Archive for the ‘Client’ Category
Sunoco will kick off the 2017 motorsports season with its largest activation effort of the year, centered around the Daytona 500 race weekend.
As one of five founding partners for the Daytona Rising project completed in 2016, Sunoco features multiple levels of consumer engagements, bringing the brand to life. Sunoco’s “Injector” display space includes: The world’s largest Sunoco Diamond (measuring 64 ft. and weighing 12,000 lbs.), the 84 ft. long Sunoco “Shimmer Wall” made up of 83,300 independently moving squares depicting a waving flag, and the Sunoco Celebration Cam .GIF station where fans can simulate their own victory celebration to share via personal social channels.
Additionally, a roaming digital team will be onsite in Daytona capturing the pageantry and excitement surrounding NASCAR’s most prestigious event. The content team’s storytelling will deliver the sights and sounds of the race track to Sunoco’s passionate fan base via social.
For the third straight year, Sunoco will tout its “Essence of Racing” campaign, led by Sunoco’s advertising agency of record Allen & Gerritsen, throughout the motorsports season. This year’s campaign theme is reliant on the premise that “If It Has An Engine”, all you need is Sunoco fuel and a passion for competition to race. The commercial spots will debut during NASCAR’s Speedweeks and feature race footage from over 50+ racing disciplines, including: NASCAR, INDYCAR, NHRA, speedboat racing, and lawnmower racing, among others.
MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:
Best Consumer Environment
Campaign: Gatorade Fuel Lab
Best Permanent or Pop-Up Retail Experience
Campaign: The Levi’s Lot
Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude.
–Contributed by MKTG Global Communications team
Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.
–Contributed by MKTG Smirnoff team
Check out the cool, innovative work our sister agency Team Epic/MKTG has been cranking out! Just in time for the 2nd half of the NFL season, Team Epic/MKTG are proud to announce the first mobile keyboard app for a brand sponsor – SNICKERS Stickers – which just launched for iOS and android.
Download it here: onelink.to/SnickersStickers
Building on the brand’s new NFL Hunger bars and the “You’re off your game when you’re hungry” campaign, SNICKERS Stickers allows consumers to talk smack and express themselves in social and SMS Messaging through a branded keyboard filled with custom bars, team partners and other sharable content. As messaging is the #1 mobile activity across all phones (smart and feature) worldwide, eclipsing even social media, we’re excited to help build out this asset and lead the Mars client into the brave new feed-first, mobile by design world.
The launch is being supported by Snickers social channels, NFL players and team partners, paid social & targeted online ads.
–Contributed by Team Epic/MKTG
MKTG UK Managing Director Michael Brown pens his monthly thought leadership for Event Magazine. This time, Michael looks at how brands are reimagining the concept of brand museums, utilizing an old idea to tell their history in the live space. He highlights clients such as Guinness for their highly-regarded brand museum.
Head to Event Magazine for the article here.
Article by: Michael Brown for Event Magazine