Archive for the ‘Events’ Category

Smirnoff Love Wins Launch @ Stonewall Inn

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Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Winsbottle in their continued support of the LGBTQ community. No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

The launch was held at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the supreme pleasure of being at the forefront of transforming the iconic venue, elevating the look and feel of the space and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several major media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1f or every limited-edition bottle created (not, not just sold but created) to the Human Rights Campaign, which has currently equated to $260,000.
Go out there and buy your limited-edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here
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MKTG Art Pairings

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From left to right: Kokoshen Li, Curator, ArtFuse Inc., Zhang Lanjun, Xu Jin, Peter Office; Artwork behind by Zhang Lanjun

In celebration of the Chinese New Year, The Year of the Rooster, we were pleased to welcome world-reknowned artists, Xu Jin and Zhang Lanjun, two leading Chinese artists, to unveil their exhibitions at our NYC Global HQ. Last night, 150 guests toured the exhibit and were treated to a Lion Dance bringing luck to everyone in attendance.

Organized by New York – based independent curator Kokoshen Li, the exhibition features a total of 22 recent paintings. Reflecting Xu Jin’s and Zhang Lanjun’s respective life experiences, these works manifest widely different styles, ranging from realistic to semi-abstract to abstract. The two bodies of work are formally distinct but have a common feature – saturated colors and many delicate layers. The brushstrokes are heavy yet elegant, the overall images captivating. Contemplating any of the paintings, one can sense the emotional upsurge in the artist at the moment of creation. Viewing the works one after the other, one travels through diverse artistic visions of the world.

Xu Jin has a place in Chinese art history as a leader of the’ 85 New Wave, a pioneering post – Mao avant – garde movement. Xu later immigrated to New York, where he has since lived and worked for 30 years. As he says, “Half of my life is in America and the other half is in China.” Xu Jin’s style is firmly rooted in Chinese tradition, yet marked by a free, romantic vigor reflecting his decades of immersion in the Western social and artistic environment.

Zhang Lanjun, born in the 1963 in Jiangsu Province, took his initial training in copper etching. His painting style is sometimes delicate and timeless, like that of ancient Chinese painters, and sometimes wild and restless, in the manner of the contemporary action painting school. In this show, he presents nine examples from his “Metamorphosis” series and “The Book of Revelation.” In these melodious, cheerful, playful, and occasionally peculiar works viewers experience over and over again the seemingly invisible but tangible struggle between the flesh and the soul.

Take a look below to see artwork from this world-renowned pair as well as photos from the Lion Dance:

 

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Written by Paige McConney
Paige McConney

February 9th, 2017 at 10:56 am

MKTG Canada weighs in on Super Bowl ads and value for Canadian brands

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Matthew Klar, Director of Strategy at recently acquired sports and entertainment sponsorship consultancy S&E Sponsorship shares some fresh insights on Super Bowl ads in the new media context that has seen for the first time U.S. ads broadcast on the American feed in Canada.

Last night’s Super Bowl 51 was a momentous game on many counts. The event saw the first overtime minutes played during a Super Bowl and the New England Patriots quarterback Tom Brady coming back in the fourth quarter to earn a record fifth championship ring.

With the dropping of simultaneous substitution, it was also the first night that U.S. ads appeared on the American feed in Canada. The appeal from Bell and NFL Canada against the CRTC’s order is being heard tomorrow, so it remains to be seen if the U.S. commercials will be seen in Canada going forward.

The pundits MiC tapped all chose to watch the U.S. feed. Read on to find out why, as well as their favourite ads and whether they see a value in Canadian brands continuing to buy into the game.

 

Click here to read the rest of the article

This article was originally published in Media in Canada

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Written by Paige McConney
Paige McConney

February 6th, 2017 at 4:08 pm

2017 NHL Centennial Fan Arena

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The NHL Centennial Fan Arena opened over the New Year in Toronto, Canada to celebrate a century of hockey thrills. The Fan Arena features several interactive activities, open to all ages, and will be traveling throughout Canada and the US throughout the duration of 2017 so all fans can get in on the fun.

 The Museum Truck

The 53-foot Museum Truck features interactive digital displays, original video content, historical memorabilia, and several photo moments throughout including a customizable Locker Room photo op. Wayne Gretzky stopped by the Museum Truck in Toronto to experience the interactives and sign the Centennial Anniversary logo.

There’s also a second truck which hosts a giant video screen for team trivia and highlights, as well as a pop-up stage for special appearances. Living legend, Wayne Gretzky, stopped by in Toronto.

The Rink

A pop-up ball hockey rink with programmed clinics and games will be open for youth players.

Stanley Cup

Need we say more? The coveted Stanley Cup, the oldest trophy in professional sports, will be present in each market.

Clear The Ice Zamboni® VR Experience

Fans take a seat in a Mini-Zamboni® complete with cool air on their face and a rumbling seat, to compete to resurface the ice. The goal is to create the perfect sheet in the fastest time. All rides will be timed and featured on a leaderboard.

Recycle the Game

Fans have the opportunity to bring their used hockey gear, including shin pads, helmets, shoulder pads, elbow pads, hockey pants, gloves, skates, sticks, goalie pads and goalie blockers/gloves to be donated to under-served community hockey programs. Not only that, but the first 200 donors will receive a shop.nhl.com discount card!

 

Calendar

Check out the upcoming events, and check back to the NHL website for additional markets in the coming weeks!

Jan 7-8: Arizona (Tempe Marketplace)

Jan 12-14: Dallas

Jan 18-19: San Jose

Jan 21-23: Anaheim

Jan 26-29: Los Angeles (2017 NHL Fan Fair, Tickets Required)

Feb 3-5: St. Louis

Feb 11-12: Nashville

Feb 24-25: Pittsburgh

Also, check out a few photo selects below!

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TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by Paige McConney
Paige McConney

December 2nd, 2016 at 11:16 am

MKTG Takes Home Some Hardware at Event Marketer’s Experience Design & Technology Awards

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MKTG won top honors at the 2016 EventTech/Event Marketer Experience Design & Technology Awards in Las Vegas. The ceremony is the world’s largest and only recognition program honoring the brands and partners creating the best-designed experiences and the most effectively “wired” engagements. Amid 1,000+ of the industry’s top event marketers, MKTG was in full force to accept their big wins, including:

Best Consumer Environment
Gold Winner
MKTG
Campaign: Gatorade Fuel Lab
Client: PepsiCo

Best Permanent or Pop-Up Retail Experience
Bronze Winner
MKTG
Campaign: The Levi’s Lot
Client: Levi’s

Huge shout outs to our awesome client partners Gatorade and Levis for whom we brought to life the touring Gatorade Fuel Lab & The Levi’s Lot at Super Bowl 50. Much gratitude. 

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–Contributed by MKTG Global Communications team

 

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Smirnoff House at EDC Orlando: #LoveWins

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It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

MKTG & Dentsu Aegis Network INDIA’s ASHISH BHASIN NAMED TO CHAIR GOAFEST 2017

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FROM CAMPAIGN INDIA:

Posted on November 8, 2016 

The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the appointment of Ashish Bhasin, chairman and CEO South Asia Dentsu Aegis Network, as chairman of Goafest’s organising committee for 2017. 

Head to Campaign India for the full article here.

 

–Contributed by MKTG Global Communications team

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MKTG Presents: Pairings // An Art x Music Experience

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Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.

Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.

 

–Contributed by MKTG Global Communications team

 

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 26th, 2016 at 4:48 pm

Reimagining The Concept of Brand Museums: How Brands Are Telling Their History In the Live Space

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MKTG UK Managing Director Michael Brown pens his monthly thought leadership for Event Magazine.  This time, Michael looks at how brands are reimagining the concept of brand museums, utilizing an old idea to tell their history in the live space. He highlights clients such as Guinness for their highly-regarded brand museum.

Head to Event Magazine for the article here

 

Article by: Michael Brown for Event Magazine

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