Archive for the ‘Design’ Category

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Schlappy

Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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#OwnYourTomorrow

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In support of Charles Schwab’s launch of Schwab Intelligent Portfolios™, we constructed a two-story Schwab Intelligent Portfolios Pop-Up Lounge in two major cities – New York and San Francisco between March 16th and April 1st.

The consumer engagement launched in New York’s iconic Grand Central Station within Vanderbilt Hall and then on to San Francisco’s Justin Herman Plaza. With a focus on commuter locations, this effort merged sophisticated style, technologies and partnerships. In line with the technology-based product, we provided consumers with an interactive robot barista making and delivering coffee, multi-touch IR tables, second story LED screen and an automated ordering system for complimentary coffee provided by Nespresso.

CSOur lounge served as a conduit for Schwab financial professionals to speak with consumers about the product and a place to enjoy coffee with free WiFi. The activation was positioned to live beyond the physical space through social the extensions @SchwabBlue and #Ownyourtomorrow.

The overall results were very strong as it relates to eyes on the product, lounge visitors and meaningful one-on-one engagement.

Brook Soss contributed to this article.

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Earth Day is April 22: Do Your Part

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earthday_logo_2015

Founded on April 22, 1970, Earth Day is celebrating its 45th anniversary this year, and is widely credited with launching the modern environmental movement. Growing out of the first Earth Day, Earth Day Network (EDN) works with over 22,000 partners in 192 countries to broaden, diversify and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

In the spirit of Earth Day 2015, we pulled together links to some interesting articles as well as tips about what YOU can do to keep Mother Earth top-of-mind and do your part.

Basic daily commitments add up:
Visit http://www.50waystohelp.com to learn fifty basic things you can do to help the planet. Start living your every day more thoughtfully by following these simple suggestion and make your mark. Here are their top ten:

1)    Replace your light bulbs with new compact fluorescent bulbs
2)    Turn off computers at night
3)    Skip rinsing dishes before using your dishwasher and save up to 20 gallons of water each load
4)    Do not pre-heat the oven
5)    Recycle Glass
6)    Diaper with a conscience
7)    Hang clothes to dry on a clothesline or rack. Your favorite t-shirt will last longer to boot!
8)    Go vegetarian once a week
9)    Wash clothes in cold or warm
10)   Use one less paper napkin

Green Meeting Ninjas
Our friends at Green Meeting Ninjas have an awesome blog  that gives event planners access to, and simplification of, relevant information on how to plan sustainable events and green meetings with greatest of ease. Take a look: http://greenmeetingninjas.com/the-dojo/

Support Earth Day Network’s A Billion Acts of Green® 
A Billion Acts of Green is the largest environmental service campaign in the world and inspires and rewards both simple individual acts and larger organizational initiatives that reduce carbon emissions and support sustainability. It’s a global referendum on the environment. You can do your part today by registering yourself to commit to protecting the environment here and to sign up for their newsletter: http://www.earthday.org/takeaction/index.html

Create an Earth Day EnergyCenter account:
Visit http://earthday.wattzon.com to create an account and start saving energy and money – typical monthly savings are as high as 20% through simple habit changes and small projects!

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Using RFID to Improve the Customer Experience

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Photo courtesy of Tomorrowland.com

Today, RFID technology is so much more than an IPass or a race-timer. The technology has changed the way big corporations such as Wal-Mart handle their supply chain management, the way retail stores prevent shoplifting, and the way experiential marketers make use of their spaces. Here are a few ways events are utilizing RFID technology to improve experiences:

Tomorrowland Music Festival:
This Belgium music festival took to the wristband trend over the traditional admission ticket. When guests received their wristbands in the mail they could register their band to connect with their Facebook page. During the course of the two-weekend event, if any two guests pressed the button on their wristband at the same time while they were close to one another, the other person’s Facebook info would be shared via email. Every day that the guest attended the festival, they received an email of all the people they met that day.

Photo courtesy of TasteofToronto.com

Photo courtesy of TasteofToronto.com

Taste of Toronto:
The Taste of Toronto used RFID a little differently than just an admission ticket. They said goodbye to the dated ticket method for paying for food and drinks and instead provided each attendee with an RFID card. The guests could load money on the card and use it to pay for all food and drinks at the event. At the end of the day, if there was money left over on the card it was donated to Second Harvest Food Rescue.

C2MTL:
C2MTL, the Commerce and Creativity conference in Montreal, used UHF tags (similar to RFID but functions from as far away as 30 feet) to help staff the event. The tags were on each badge of the guests and the chandeliers were UHF-enabled to receive information from the guests’ badges. Producers knew when people entered the building and passed security successfully, and they also knew when to add extra staff to popular food stations.

Bonnaroo Music & Arts Festival:
Bonnaroo draws thousands of guests to Tennessee each June. Guests registered their RFID wristbands online before attending the event, and in Bonnaroo’s partnering with Microsoft, linked them with a Microsoft OneDrive account. Every time the guest visited a photobooth or viewed a performance, they could scan their RFID band and have photos sent and saved to their account.

Checkout more smart uses of RFID in the BizBash article “6 Events Using R.F.I.D. Technology to Improve the Guest Experience.”

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MKTG INC & Yahoo Take Over SXSW’s Brazos Hall

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FBHT

The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.

To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.

Yahoo

Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.

During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of  Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.

brazos

In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!

Check out photos from our time at SXSW on Flickr.

Written by: Eric Evenson & Jenny Appel

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Apps of Our Eye

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OGGL

Everyday there seems to be a new “revolutionary” camera app for the iPhone, but OGGL is something truly special. Created by the same developers behind the legendary Hipstamatic app, OGGL builds off the Hipsta platform but adds a few additional features. Similar to other photo effect apps that come already installed with an array of filters, OGGL supplies the user with the famous lenses and films that have helped changed the photography landscape over the last century.

The app’s interface allows you to combine any film and lens together to create a new photo style – from the Hornbecker and Buckhorst H1 lenses to Ina’s 1982 and US1776 films. What’s also interesting about this app is its community aspect – you can share your photo with the OGGL community, select any member’s photo, cook up your own combination, and add any user’s lens/film recipe to your own favorites for future use.

VIDEO 2 PHOTO

Video 2 Photo iOS app allows you to edit videos right from your iPhone. The program is dead simple, effective and has a clean interface. The app means you can create great photo compositions even from a collection of random still photos and/or video clips.

Written by: Mark Grundland

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October 23rd, 2013 at 5:11 pm

Houston, We Have Mach Speed

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RedBull1Photo Credit: Chris Liao

What does it take to make a leap from the edge of space?

One might say courage, or bravery, in the ceaseless pursuit to push the edges of science. And another might say that quintessential human drive to forge a legacy—to leave your mark on the sands of time.

Irrespective of the reason, those edges were pushed on October 14, 2012 when Felix Baumgartner became the first person to break the sound barrier in free fall—without the protection or propulsion of a vehicle. Sustaining supersonic velocity for 30 seconds of his four minute free fall, Baumgartner and the entire Stratos team worked tirelessly for five years to surpass this significant scientific milestone.

To commemorate the historic event, MKTG INC concepted and produced a traveling museum exhibit for the Red Bull Stratos Project. Visitors were able to learn about the history of the Stratos project, the team members, and the key scientific discoveries gleaned from Felix Baumgartner’s record-breaking fall 38,969.4 miles up in the stratosphere. Interactive slideshows, video, as well as the actual capsule and spacesuit used in the project kicked off on May 2, 2013 in Houston, TX at the Space Center Houston.

The exhibit will tour around the country into 2014.

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There’s a Great Mural to This Story

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The Jose Cuervo Tradicional Mural Project is all about honoring Hispanic art and culture here in the US. But last month the biggest honor of them all went to our winning muralist — Adriana Garcia of San Antonio, Texas.

Launched in August 2012, the Mural Project culled 10 artists representing 10 US states from a vast canvas of applicants. The 10 finalists were then asked to create a 5x10ft mural that brought to life their particular vision of a better world for their city. The winner was to be selected by vote, so since October MKTG INC has hosted gallery events in each artist’s city, allowing them to showcase previous works and gain support for the voting phase of the program. Fans voted for their favorite piece on the Jose Cuervo Tradicional Facebook page.

On April 17, the writing was on the wall for winner Adriana, who was awarded $15,000 for herself and $15,000 for her selected nonprofit, the San Antonio arts organization Centro Cultural Aztlan. More than 200 guests came out to support Adriana’s work in a fun and inspiring rewards ceremony. “Felicitaciones” to Adriana!

Written by Mike DelMonaco

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Battle: GDC 2013

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GDC13Photo Credit: Chris Liao

Every March, GDC–the Game Developers Conference, for the uninitiated–rolls around in San Francisco without fail. It is the harbinger of E3 and herald of the non-stop gauntlet of the summer convention/conference/tradeshow season. In contrast to its ritzy and manic infused cousin, GDC forgoes the smoke and bright lights and opts for intimate meeting rooms and extensive one-on-one showcasing of the magic that makes games tick. But make no mistake; a battle is taking place behind the seemingly calm landscape. The gaming world is undergoing a fundamental shift. Developers in droves are choosing to go indie, swearing allegiance not to a console or publisher but to their games themselves.

If the gaming world is a battlefield, developers are the warriors, and the consumers the proverbial spoils…GDC would be their armory. The only impetus guiding a developer’s weapon of choice: innovate or die. The newest, fastest, greatest and latest are shown on the expo floor. Ranging from graphics engines, processors, gadgets, and user interfaces.

There is no lack of cool, shiny new things to discover.  Case and point, Activision’s R&D team and the Unreal 4 Engine blew us away with their respective Real Time Demos–graphics in games are lunging headfirst toward the other side of the uncanny valley, where characters and animations are so realistic they are indistinguishable from reality. Nvidia with their Tegra 4 chips and Qualcomm’s Snapdragon chips are set to level the playing field between traditional consoles and mobile platforms.

And in the chaos of the rise of the indie developer and agnostic gaming, disruptive bleeding edge user interfaces, like the Neurosky Mindwave (a headset that can read your brainwaves) and Oculus VR’s Oculus Rift (a reactive 3D virtual reality) manage to stand out as a beacon of what’s to come.

2013 will no doubt prove that we live in interesting times, indeed. For a gaming industry in flux, we’re eagerly waiting to see how the cookies crumble.

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Cha-Cha-Cha Charmin Tush Towels

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FaceTush Towel

MKTG INC’s Cincinnati Office is often tasked with making uncomfortable topics talkable and sharable – things like tampons, digestive aids and wipes for your derrière (yeah – we went there!). So how do you take something like a moist towelette for your nether regions and get bloggers to write about it? Well – you give them something fun that they can’t help but share with the masses.

Thus – the Tush towel was born!

The creative team works on programs for a word-of-mouth community called Vocalpoint to get samples and coupons in the hands of people that love to use, talk and share about products. But when faced with something not-so-fun to talk about – the challenge was to give the blogger no other option than to chat about it!

The advocacy concept for the campaign was that you wouldn’t bathe with just a dry towel and expect to get clean. After marinating on that – the creative team thought, “Let’s give them a dry towel to go with the product and drive that concept home!” But you just can’t give a blogger any old towel and expect them to spend their precious time blogging about it – so the team went with something funny. A two-sided towel: one side for your face and the other side for your tush! Throw some branding and fun colors on it as well as a full-size sample of the product and your blogger kit is ready to go.

The blogger kit was a success with bloggers across the nation sharing their pics of the towel as well as (and more importantly) their thoughts on the product! With over 5,000 product reviews – this campaign has definitely done it’s job.

Written by: Heather Johnson

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March 12th, 2013 at 4:48 pm