Archive for June, 2018

Event Marketing Summit 2018 Takeaways

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The 2018 Experiential Marketing Summit (EMS) took place at the San Francisco Marriott Marquis from May 14-16, providing a unique opportunity – especially for our West Coast MKTG’ers – to attend and learn in their own “backyard”.  It was also a great time to network and reconnect with industry friends, colleagues, and current and potential clients and vendor partners.

Joined by over 1,500 marketers from 32 countries around the world, emerging trends were predicted and dissected, and best practice case studies shared (including participation by some existing MKTG clients such as Amazon, Facebook, and Toyota).  While the buzz from past years focused on the Internet of Things and big data, STRATEGY emerged as the top common theme amongst all of this year’s panels and sessions.

Below we share a summary of the top experiential trends to watch out for in 2018 and beyond.

Macro trends:

-Mixed reality: Use of geo location + _________ [fill in the blank]

-Personalized everything!

-Shoppable everything with same day fulfillment

-Social by design: you must amplify for the brand

-Data drives strategy

Micro trends with some great experiential examples:

-User triggered content and experiences. Examples: Beck’speriment and Beck’s Conductive ink posters.

-The resurgence of cause marketing for all (not just millennials). State Farm and The Marketing Arm not only won the 2018 Best Cause/Community Program at this year’s Ex Awards, but also took home the prize for Grand Ex Award with their Neighborhood of Good campaign. CSR focused initiatives are a win-win!

-Earned experiences: Quid pro quo: Data collection,  social sharing, any behavioral action needed to participate in the experience. Kit Kat staring contest.

-Tradable experiences: Crowdsourcing with a twist. Examples include donating your breakfast in exchange for early admission to general session and this 2017 Ex award winner Take 5 Swap Exchange

-Windows and vending. Tribeca Film Festival ReActor 

-Adaptable engagements. Uber and Visa Ride and Dine mobile tour and KLM care tags

-The maker movement: Letting people create things. Netflix Make It Socks More projects here!

-Surface design: Heineken

-Festivalization: Peer-to-peer dialogs, less content and more networking.

-Hi production, short run of show: WestJet Vegas Surprise. It takes a village!

-Super buzzers: Exclusive tiny events. Taco Bell test kitchen w/ OpenTable.

-BtoB to C: Less content, more choice. Excursions. More peer-to-peer interaction. Keynotes at 8 p.m. not 8 a.m.

 

And that’s a wrap. EMS 2019 will be held in Las Vegas from May 14-16 at Caesars Palace.

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Written by Stephanie Rudnick
Stephanie Rudnick

June 5th, 2018 at 3:58 pm

Five questions with…Michelle Fung

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Q: What do you do at MKTG and what’s a typical day/week like for you? (who do you interact with, what keeps you busy) 

A: I’m on the People Ops team for the West Coast and there’s not much of a typical day/week! Some days I’m working with a Graphic Designer to create assets for a social event; or I’m working with the strategists on event strategy for our adopted non-profit org; or recruiting alongside of Patrick (my manager) and Sha’Ron; or talking L&D with Jenn; or coordinating baby goats visits or an office Easter egg hunt with our People Ops Trainee, Lisa (yes, we did that for real in SF!) We’re doing all the things to try and build a special culture at MKTG SF.

 

Q: Who inspires you personally and professionally and why? 

A: I think my mom instilled the value of working hard in me. She is the most resilient person I know, and that makes me feel like I need the be the same for her.

 

 

Q: What excites you about your work?

A: When I see a problem, I get paired with an opportunity to design a solution and “fix” it. This can be the small, petty stuff like “we’ve got dishes in the sink” to the bigger, cool things like “how do we set a New Hire up for success” and “how do we start building a community within the DAN network?”

Q: What are you watching (TV, films, docs, reality, etc.), listening to (radio, podcasts, books, etc.) and reading (which blogs, sites, books, mags, etc.) 

A: Watching: The Magicians, 13 Reasons Why, Terrace House, How to Get Away with Murder, Grey’s Anatomy, Arrested Development, the list goes on…; Listening (Podcasts): Oprah’s Super Soul Conversations, Hidden Brain, Criminal; Reading (Books): Designing Your Life by Dave Evans and Bill Burnett, The Rules Do Not Apply by Ariel Levy, The Sun and Her Flowers by Rupi Kaur + a small stack of half-finished ones.

 

Q: Do you have a morning routine? If so, what is it? 

A: I can be somewhat of a routine person, and mornings are important (because I’m not a morning person): I get out of bed around 7am, take my puppers out, feed him, do my business, have a glass of warm water with apple cider vinegar, and then I’m on my way for my commute with music or a podcast episode. Lastly, breakfast in the office- usually oatmeal or smoothie.

Q: BONUS QUESTION: Anything else you want to share? Do you have a special talent?Passion? Hobby? 

A: Passion/ hobby…trying to pet every dog I see!

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

June 4th, 2018 at 2:49 pm

Red Nose Day @MKTG

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Red Nose Day, a fundraising campaign run by the non-profit organization Comic Relief Inc. that brings people together to have fun, raise money and change the lives of kids who need our help the most, launched in the US in 2015, and in the UK in 1988. The campaign is dedicated to ending child poverty, both in the US and in some of the poorest communities in the world. The money raised by Red Nose Day in the US has benefited programs for children and young people in all 50 states and in 34 countries internationally. Globally, Red Nose Day has raised over $1 billion since its launch in the UK.

In support of Red Nose Day, MKTG offices across the US distributed red noses and hosted fundraising events. Take a look at some of the fun had about MKTGers below!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2018 at 1:45 pm