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NFL Extra Points at Super Bowl 51

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NFL Extra Points teamed up with one of the greatest kickers of all time, four-time Super Bowl Champion Adam Vinatieri.

On Thursday, Feb. 2nd Adam appeared on 16 national media outlets, all pitched and secured by MKTG. Shows included: ESPN w/ Hannah Storm, Jim Rome, Jenny McCarthy (& Donnie Wahlberg), NFL Network, Sirius XM, NBC Sports, CBS Radio and many others. During the interviews, Adam talked about his media moment that would take place on Friday, Feb. 3rd at the NFL Extra Points Kick, a branded field goal kicking activation within NFL Experience. The goal was simple: set a new Guinness World Record for the most fields goal made in a minute.

The next event was the Guinness World Record attempt, one that Adam was taking very serious and had been practicing for at the Colts facility leading into the week. It was so important, that Adam actually sent his own kicking footballs and brought in his holder, former Colts punter Pat McAfee. The event included 10 media outlets and was broadcast live across the country. Local TV affiliates could tap into the media onsite and air the attempt during their local news broadcast. Other media outlets included Fox News, TMZ, USA Today and Sports Illustrated.

It’s with great pleasure to announce that Adam set a new record with 28 field goals in a minute!

On the social side of things, NFL Extra Points put a new spin on their program based on a recommendation by MKTG. The digital strategy team recommended a first of its kind social influencer program for the bank which was highlighted by two live events and a series of video content around cardmember benefits, playful trick kick videos, and highlight videos from the live content. The first live event was a H.O.R.S.E. field goal competition that took place within the Extra Points Kick at NFL Experience with former NFL kicker Jay Feely, former pro-kicker and current kicking coach Brian Jackson, and current professional soccer player and USWNT member Ali Krieger (pictured below).

Check out the videos here:

H.O.R.S.E. Challenge Highlights

Skipping the Line at the Extra Points Kick

Danettes: 20% off at NFLShop.com

Brian Jackson Trick Kicks

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Written by Edmee Jorge
Edmee Jorge

March 3rd, 2017 at 1:25 pm

Posted in Experience

Lessons From a Veteran Super Bowl Marketer

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Our very own Mike Reisman, President of Sports & Entertainment at MKTG, offers his take on Super Bowl marketing for AdWeek:

 

By way of introduction, I’m a crusty old veteran of the sports marketing business—old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I’d be waiting 38 years and more for the next one). Along the way, I’ve been fortunate enough to attend a ton of football’s “world championships.”

You probably don’t care about my Super Bowl life story—I wouldn’t if I were you. But I wanted to provide context about the evolution of Super Bowl marketing in this digital/social/live video era—coming from someone who began watching Super Bowls when analog ruled. For what it’s worth, the most stirring Super Bowl emotion I’ve experienced were the pre-game ceremonies expertly staged by the NFL at the height of the Gulf War in 1991 in Tampa. Whitney Houston sang an absolutely exhilarating version of the National Anthem followed by a bone-rattling flyover by five Air Force fighter jets. The patriotic fervor during Desert Storm was palpable. The game was also pretty damn good—the Giants defeating the Bills when Scott Norwood’s 47-yard field goal attempt went wide right as time expired…

Read the rest on AdWeek

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 14th, 2017 at 12:51 pm

MKTG Canada weighs in on Super Bowl ads and value for Canadian brands

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Matthew Klar, Director of Strategy at recently acquired sports and entertainment sponsorship consultancy S&E Sponsorship shares some fresh insights on Super Bowl ads in the new media context that has seen for the first time U.S. ads broadcast on the American feed in Canada.

Last night’s Super Bowl 51 was a momentous game on many counts. The event saw the first overtime minutes played during a Super Bowl and the New England Patriots quarterback Tom Brady coming back in the fourth quarter to earn a record fifth championship ring.

With the dropping of simultaneous substitution, it was also the first night that U.S. ads appeared on the American feed in Canada. The appeal from Bell and NFL Canada against the CRTC’s order is being heard tomorrow, so it remains to be seen if the U.S. commercials will be seen in Canada going forward.

The pundits MiC tapped all chose to watch the U.S. feed. Read on to find out why, as well as their favourite ads and whether they see a value in Canadian brands continuing to buy into the game.

 

Click here to read the rest of the article

This article was originally published in Media in Canada

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Written by Paige McConney
Paige McConney

February 6th, 2017 at 4:08 pm

Guinness: Sole Sponsor for the Maxim Super Bowl 50 Party

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Guinness was the sole beer sponsor for the 2016 Maxim Party – the invite-only Super Bowl event for Maxim’s VIPs, which took place on Saturday, February 6th.

Karma produced the 50,000 ft private waterfront venue on Treasure Island, 4 miles from downtown SF, with amazing views of the city, bay and bridges. The space was transformed into a premium ultra lounge featuring concert sound, theatrical lighting & effects, with full LED video walls. A$AP Rocky headlined the event with special performances by Lil Wayne and DJ sets by William Lifestyle, Devin Lucien & Balthazar Getty.

Guinness had it’s own footprint within the venue, including our own bar (serving Draught, Nitro IPA & Blonde), two Guinness beer booths, large reproductions of the old John Gilroy ads, the new limited release John Gilroy cans and corresponding live animals! These included a baby alligator, baby kangaroo and a toucan! These animals drew long lines and lots and lots of photos. Guests were invited to hold each of the animals and have their photos taken. The line formed near the Guinness bar, which allowed consumers to grab a Guinness before their photo shoot with the animals. Many social media posts were captured and I believe it caused positive buzz & visibility for the brand.

Our Guinness Brewery Ambassador, Eoghain Clavin, was also on-site to engage with consumers. He was able to train bartenders (at all bars) how to pour the perfect pint, which will hopefully carry over into their home pubs & catering gigs. He was also able to have in-depth beer conversations with some true beer fans. He was a big proponent in helping draw consumers over to the Guinness footprint.

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Written by Paige McConney
Paige McConney

February 8th, 2016 at 3:51 pm

Super Bowl 50…That’s a Wrap!

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And that’s a wrap!!

Huge shout out to the totally tireless, amazing MKTG and Team Epic team effort out in San Francisco in pulling off no less than dozens of truly awesome activations.

In case you missed it, we’ve kept our social feeds active with content from the week including our very own video content series called “Theo on the Street” that we’ve posted to our brand new YouTube Channel as well as Facebook, Instagram, etc. Check it out below!

 Theo on the Street: Super Bowl City & Levi’s Lot

Theo on the Street: NFL Experience

Be sure to follow all of our social channels below! This was for sure our best Super Bowl yet!
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Written by Paige McConney
Paige McConney

February 8th, 2016 at 2:10 pm

Super Bowl 50: Entertainment Lineup

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FB SB Countdown day 18

The Super Bowl 50 Host Committee announced the entertainment lineup for its free-to-the-public fan village, “Super Bowl City presented by Verizon.” With more than 35 free performances by Grammy-winning headliners, community performers and local Bay Area favorites, Super Bowl City will showcase two stages; The City Stage presented by the Levi’s® brand and the Fan Stage in the Fan Energy Zone powered by SAP.

“Over the course of nine days, visitors to Super Bowl City will be treated to free concerts by some of the world’s most notable artists and the Bay Area’s finest performers,” said Keith Bruce, CEO of the Super Bowl 50 Host Committee. “Whether it’s local groups like Loco Bloco or musicians like the Bay Area’s Chris Isaak, the culture and fabric of the region will be well-represented.”

LineUp1

In a break from tradition, Super Bowl City will be open for an extra weekend this year, providing local residents the opportunity to experience the excitement of Super Bowl 50 before out-of-town guests arrive. Super Bowl City will open Saturday, January 30, with the day’s activities topped off with the Host Committee’s “Saturday Night Lights” celebration: the official re-lighting of the iconic Bay Lights on the Willie L. Brown, Jr. Bay Bridge, followed by the Macy’s Fireworks Show and a performance by the Bay Area’s own Chris Isaak.

LineUp2

The City Stage presented by Levi’s® will next feature the CBS Radio Concert Series, with free headlining performances kicking off on February 3 with singer-songwriter Matt Nathansonfollowed by country group The Band Perry on February 4.

LineUp3

Pop rock band OneRepublic on February 5. In addition to OneRepublic, Friday night will feature a second Macy’s Fireworks Show.

LineUp4

Super Bowl Week will be capped with a special, free performances by Levi’s brand ambassador and fifteen-time Grammy Award winning superstar Alicia Keys and opening act Goapele, the singer-songwriter from Oakland on Saturday, February 6.

Located in the Sue Bierman Park area of Super Bowl City, The City Stage presented by Levi’s® is being produced in conjunction with LiveNation, and was designed to showcase a wide variety of free live musical, cultural and performing arts entertainers throughout Super Bowl Week.

Located in Justin Herman Plaza within Super Bowl City, the Fan Stage is being produced in conjunction with e2k events and will be the “live” area of the Fan Energy Zone, serving as a presentation space for community partners, celebrity appearances and photo opportunities, and the main space for the DJs and MCs.

Click here to check out the full list of performances.

 

© Photographer/Getty Images

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Written by Stephanie Rudnick
Stephanie Rudnick

January 20th, 2016 at 9:32 am

Super Bowl 50: We’ve got you covered

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FB SB Countdown Template

We are so thrillSB Host Committeeed and proud to have been representing the San Francisco Bay Area Super Bowl 50 Host Committee for the last 16 months, including developing and running THIS AWESOME TOUR. It has been such an exciting road and we can hardly contain ourselves that The Big Game less than 20 days away. And, the major fan activations kick off on January 30th across the Bay Area, just 12 days from now!

MKTG and Team Epic have got you covered, as we are helping some of SB50’s biggest partners activate fan experiences like you’ve never seen before. From events at the NFL Experience at the Moscone Center, to Super Bowl City along Market Street, and beyond, follow us on our social feeds (and our hashtag #MKTGEpic) listed below. We’ll not only help you prepare for your visit to The Bay Area, but keep you posted in real time thanks to our on-the-ground team who will be in the thick of it all. The countdown continues and WE ARE READY!

Twitter: @mktg_inc and @anepiccompany

Instagram: @mktg_inc and @anepiccompany

Hashtag: #MKTGEpic

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

January 19th, 2016 at 12:54 am

Super Bowl 50 Tour Kicks off in Bay Area

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host committee

The 50 Tour: Champions of the Bay Presented by Chevron is the Host Committee’s mobile exhibit designed to celebrate the history of the Bay Area’s championship teams, the Oakland Raiders and the San Francisco 49ers. Our MKTG SF team is thrilled to be a part of this and get people pumped up for “the biggest Super Bowl the NFL ever celebrated, and one that will be uniquely Bay Area!”

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What’s on tap at the 50 Tour

Champions Row:  Eight Bay Area Super Bowl Vince Lombardi Trophies will be on display – five from the San Francisco 49ers and three from the Oakland Raiders – with photo montages capturing the championship wins. The 50 Tour will be the first time that all eight championship trophies will be displayed together.

The Chevron STEM Zone: An initiative to promote higher education in science, technology, engineering, and math, the Chevron STEM Zone will invite Tour visitors to learn more about the science of football. Together, Chevron and the 49ers Foundation have donated $4 million dedicated to providing engaging STEM curriculum for Santa Clara area students.

Super Bowl High School Honor Roll:  This 50 Tour Super Bowl High School Honor Roll display will feature the greater Bay Area high schools and communities that have contributed to Super Bowl history, highlighting 99 players and coaches from the greater Bay Area region.

PLAY 60, Play On: Produced in partnership with the NFL Foundation, this interactive play zone will include an NFL PLAY 60 obstacle course, football-themed play extravaganza’s led by Playworks and an Imagination Playground – an innovative play system that inspires children’s creativity.  In partnership with KaBOOM!, Playworks, and U.S. Fund For UNICEF, Play 60, Play On will bring physically active, imaginative and interactive play to children where they are.

The Re(a)d Zone: This family-friendly space will encourage a love for reading with access to thousands of digital titles and learning games and NFL players and Legends and other local celebrities hosting reading hours as part of the Host Committee’s early literacy initiative focused on increasing third-grade proficiency throughout the Bay Area.

Autograph Sessions: Fans will have the opportunity to meet current and former NFL players, as well as other Bay Area champions.

50 Tour Dates

September 9-10: NFL Kickoff Celebration, San Francisco

September 12 – 13: Mountain View Art & Wine Festival, Mountain View

September 18:  Downtown Date Night at Fremont Street Eats, Fremont

September 19 – 20: Santa Clara Art and Wine Festival, Santa Clara

September 26-27: Pacific Coast Fog Fest, Pacifica

October 2 – 4: Sonoma Harvest Fair, Sonoma County Fairgrounds, Santa Rosa

October 11:  Viva Calle SJ, San Jose

October 22: San Francisco 49ers vs Seattle Seahawks, Levi’s Stadium

October 31 – November 1: Super Fright Night on the Waterfront, Vallejo

November 7 – 8: Santa Cruz Beach Boardwalk, Santa Cruz

November 15: Oakland Raiders vs Minnesota Vikings Game


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MKTG INC Plays the Field at Super Bowl XLIX

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Some quick sports trivia: How many celebrities crossed an MKTG-affiliated threshold at this year’s Super Bowl? Answer: At least 100 yards’ worth. From Nick Lachey to Nick Jonas, from Erin Andrews to Andrew Luck, from Mark Teixeira to Mark Sanchez, MKTG collaborated on no fewer than 4 different brand activations throughout the Big Game weekend.

NFL BARBER SHOP
NFL Barber Shop
Super Bowl Media Day took place on the Tuesday before Super Bowl XLIX at the US Airways Center in downtown Phoenix, Arizona. To help make players and personalities feel at home before their media interviews, MKTG INC tempted up with the NFL to create a premium lounge experience for Seattle Seahawks players.

The NFL’s Barbershop experience staffed top celebrity barbers for players about to “go live” on camera. The service menu included everything from haircuts to straight razor shaves to trims to hot towels. 

As soon as the doors opened, the Barbershop was crowded with Seahawks looking for a pre-camera makeover. Several players even asked for in-room hotel visits from our celebrity barbers, so they could look their best before the big game.

SUPERB OWL III
Superb Owl v2
The 3rd annual Superb Owl took place on the Friday before Super Bowl 49 at RnR Gastropub in the heart of Old Scottsdale, AZ.

A little bit of background: The Superb Owl is the international take on the celebrations surrounding the American Football Championship game, the Super Bowl. The idea was concepted by 5 English pals – some living in London and some in NYC – who wanted to create a unique experience unlike the usual testosterone-fueled, beer & wing fest that go hand-in-hand with the Super Bowl.

This event is part networking, part spectacle with light entertainment and a quintessentially English theme.

Now in its 3rd year (and best year yet!), the Superb Owl has evolved into a staple event for key influencers in the Sports & Entertainment industry, various US & UK media partners, key clients and prospective clients. This year’s Superb Owl, which has been hosted by MKTG and the 5 “Owls” from the UK in the years prior, was joined by a third host, psLIVE.

The cross-agency collaboration enjoyed record turnout for a jolly good night of networking, noshing and libations.

TEQUILA DON JULIO AND 1OAK PRESENT THE NEON CARNIVAL AT THE BIG GAME
Don Julio Neon Carnival
For the fifth year in a row, Tequila Don Julio made an exciting impact on the Big Game Weekend social scene, but this time with something entirely new and unexpected. In collaboration with nightlife impresario 1OAK, the brand brought the legendary Neon Carnival event from the desert of Indio, CA to the desert of Phoenix, AZ for the first time ever.

Hosted at Castles n’ Coasters on Friday, January 30th, this one-of-a-kind exclusive event featured the fun of carnival games and rides, handcrafted cocktails served from the Airstream Speakeasy and the hottest music in town by acclaimed DJs Ruckus and Politik. The buzzed-about event attracted influencers such as actor Chris Evans, NFL star Mark Sanchez, host of VH1’s Morning Buzz Nick Lachey and reality star Audrina Patridge.

WHEELS UP SUPER SATURDAY TAILGATE
WU

The 2nd Annual Wheels Up Super Saturday Tailgate Party pulled out all the stops this year at the Maya Club in Scottsdale with 1,000 members and their guests, which was the talk of Phoenix. Among the celebs in attendance were “Dancing With the Stars” Host/Fox Sportscaster Erin Andrews, “Access Hollywood” host Billy Bush, ESPN “College GameDay” host Kirk Herbstreit, New York Yankee Mark Teixeira, Miami Dolphin Ryan Tannehill, NFL Network host Rich Eisen, Indianapolis Colt Andrew Luck, New Orleans Saint Drew Brees and ESPN host Mike Golic. Singer Nick Jonas performed.

The event featured a cigar roller, pool-top go-go dancers, specialty cocktails, a branded bar and tastings led by National Zacapa Ambassador Robert Pallone.

 

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Top Brands to Watch at Super Bowl XLIX

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ALLSTATE MAYHEM SALE

During the Allstate Sugar Bowl, Allstate released an interactive advertisement. Crowd-favorite ad character, Mayhem, proceeded to notify viewers that the couple was out of town. He intentionally broke their property and told viewers that he was selling all of their belongings on www.mayhemsale.com. The URL was active, allowing viewers to go online and actually see all of the couples’ belongings “for sale.” Needless to say, the campaign was a hit, reaching nearly 20 million impressions on Facebook in just one day. We can’t wait to see what they have up their sleeve for the Super Bowl.

TOSTITOS

Tostitos have partnered with Jimmy Kimmel for several different programs over the past year including “The Worst Contest Ever” in which Kimmel’s viewers were encouraged to send him one chip in the mail. All the chips received were to be put in Kimmel’s bowl and he would eat them while viewing the Tostitos Fiesta Bowl. There were no additional prizes besides knowing that Jimmy Kimmel may have eaten the chip. Additionally, Tostitos recently began a new campaign about being “The Official Chip of the NFL” with fan-favorite coach Chip Kelly of the Philadelphia Eagles. With both campaigns taking place back-to-back, who knows what direction Tostitos will go in their Super Bowl Ad.

SKITTLES

Skittles is making a Super Bowl debut this year, releasing their first ever Super Bowl Ad. The teaser to the ad features Kurt Warner and a small group of fans tailgating weeks early in Phoenix out of excitement for the next ad. The brand is clearly excited for their comeback and we can’t wait to see what they have in store.

DORITOS

Doritos held their annual Crash The Super Bowl contest in which consumers are encouraged to create their own Super Bowl ad for Doritos. Doritos selects several finalists and America votes on their favorite. This year, Doritos partnered with Director, Producer and Actress Elizabeth Banks for this contest. Finalists received personalized calls from the Hollywood star notifying them of their accomplishment. The video with the most fan-votes and the video the Doritos brand chooses as their favorite will be aired during the Super Bowl and the creators will receive a $1 million prize as well as an opportunity to work at Universal for one year. The catch? No one knows who the winners are until the spots air on TV.

View the finalist ads HERE and tune into the Super Bowl on February 1 to see which Ads air!

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