Predictions from the Pros: Sports in 2038

This week’s SportsBusiness Journal issue was dedicated to its 20th Anniversary. They reached out to MKTG to provide our predictions about what the sports business will look like in 20 years, 2038 to include in a special section. Many thanks to Mike Reisman for contributing his predictions to the SBJ. I’ve also included a few from Gavin Blawie, and while they didn’t quite make the print version, they’re great insights nonetheless!

“Media and brand reach for sports marketers exponentially increased by simulcasted holographic delivery into arenas, public spaces and stadiums;  traditional passions for teams are replaced by individual performances due to an increasing appetite for exotic gambling outcomes and participation through interconnected networks and fantasy sports platforms. Sports marketers must adjust brand standards accordingly.” — Mike Reisman, President, MKTG Sport & Entertainment

 

 

Gavin Blawie

The future of sports will be all about multi-POV storytelling, for people believe people and fans relate to fans best, and social and mobile will go away as that will be redundant to all comms.

Building on the official broadcast and conversations across social platforms we see happening today, multiple cameras will cover every player’s individual actions and offered up as a customizable viewing option, and multiple feeds will be incorporated into official broadcasts and vice-versa.

Fan-curated content, sharable moments and highlights will become their own official companion content streams that will be as popular as the underlying games, customizable to teams and players.  And the most prolific and best content creating/commentating fans will be compensated for helping spread their fandom.

Much like the occasional ref cam or hot lap shared, tomorrow’s players will be equipped with individual, high-quality cameras and sensors to create rich, player-first and player-specific multimedia POVs to complement and enhance the official broadcasts (sold at a premium).

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Written by Stephanie Rudnick
Stephanie Rudnick

April 30th, 2018 at 2:11 pm

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