Archive for the ‘Experience’ Category

MKTG Music: France

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Late last year, the team at MKTG in France launched a formal music practice called MKTG Music. Lead by Thomas Blanc, MKTG’s Deputy General Manager, the team supports brands by developing relevant relationships using music (musicians, pieces of music, DJs, composers, producers), culture and collective passions to help them connect to their targets.

The offer proposes to support brands in an alternative cultural and creative territory and to create content and experiences that will develop brand influence and the engagement of their audiences. MKTG Music has already collaborated with the artist Claptone (DJ, producer of electronic music and masked artist) to orchestrate the launch of the new limited edition Cubanisto by Claptone.

Check out their mission statement below and contact Thomas Blanc for more details!

BECAUSE IT IS PASSIONATE AND UNIFYING, BECAUSE IT LIVES AND SHARES, BECAUSE IT IS CONSUMED AND BOUGHT, BECAUSE IT TRANSCENDS THE NOTIONS OF AGE, GENDER AND TERRITORY, BUT ALSO BECAUSE ‘IT SEES THE BIRTH OF NEW MODES OF CONSUMPTION, MUSIC OPENS UNIQUE OPPORTUNITIES FOR BRANDS. MKTG MUSIC IS THE SYNERGY BETWEEN OUR BUSINESS EXPERTISE, OUR KNOW-HOW OF EXPERIENCE DESIGNERS AND OUR INNOVATIVE APPROACH TO THE MUSIC MARKET.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 9th, 2018 at 5:00 pm

Five Questions With…Natalie Cerone

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Natalie is from Chicago and LOVES her Cubbies!

Welcome to “Five Questions With…”

This series shares a deep dive into what makes the #HumansofMKTG tick and help make up this great family. In the latest edition, we’d like to introduce you to Natalie Cerone from MKTG Atlanta. If you’re ever in town and looking for an early morning exercise partner, or someone to enjoy a glass of vino with, Natalie is your girl! Enjoy!

 

Q1: What do you at MKTG and what’s a typical day/week like for you? (who do you interact with, what keeps you busy)

While my role at MKTG is primarily in Client Services supporting our Cupcake Vineyards program, you can also find me hanging around the Creative team, providing copywriting, strategy, and project management support to various RFP responses.

Q2: Who inspires you personally and professionally and why?

Lena Dunham. Now, before you start listing off all the reasons why she might not be the best first choice for a role model, let me explain. Say what you want about the girl, but you can’t deny that she is a) an incredibly talented hard worker and b) completely and utterly her own person and not afraid to express that. At the age of 26, she had already written, directed and starred in her own Emmy Award-winning television show. As someone who studied the same industries (writing and media) at the same time as Dunham, I can’t help but be inspired by her. For those of you who still aren’t convinced, let’s go with JK Rowling. Badass female authors who used their talent, unwillingness to give up, and quirky, unapologetic personalities to build an empire – that’s my type.

Q3: What excites you about your work?

The unlimited potential to create. When it comes to the opportunities I get on a daily basis to use my imagination, creativity and strategic thinking…sky’s the limit as far as I’m concerned. Brands are rapidly evolving and becoming bolder, braver and more playful while continuing to challenge the norm and take a stand – which gets me excited, as I try to identify with those same characteristics both personally and professionally. It really is such an exciting time to be in this industry, doing what we do.

Q4: What are you watching (TV, films, docs, reality, etc.), listening to (radio, podcasts, books, etc.) and reading (which blogs, sites, books, mags, etc.)

Watching: I’ve finally allowed myself to start watching the final season of my all-time favorite show, Girls. I’ve been putting it off because I don’t want the “newness” to be over. I’ve also found myself knee deep in the documentary section of Netflix – watching anything from true crime to nature exploration to culinary trends.

Listening: Anything Hotel Costes-eque. Chill/house/electro is my sweet spot. At this moment, the new CHVRCHES singles are on repeat and I’m patiently awaiting their Love Is Dead album release.

Reading: It’s always changing – I’m almost never without book in hand in my free time. My current recommendations include: Dark Matter by Blake Crouch, A Gentleman in Moscow by Amor Towles and The Beautiful & Damned by F. Scott Fitzgerald.

Q5. Do you have a morning routine? If so, what is it?

EXERCISE AND COFFEE. If someone had told me a few years ago that I’d be the type of person who gets out of bed before sunrise to exert physical energy, I would have laughed into the sunset. Mornings have never really been my thing, but now I’m hooked. I love getting into work, coffee in hand, already feeling accomplished by 9:00am (I know, I’m that person).

BONUS QUESTION: Anything else you want to share? Do you have a special talent? Passion? Hobby?

I used to be fluent in Italian. I’ve lost touch a bit as of late, but I can still hold a conversation. If anyone wants to practice, you know where to find me.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 29th, 2018 at 6:08 pm

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Sun Life Financial Dunk For Diabetes

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In partnership with the Toronto Raptors, NBA Canada and Boys and Girls Club of Canada (BGCC), Sun Life Financial launched its Dunk For Diabetes Program.

Over the four weeks, participants in the BGCC take part in a program focused on healthy and active living. These weeks include fundamental exercises that instill healthy habits & physical activity, while providing awareness surrounding Type 2 Diabetes.

Participants are given the opportunity to win weekly prizes, based on the completed number of workouts and healthy habits.

Along with negotiating the partnerships, MKTG developed the strategy, and currently are planning and executing the program nationally, bringing it to life at 26 Boys and Girls Clubs, in 6 cities, across 5 provinces, reaching over 1,100 kids.

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 28th, 2018 at 3:40 pm

SBJ On the Rise of Rugby in the US

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In the scrum: A-B sponsors Rugby World Cup Sevens

Anheuser-Busch InBev has signed on as a sponsor of the Rugby World Cup Sevens tournament in San Francisco this summer.

The sponsorship, for ABI’s flagship Budweiser brand, is the first with a large American consumer brand for the Rugby World Cup Sevens, being held in North America for the first time, July 20-22 at AT&T Park in San Francisco. Not coincidentally, it’s A-B’s first rugby sponsorship.

“We’re looking at it as a test, from both a global and domestic perspective,” said Nick Kelly, head of U.S. sports marketing for ABI. “We’re wondering if it’s an appropriate global marketing platform. We’d like to determine what the crowd will look like, what the opportunity to activate is, what kind of demand there will be, and what the appetite will be like in the market both on premise and at retail.

“Certainly, we expect it to be a big deal in the San Francisco market, with the opportunity to drive sales. We want to find out how meaningful it can be beyond that. If it is, we’ll scale it out globally.”

The deal includes some on-site inventory and IP rights. NBCUniversal will televise the tournament.

Other sponsors include AIG, Australian winemaker Blass, DHL, HSBC and UL (Underwriters Laboratories).

With Rugby Sevens a Summer Olympic sport as of 2016, global interest has been growing. Generally, when a sports marketer as big as ABI buys into a developing property, it’s been considered a Good Housekeeping seal of sorts.

“I see rugby as being on the upswing in America,” said MKTG Principal David Grant, whose agency represents AIG, another tourney sponsor. “But I could look at it two ways: A-B is such a power in sponsorship, whatever they do must be legit. Or, someone might say A-B can afford to take a flier on some things.”

source: SportsBusiness Journal

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Written by Stephanie Rudnick
Stephanie Rudnick

March 28th, 2018 at 2:17 pm

MKTG Shortlisted for SportsBusiness Journal Award

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Hot off the presses!

MKTG has been chosen as a finalist for this year’s SportsBusiness Journal’s Sports Business Awards! In 2014, Team Epic took home the gorgeous Tiffany Trophy, and we hope to get to add another to the Awards shelf come May 23rd when the event is hosted at the Marriott Marquis in Midtown Manhattan. Win or lose, it’s a huge honor to be nominated. Congratulations everyone.

Stay tuned!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 28th, 2018 at 2:15 pm

2018 FIFA World Cup: Five Players to Watch

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Weekly Insights from MKTG CANADA…

 

As the 2018 World Cup in Russia approaches and the games begin June 14th, anticipation with fans and marketers is building. Many big-name players in FIFA are ambassadors for some of the most notable brands in the world, such as Cristiano Ronaldo for Nike, Herbalife and Tag Heuer and Neymar for Red Bull, Gillette and Panasonic. These players are over saturated with current sponsors which creates barriers for new brands to partner with them due to high clutter, high cost and category exclusivity. This leads sponsors to determine who the most marketable up and coming players are in the league. To help determine this, we sat down with Artsy Biba, one of our in-house soccer specialists, to create a list of five players marketers should have on their radar at this year’s 2018 FIFA World Cup.

Click HERE for List of the five to watch!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 26th, 2018 at 11:02 am

MKTG Hospitality Team’s Elissa Hollander Awarded by UMASS

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The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst announced today that it named our very own Elissa Hollander (Dolacky) as a recipient of its 2018 Alumni on the Rise Award. Launched in 2012, this award annually recognizes McCormack alumni who have graduated within the past five to ten years and have become leaders within their respective sport industries.

Associate Department Chair Steve McKelvey will present the Alumni on the Rise Awards during the annual McCormack Sport Management Awards Banquet held in the Campus Center on Tuesday, April 10th, 2018.

About Elissa:

ELISSA HOLLANDER (Dolacky) is the Senior Manager of the Hospitality & Events at MKTG, a global lifestyle marketing agency for leading brands activating in sport and entertainment. Elissa has been with MKTG, formerly known as Team Epic, since graduating UMass Amherst in 2011. At MKTG, Elissa leads many VIP programs and hospitality experiences for the world’s top brands and C-Level executives.  Elissa’s most recent portfolio of events includes: the Masters, Super Bowl, US Open Tennis Championships, Mercedes-Benz Stadium and the GRAMMY’s.

CONGRATULATIONS ELISSA! So well deserved!

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Written by Stephanie Rudnick
Stephanie Rudnick

March 23rd, 2018 at 4:51 pm

Scotiabank Hockey Day in Canada

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Canada’s premier hockey celebration, Scotiabank Hockey Day in Canada (SHDiC), returned for its 18th annual edition in Corner Brook, Newfoundland and MKTG was the proud partner bringing it to life.

Festivities for SHDiC began on Wednesday, January 17th and featured community events for all ages leading up to the main event, a 13-hour broadcast on Sportsnet featuring all seven Canadian NHL teams on Saturday, January 20th. The show brought in 9.1 million viewers, the best numbers for a SHDiC to date.

The week included a NHL Alumni & Celebrity Hockey Game, a Gala featuring Ron MacLean and Don Cherry, and a family-friendly festival including photos with the Stanley Cup, NHL Alumni autograph sessions, Hot Stove interviews, and outdoor hockey clinics. MKTG’s role was to deliver unique and impactful consumer experiences for the community, while highlighting key messages about Scotiabank’s involvement in community hockey.

Furthermore, to tie the celebration nationally, MKTG created and executed events across the country in Grand Falls NB, Sarnia ON and Cowichan Valley BC as part of the live broadcast.

The link below is a sizzle reel that incorporates the cast and theme song from Tony award-winning musical, “Come From Away”, (which recounts the actions of Newfoundlanders on 9-11) ENJOY!

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Written by Stephanie Rudnick
Stephanie Rudnick

March 23rd, 2018 at 4:48 pm

MKTG Toronto brings PyeongChang to Canada

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MKTG Canada has supported its client, Cadillac Fairview (CF), one of North America’s largest commercial developers,  in uniting the nation by bringing the PyeongChang Olympics into the hearts of Canadian communities.

This Olympic-focused activation was integral to CF’s newly launched brand platform, “Brighter”, intended to remind the real estate company’s clients and shoppers of the importance of optimism, perseverance, and hard work. MKTG Canada supported CF throughout the entire campaign, starting with successfully negotiating an 11 year partnership with the Canadian Olympic Committee (COC).

Additionally, MKTG`s role included securing endorsement deals with six first-time Olympians representing Canada, whose lives personify optimism and overcoming obstacles to achieve their childhood dreams. Two of these athletes, Laurie Blouin (women’s snowboarding) and Brigette Lacquette (women’s hockey), went on to win their first Olympic medals, both Silver, in PyeongChang.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 2:02 pm

South Africa: Dermalogica Tribal Gathering 2018

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During the month of February 2018, MKTG hosted three events in Johannesburg, Cape Town and Durban for Dermalogica South Africa to treat their therapists and stockists as the widely recognised skin care brand launched their first half year strategy of 2018.

The successful events were structured to ensure that therapists and stockists were shown some love and appreciation from the Dermalogica brand – whilst building their brand loyalty and trust for the year ahead.

The presentations also featured two product launches – and skilled trainers took all present through the new product features, ingredients and other information critical for them to sell these to their clients and consumers alike.

In addition to this, two brand new Hyundai i10s were given away to two top consultants from the 2017 Tribal Hustle – which saw therapists also win cash vouchers, big screen TV’s, iPhones and luxury fragrances.  The keys to these two incredible vehicles were presented to overwhelming applause from the crowd.

#DermalogicaSA

#tribalgathering2018

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 1:59 pm

Posted in Experience

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