MKTG Culture Tripping: Fashion

Fashion taps the art world for elevated collaborations

80% of global youth say that art/design is important to their life so it is no surprise that the realms of art and fashion, who have long enjoyed a rich and symbiotic history continue this trend. We’re seeing an increase in the number of co-branded fashion and art collaborations as brands recontextualize the cultural significance of important artworks for creating clothing and accessories that are simple in appearance with a lot going on beneath the surface.

These imaginative and unexpected partnerships are proving to be sweet spots for brands – and consumers. They create consumer demand, fuels cross-industry outcome and of course, offers the freshest styles.

Three great reads below…

READ: Vans x Vincent Van Gogh

READ: Calvin Klein x Andy Warhol

READ: Cos x dia and dorthea rockburne

 

Contributed by Bibi Persaud, MKTG NYC

 

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Written by Stephanie Rudnick
Stephanie Rudnick

August 30th, 2018 at 1:30 pm

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