Archive for the ‘Have App It’ Category

Apps of Our Eye

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Apps2

OGGL

Everyday there seems to be a new “revolutionary” camera app for the iPhone, but OGGL is something truly special. Created by the same developers behind the legendary Hipstamatic app, OGGL builds off the Hipsta platform but adds a few additional features. Similar to other photo effect apps that come already installed with an array of filters, OGGL supplies the user with the famous lenses and films that have helped changed the photography landscape over the last century.

The app’s interface allows you to combine any film and lens together to create a new photo style – from the Hornbecker and Buckhorst H1 lenses to Ina’s 1982 and US1776 films. What’s also interesting about this app is its community aspect – you can share your photo with the OGGL community, select any member’s photo, cook up your own combination, and add any user’s lens/film recipe to your own favorites for future use.

VIDEO 2 PHOTO

Video 2 Photo iOS app allows you to edit videos right from your iPhone. The program is dead simple, effective and has a clean interface. The app means you can create great photo compositions even from a collection of random still photos and/or video clips.

Written by: Mark Grundland

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October 23rd, 2013 at 5:11 pm

Nike+ FuelBand Gets Social

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Nike_FuelBand_App_Update_largePhoto Credit: news.cnet.com

Taking advantage of the ever-competitive nature of the fitness landscape, Nike+’s latest FuelBand app update will allow users the chance to leverage Facebook to demonstrate their fitness to their social network once and for all (read: time to talk some smack). For the first time, the FuelBand app will give its users the option to tag friends and post pictures from their workouts, overlay Fuel scores and Nike logos onto these photos and, most importantly, display their activity on a customizable leaderboard with friends.

These most recent developments for the FuelBand app certainly demonstrate Nike’s recognition of Facebook’s developer-friendly features for fitness apps that were introduced earlier this year. Furthermore, the added features serve to reinforce the growing trend amongst fitness-related technology of individuals sharing their progress with their respective circle of friends. What, you may ask, could be better than amassing a personal best 7,000 Fuel points on a summertime Saturday? How about sharing that score with your more “athletic” younger brother and sparking a whole new family rivalry?

While some may scoff at this sort of public humble-bragging, many in the industry believe that this social hook ultimately holds people more accountable to their fitness goals and influences them to work out more than they normally would otherwise. And while Facebook may not necessarily be concerned with having its user base remain fit, the company certainly won’t complain about the increased content and activity taking place on its site.  Seems like a win-win-win situation for Nike, Facebook, and FuelBand users alike.

Game on.

Written by: Willie Rudman

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Apps I’m Diggin’

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Welcome to the first installment of Apps I’m Diggin’. It’s a monthly column focusing on a few iOS applications I’ve currently been tinkering around with, which entails the overall user experience (UI), interface design, overall shelf life and “functionality.” As you probably notice, I put functionality in quotes because I have the tendency to interact with apps for reasons that may not have been intended by the creators, but please trust me when I say it’s nothing inappropriate.

DUNNO

DunnoApp

Dunno is an interesting little app that allows you to jot down a quick note on any subject you’re curious about or, more importantly, clueless about. Once you type in the subject, Dunno works discreetly in the background combing the internet for any information pertaining to your note while you continue with your day. The results you receive range from web pages, blogs, Wikipedia, images, news, videos, tweets, songs, podcasts and more. I found this app to be very effective while in the middle of group discussions, drifting in and out and back in again, to wake up to a comment that piqued my interest. But, of course, I don’t want to interrupt to ask a question, revealing my bluff. The user interface is simple and elegant with a beautiful design flow. Dunno strips down all the content to an easy digestible read, allowing the viewer to bookmark, share and save. The application was created for taking notes in class/meetings, preparing journals/blog articles, researching for a paper or planning a trip. I use it to hide my flakiness.

WHOSAMPLED

WhoSampled App

Anyone who knows me, knows I’m a big fan of classic gangster rap, like every other middle-class husky suburban jewish boy. So when I found Whosampled I immediately knew I had a great way to indulge my hip hop love and feed the addiction to chasing the influencers of my favorite old school mcs. It works like this, you type into the search field any artist and Whosampled displays a list of that artist’s songbook. Click on a song to see all of the musicians that were sampled in that particular track. Continue to dive deeper and play the exact soundclip “borrowed” on the track. You can also flip the sample to see what other artist have used the riff to help launch themselves into stardom. From there you can launch iTunes and download any of the singles. Whosampled interface and design are somewhat clunky and inflated, a couple of times losing one’s self in the sweet sweet chase it’s easy to forgive the clumsiness. My music collection has doubled since I downloaded this app, but must admit my cravings have not been curbed. I’m itching for another taste.


Written by: Mark Grundland

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May 16th, 2013 at 7:47 pm

Print Plays With The Senses

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lexus-cineprint-iPad-2-FSMdotCOMPhoto Credit: funkyspacemonkey.com

Just when we thought static print ads were taking a backseat to digital media, the two worlds collide (in a good way) in a Lexus 2013 ES campaign featured in Sports Illustrated.

Check out this YouTube video to experience how the Lexus model comes to life with the help of an innovative technology called CinePrint and an Apple iPad. By holding the iPad behind the magazine page and pressing play, the reader gets a sneak peek at new features as the car takes a spin, all synchronized to music. The ad’s messaging is enhanced and becomes all the more impactful, resulting in a surprising, memorable interaction between brand and consumer.

Imagine the possibilities of this technology for our activations. What would you do with CinePrint?

Written by: Jenny Artega

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Back to the Future: the Polaroid Edition

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Screen Shot 2012-09-19 at 5.24.17 PM

Combining technology from different generations seems like a dangerous proposition.  From VHS to Blu-Ray, 8-Tracks to iPods, Atari to PS3, in most cases there’s a pretty clear reason why we’ve left the past behind.

However, a few out-of-date devices possess a certain nostalgia within the minds of consumers, maybe none moreso than the oft-romanticized Polaroid camera.  Before the days of Instagram and turning every picture into a Sepia-toned masterpiece to seem artistic, the Polaroid served to provide the instant gratification that defines our greedy nature as consumers.

With that in mind, the folks at The Impossible Project have brought two worlds together by combining the analog functionality of the Polaroid, with the ever-increasing digital power of the iPhone to create the ‘Impossible Instant Lab‘.  The Instant Lab allows you to transform your digital iPhone images into real-life photographs in a matter of seconds.  While it currently exists as a prototype, the Instant Lab has already garnered almost twice their original $250k fundraising goal on kickstarter.com, along with glowing reviews from the likes of Engadget, CNET, psfk and many more.

Grab your DeLorean and donate people…but let’s leave the 8 Track players where they belong.

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Written by Stephanie Rudnick
Stephanie Rudnick

September 19th, 2012 at 10:25 pm

Posted in Daily Dose,Have App It

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A New Way to Capture Living Photos

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A photo has always been a way to capture a memory, a moment of time. Frozen for you to look back on. Yet our memory is not static, there is more to it than that. You remember the way your friend’s hair blew in the wind, or how the shadows danced against the firelight, or how the fireworks burst and lit the sky. Moments and experiences are shared by more than just a still image.  What if someone could capture a moment that more closely resembled our memory of the experience, allowing a glimpse into an experience preserved endlessly?

In 2009 Visual Graphics Artist Kevin Burg began experimenting with the still image as a .gif format, when partnered with photographer Jamie Beck to cover New York Fashion Week; they created what is now known as the “Cinemagraph.”  The artist takes a traditional photograph and combines a living moment into the image through the isolated animation of multiple frames. The term “Cinemagraph” comes from its cinematic animation grounded in a traditional photograph. This new style took off with social media, sharing these unique visuals over Twitter and Tumblr. You can still see the original cinemagraphs that started the trend for New York Fashion Week here.

The process of creating a cinemagraph can be very daunting, not only do you have to have a keen photographic eye/ability, you must also be comfortable with Adobe Photoshop and film editing software in order to create the end product, taking a total of 30+steps before you have your desired cinemagraph.

Finally, a Montreal-based startup called Factyle, Inc. decided that this process didn’t need to be so complicated.  They created a way for users to create a cinemagraph within a few short steps right within the app, and then share it with the world in an “Instagram” type UI; hence the apps name “Cinemagram”. The CEO Temoojin Chalasani stated in a TechCrunch interview the following, “We’ve been fascinated by this art form since its first appearance last year in the world of fashion photography… We see it as a way for photographers to bring out the essence of an image, and tell the story behind their pictures in a fun and beautiful way.”

Although they have not been the first to market on this type of app for iPhones, its clearly the first to combine the trending new looks and filters of “Instagram” along with a unique and creative approach to allow an easier workflow for cinemagraphs. Users have been creating their own unique creative works that can be seen on the Cinemagram blog here.

But with any tool its how you use it, there is plenty of poorly executed cinemagraphs by users, yet as you browse you find some that are uniquely witty and charming. And you can’t help but feel like your getting a peek into someone else’s memory.

Written by: Ryan Beickert | Cinemaphoto Credit: www.cinemagraphs.com

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DJ (Your Name Here)

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Screen shot 2012-07-25 at 4.53.26 PM

Photo Credit: Youtube.com

With apps like Pandora, 8tracks, Shazaam, turntable.fm and many more continuing to change the way that consumers listen to and share music, one could argue that the music industry has reaped some of the greatest benefits from the world of apps.

While most apps thus far have focused on music discovery and content sharing, some (relatively) well-known bands are choosing to focus more on interactivity and empowering the consumer to do more than just listen.  First up is Passion Pit’s Gossamer app, which lets fans create their own music videos via artwork from the band, while also providing an opportunity to remix certain tracks from the new album.

On the darker side of things, System of a Down frontman Serj Tankian recently launched a narcissistically-titled iPad app dubbed “I am Serj“, which allows fans to remix tunes from his 3 solo albums using a beat-sequencing app complete with “billions of loop combinations”, tempo and pitch effects and more.  On the even darker side of things, Slipknot recently released a new app entitled “Wear the Mask,” which blends gaming, social media, and photography, and invites users to design their own Slipknot masks and find out what type of “maggot” (or Slipknot fan) they are” (via Rolling Stone).  Note: This app is only intended for males between the ages of 14-18 who like clowns and hate their parents.

While it certainly can be argued that the reach of these apps will be limited to their existing fanbases (you probably won’t find the casual music fan eager to find out what type of “maggot” they are), it’s interesting to note the music industry leveraging the benefits of a digital world that they once set out to destroy (see: Sean Parker/Napster).  In the age of Guitar Hero where even the most musically-challenged can rock out in their living room, empowering the consumer to be a part of musical creation creates a more active and engaging experience in a previously passive world.

*~*~*

For a great example of bringing music to the digital world and to a new audience, check out our post on Paul Simon’s #Graceland25 promotion.

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Written by Stephanie Rudnick
Stephanie Rudnick

July 25th, 2012 at 8:57 pm

15 Seconds of Fame

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Screen Shot 2012-06-14 at 9.11.17 AMPhoto Credit: Viddy.com

Marketers continue to discover how consumer social media sites and services benefit brand communication and amplification. It is almost impossible to think about not “Liking” your favorite brand on Facebook or following a celebrity on Twitter.  While Facebook and Twitter are staples in the digital marketer’s toolkit, additional apps and networks are emerging as contenders. One of these is Instagram, which, in less than two years, has added more than 40 million users worldwide with 58 photos uploaded every second.

What makes apps like Instagram so popular is the ability to engage with the photos either through commenting or liking. In fact, every second users perform 575 likes and 81 comments. The increased engagement factor has made brands take notice and develop their own Instagram strategy. Photos and video are an easy way to share snapshots of a brands culture and livelihood. For example, Tiffany & Co. is giving fans a behind scenes look at how their jewelry is made including the tools, techniques, and people involved. Inside access is key for encouraging fans to come back, week after week.

While online photo sharing isn’t new, the elements of mobile and social are reintroducing photo and video services as hot new brand tactics. It is natural that video is the next to get a makeover…

Viddy, the Instagram of video is considered to be the next breakout star. With over 27 million unique users and Mark Zuckerberg as a registered user, the app is making video fun and social. Users capture video and add one-click filters and effects before sharing with friends through Facebook, Twitter, Foursquare and YouTube. The app lets users discover content by including a view of trending, popular and new videos.

Much like Instagram, Viddy currently has a library of effects, which it calls Production Packs, and includes music that is automatically added to the video during the upload process. Future enhancements include the opportunity for celebrities, movie studios and music artists to create premium production packs for consumers to purchase.

What makes the app creative is the 15-second limit. By forcing users to select only the best 15 seconds, you don’t have to worry about sitting through a five-minute video on your mobile device. Brands have an opportunity to create informal videos that can tease a new product or event and share among their loyal social media followers.

Whether it is a behind-the-scene video or a short customer testimonial, video is engaging and traditionally has a higher click-through rate. The sky is the limit in how brands can leverage their original mobile videos, in addition to encouraging their customers create their own.

One piece of advice for brands exploring photo and video strategies is – remember that consumers want an inside scoop. They feel a sense of brand pride when they receive a video walkthrough of a new office or the first glimpse of new product packaging.

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Written by Admin
Admin

June 14th, 2012 at 4:14 pm

Pheel the Moment

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Screen shot 2012-05-09 at 5.30.58 PMIn the latest attempt to infiltrate and brand the way that social media users share content, Kraft recently launched a Facebook app around Philadelphia Cream Cheese entitled “Pheel the Moment“.  The app allows users to organize their Facebook photos into one streaming video collection of travel memories, inappropriate bar celebrations, and POV pictures girls take at the beach with only their legs showing (we get it…you’re there).

While the name may be a bit cheesy (pun intended), the app takes a page out of the new Facebook Timeline  in creating a more streamlined social media experience for sharing content.  Sorting through the clutter of apps on Facebook can prove to be disconcerting, but the ones that succeed do so by focusing on enhancing an existing behavior of its users.  Given that photo uploading is one of the most commonly used features of Facebook (i.e. “You’ve been tagged in 67 photos!”), this app seems to fit the bill.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 9th, 2012 at 10:17 pm