Archive for October, 2019

DAZN Deploys Food Truck for the Fans

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Let’s get ready to … EAT!! MKTG & DAZN approached the beginning of Fight Season on DAZN as a way to do something for boxing’s most loyal fans in the US. Taking to Hispanic neighborhoods and festivals in LA we deployed a Food Truck with the goal of further driving awareness in the area. Fans were treated to tacos, burritos and tostados named after their favorite DAZN fighters. Brand Ambassadors were also on sight to educate consumers about the streaming service.

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Written by Katie Cooke
Katie Cooke

October 29th, 2019 at 4:25 pm

Posted in Experience

MKTG West Coast x BAYCAT: A Party With Perspective

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During the past 3 years, MKTG West has had the pleasure in adopting and partnering with the Bayview Hunters Point Youth Center for Arts and Technology (BAYCAT).  BAYCAT is a non-profit organization that provides access, education, and employment for low-income youth, young adults, and women of color, tackling the lack of diversity in technology and digital media.

After several months of planning, MKTG volunteers helped execute BAYCAT’s 15-year anniversary fundraising gala A Party With Perspective on Saturday, October 5th.  The inspiring event was held on the 61st floor of San Francisco’s Salesforce tower, where guests enjoyed an amazing 360-degree panoramic view of the city from the region’s tallest skyscraper.

The space was filled with BAYCAT supporters and people whose lives the org has helped transform over the years. It was powerful to have so many people in the room who believe that changing whom the storytellers are, can change the world.

Villy Wang, BAYCAT’s founder and CEO, gave an incredibly moving speech about BAYCAT’s mission and success stories, where we were reminded once again of the inequalities that are happening right in our own backyard. With MKTG’s help, the organization raised $205,000 that evening, far surpassing their expectations.  This was no light effort and we are incredibly proud to be a part of something so meaningful.

What a feel-good Saturday!

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Written by Katie Cooke
Katie Cooke

October 28th, 2019 at 12:25 pm

MKTG Hosts ANA Committee Meeting

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MKTG was excited to host the ANA Experiential Retail Safari in September. The day started with discussions on Innovation, where our very own Brian Marshall, VP Global (Chicago office) and our client from Beats by Dre, Matt Robison, Senior Director, WW Channel Development & Communications presented a case study centered around “Creating an experience as innovative as the product itself”. After lunch, the group took off to explore experiential retail locations and then headed back to MKTG for a review of their findings and a rooftop happy hour! 

 

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Written by Katie Cooke
Katie Cooke

October 3rd, 2019 at 3:00 pm