Archive for the ‘Design’ Category

Smirnoff House at EDC Orlando: #LoveWins

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It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

MKTG Presents: Pairings // An Art x Music Experience

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Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.

Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.

 

–Contributed by MKTG Global Communications team

 

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 26th, 2016 at 4:48 pm

SportsBusiness Journal Visits MKTG’s NY HQ

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CEO Charlie Horsey and his favorite work by Roy Lichtenstein he picked out for his first office decades ago

 

FROM SPORTSBUSINESS JOURNAL:

Posted on October 24, 2016

Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.

On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’

Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.

Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.

New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”

Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.

MKTG Chief Creative Officer Ben Roth handled much of the office design.

PHOTOS BY PATRICK E. MCCARTHY

A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.
Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.
Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.

MKTG Chief Creative Officer Ben Roth commissioned local artist Andrea von Bujdoss to paint a staff entrance with something powerful and thought-provoking for employees to see as they come and go each day: “What Tomorrow Holds.”

A fierce Mickey Mouse stands watch in the office, a not to Charlie’s time at Disney U

Horsey earned his “Mousters Degree” in 1988.
Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!
A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.
A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.
Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN
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MKTG & Smirnoff House at EDC: F17 FTW!

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Screen Shot 2016-06-23 at 9.56.01 AM

From June 17-19, EDC Las Vegas was the launchpad for Smirnoff’s F17 brand expression campaign, in support of their “We’re Open” platform. Smirnoff House is not a new idea, as the brand had executed it in Europe, but our our Extreme Home Makeover: MKTG Edition, was more than evolutionary. The client’s resounding acknowledgement that the evolution of this idea had really helped create an experience beyond previous executions was a testament to the risk-taking conceptualization, revolutionary spirit, and heart-rate elevating efforts (from concept pitch to roof pitch) that MKTG continues to employ with everything we touch.

It was a house filled with good vibes. It was a house filled with love, inclusivity and diversity.

It was a house filled with forward thinking.

It was also an innovative house filled with cameras broadcasting live and programmed content to screens masked in picture frames on every wall of our house.

The photos below don’t even begin to highlight the energy in and around the house, but a little scan of the internet will get you a little closer to how MKTG is helping Smirnoff reach the 100M impressions that the campaign is set out to achieve in F17.

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Written by Andrea D'Alessandro
Andrea D'Alessandro

June 23rd, 2016 at 10:32 am

2015 Warby Parker Hackathon

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Insights by NYC Sales and Marketing Intern Emily Upson

 

What makes a successful Hackathon, you ask?

Had you asked me this a few weeks ago, I would have no idea. Frankly, I wasn’t completely confident in my definition of of a Hackathon. However, as an intern in the NY office of MKTG, I was able to work on my very first Hackathon, and it was awesome.

On July 18-19, MKTG INC produced a Hackathon for our client Warby Parker in partnership with the City of NY Office of Tech and Innovation at Civic Hall in the Flatiron District. The goal was to bring together 100 summer interns from companies in the area to spend a 24 hour period in lock down, solving a technology issue for three non-profits. Basically, a tech-for-good initiative.

As part of the core team, we worked for months for this to come off without a hitch. From venue selection to sponsorship procurement to donation outreach, collateral design, run-of-show, speaker training, intern recruitment, staffing and all the way through to production, it was a huge undertaking.

At kick off around 3pm on Saturday, July 18th, nearly 100 talented tech interns from the NYC area gathered for 24-hours to compete against each other for rewards that went far beyond bragging rights. Unlike my previous interpretation of a hackathon – cracking codes, breach firewalls – these interns used their tech skills and savvy to solve current issues faced by prominent NYC non-profits: Blue Ridge Labs, NYC Department of Homeless Services, and Donorschoose.org.

Although these interns were working tirelessly throughout the night, this isn’t to say they weren’t having fun, and they definitely weren’t going hungry. Participants could blow off steam by playing foosball or ping-pong, flying mini drones, and solving Rubik’s cubes, while consistent bouts of meals – a boatload (like hundreds and hundreds of tubs) of delicious Tribe Hummus of every variety, jars upon jars of candy, mountains of food, and of course #HudsonHack gear and toys kept them on their toes.

After hours of hard work, 24 to be exact, each team of 3-4 interns presented their final pitches to a panel of impressive judges including Minerva Tantoco, NYC’s Chief Technology Officer; Shelley Leibowitz, Board of Directors of E*TRADE and former CIO of Morgan Stanley and World Bank; and Alan Wade, Board of Trustees of The Aerospace Corporation and former CIO of the CIA.

The teams were judged on multiple aspects of their presented solutions, the most important factor being social innovation that solves an issue for the the greatest good. For example, one team developed an interactive map that showed where specific donations have the most impact, to an app that allows families to find safe educational events for their children during the summer break. In the end, the riseUP app won for incentivizing donations from diners and participating NYC restaurants to aid homeless shelters and kitchens in the area.

Overall, it was a ton of work but such an incredible experience.  And working with a brand like Warby Parker was so much fun. It’s an amazing company with a cool culture that I really enjoyed being part of. Thanks to MKTG for this great opportunity I always remember fondly. What a great summer this has been!

 

 

 

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Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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#OwnYourTomorrow

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In support of Charles Schwab’s launch of Schwab Intelligent Portfolios™, we constructed a two-story Schwab Intelligent Portfolios Pop-Up Lounge in two major cities – New York and San Francisco between March 16th and April 1st.

The consumer engagement launched in New York’s iconic Grand Central Station within Vanderbilt Hall and then on to San Francisco’s Justin Herman Plaza. With a focus on commuter locations, this effort merged sophisticated style, technologies and partnerships. In line with the technology-based product, we provided consumers with an interactive robot barista making and delivering coffee, multi-touch IR tables, second story LED screen and an automated ordering system for complimentary coffee provided by Nespresso.

CSOur lounge served as a conduit for Schwab financial professionals to speak with consumers about the product and a place to enjoy coffee with free WiFi. The activation was positioned to live beyond the physical space through social the extensions @SchwabBlue and #Ownyourtomorrow.

The overall results were very strong as it relates to eyes on the product, lounge visitors and meaningful one-on-one engagement.

Brook Soss contributed to this article.

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Meet Your Maker in Texas

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AK20150426_3598-56

This year’s Austin Food + Wine Festival offered more than just a yellow rose of Texas; JW Marriott, as an official sponsor of the event, presented a bold-name lineup of wine and spirit makers to host tasting sessions in their warmly intimate “Meet the Maker” space. The wine and spirits makers included Tito Beveridge from Tito’s Vodka, Nate Weis from Silver Oak & Twomey Cellars, Daniel Barnes from Treaty Oak Distilling, Renee Airy from Duckhorn Vineyards, and David Page from Tequila Herradura. In between tasting sessions, mixologist, JW Marriott partner and Tippling Bros. co-founder Tad Carducci served up specialty cocktails to highlight some of the brands from the tasting sessions.

During the festival, more than 3000 festival-goers stopped by the “Meet the Maker” tent, including chefs Tim Love, Richard Blais, Jenn Louis, Ken Oringer and Steve McHugh.
AFWF

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Coachella 2015: Never Ending Flow of Don Julio Tequila at Neon Carnival

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Neon Carnival, the invite-only, after-party to music festival Coachella, returned for the sixth year in a row, but according to LA Times, “this year was bigger and better than ever.” Festival goers enjoyed a “never-ending flow of cold Don Julio tequila” served from the Airstream Speakeasy while partaking in carnival games, rides and dancing late into the night to music by acclaimed DJs Ruckus, Jesse Marco, Kayper, Politik and surprise appearance by A-Trak. Attendees also enjoyed Don Julio’s custom experiences, which included a Don Julio ring toss game and Don Julio giant slide. In addition to Hollywood elite, numerous celebrities were in attendance and enjoyed Don Julio VIP bottle service such as Leonardo DiCaprio, Aaron Paul, Alexander Wang, Ashley Greene, Brian Greenberg, Chanel Iman, Hilary Duff, Jamie Chung, Jared Followill of Kings of Leon, Joe Jonas, Julianne Hough, MUSE, Scott Eastwood, Stacy Keibler and more.

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Earth Day is April 22: Do Your Part

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Founded on April 22, 1970, Earth Day is celebrating its 45th anniversary this year, and is widely credited with launching the modern environmental movement. Growing out of the first Earth Day, Earth Day Network (EDN) works with over 22,000 partners in 192 countries to broaden, diversify and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

In the spirit of Earth Day 2015, we pulled together links to some interesting articles as well as tips about what YOU can do to keep Mother Earth top-of-mind and do your part.

Basic daily commitments add up:
Visit http://www.50waystohelp.com to learn fifty basic things you can do to help the planet. Start living your every day more thoughtfully by following these simple suggestion and make your mark. Here are their top ten:

1)    Replace your light bulbs with new compact fluorescent bulbs
2)    Turn off computers at night
3)    Skip rinsing dishes before using your dishwasher and save up to 20 gallons of water each load
4)    Do not pre-heat the oven
5)    Recycle Glass
6)    Diaper with a conscience
7)    Hang clothes to dry on a clothesline or rack. Your favorite t-shirt will last longer to boot!
8)    Go vegetarian once a week
9)    Wash clothes in cold or warm
10)   Use one less paper napkin

Green Meeting Ninjas
Our friends at Green Meeting Ninjas have an awesome blog  that gives event planners access to, and simplification of, relevant information on how to plan sustainable events and green meetings with greatest of ease. Take a look: http://greenmeetingninjas.com/the-dojo/

Support Earth Day Network’s A Billion Acts of Green® 
A Billion Acts of Green is the largest environmental service campaign in the world and inspires and rewards both simple individual acts and larger organizational initiatives that reduce carbon emissions and support sustainability. It’s a global referendum on the environment. You can do your part today by registering yourself to commit to protecting the environment here and to sign up for their newsletter: http://www.earthday.org/takeaction/index.html

Create an Earth Day EnergyCenter account:
Visit http://earthday.wattzon.com to create an account and start saving energy and money – typical monthly savings are as high as 20% through simple habit changes and small projects!

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