Archive for the ‘Client’ Category

IBM Social Influencer Fantasy Football League

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IBM Watson Fantasy Football League

 

As part of diversifying their sponsorship portfolio, IBM incorporated the use of their AI (IBM Watson) into the ESPN Fantasy Football platform during the last 7 weeks of the 2017 NFL season (available on desktop only). In 2018, the millions of fantasy players on ESPN platforms now have the ability to make smarter decisions when setting their lineups with Watson (now in the ESPN Fantasy app). From providing player boom or bust potentials to scouring millions of fantasy football articles every week to better inform fantasy players, Watson is making it easier than ever to make informed decisions, all in one place. You can find more information when clicking on a player and reviewing their “IBM Insights.”

To bring IBM’s AI solutions to life, MKTG recommended and developed a social influencer Fantasy Football league. To amplify the partnership between IBM and ESPN, MKTG led the strategic direction, negotiations and execution of talent contracts, creative & production shoots as well as managing the influencers’ social posts for the entirety of the season. The league is comprised of former NFL players, Fantasy sports enthusiasts, and renowned ESPN talent to ensure we reach a broad, yet targeted, audience on social. Over the course of the four-month season, our influencers have engaged with each other in competition, the IBM Watson tool integrated with the ESPN platforms, and their audiences in order to educate their social communities on IBM’s AI solution capabilities. By seasons end, the influencers will have shared over 250 social media posts, with multiple appearances, production shoots and several PR initiatives. Below is a list of other notable information and links.

 

Notable Social Posts:

  1. League Launch Post from IBM Sports
  2. Charles Woodson Post
  3. Jerry Ferrara Post
  4. Field Yates and Daniel Dopp (ESPN)
  5. Bonnie Bernstein and John Urschel
  6. Field Yates and IBM Watson Tool
  7. Stephania Bell
  8. Matt Ryan (not part of league, but has additional social posts stemming from deal at Masters, that MKTG led)

 

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Written by The Wolf
The Wolf

December 4th, 2018 at 12:04 pm

Levi’s Santa Monica Store Re-Opening with Snoop Dogg

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To celebrate the newly remodeled Levi’s Santa Monica store, Levi’s asked MKTG to produce a grand reopening party.

Press and influencers were invited to enjoy an open bar, DJ set by Snoop Dogg, and photo booth. Guests were then able to test out the newly added Tailor Shop by customizing a t-shirt featuring designs highlighting Snoop’s 25th anniversary of Doggy Style.

Levi’s also partnered with Rock the Vote and Head Count to encourage one final voting push before Election Day.

 

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Written by The Wolf
The Wolf

December 3rd, 2018 at 4:30 pm

Nissan Heisman House Tour Rolls on for 12th Season

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For the 12th straight season, Nissan is partnering with ESPN to bring the Heisman House tour to life, much to the delight of college football fans. Perhaps you’ve seen the ESPN commercials, featuring former Heisman greats such as Charles Woodson or Herschel Walker living it up in a fictional fraternity-esque “Heisman House”. This year, the tour continues on covering 10 different schools during the fall, including the likes of Notre Dame, LSU, Ohio State and more.

At each tour stop, Nissan and ESPN invite fans to “Get to know the Heisman Trophy Winners” during a pre-game experience that celebrates college football’s most outstanding players. Fans can take a 360-degree, on-the-field picture with the Heisman Trophy, “Catch a Virtual Ride with the Heisman Winners” in the all-new Nissan Rouge SL, and vote for the winner of the 2018 Heisman Memorial Trophy. All fans participating in these activities are able to walk away with Heisman-branded shirts and posters in their school’s colors.

On top of all this, the Tour draws a huge crowd with its talent stage, which features former Heisman winners and legends from each school. Each tour stop features an ESPN host who conducts a chalk talk with the legends before an autograph signing session. This year, ESPN’s Ryen Russillo and Neil Everett have hosted the likes of Barry Sanders, Ricky Williams, and George Rogers, much to the delight of the local crowd.

Nissan continues to make headway in the college football space with its powerful combination of experiential marketing backing up a traditional advertising concept. Drawing up to 1,800 visitors per stop, the tour allows consumers to learn about the latest Nissan vehicles and features, while enjoying exclusive opportunities to meet their football heroes.

For more details and full tour schedule, be sure to check out the Heisman House site!

 

 

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Written by The Wolf
The Wolf

November 1st, 2018 at 10:40 am

NHL Centennial Fan Arena

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The MKTG team was busy over the holiday break staging the NHL Centennial Fan Arena in NYC! NHL fans had a chance to enjoy watching youth hockey players participating in clinics on a custom pop-up ice rink, see the Stanley Cup up close and personal and tour the main attraction which was a 53-foot museum truck with a 1,000 sq ft interior showcasing digital displays, interactive videos, memorabilia and unique photo moments. The Fan arena was exactly what New York needed to get ready for an incredible Winter Classic!

Read more about the experience here.

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Written by The Wolf
The Wolf

January 2nd, 2018 at 3:29 pm

Amazon and MKTG: Boost with FBA

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We all shop at Amazon. But did you ever stop to think about how the Amazon Marketplace actually works and who the sellers are that make it all possible?

Those are just a couple of the questions that the team at MKTG aimed to answer for our partner, Amazon.

In 2015, Fulfillment by Amazon (FBA), a division of Amazon related to its Prime sellers, decided it was time to celebrate their sellers in a huge way, and shine a light on a few of their prized products. Our challenge was to provide a forum for Amazon sellers to gather, learn how to optimize their businesses using Amazon, expand their reach, and also get valuable face-time with Amazon experts and of course with each other.

Enter the first- ever 2017 Boost with FBA Seller Summit, a 1,000+ seller attended premier event hosted at Pier 94, right in the heart of New York City. To kick off in proper Big Apple style, all attendees were treated to a welcome reception the night before at Tao, Downtown and a full-day of extra activities. At the main event, Amazon sellers from around the globe attended presentations and participated in over a dozen educational sessions, from Going Global to Inventory Management. They were also able to meet one-on-one with Amazon experts in Office Hours sessions to talk specifically about their businesses, as well as learn from some of the top sellers featured in the seller showcases throughout the venue. (more after the photo album…)

 

This was a highly collaborative effort where MKTG worked closely with our amazing partners at Amazon to curate, design, strategize and produce all creative materials and the events themselves from soup-to-nuts.

The feedback from sellers was overwhelmingly positive and we’re looking forward to working on the next one coming to a US city near you!

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