Archive for the ‘Have App It’ Category

SXSW: It’s All About That Bass, ‘Bout That Bass (and Mobile, of course)

without comments

SXSW_2015_Family_CMYK-02

This year was my first time attending SXSW. While I had heard all of the stories about how huge and overwhelming it was getting, I have to admit that thanks to some stealth planning and relying on some key mobile apps, I came back to NCAA with a ton of knowledge under my belt…as well as a deep knowledge of what makes a great taco!

After hours of panels and networking and lots of talk of mobile marketing, integrated apps, and keeping it “all about the charge,” this year at SXSW proved that 2015 is once again a hot year for mobile marketing and digital integration into campaigns.

My take on mobile…agree or not, you must adapt. Now.
We know that mobile has become a hugely effective way to reach and engage consumers, whose average attention span registers at an all-time low of just seven seconds. A slight aside, but interesting nonetheless, did you know that up to 25% of consumers, especially the younger set, currently only access the Internet via their mobile devices?

OK, back to business.

Brands have turned the corner and are regularly optimizing their content to adapt to mobile viewing, and restructuring messaging to be concise, to-the-point. They know that once they enter the playing field of mobile marketing, they are seamlessly integrating into consumer’s everyday lives. Utilizing localized marketing, and leveraging data to provide content that is personalized and relevant in real time will make for a better mobile experience.

My favorite App of SX: SXSW GO
One of the most useful apps I downloaded and used was the “SXSW Go” app which displaced printed guides and helped conference goers organize their schedules, and navigate the ever-expanding footprint of events. Additional functions of the app included push notifications about big sessions and events, and a networking tool called SXSocial.

St Bernard Mophie Resue[1] copy

Mophie partnered with the St. Bernard Rescue Foundation and with a team of St. Bernards, set out across SXSW to “save” attendees from dying batteries.

Super smart SX activation: MOPHIE
One of the biggest pain points for SXSWers was battery drain, and this came up time and time again. Smart marketer Mophie marketed into this opportunity with the “Mophie Rescue Lodge.”  Consumers were encouraged to screenshot their low battery life and tweet it to the brand for the potential to have a Mophie rep, along with a beautiful St. Bernard, come to your location and charge your phone for free. People loved it.

In conclusion: In our business at MKTG INC, we have done really well in understanding how to extend our physical events prior to and beyond the actual event by integrating mobile and social into our activations. Clearly, we are on the right track and it’s only getting easier for us to do this at the great benefit of our clients.  I’m excited to be back at the office and sharing my learnings with my co-workers, but I must admit, the tacos in Austin are worlds better than what I can find here in NYC!

Share Button

New Faces: COO Peter Office

with one comment

FullSizeRender[2]For this month’s Guest Column, we sat down with Peter Office, who has joined MKTG INC as Chief Operating Officer. A 25-year industry veteran, Peter shares his thoughts on experiential marketing, MKTG and the best advice he’s ever received.

Welcome to MKTG INC! Tell us a little about yourself.
I’ve been in the experiential marketing industry for a long time, watching the industry go from unsophisticated one-off programs to fully integrated experiences. I started my career in brand management at Pepsi and then moved into the experiential space working for several agencies… from producing B2B meetings to building and managing hospitality villages at Super Bowls, PGA Championships, Ryder Cups and U.S. Open events. I moved to the B2C side by producing marketing and entertainment tours, pop-up retail, location-based experiences and promotional events around the world.

I spent 10 years at Momentum leading the Live Events teams and had a stint as Chief People Officer. Most recently, I have been consulting for a variety of marketing agencies.

What will your role be here at MKTG INC?
As Chief Operations Officer, I will be working with all departments to figure out methods to streamline operations and become more efficient so our teams can spend more time focusing on providing great marketing solutions for our clients while improving margins.

As an industry veteran, how would you say MKTG stands out in the marketplace?
MKTG has the nimble approach of a small boutique with the resources of a large agency. The size of the agency makes it feel personal. The energy and enthusiasm of so many smart people working together is a great environment.

What’s the best advice you’ve ever received?
Two pieces of advice stand out: (1) “Make every decision as if you owned the business.” If you think like an owner, you are always working to do the right thing. (2) “Always hire people smarter than you are.” Smart people make you and the company better – never be scared to have them around.

MKTG was recently acquired by Dentsu Aegis. What does this mean for MKTG staff and clients?
Being part of a global agency provides opportunity. Opportunity for us to provide smarter integrated solutions for our clients. And personal opportunity for individuals to learn new disciplines and to develop new expertise.

What are your predictions for the event marketing industry in 2015?
A continued blurring of the lines between social and experiential. The creation of content for social amplification will require live experience as more people look for authenticity. The importance of the human connection will continue to grow as consumers tire of the always-connected world. The tangible experience our industry provides will be welcome as people want to touch, taste and feel brands. Live interaction will be appreciated as a “tech timeout.”

Technology will continue to play a greater role in events but content and the experience will be personalized. Personalization, tailored conversations and immersive experiences will make each interaction unique.

Experiential marketing will continue to evolve from tactical/executional projects to larger strategic platforms. We will continue to see greater integration and closer working relationships with other marketing disciplines as experiential provides the platform for sponsorships, PR and digital.

What publications/websites do you find most relevant to your career?

I start the day with the NY Times and then run through a variety of news, blogs and RSS feeds (Trend Hunter, Springwise, PSFK, Mashable, Seth Goodin, HBR.org, Wired and others) using the Feedly reader. I keep up with the industry news reading Crains, Advertising Age, MediaPost, Adweek and Event Marketer. LinkedIn is my go-to site for gathering intelligence about people and companies and finding networking contacts.

What are your favorite apps?
I use many apps regularly but a few daily use apps include: Keeper, Evernote, ScannerPro, IFly Pro, HopStop, Uber, The Weather Channel, Urbanspoon and BizXpense Trkr.

As a frequent flyer, what are three things you always pack?

A water bottle, granola bars and a phone charger.

Share Button

Apps Worth Some Daps

with one comment

Summer Apps

Summertime is always a great time to try new things so why not test out a few new apps? Featured in this post are some to make your life easier, more active and adventurous.

SOSH
Need to break the mold from your local watering hole, standard first date spot or repetitive weekend attractions? Sosh helps you embrace adventure through its social discovery platform, available for iPhone and the web. Akin to a personalized concierge service, it allows you to browse, bookmark and select from things to do: hip new bars, snazzy restaurants, live music, outdoor recreational activities and more.

RIDESCOUT
With ride-sharing (Uber, Halo, Lyft) and bike-sharing (Divvy Bike, Citi Bike) on the rise, there’s no shortage of transportation options to go along with the old commute via car or public transit. Ridescout (for iPhone and Android) gets you from “point A to point B faster and smarter” – consolidating all your travel options in one view. Simply enter where you are and where you’re going, and you’ll get a map rendered with time to travel, cost and even calories burned if you walk.

WUNDERLIST
Blending personal and business use, Wunderlist helps organize your life. Perfect for shopping and grocery lists, long-term travel plans or in-office collaboration, the app syncs across all your devices and keeps you on tasks. Planning a wedding this summer? Wunderlist might be for you (and the wedding planner).

7 MINUTE WORKOUTS
Turns out that working out doesn’t need to be especially rigorous or time-consuming. Everyone can spare just 7 minutes to get that heart rate going before heading into the office or out for the day. This iPhone app features 10 easy-to-do exercises sans equipment or a ton of physical space. You’ll be done before you can say “TPS Reports.” Upgrade for $.99 to a “pro” version to mix up the sequence and add new features.

Share Button

Written by Jake Bernstein
Jake Bernstein

June 26th, 2014 at 2:40 pm

Social Media: What Moves Your Audience

with one comment

Spaceballs_combFigure 1: Combing the desert in “Spaceballs”

There comes a time where photos of pancakes during Saturday brunch, random selfies in the park or outrageous political rants become too much handle on your social networks. It’s part of the reason why you un-friend someone on Facebook (in many instances on their birthdays), unfollow them on Twitter or block them on Snapchat. Simply put, it’s noisy and irrelevant.

Though we all crave constant interpersonal connectivity, many find that connection-based social networks and apps leave with you a tremendous rolodex of contacts and robust streams of content, but have shortcomings when trying to share with the people you really care about.

Matthew Bryan Beck, a NYC-based journalist and advertising strategist, exposes a timely topic of what he thinks is the future of social media: mobile tribes.

Just as tribes define membership by ‘different groups, movements, cultures or ideologies,’ we “band together in subpopulations of shared interests, tastes, demographics and marketplaces.” We, along with traditional tribes, then mobilize by choosing and controlling with whom we connect, communicate and share on a regular basis.

Brands and corporations – like consumers – seek to remain in control of how they engage their audiences. Where a Facebook ad spend or a Twitter buy may fall short in breaking through the noise, marketers invest in new platforms to camp out where their mobile consumer tribes roam. Though that’s much easier said than done. Beck asserts, “the age of the mega platform is over.” Consumers have become nomadic in their social-media sharing, app usage and content consumption, leveraging multiple platforms and devices simultaneously to tap into each of their disparate ecosystems.

At Bonfyre, we believe we align well with this trend. Each “bonfyre” is like it’s own ecosystem – an exclusive social network enabling brands to better engage their audiences with targeted, real-time consumer engagement around events and groups of people. The level of control is two-fold: participants “opt in” to the bonfyre – typically through a link, QR code or location-based invites – while the brand decides who’s invited, the content participants can receive and the manner in which they can share (“read-only” chat, moderation, etc.).

Ultimately, marketers should deploy an arsenal of apps, social media sites and experiences to better reach their tribes. There’s always a good story to tell, sometimes it’s just about camping out and listening in.

Seeking a mobile solution for your brand, client or organization? Contact us to learn more.

Share Button

Bonfyre Ignites St. Louis Cardinals “Winter Warm-Up” Fan Fest

without comments

BF4

Our friends at Bonfyre teamed up with the St. Louis Cardinals for their 2014 Cardinals CARE Winter Warm-Up. The three-day fan-centric event provided fun photo opportunities and introduced a new way for fans to connect with Cardinals players, coaches and media.

“We’re thrilled to be working with the St. Louis Cardinals to enhance the fan experience around such an amazing community event like the Winter Warm-Up,” said Mark Sawyier, CEO of Bonfyre. Fans had access to exclusive, behind-the-scenes photos, fun contests and more.

Our St. Louis-based technology partner complemented the Cardinals’ complete social media coverage of the three-day long event on official club platforms like Twitter (@Cardinals), Facebook (Facebook.com/Cardinals) and Instagram (@Cardinals). The experienced-based social platform allowed fans to share content while automatically creating a digital memory of the experience.

Read the original press release here: http://goo.gl/YadYxG

Share Button

Want Fries with That App?

without comments

Screen Shot 2013-12-18 at 4.52.06 PMSource: ben-evans.com

In an effort to boost sales amongst millennial diners, McDonald’s has begun testing a mobile app in 1,000 locations. Beneath the golden arches, customers in pilot markets open up their “McD” app featuring mobile-exclusive offers such as buy-one-get-one breakfast sandwiches or a $1 McChicken sandwich.

With the global proliferation of smartphone usage and app downloads, brands like McDonald’s are taking advantage of these trends to drive both revenue and customer loyalty. Some have likened McDonald’s to a glorified Groupon; others may dub it a branded, localized, social-commerce tool. Whichever way you lean, the hope is that millennials will eat it up.

The deal-based mobile app is part of the recognition that McDonald’s and other brands share: digital and mobile accessibility are “increasingly critical in the U.S,” Sara Senatore, a New York-based analyst at Sanford C. Bernstein & Co. Consumers are downloading and using apps at quite a clip, and we believe that brands will continue to build and launch mobile apps to boost sales, drive advocacy around rewards and enhance engagement through social sharing.

Aligning with these trends, at Bonfyre we’ve created a platform that focuses on “narrowcasting.” Brands create invite-only, ad hoc social networks called “bonfyres” focused around events, groups of people or influencers where participants can chat and share photos, captions and more. Instead of shouting to millions of Facebook likes or sifting through #mentions to reach a mass audience, Bonfyre fosters relevant two-way communication and sharing between specific audiences and a brand to cater the message and the consumer experience. Over the past year, we’ve helped brands like Budweiser, Express Scripts, an NFL team and MKTG INC leverage mobile technology around their unique events and communities. Through the narrow lens, our clients can better understand and measure how their audience interacts, to what messages they respond, the content they love and more.

As McDonald’s deploys McD to lure millennials, the company’s marketers will gain tremendous intelligence on how their consumers behave and how they leverage digital/mobile tech: what items they redeem most frequently, at what times, and hopefully drive additional sales via the app and market- or store-specific insights. Marketers might call that ROI. Millennials would call it the entire value menu.

Share Button

Halloween Bonfyre Heats Up Costume Creativity

without comments

To get our team into the Halloween spirit, MKTG INC worked with our friends at Bonfyre to give our employees an opportunity to submit photos of their best Halloween costumes for a chance to win a cash prize (and bragging rights).

We offered three categories for the submissions – the #SELFIE, the #FRIENDSTER and the #FAMILYPET. We received nearly 200 submissions from all six MKTG INC offices, with each team displayed impressive ingenuity and creativity. We all enjoyed the friendly competition.

Once we narrowed the submissions down a bit, we opened up the voting to our entire MKTG team – and more than 1600 people cast their vote!

Here are our winners (drumroll please…):

The Friendster: “Trapped in a Cage” by Kim Wehby (Cincinnati)

#FRIENDSTER

The Family Pet: “Dallas dressed as Carl from “UP”!” by Lindsey Munden (West Coast)

#FAMILYPET

The Selfie: “Pop Art comes to life in NYC” by Cassandra Ross (NYC)

#SELFIE

We enjoyed the contest so much that we’re planning another one for the holidays. Stay tuned!

Share Button

Written by Katie Kirby
Katie Kirby

November 19th, 2013 at 2:21 pm

Apps of Our Eye

without comments

Apps2

OGGL

Everyday there seems to be a new “revolutionary” camera app for the iPhone, but OGGL is something truly special. Created by the same developers behind the legendary Hipstamatic app, OGGL builds off the Hipsta platform but adds a few additional features. Similar to other photo effect apps that come already installed with an array of filters, OGGL supplies the user with the famous lenses and films that have helped changed the photography landscape over the last century.

The app’s interface allows you to combine any film and lens together to create a new photo style – from the Hornbecker and Buckhorst H1 lenses to Ina’s 1982 and US1776 films. What’s also interesting about this app is its community aspect – you can share your photo with the OGGL community, select any member’s photo, cook up your own combination, and add any user’s lens/film recipe to your own favorites for future use.

VIDEO 2 PHOTO

Video 2 Photo iOS app allows you to edit videos right from your iPhone. The program is dead simple, effective and has a clean interface. The app means you can create great photo compositions even from a collection of random still photos and/or video clips.

Written by: Mark Grundland

Share Button

Written by Admin
Admin

October 23rd, 2013 at 5:11 pm

Nike+ FuelBand Gets Social

without comments

Nike_FuelBand_App_Update_largePhoto Credit: news.cnet.com

Taking advantage of the ever-competitive nature of the fitness landscape, Nike+’s latest FuelBand app update will allow users the chance to leverage Facebook to demonstrate their fitness to their social network once and for all (read: time to talk some smack). For the first time, the FuelBand app will give its users the option to tag friends and post pictures from their workouts, overlay Fuel scores and Nike logos onto these photos and, most importantly, display their activity on a customizable leaderboard with friends.

These most recent developments for the FuelBand app certainly demonstrate Nike’s recognition of Facebook’s developer-friendly features for fitness apps that were introduced earlier this year. Furthermore, the added features serve to reinforce the growing trend amongst fitness-related technology of individuals sharing their progress with their respective circle of friends. What, you may ask, could be better than amassing a personal best 7,000 Fuel points on a summertime Saturday? How about sharing that score with your more “athletic” younger brother and sparking a whole new family rivalry?

While some may scoff at this sort of public humble-bragging, many in the industry believe that this social hook ultimately holds people more accountable to their fitness goals and influences them to work out more than they normally would otherwise. And while Facebook may not necessarily be concerned with having its user base remain fit, the company certainly won’t complain about the increased content and activity taking place on its site.  Seems like a win-win-win situation for Nike, Facebook, and FuelBand users alike.

Game on.

Written by: Willie Rudman

Share Button

Apps I’m Diggin’

without comments

Welcome to the first installment of Apps I’m Diggin’. It’s a monthly column focusing on a few iOS applications I’ve currently been tinkering around with, which entails the overall user experience (UI), interface design, overall shelf life and “functionality.” As you probably notice, I put functionality in quotes because I have the tendency to interact with apps for reasons that may not have been intended by the creators, but please trust me when I say it’s nothing inappropriate.

DUNNO

DunnoApp

Dunno is an interesting little app that allows you to jot down a quick note on any subject you’re curious about or, more importantly, clueless about. Once you type in the subject, Dunno works discreetly in the background combing the internet for any information pertaining to your note while you continue with your day. The results you receive range from web pages, blogs, Wikipedia, images, news, videos, tweets, songs, podcasts and more. I found this app to be very effective while in the middle of group discussions, drifting in and out and back in again, to wake up to a comment that piqued my interest. But, of course, I don’t want to interrupt to ask a question, revealing my bluff. The user interface is simple and elegant with a beautiful design flow. Dunno strips down all the content to an easy digestible read, allowing the viewer to bookmark, share and save. The application was created for taking notes in class/meetings, preparing journals/blog articles, researching for a paper or planning a trip. I use it to hide my flakiness.

WHOSAMPLED

WhoSampled App

Anyone who knows me, knows I’m a big fan of classic gangster rap, like every other middle-class husky suburban jewish boy. So when I found Whosampled I immediately knew I had a great way to indulge my hip hop love and feed the addiction to chasing the influencers of my favorite old school mcs. It works like this, you type into the search field any artist and Whosampled displays a list of that artist’s songbook. Click on a song to see all of the musicians that were sampled in that particular track. Continue to dive deeper and play the exact soundclip “borrowed” on the track. You can also flip the sample to see what other artist have used the riff to help launch themselves into stardom. From there you can launch iTunes and download any of the singles. Whosampled interface and design are somewhat clunky and inflated, a couple of times losing one’s self in the sweet sweet chase it’s easy to forgive the clumsiness. My music collection has doubled since I downloaded this app, but must admit my cravings have not been curbed. I’m itching for another taste.


Written by: Mark Grundland

Share Button

Written by Admin
Admin

May 16th, 2013 at 7:47 pm