MKTG4GOOD: Goodies for the Troops

As part of our MKTG ongoing initiative to give back, our Crown Royal team brought together MKTG and DAN agencies for the opportunity to support Crown Royal’s partner “Packages from Home,” a program that encourages consumers to support overseas US troops by creating care packages through stuffing specially-branded Crown Royal bags with their top needs. The mission of Packages From Home is to send care and comfort packages to deployed American military heroes who are stationed in active duty locales around the world, as well as to facilitate activities that elevate morale of all veterans.

MKTG lead the effort and reached out to all DAN US Agencies asking them to participate, commit at least $500 in supplies and guarantee volunteers. The response was awesome. We’re thrilled to report that 651 goodie bags and personalized notes were pulled together last Thursday at many MKTG and DAN offices across the US, as well as the DAN HQ in midtown Manhattan. With another two offices to go, we are expecting to pack over 1,250 bags! The goodie bags (plush royal purple drawstring bags) were stuffed to the gills with treats like Slim Jims, Oreos, Fruit Snacks, Pringles, Pop Tarts, Crystal Lite On-The-Go, Peanut Butter packets, and most importantly, a signed postcard of gratitude and well wishes.

Many thanks to everyone that participated, especially those that took the time to organize the many elements needed to make this important initiative a success. Enjoy the photos below from the various offices having fun while giving back.

If you’d like to learn more about Packages from Home, visit www.packagesfromhome.org

 

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2018 at 4:07 pm

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