Archive for the ‘Experience’ Category

Old Spice Experience at Super Bowl LIII

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A collaboration between MKTG Cincinnati and MKTG Atlanta at Super Bowl LIII, translated into a unique and truly “Old Spice” experience for all media members and fans visiting the Super Bowl Media Center.

MKTG designed and constructed a two-level structure featuring a lounge area, green room, and viewing platform overlooking the hustle and bustle of live media broadcasts, NFL personalities, and entertainment icons.  Within the space, MKTG created a social media content capture experience complete with a paddle board, sky blue water, and everything else you would expect to see in a tropical environment.  This experience was designed to showcase and celebrate Old Spice’s new Redwood Collection of deodorants and body washes featuring natural ingredients.  NFL Players including Deshaun Watson, Saquon Barkley, Christian McCaffrey, Von Miller, and Patrick Mahomes conducted on-site media interviews and engaged energized fans throughout the week.

 

 

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Written by The Wolf
The Wolf

February 5th, 2019 at 4:56 pm

Posted in Experience

MKTG Hosts Fairfield University Student Job Shadow Program

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On December 20th, MKTGers & Fairfield University Alumni Gavin Blawie and Anne Guglielmoni, teamed up to welcome five current seniors to the MKTG office in Westport.  Located down the road from the University’s Campus, it was a perfect collaboration to provide students a full course meal of our agency’s offerings.

Throughout the day, the students were given the opportunity to learn about MKTG’s capabilities and explore the various departments including Digital, Live, Creative, and SRI.

One of the main goals of MKTG’s participation in the job shadow program was to educate the students on MKTG’s offerings, but also inform them of the successful trainee program and encourage them to consider applying for the summer of 2019.  As the students begin their job search upon graduation in May, MKTG will be at the top of their mind and support our company’s recruitment of top talent.

 

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Written by The Wolf
The Wolf

January 11th, 2019 at 9:31 am

Posted in Experience

MKTG Atlanta Brings Holiday Joy

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Our Atlanta team channeled the spirit of the holidays this year by volunteering for great local causes – details below!

 

Salvation Army Angel Tree Program
Our office building collects donations for children through the Salvation Army Angel Tree Program. This year our ATL office “adopted” a 6-year-old girl named, Bryanna. Hopefully we made her Christmas great by giving her a bunch of new clothes, shoes, a Barbie doll and car, some books and extra toys.

 

Salvation Army
This is the ATL office’s 9th year volunteering at the Salvation Army in Marietta, GA. We “go shopping” through donations to help stuff Angel Tree bags for families and package them all up when they are complete, for the families to pick up.

Great little news video link of what we volunteer to be a part of: https://youtu.be/xjqHmuL-ZKs

 

7 Bridges
This is the 4th year that we have helped support a local women’s shelter, 7 Bridges. We created holiday goodie bags for over 60 women and 40 children consisting of everyday items like toothbrushes, razors and soap, to games for the kids like puzzles, crayons for coloring and cards.

 

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Written by The Wolf
The Wolf

January 11th, 2019 at 9:28 am

Posted in Experience

Levi’s Santa Monica Store Re-Opening with Snoop Dogg

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To celebrate the newly remodeled Levi’s Santa Monica store, Levi’s asked MKTG to produce a grand reopening party.

Press and influencers were invited to enjoy an open bar, DJ set by Snoop Dogg, and photo booth. Guests were then able to test out the newly added Tailor Shop by customizing a t-shirt featuring designs highlighting Snoop’s 25th anniversary of Doggy Style.

Levi’s also partnered with Rock the Vote and Head Count to encourage one final voting push before Election Day.

 

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Written by The Wolf
The Wolf

December 3rd, 2018 at 4:30 pm

Nissan Heisman House Tour Rolls on for 12th Season

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For the 12th straight season, Nissan is partnering with ESPN to bring the Heisman House tour to life, much to the delight of college football fans. Perhaps you’ve seen the ESPN commercials, featuring former Heisman greats such as Charles Woodson or Herschel Walker living it up in a fictional fraternity-esque “Heisman House”. This year, the tour continues on covering 10 different schools during the fall, including the likes of Notre Dame, LSU, Ohio State and more.

At each tour stop, Nissan and ESPN invite fans to “Get to know the Heisman Trophy Winners” during a pre-game experience that celebrates college football’s most outstanding players. Fans can take a 360-degree, on-the-field picture with the Heisman Trophy, “Catch a Virtual Ride with the Heisman Winners” in the all-new Nissan Rouge SL, and vote for the winner of the 2018 Heisman Memorial Trophy. All fans participating in these activities are able to walk away with Heisman-branded shirts and posters in their school’s colors.

On top of all this, the Tour draws a huge crowd with its talent stage, which features former Heisman winners and legends from each school. Each tour stop features an ESPN host who conducts a chalk talk with the legends before an autograph signing session. This year, ESPN’s Ryen Russillo and Neil Everett have hosted the likes of Barry Sanders, Ricky Williams, and George Rogers, much to the delight of the local crowd.

Nissan continues to make headway in the college football space with its powerful combination of experiential marketing backing up a traditional advertising concept. Drawing up to 1,800 visitors per stop, the tour allows consumers to learn about the latest Nissan vehicles and features, while enjoying exclusive opportunities to meet their football heroes.

For more details and full tour schedule, be sure to check out the Heisman House site!

 

 

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Written by The Wolf
The Wolf

November 1st, 2018 at 10:40 am

MKTG STAGES ICE COLD STUNTS ACROSS PORTLAND FOR BIOFREEZE

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Biofreeze patch on the Portland Trail Blazers uniform. Bruce Ely / Trail Blazers

Warmest congratulations are in order for our client Biofreeze!

Last week, The Portland Trail Blazers announced a multi-year partnership agreement with Performance Health which includes the team’s first-ever jersey patch, a growing trend with world-class corporations and the NBA.

Beginning with the upcoming 2018-19 season, Performance Health’s Biofreeze brand logo will find a new home on all editions of the Trail Blazers game jerseys and other equipment.

The jersey patch is part of a comprehensive partnership program designed to strengthen the team’s performance on the court and positively impact the Portland community.

MKTG was thrilled to create and manage this fun execution throughout Portland in the lead up to the announcement. Take a look…

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Written by Stephanie Rudnick
Stephanie Rudnick

September 26th, 2018 at 11:53 am

EMILY SPIEGEL: ROUTE TO GOOD UPDATE

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MKTG Charlotte’s Emily Spiegel, a member of the Route 500 leadership development program, was also chosen to participate in Route to Good, where each participant is paired with someone else from within DAN and then paired with an NGB who is part of Global Giving. Emily and Brooke Bowhay, from Carat LA, were paired with PSYDEH, which empowers indigenous women in rural Mexico.

Emily Spiegel from MKTG And Brooke Bowhay from Carat Visiting PSYDEH in Mexico

The first assignment was to complete a field visit – to meet with the NGO in person and see firsthand the work they are doing. From there it is up to each team to determine a ‘project’ to work with the partner on to assist them in some way. The goal is to find an area where they need help and where DAN, and the individual participants, are uniquely suited to assist. Check out THIS great article and video recapping their visit that PSYDEH put together and please consider donating to this great cause here!!

Emily and Brooke determined that DAN could help PSYDEH in a number of ways:

-Audit of their external communication tools/channels (social media, website, annual report, etc.

-Identification of a target donor base in the US (an area they have never focused fundraising efforts in the past)

-Pilot campaign to raise at least $5,000 from US donors

The final part is a Global Giving campaign they’re in the process of launching, found HERE.  It explains a lot more about the work that PSYDEH does and the impact it has.

Thanks to Emily and Brooke, DAN has really stepped up to the plate to help in a number of ways including:

-Pro bono media donation from Carat vendor partners

-Pro bono social audit from Carat vendor partner

-Creative and video assets developed by MKTG

-Keith Stoeckler, Elliot Gerard and Tiffany Santora developed the creative and video assets – see below. THANKS guys!

Stay tuned for the final Update from Emily soon and hats off to Emily for your incredible dedication!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 24th, 2018 at 4:12 pm

MKTG and FETCH pull out all the stops for MAGRITTE in SF

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MKTG San Francisco partnered with our sister agency, Fetch, to add an experiential activation to their promotion of the current Rene Magritte exhibit at the San Francisco Museum of Modern Art (SFMOMA). Historically, SFMOMA sees high traffic for featured exhibits in the first and last months, with a slight dip during the middle months. After much back and forth, we landed on a Pedicab activation in which MKTG was in charge of sourcing pedicabs to offer free rides from popular SF destinations (think Ferry Building and Union Square) to the museum.

MKTG worked with Fetch to create graphic wraps for the Pedicabs and built photo frame and graphic backdrop extensions to help the cabs stick out amongst the many others around the city. Along the ride, drivers were dressed in uniforms depicting the popular Son of Man painting, provided trivia information to the riders, and offered “Golden Tickets” for a free ticket into the SFMOMA if they posted on a social media platform using the exhibit hashtag.

Riders (or in some cases, their dogs) could wear a bowler hat prop with an apple adhered (based on the Son of Manpainting), to add a little flare to the photos. The cabs were out offering rides for eight total days throughout September, highlighting weekends and the Labor Day holiday. While Fetch was in charge of the graphic designs and communication with the SFMOMA team, MKTG sourced the pedicabs, drivers, and props – while leading logistics, route planning, and working with our fabrication team to build the extensions onto the pedicabs. We have seen great feedback on social media and have had countless people ask drivers about the activation. If you are in SF, make sure to check out the Magritte Exhibit by October 28th!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2018 at 12:41 pm

Football Gameplan’s Emory Hunt Visits MKTG NYC

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On Wednesday, September 19th, MKTG was thrilled to welcome Emory Hunt of Football Gameplan at our NYC office.

Emory shared his story of entrepreneurship with employees, taking us from his days growing up in New Orleans to ultimately finding his place in New York City.

He shared with us the experience of losing both of his brothers, being displaced by Hurricane Katrina and learning how to navigate through the culture shock of the North East.

Brought here by continued success in a job that did not personally fulfil him, Emory set out to follow his passion and in the early 2000’s founded Football Gameplan. His team provides analysis on every football league in existence across the world. With the coverage of every league on every continent, Football Gameplan’s coverage reaches over 190 countries.  Check it out yourself at footballgameplan.com.

Thanks for the visit Emory!

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Written by Stephanie Rudnick
Stephanie Rudnick

September 21st, 2018 at 12:29 pm

AdAge features MKTG in Important Article

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Over the summer, it came to our attention that unauthorized parties illegally used our brand name, and the names of our employees, to falsely advertise and recruit for fictitious jobs that are not associated with MKTG, and do not exist.

We have taken immediate steps to help remove any fraudulent job postings that were brought to our attention, and are working with internet job boards to help prevent this from happening again. In addition, we reported this matter to the Federal Bureau of Investigation (FBI) and Federal Trade Commission (FTC). For more information on how to identify job scams please visit the FTC’s website https://www.consumer.ftc.gov/articles/0243-job-scams.

Please be aware that any communications relating to MKTG job interviews or our recruitment process will come from an @mktg.comemail address or from our partners at Gighire. We do not use any other service to handle our active recruiting process.

Many thanks to our friends at AdAge who worked with us to shine a light on this craziness. Please read below the article directly from adage.com. Thanks

 

Ed Raldiris, an Atlanta-based creative director, was hunting for a job in early June when he got a promising lead for a gig at IPG-owned PR firm Weber Shandwick.

Radiris got an email claiming to be from the company — saying it was regarding a position listed on ZipRecruiter, a job site, for a work-from-home graphic designer position.

ADVERTISING

But alarm bells started to go off for Raldiris when the company asked to set up an interview via Google Hangouts — on chat. When he started the interview, he noticed the interviewer didn’t have the best command of English. The grammar was off, and the questioner never once asked to see his portfolio.

In less than an hour, he had a job offer. “Due to your level of experience and your working skills, the company has decided to hire you as one of our staff,” the interviewer wrote via chat. “You are now a staff of Weber shand wick. (sic) and we hope to see the best in you.”

Now the alarm bells began shrieking. He asked to speak to someone from the agency via phone, but never received a call. When he spotted a LinkedIn post from Weber Shandwick that warned job seekers of the scam — saying scammers had fraudulently used the agency’s name and names of some of its employees to solicit applications for fake jobs, conduct fake interviews and make fake offers — he fired off a response recounting his ordeal.

Though Raldiris has training in IT security, he said the search for the job weakened his usual defenses. “You kind of take off your security hat a little bit,” he told Ad Age.

Raldiris, who is still hunting for a position, is one of at least dozens of job-seekers who have been targeted by a scam that seems tailor-made for the agency world. Multiple agencies say the scam first surfaced earlier this summer, stemming from fraudulent ZipRecruiter postings and emails (often from an address using an agency’s name but a Gmail domain address) that use an agency’s logo, real employee names and company mission statements, and language copy-pasted from websites.

How it works

According to several agencies who have been contacted by vicitms and some victims themselves, here’s a loose outline of how it works. Scammers perform interviews with job hopefuls via Google Hangouts chat, then after asking questions, they send over a realistic-looking offer letter and tell victims they’ll send a check so an individual can purchase equipment for their “home office.” (Along the way, some scammers also ask victims for personal information including Social Security numbers.) Scammers then instruct the victim to deposit the check they were sent and use it to buy equipment from a particular vendor — which is likely linked to the scammer. The victim makes the purchase while the check is clearing. But it doesn’t clear; instead it bounces.

A spokesman for the Federal Trade Commission said the organization has no way of assessing the scope of any particular scam and said information regarding investigations is not public.

Katherine Hutt, director of communications at the Council of Better Business Bureaus, said though there are only about five or six common scam tactics, scammers are constantly repackaging and refocusing them. She said work-from-home job schemes affect many sectors in the entertainment field, including talent agencies, influencer marketing and others.

“Scammers operate like businesses — they probably came up with a whole strategy for ad agencies and then they implemented it, just like a marketing campaign. It’s a scam campaign,” Hutt said. “They specialize, just like PR firms and ad agencies do.”

“Almost never will somebody pay you too much money and ask you to send it back under legitimate circumstances — it’s almost always a scam,” Hutt says. “There’s no reason for a company to do that.”

She notes that the internet has made it easy for scammers to look up names of people who legitimately work at a company, as well as to use recruiter sites to pose as a particular company.

“If you can’t meet with the person in-person for the interview and you can’t meet with the HR person to fill out the paperwork in-person, it may not be a job worth accepting,” Hutt said. “There is a lot of risk in sharing your personally identifying information with someone you have not met in person.”

Hutt said victims can visit identitytheft.gov if they gave out personal information to scammers, and shared tips on avoiding scams here.

Not a real job

Dentsu Aegis Network-owned agency MKTG realized job seekers were being targeted by scammers about six weeks ago when a candidate called looking for someone since they’d missed their chat interview time. MKTG doesn’t do Google Hangout interviews. The agency dug in to find out what was going on.

“Lo and behold, there was a job for a graphic designer that was on ZipRecruiter,” said the agency’s Exec VP Michelle Berg. She said the agency has spoken to at least a dozen people who have been affected.

“The English language that is used in the questions is not anything that would come out of MKTG — that part is rather embarrassing,” she says.

She says the check amount varies in size — typically between $3,000 and $7,000, with a return address of MKTG’s New York office, but with the name of an employee that doesn’t work at the agency.

“We want to be completely empathetic with them — here they thought they were getting a job with our agency, and we’d love to be giving them a job, but it’s not a real job,” Berg said.

She said the scammers are smart by going after the industry, which has a large number of high-end consultants and freelancers. And she says instincts might be a little lessened when people are looking for a job.

“I think blinders tend to go on because they don’t want to believe it,” she said.

One California-based job seeker thought she was interviewing for a position at MKTG earlier in August and said the chat questions seemed typical for a graphic designer position. She sat through a two-hour interview, then after another hour, she received what she thought was an offer from the agency. But then she saw a post on MKTG’s Twitter that said the agency doesn’t use ZipRecruiter — so she drove to a MKTG office and learned that the whole thing was a scam. She ended up receiving a check for nearly $7,000 a couple days later to purchase a laptop, file cabinets and other equipment, but did not cash it.

‘It started to completely unravel’

Ed Starr, managing partner of experiential agency BMF Media, said the agency realized in late June someone was using its name to reel in candidates for fake jobs at his agency. He said he started getting messages from candidates asking if he really needed their social security number.

“It started to completely unravel,” he said.

The agency, which says it will always conduct in-person interviews onsite before making a hire, eventually did a LinkedIn post warning that its name and names of its employees had been “illegally used to obtain personal and financial information under the guise of recruitment for jobs that do not exist at our company.”

In the post, BMF apologized to victims who had been affected and said a legitimate company would never request financial access or a Social Security number for a job application. It told job seekers that correspondence involving hiring or interviews would use a company email address.

As for Weber Shandwick, the company said that when it learned of the scam, it “immediately began to take appropriate actions to inform people who might be victims, including publishing an alert across our website and social media channels to warn job seekers (pinning the alert to the top of our feeds where we could). We also immediately coordinated with Zip Recruiter to remove the fake account.”

Scott Garner, a spokesman for ZipRecruiter, said the company takes pride in bringing together job seekers and employers and that it is “also acutely aware that there are bad actors out there who, whether on job boards or on other platforms for internet commerce and communication, seek to use the cloak of anonymity provided by technology to take advantage of others.”

The company said it has implemented and is continually improving its systems to address that issue, using detection software and “stringent client onboarding processes” to vet posters.

“Still, no system is perfect, no matter how sophisticated or well-intentioned. That is why we take steps to educate job seekers about how to spot suspicious activity and encourage reporting of all such activity to us so we can investigate and take prompt remedial action,” he said.

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Written by Stephanie Rudnick
Stephanie Rudnick

August 31st, 2018 at 11:04 am