DAZN Canelo vs Jacobs Activation

 

DAZN tasked MKTG to make a splash in Las Vegas with the goal of creating awareness and driving subscriptions leading up to the big fight in May.

MKTG approached the biggest fight of 2019 as an opportunity to take over and “blitz” Las Vegas. With a jam-packed schedule, we were able to activate six total events, five of which took place in the 48 hours leading up to the main event.

MKTG’s Content Studio also created a 2-minute video that was used in the DAZN Cube where participants were able to destroy cable boxes. The animation needed to feel like it was literally “blowing up” the fight game, which we were successfully able to capture using AfterEffects and Cinema 4D. In addition, we created assets used inside the arena where fans could take pictures in front of animations promoting the merchandise.

 

⭐️🥊⭐️ EVENTS ⭐️🥊⭐️

 

 

 

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Written by The Wolf
The Wolf

June 5th, 2019 at 4:56 pm

with one comment

Posted in Experience

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