IBM Social Influencer Fantasy Football League

 

 

IBM Watson Fantasy Football League

 

As part of diversifying their sponsorship portfolio, IBM incorporated the use of their AI (IBM Watson) into the ESPN Fantasy Football platform during the last 7 weeks of the 2017 NFL season (available on desktop only). In 2018, the millions of fantasy players on ESPN platforms now have the ability to make smarter decisions when setting their lineups with Watson (now in the ESPN Fantasy app). From providing player boom or bust potentials to scouring millions of fantasy football articles every week to better inform fantasy players, Watson is making it easier than ever to make informed decisions, all in one place. You can find more information when clicking on a player and reviewing their “IBM Insights.”

To bring IBM’s AI solutions to life, MKTG recommended and developed a social influencer Fantasy Football league. To amplify the partnership between IBM and ESPN, MKTG led the strategic direction, negotiations and execution of talent contracts, creative & production shoots as well as managing the influencers’ social posts for the entirety of the season. The league is comprised of former NFL players, Fantasy sports enthusiasts, and renowned ESPN talent to ensure we reach a broad, yet targeted, audience on social. Over the course of the four-month season, our influencers have engaged with each other in competition, the IBM Watson tool integrated with the ESPN platforms, and their audiences in order to educate their social communities on IBM’s AI solution capabilities. By seasons end, the influencers will have shared over 250 social media posts, with multiple appearances, production shoots and several PR initiatives. Below is a list of other notable information and links.

 

Notable Social Posts:

  1. League Launch Post from IBM Sports
  2. Charles Woodson Post
  3. Jerry Ferrara Post
  4. Field Yates and Daniel Dopp (ESPN)
  5. Bonnie Bernstein and John Urschel
  6. Field Yates and IBM Watson Tool
  7. Stephania Bell
  8. Matt Ryan (not part of league, but has additional social posts stemming from deal at Masters, that MKTG led)

 

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Written by The Wolf
The Wolf

December 4th, 2018 at 12:04 pm

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