Archive for the ‘Daily Dose’ Category

SportsBusiness Journal Visits MKTG’s NY HQ

without comments

CEO Charlie Horsey and his favorite work by Roy Lichtenstein he picked out for his first office decades ago

 

FROM SPORTSBUSINESS JOURNAL:

Posted on October 24, 2016

Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.

On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’

Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.

Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.

New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”

Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.

MKTG Chief Creative Officer Ben Roth handled much of the office design.

PHOTOS BY PATRICK E. MCCARTHY

A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.
Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.
Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.

MKTG Chief Creative Officer Ben Roth commissioned local artist Andrea von Bujdoss to paint a staff entrance with something powerful and thought-provoking for employees to see as they come and go each day: “What Tomorrow Holds.”

A fierce Mickey Mouse stands watch in the office, a not to Charlie’s time at Disney U

Horsey earned his “Mousters Degree” in 1988.
Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!
A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.
A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.
Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN
Share Button

Reimagining The Concept of Brand Museums: How Brands Are Telling Their History In the Live Space

with one comment

screen-shot-2016-10-19-at-12-53-29-pm

 

MKTG UK Managing Director Michael Brown pens his monthly thought leadership for Event Magazine.  This time, Michael looks at how brands are reimagining the concept of brand museums, utilizing an old idea to tell their history in the live space. He highlights clients such as Guinness for their highly-regarded brand museum.

Head to Event Magazine for the article here

 

Article by: Michael Brown for Event Magazine

Share Button

Fountainhead MKTG Wins Big At EEMAX Global Conclave & Awards 2016

without comments

fountainheadeemax

Fountainhead MKTG scooped up four accolades for their outstanding client work at the EEMAX Global Conclave & Awards 2016. Organized by the Event and Entertainment Management Association (EEMA), the ceremony was held from October 17-18 in Mumbai. The annual event, targeted India’s events and experiential industry, had experts from various parts of the world share experiences from their respective areas of focus.

Fountainhead MKTG won:

Best use of Technology for an Event or Activation (Silver): The Aditya Birla Awards for Outstanding Achievement 2015 

Best New IP – Event or Activation (Silver): Aadyam 

Best IP – Event or Activation (Bronze): Mahindra Blues Festival 2016 

Best Integrated Communication Program for an IP (Bronze): Mahindra Blues Festival 2016 

Read full coverage of the event here!

 

–Contributed by MKTG Global Communications Team

 

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

October 19th, 2016 at 12:23 pm

MKTG Rewards Winner Andrew Leubner: Hiking & Dining Around Lake Tahoe

with one comment

al

The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent this summer taking advantage of this wonderful opportunity. Andrew Leubner is a Regional Director based in Scottsdale, AZ, and was the lucky winner of a domestic trip. Andrew and his wife decided to spend their 5th wedding anniversary making the most of Lake Tahoe’s beautiful vistas hiking- and dining their way throughout this unique terrain. Read on for Andrew’s recap….

Looking for a change of pace from our usual major city destinations, my wife and I thought it would be nice to relax and celebrate our 5th wedding anniversary in the mountains, so we decided on Lake Tahoe. Our goal was to explore as much ground as possible and experience Tahoe from a local’s perspective.

On Thursday we made the quick drive from Reno Airport to Lake Tahoe. As we descended the peak of Mt. Rose, we drove into a snow flurry that followed us all the way down to Incline Village. We found our resort, toasted with a glass of champagne and got settled at The Hyatt Regency. It was the quintessential “luxury mountain lodge” experience. Excited to get as much hiking done as possible, we found a couple of short, close hikes to start with. We spent the rest of the afternoon exploring Diamond Peak and Stateline Lookout’s very different trails.

After a long day of hiking, we were ready for some good food. We discovered a favorite local spot, T’s Rotisserie, which we ended up revisiting throughout the trip. They serve up deliciously massive burritos stuffed with rotisserie chicken, tri-tip, rice, beans and everything in between. Sitting at the counter and watching the staff work their magic in close quarters only adds to the fun, laid-back vibe.

The next day we got up early and had breakfast at the lodge’s restaurant (which boasts amazing views of Mt. Rose). To our relief, the freak cold snap that followed us from Reno the day before was gone now and the weather was perfect. We decided on a scenic coastal hike to Secret Cove and then Chimney Beach. This was a definite highlight of the trip. There was so much to take in, from the crystal clear water that went on for miles, to the massive pines towering over us. There were blue jays, squirrels and chipmunks at every turn. It was like stepping into a fairytale….a fairytale that ended with a lot of naked strangers! It turns out that Secret Cove is a nude beach- and a very popular one at that! Suffice to say, our shore side lunch ended quickly.

While on the hike, we fashioned a pair of hiking sticks, smoothing them out on a granite boulder and left a pair at the trailhead for any future hikers that might have needed some extra stability. Once we made our way back, we drove to Crystal Bay on the California side of Lake Tahoe and stopped at Mellow Fellow Pub for some local-made elk sausage and pulled pork nachos. For dinner that night we chose a local tapas-style restaurant called Bite. We were quite impressed with the spinach and brown rice arancini and Indian spiced chickpea butter lettuce wraps.

On Saturday we drove to South Lake Tahoe, which is about 30 minutes from the North side, with stunning lake views along the way. We found ourselves in a bustling ski resort town with lots of touristy shops and a big gondola transporting visitors to the top of the mountain. Once we were full from a burger lunch we made the drive back to the much less touristy North side and spent the rest of the afternoon relaxing and walking around the resort’s beaches and parks. One of our favorite things about the Hyatt were the nightly massive fire pits throughout the grounds. We met so many interesting, friendly guests over campfire s’mores and nightcaps under the stars.

The following morning, we were eager to get out on the lake and quickly headed to Sand Harbor beach. We rented a tandem kayak and got paddling. This was for sure our favorite activity of the week, with breathtaking views from the middle of the lake. We kayaked away from home base for a good 90 minutes until the wind picked up and made it comically difficult for us to navigate. It doesn’t matter if you’re married five or 50 years- co-piloting a tandem kayak does not come any easier, or so I’m told!

Later that day we scoped out a local brewery called Alibi Ale Works. Any dog-friendly brewery is going to be at the top of our list, and after giving Abby (their resident pit bull) some well-deserved belly rubs, we were able to sample an assortment of their expansive beer selection in 4oz. offerings. Our favorite brew was the “Evil Jungle” Saison, followed by the “Dog Day IPA,” which donates a percentage of sales to their local Humane Society.

On the final day we said our goodbyes to the staff and the grounds, then made our way up the mountain for one last hike around Spooner Lake before driving back to Reno. It was such a great trip, we spent much of the last day discussing our plans to return. To MKTG and everyone who participated in the rewards voting- I cannot adequately express my gratitude for the opportunity to discover such an amazing new place. Thank you from the bottom of our hearts for this unforgettable experience.

 

–Contributed by Andrew Leubner, Regional Director, Scottsdale, AZ

Share Button

MKTG CEO Charlie Horsey: Growing Strategically within the Dentsu Aegis Network

with one comment

Dentsu Aegis Network’s (DAN) UNBOXED series out of the US spotlights innovation, collaboration and talent. The most recent episode, Growing Strategically, takes a deeper dive into the importance of well-thought-out mergers and acquisitions within DAN from the perspective of leaders from acquired agencies within the group. MKTG was acquired by DAN in August of 2014, and CEO Charlie Horsey discusses the seamless integration of MKTG into the Network and how it has greatly benefitted not only clients, but our employees and culture.

–Contributed by MKTG Global Communications team

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

October 5th, 2016 at 10:42 am

MKTG Rewards Winner Joanna Solazzo: Arizona Adventures

with one comment

fotorcreated

The MKTG Rewards program is designed for MKTG employees to recognize and nominate fellow team members each quarter for their outstanding work at MKTG. At the end of the year, quarterly nominees become eligible to win an all-expenses paid international or domestic experience. 2015’s winners were announced in June, and lucky recipients have spent this summer taking advantage of this wonderful opportunity. Joanna Solazzo is a Field Director at MKTG New York and was the lucky winner of a domestic trip. Joanna decided to explore Arizona (braving the summer heat), while taking her mother along for this very energetic and rewarding journey. Read on for Joanna’s recap….

My MKTG Rewards experience began when I surprised my mother with an invitation to join me on the domestic trip that I was awarded. As a hard-working mother of four, my mom has had few opportunities to travel. The MKTG Rewards program is an awesome way for MKTG to show appreciation to employees and, in turn, there was no better way to express the appreciation that I have for my mom than to share this experience. We created a solid list of potential locations, our criteria being a combination of adventure and luxury. We were soon on our way to the Grand Canyon and Sedona!

We arrived in Phoenix and road-tripped to the Grand Canyon just in time to watch a sunset that topped all sunsets I’ve seen to date. We had dinner at the historic El Tovar Hotel, where we loaded up on carbs to prep for our Grand Canyon hike the next morning. We were up before the sun, stocked up on supplies and met our hiking guide to begin our Grand Canyon trek. The hike began with amazing vistas from the top of the South Kaibab trail on the South Rim. As the morning went on we journeyed deeper and deeper into the Canyon. We slowed down as we approached a large snake (non-poisonous!), stopped to catch a glimpse from perfectly-named “Ooh Ahh Point” and took a break at the lookout over the stretch to Skeleton Point (the last point of the hike). Unlike most hikes, the Grand Canyon is tricky since the easy part (heading downwards) comes first. Our guide monitored how far we went into the Canyon, reminding us that we had to get back up eventually and that the sun would be at its strongest upon return. We made it about two miles deep into the Canyon before turning around. The way up was challenging both physically and mentally, and we kept each other motivated along the way. After seven hours in and out of the Canyon, we finally reached the top, which was a proud moment and an incredible accomplishment to share with my mom.

The most physically demanding part of the week was behind us and we then embarked on a short road-trip up to Page, Arizona. Page is a small town on the border of Utah with one of the only easy access points to the Colorado River, near the Grand Canyon. We celebrated at a local BBQ spot with delicious pulled pork and beer while a live country music band played on the outdoor stage. The next morning we were up early for a kayak tour of Lake Powell’s hidden canyons, right off of the Colorado River. We kayaked through the canyons and jumped off cliffs into the lake for the rest of the morning. The upper-body portion of our ‘total body workout’ vacation was complete and we were back on the road headed for the second segment of the trip: luxury in Sedona.

Three hours in the car and more amazing, colorful views later, we arrived at the Enchantment Resort among the Red Rocks in Sedona. This resort boasts a world-renowned spa, incredible dining options and a myriad of amenities that did not disappoint! We quickly found ourselves in the spa pool with cocktails being personally delivered to our floats. The second to last day of our trip was filled with spa relaxation and unwinding. Massages, dining, pool time, facials… and more pool time made it the best day. My mom had to pretty much peel me off the lounge chair when it was check-out time. On our drive back to Phoenix we stopped at a few energy vortexes that we heard about (beautiful and peaceful, but a lot of hype if you ask me) and then returned our trusty Jeep back to the airport.

The mix of physical activity, teamwork and well-deserved pampering was exactly how I envisioned spending my MKTG Rewards trip. Being able to share this occasion with my mom was the icing on the cake! We will forever remember our time together and share stories of our adventures. My mom couldn’t thank me enough, and, in turn, I cannot thank MKTG enough for this unforgettable experience!

 

–Contributed by Joanna Solazzo, MKTG New York

 

Share Button

Surprise MKTG Atlanta!

with one comment

screen-shot-2016-09-29-at-9-32-31-am

 

On Tuesday, MKTG Atlanta’s office was surprised with complimentary yogurt parfait breakfast as they walked into the office. They were able to build their own yogurt parfaits with various fruit and granola toppings. It was our way of trying to help our colleagues have a great day by starting off with a healthy breakfast, and hopefully a smile!

Take a look at a few photos below!


–Contributed by MKTG Atlanta 

Share Button

Written by Paige McConney
Paige McConney

September 29th, 2016 at 9:47 am

2015 Warby Parker Hackathon

with one comment

logo2

Insights by NYC Sales and Marketing Intern Emily Upson

 

What makes a successful Hackathon, you ask?

Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.

On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.

As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.

At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.

Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.

After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.

The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.

Overall, it was a ton of work but such an incredible experience.  And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!

 

 

 

Share Button

MKTG INC @ Cannes Lions 2015

with 2 comments

A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.

Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.

Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.

Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.

Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:

 

Share Button

Meet our NYC Interns

without comments

Interns

From left to right: Melissa Trager, Nike; Stasean Ridley, Strategy & Planning; Emily Upson, Sales & Marketing; Lauren Wagner, Creative; Chrissy Hughes, Diageo; Julia Coombs, Production

— Emily Upson

We have all heard daunting tales of pointless internships, where interns are relegated solely to making copies and getting coffee while constantly asking themselves “Is it 5 o’clock yet?” But in my six weeks as an intern at MKTG INC, I have yet to get anybody coffee; in fact, I’ve had full-time employees offering to get me coffee on their run downstairs. We even have a “coffee talk” program, where each intern is given a Starbucks card (being the broke college student that I am, this is huge), as well as the opportunity to invite any employee in the company to coffee for a chat. Even though I am an intern in the Sales and Marketing department, I have had the chance to sit down with Tim Owens, VP, Production to pick his brain about another part of the industry that piques my interest.

If you ask any of the 12 MKTG summer interns in NY, Chicago, Atlanta and San Francisco about their typical day, the answers would be universal: there’s no such thing as a typical day.

We are in and out of the office, attending meetings and events, performing research, and even getting our hands dirty in the event production aspect of the industry. However, this isn’t to say we haven’t done our share of invoices and expense reports.

Many of the eight New York interns have spent recent weeks working on the Warby Parker Hackathon, a project MKTG INC is producing pro-bono in partnership with Warby Parker and the City of New York.

The Warby Parker Hackathon, called #HudsonHack, will host over 200 tech interns in New York City, and students will compete for 24 hours to come up with innovative solutions for several local nonprofit organizations. Our MKTG interns have been working in-and-out of their usual departments to help put on this event. Intern Stasean has been with the project since the brainstorming phase, working alongside the Strategy & Planning team to come up with ideas for sponsorships and activations within the event. The opportunity to meet so many members of the Warby Parker team and regularly visit their offices has allowed our interns to “really build a connection with the brand,” says Stasean. Meanwhile creative intern Lauren has had weekly trips to WP HQ to work with their design team. Julia and I have also tagged along, developing the event’s social media plan, recruiting intern participants, and helping with sponsorship outreach.

MKTG’s remaining summer interns have also worked on Diageo projects such as Chrissy’s work on Smirnoff’s NYC Pride Parade activation, and Julia and Melissa’s slew of Nike summer training events, even previewing not-yet-public classes and interacting with Nike trainers and clients.

More intern updates to come as our MKTG keep us all busy!

Share Button