will develop brand influence and the engagement of their audiences. MKTG Music has already collaborated with the artist Claptone (DJ, producer of electronic music and masked artist) to orchestrate the launch of the new limited edition Cubanisto by Claptone.

Check out their mission statement below and contact Thomas Blanc for more details!

BECAUSE IT IS PASSIONATE AND UNIFYING, BECAUSE IT LIVES AND SHARES, BECAUSE IT IS CONSUMED AND BOUGHT, BECAUSE IT TRANSCENDS THE NOTIONS OF AGE, GENDER AND TERRITORY, BUT ALSO BECAUSE ‘IT SEES THE BIRTH OF NEW MODES OF CONSUMPTION, MUSIC OPENS UNIQUE OPPORTUNITIES FOR BRANDS. MKTG MUSIC IS THE SYNERGY BETWEEN OUR BUSINESS EXPERTISE, OUR KNOW-HOW OF EXPERIENCE DESIGNERS AND OUR INNOVATIVE APPROACH TO THE MUSIC MARKET.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 9th, 2018 at 5:00 pm