Archive for July, 2018

Welcome MKTG Trainees

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We are thrilled to welcome our Summer/Fall 2018 US Trainee class that officially joined us last week in our Westport, New York City, Charlotte and Chicago offices.

MKTG’s unique and rewarding Trainee Program, founded in 2001 and growing year-over year, targets college graduates seeking entry to the sports and lifestyle marketing industry. The program lasts for six months, at which point successful Trainees could be offered promotions to Coordinator level positions. 

This summer, 20 Trainees were chosen from nearly 2,000 (well 1,971 to be exact) applicantions and hail from USC (both the University of Southern California and University of South Carolina), University of Delaware, Indiana University, UNC Charlotte and Chapel Hill, Syracuse, University of Pennsylvania, UCONN, Bucknell, UMass, University of Wisconsin, University of Illinois-Chicago, University of Colorado, Montclair State and Johnson and Wales.

The trainees will work across the teams below:

-Creative project management

-Production

-New Business

-Client Services (various client teams)

-Sponsorship Strategy

-Digital

-Hospitality and Events

-Research and Analytics (SRi)

-Strategy

We are so excited to welcome you all and very much looking forward to watching you grow and develop and use what you’re learning to help you jump start what we hope to be a hugely successful, rewarding career! Welcome!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 17th, 2018 at 2:19 pm

Posted in Experience

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MKTG SF Wellness Week

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In true Cali style, our San Francisco officed kicked off the summer with a dedicated Wellness Week from June 11-14, with each day having a special focus:

Monday: We canceled our weekly Monday bagel order and set up a smoothie station where our employees could make their own, or grab a pre-made smoothie.

Tuesday: Ugly Juice, a cold-pressed juice company that transforms “ugly produce” into fresh juice in an effort to fight food waste brought in fresh pressed juices for everyone to drink and start their day off on the right foot!

Wednesday: Zen time! We brought in a massage therapist for 15-minute shoulder massage sessions for any employee that signed up.

Thursday: We walked as a group to the Ferry Building’s Farmer’s Market where we sampled fruits and veggies and brought a variety of fresh peaches back to the office for those that couldn’t join.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 16th, 2018 at 9:41 am

BEER EXPERTISE BROUGHT TO A NEW LEVEL AT MKTG

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MKTG’s very own Senior Guinness Brewery Ambassador Chris McClellan was recently notified that he passed his Advanced Cicerone Exam. To put this achievement into perspective, there are currently 100 Advanced Cicerones in the world, and less than 10% of people who pass, do so on the first attempt, as Chris did. We all know that Chris knows beer, and this certification places him in rare company. We sat down with Chris to learn a little bit more about how he turned his love for all things beer into a career, and how the entire Guinness Brewery Ambassador team at MKTG has helped Guinness build on their reputation as a leading global brewery.

Q: Tell us about your role as a Senior Guinness Brewery Ambassador at MKTG:

A: We started the Guinness Brewery Ambassador program at MKTG about three years ago with the vision of building a national team of beer experts and storytellers. This is a totally unique offering in the beer business, even today, with no other brewery offering this sort of team. It’s an unbelievably interesting and competitive beer market here in the U.S with almost 7,000 operating breweries across the country. The previous high for number of breweries was in the 1870’s at just over 4,000!

Today, beer is all about great stories and education, and our efforts have nicely positioned us to fully support and help build on the audience for Guinness’ portfolio. My role is both as a regional Ambassador for the brewery, and strategist for program. I help set some of the vision for the program, along with our entire team of talented Ambassadors, build our digital presence and toolkit, and try to act as a sounding board for any/all beer-related programming in my region.

Q: How did you land a job working in Beer? What was your journey?

A: I have worked in beer for about ten years now, on and off. My first job in beer was upon finishing business school at the University of Vermont when I landed a job at Magic Hat Brewing Company, my local brewery in my hometown of South Burlington, VT. Most people have heard of Magic Hat, so it was a great springboard into the industry. Since then, I’ve worked in various positions, both in strategy, marketing and sales.

I started my storytelling website and digital consulting practice about six years ago, The Brew Enthusiast, which I still try to write for with whatever time I’ve got left in the day (if you’re interested in beer, sign up for the weekly newsletter). I have written about beer for a bunch of different publications over the years as well, which is how I got on the radar for Guinness. I could talk about this story for hours…I’ve gotten lucky more than few times to get to where I am now, and I think most people could say that about their careers in some regard.

Q: What is the Advanced Cicerone® Exam? Is it for Guinness experts only or for beer experts across the board?

A: You can see more details on the Advanced Cicerone exam here, but essentially it’s a very difficult 10-hour exam (all in one day) held a few times a year on all things beer. The Cicerone Program was started eleven years ago by Ray Daniels, a legend in the beer industry. You need to have passed the previous two levels (Certified Beer Server® and Certified Cicerone®) to be eligible to take the Advanced Cicerone® exam.

It’s very similar to the levels of the Sommelier program in wine, which people might be a little more familiar with. It’s essentially built to help certify and benchmark industry standards in knowledge and education.

Not only do I have to be an expert on global and regional beer styles and their history, but also beer quality, draught systems, food and beer pairings, off flavor identification, etc. The sheer breadth of what you can be tested on is quite extensive, so I’m very proud of and humbled by this achievement.

Our entire team of Guinness Brewery Ambassadors, all of whom bring a unique skillset and incredible knowledge to their jobs, are at least at the Certified Cicerone® level, which is an extremely difficult level to achieve by itself and very rare in the beer industry (there are only about 3500 Certified Cicerone’s in the world right now). The program is definitely NOT just for Guinness experts, but most folks who take the Cicerone exams work in the beer business in some capacity. It’s for anyone looking to help certify their knowledge and become a known expert in the field.

Q: How did you prepare for the exam?

A: It helps tremendously if you work in the businessfor a few years at the very least, but on top of that I studied for almost the past few years whenever I had some free time. Beer style tastings, off flavor tastings (when you identify what’s wrong with the beer), reading all of my beer books over and over again, taking apart draught systems and putting them together, reading all the blogs I could, brewing with friends who work in the industry…again, I could go on for hours. It’s fun and a little stressful.

 

 

Q: You are now one of just 100 Advanced Cicerones on the planet! How does that feel and what’s next?

A: It feels great! I’m grateful for the support from MKTG and Diageo to help me get there. The entire GBA team is going to continue to push the needle for a great conversation around beer, and this accreditation is just another step on the stairs. I’m very passionate about beer, mostly because of the fascinating people who work in the beer business, so it doesn’t feel like work to me.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 12th, 2018 at 11:54 am

India Brings it Home Again at the WOW Awards Asia 2018…16 times!

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It’s been raining accolades at Fountainhead MKTG! The WOW Awards are regarded as the epitome of cultivating and celebrating excellence in the creation of LIVE events and our sister agency in India won 16 awards late last week, making it the most awarded agency at the ceremony!

According to WOW: “Fountainhead|MKTG’s ability to blend local insights with global perspective, and craft memorable experiences that bring brand messages to life is the cornerstone of the organization’s success and a key factor in the trust reposed by their clients. A trust that has been justified in full measure!”

CONGRATULATIONS TO ALL!

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 11th, 2018 at 4:03 pm