Archive for the ‘Experience’ Category

2017 TopSpin Charity Event

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For the eighth year in a row, MKTG was proud to produce another successful TopSpin Charity ping pong event last night at NY’s Metropolitan Pavilion. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

This was by far our most attended event with attendees spanning across brands, properties, media, leagues and agents. This year, 13 of some of NYC’s top restaurants provided amazing samples from their menus. Similar to recent years, bars were fully stocked with themed cocktails and this year’s silent auction brought some amazing sports memorabilia, including Shaq’s size 23 sneaker. Take a look below for photos from last night’s event!

Photos by Mitch Plaise @sh0tbyp

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Written by Paige McConney
Paige McConney

December 7th, 2017 at 12:42 pm

Our CEO Charlie Horsey’s World-Renowned Chicken Chili Recipe…just in time for the holidays!

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• 6 (1 lb) Cans of Navy or Great White Northern Beans

• 3 Cans (6 cups) of chicken broth

• 2 Chicken bouillon cubes

• 1-2 cloves of garlic

• 1 large White Onion Chopped fine

• 2 (4oz) cans of chopped green chilies

• 1 can Rotel diced tomatoes/chilies

• 1 tbsp ground cumin

• 1 tbsp dried oregano

• 1/4 tbsp ground cloves

• 1/4 tbsp cayenne pepper

• 4 Cups of shredded cooked chicken (hint: get a cooked

rotisserie chicken and shred it!)


Combine above ingredients in crock pot and simmer all day or use stove top

method below….

Stove Top Method

• Combine beans, chicken broth, garlic and onions in a large soup pot and

bring to a boil

• Reduce heat and simmer for 2-3 hours

• Add remaining ingredients and simmer for one hour longer


Top as you choose, but I suggest you garnish with monterey jack / cheddar

cheese, sour cream, jalapeno peppers (Mrs. Renfros are the best), and, of

course, Fritos when you are trying to impress!

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Written by Stephanie Rudnick
Stephanie Rudnick

December 4th, 2017 at 3:46 pm

Posted in Experience

MKTG Wins “Best Use of a Digital Influencer in a Social Campaign” at Cynopsis Digital Model D Awards

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MKTG was rewarded for their continued work around client, IBM’s, Tony Awards Influencer Watch Party (#WatchPartyIBM) at the Cynopsis Digital Model D Awards. The category contained quite a few reputable programs making the victory extra sweet. For more background see details of the award-winning program below:

Category Finalists Included:

• Turner Sports – #ArtOfTheDunk

• MTV EMA – Viacom International Media Networks

• Viacom – 2017 Kids’ Choice Awards – Social Squad

• Nickelodeon – Kids’ Choice Sports Social Campaign

• Oxygen Media – Snapped – Influencer “Evidence Unboxing” Campaign



In 2014, through the utilization of proprietary social listening tools, MKTG identified a lack of social conversation and attribution surrounding IBM’s partnership with the Tony Awards. Aditionally, MKTG noticed a strong desire amongst theatre aficionados to share their Tony Awards viewing experience, but what was lacking was a physical and digital community where they could all come together under one umbrella. From this insight, #WatchPartyIBM was born in 2015 to drive home the association of the partnership and bring attention to IBM Watson solutions.


In 2017, MKTG revamped the 3rd annual Official Tony Awards Watch Party in a NYC penthouse by inviting 35 unpaid influential voices in the theater, tech, and sports communities to come together to amplify the IBM partnership and share their experience on Broadway’s biggest night.


New to 2017, MKTG developed a 10-person Host Committee which included current Broadway actors and actresses (featured in acts like Hamilton and others) as well as past Tony winners. This Committee was devised to spark conversation amongst attendees while initiating the #WatchPartyIBM social community to extend the conversation beyond the 3-hour award show. The week of the Watch Party, influencers received a personalized social asset from IBM on Twitter as well as an informative email to set the stage for the event, introducing them to Watson Cognitive technology. Post event, Getty Images were sent to the influencers, encouraging additional social sharing after the award show.


On Tony night, MKTG hosted the Watch Party at the Skylark in New York City.  Onsite were unique activations to enhance the experience and encourage social content sharing including: an interactive IBM branded selfie mirror, custom Snapchat Spectacles (with 2 geo-targeted Snapchat filters), a photo opportunity with an actual Tony Award, an officially sponsored Periscope channel, an opportunity to contribute to a crowdsourced video, and interactive Tony themed games and contests awarding signed Broadway memorabilia. Not to mention, Chef Watson tech-inspired chocolates and signature cocktails, and the infamous Watson Beat activation where guests could create an original Broadway composition on a keyboard piano. Following the live broadcast, guests were transported to the Tony Awards Gala at the Plaza Hotel to rub shoulders with the stars.

Evaluation of Success

Across all social platforms, there were over 2,100 unique IBM and Tony Awards conversations (38% growth from 2016) including 1,600+ unique event hashtag uses totaling 34MM potential impressions.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 29th, 2017 at 3:14 pm

Posted in Experience

Wells Fargo Mobile Food Banks

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Food is the cornerstone of the holidays, but for 1 in 7 Americans, this means relying on food banks for support. This holiday season, Wells Fargo will use the power of their 6,000+ branches and 265,000+ team members to help collect the food so many people rely on. As part of the overall effort, Wells Fargo has created a mobile food bank to travel the country this holiday season, raise awareness and collect non-perishable donations at events in four regions and 16 different markets until December 30th. This is a large nation-wide initiative with national and local media efforts, as well as a partnership with United Way and local food banks to do the most good in each market on the tour.


You can catch a Mobile Food Banks in Los Angeles, San Diego, Portland, Denver, Minneapolis, Des Moines, St. Louis, Dallas, New York, Philadelphia, and Washington D.C. between now and December 28, 2017.

Check it out on Good Morning America here!

Click here for more info on the Wells Fargo Food Banks

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 28th, 2017 at 12:09 pm

Posted in Experience

MKTG Westport Partners with Stepping Stones Museum in Norwalk for Red Cross Blood Drive

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Westport MKTG partnered up with  Stepping Stones Museum in Norwalk to join them in their first Red Cross Blood Drive. Did you know that donating just one pint of blood can save up to three people’s lives? The combined effort collected 26 units of blood which can save 78 lives. If you are thinking about donating blood, get out and do it. The event was a success and we look forward to co-sponsoring a bigger event with our friends  next June.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 17th, 2017 at 11:22 am

Posted in Experience

Series Launch! Five Questions With…Markus Sheldon

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Markus’ first selfie taken nine years ago..before selfies were a thing. #innovator

We are thrilled to kick off our first edition of “Five Questions With…” with MKTG NY’s Markus Sheldon who is our VP of Innovation. This series will share a deep dive into what makes the Humans of MKTG tick and help make up this great family. Enjoy!

What’s a typical day/week like for you at MKTG New York (who do you interact with, what keeps you busy)

Thankfully I can say that in my role, the word “typical” is rarely something that comes to mind when thinking of the daily grind. No two days/weeks are quite the same and I wouldn’t have it any other way. I could be leading a pitch presentation Monday morning knowing that after the presentation I have to fly west for innovation workshops with clients Tuesday. All the while, requests are coming through; new client briefs, working with the creative team to formulate new ideas, or in some cases leading the charge on proactive pitches. At the end of the day, everything has to get done, so a lot of my week is also about managing priorities and expectations to make sure that what needs to most attention gets it, and nothing falls through the cracks.

I also get to interact with our Dentsu Aegis sister-agencies, strategic partners and a short-list of vendors to develop solutions. Internally, I find myself partnering with anyone who is in need of solutions that involve technology or those that I’ve worked with on past projects who just want to pick my brain for a POV. Coincidentally, the conversations often start with technology, but lead to a conclusion that it isn’t the entire answer. Sometimes it’s an hour-long conversation, sometimes it calls for me taking the lead on a longer tail discovery effort. It always calls for problem solving, empathy, un-divided attention, and a willingness to acknowledge when I don’t know the answer, all while understanding what it will take to find it.

In your five+ years here at MKTG, how have you seen what you do affect the trajectory of MKTG’s business (you can be high level here or give examples)

I’ve seen a pretty massive shift in the agency from where it was 5+ years ago. In my humble opinion, I think we’ve never had as much momentum producing technology-led solutions as we do now. I’ve noticed an evolution in our day to day behavior, our conversations, and our level of strategic thinking around innovation and technology. It is what gets me excited every time I take the 6:37AM train in to get to the office, and what keeps me motivated every time I head to the airport on a Sunday night for Monday meetings. Credit is due to the general pervasiveness of technology in society today, but the genuine interest of my fellow MKTGers, and a recognition of what innovative technology can bring to the forefront has brought us to where we are today.

I’ve never been bullish on the idea that driving further awareness and adoption of an innovation mindset is going to happen by writing decks and presenting slides. I’d rather we show the world we have an innovation mindset through the experiences we create, as opposed to telling them that we are innovative. To that end, we’ve been doing just that. Over the last couple of years, we brought to life a few campaigns that involved pretty complex technology solutions that solved real problems.

We launched the award-winning Gatorade Fuel Lab and the lifestyle-gem that was Smirnoff House. Both harnessed technology to immerse guests into the experience but also to make each more dynamic, more memorable, and more measurable for clients.

We capitalized on forming new partnerships with Brandzooka and Cinebody to support a big experience for Tropicana early this year, who challenged us to deliver an event that is “experienced by few, seen by many”. This resulted in a new formulaic approach to capturing and distributing compelling content at the speed of social, something that I believe represents a huge opportunity for us.

We then pitched and won a game-changer project with Beats by Dre, offering the agency the ability to define, develop, and own a business intelligence platform. It represented a new beginning for the agency, where we own an equitable product that will be able to support a wide range of business needs in the future.

All said, I still believe that we’ve only just begun to establish our identity as it relates to innovation and technology. To that end, I’m focused on formalizing the discipline in partnership with our leadership, while proving our value with the output.

What excites you about your work?

I get most excited when we collectively identify an opportunity to go into uncharted territory and capitalize on it. I’m a firm believer that it is impossible to innovate without challenging the status quo, without feeling a bit uneasy, so any time we step out of our own shoes, read what the brief doesn’t say and think differently is when my mind gets giddy like getting a full-size Snickers bar at Halloween. I want MKTG to be known for delivering positive firsts, so any time we begin to move into new areas I get pretty stoked.

Independent of that, I get excited knowing that what we are doing is providing a positive impact for the agency, clients and consumers who engage with our experiences.

What has been the most meaningful advancement(s) you have seen that has moved/can move our business forward?

Like I was saying earlier, over the last couple of years there has been a pretty massive shift in both interest and day-to-day dialogue around innovation, technology, and solutions that live in the digital space. I’ve seen a very positive shift in both our capability to think integrated and our ability to deliver on the promise through the output. I see a lot more integrated strategies that combine technology, culture, and content to drive a closer connection between brands and humans, which gets me very excited about the coming year. We’ve seen a lot of positive momentum on the accounts where we push the limits of our experiential purview, delivering ideas that extend through the line. We’ve also seen a drastic expansion in the staff that can support delivering innovative solutions, and every office bringing ideas to the table that will bring the agency to new heights. Ultimately, the most meaningful advancement has been the people, the mindset, and the focus. Everything is a bi-product of that.

Do you have a morning routine? If so, what is it?

You’ll have to check back with me again come February, as there will be a baby boy blowing up my days. I’ll focus on highlighting my morning routine when I am in town, as my travel mornings tend to be a bit more streamlined due to a much simpler commute.

My wife and I both wake up between 5:30 and 6AM, sometimes earlier for me if we have a pitch that morning and I want to get in early. We get ready together, chatting throughout our preparations about the upcoming day. We collab on making coffee, letting the dogs out and feeding them, prepping any left-overs or bagging aussie bites (from Costco, they are amazing). We then usually head down the hill together to ride the train in from Highland Avenue. There are times where we have to head in at different times, so when that happens I walk down the hill to the station, which gives me a nice (but distant) view of downtown along the way. When walking down the hill I tend to get into a meditative mindset where I focus on appreciating the fresh morning air, contemplating the day, and most importantly getting a smile going.

When we ride together, we’ll sit together in the quiet car every once in a while, whispering back and forth to the chagrin of fellow passengers (even though whispering isn’t illegal). Most often we’ll sit separately, because the train is pretty full by the time it hits our station. She gets off at Newark Broad Street and then I head into Hoboken. When she exits we always say goodbye and tell each other, “I love you.”, whether we sit together or not. I know that may seem sappy, but it is something that I learned from my grandpa who passed away when I was in my late twenties. Every morning and every night, he’d tell my grandma, his wife of over 60 years, that he loved her. While he never explained it to me directly, it meant much more than the words to me – It was more about making sure that neither person start the day or goes to bed angry. It isn’t always easy to do this when I travel like I do, but I always find a way to tell her so she knows I am thinking about her.

Now back to that routine….

I tend to let my ride in adjust to what inspires me that morning. I’ll mix things up; listening to a Spotify daily mix, scanning my Flipboard and Medium to catch the latest in tech/innovation trends and stories from the previous day, listening to podcasts, reading a book, or playing a mobile game or two. I am definitely a creature of habit with where I sit on the NJT train, where I stand on the platform and within the PATH train, and the path I take in walking through and out of the Oculus and up Church street to head into the office. It isn’t that I am against breaking the pattern, because I sometimes stop along the way to grab pastries or even an extra coffee for the day, but I like the consistency of the process, and being deliberate about my way in.

When I arrive I always greet the guys downstairs, use my wallet to tap the elevator buttons, and I always follow the same general process when I get to my desk. After that, everything changes. Like I said before, no two days are the same, that is, aside from the bookends.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 2nd, 2017 at 11:30 am

Posted in Experience

Brands Should Be ‘Fearless’ In Sponsorship Marketing

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Brands with smaller budgets need to be “fearless” when it comes to sponsorship marketing, Colin O’Toole, marketing manager for the Cadbury Premier League Partnership, has said.

He added that businesses also need to put their trust in the agencies they work with and make sure they are fully behind the strategy.

O’Toole was speaking on a panel held by MKTG today called The experience economy: driving business value through sponsorship and shared experiences.

He said: “We have a lot of smaller brands and they don’t have the budget that Cadbury has [such as Green & Blacks]. You need to focus on what you are trying to do, so on one metric and [be brilliant on that].

“Be fearless about what you’re trying to do. If you don’t take a risk you’re going to get lost, but there’s a fine line between fearlessness and stupidity. You’ve got to trust agencies that they will do their job and give you the best advice and then you have to back them.”

O’Toole explained that the campaigns that Cadbury’s has been able to deliver successfully are ones that the brand has “pushed the boat out a little” but has remained within its values.


Read the rest of the article here

Article written by Gurjit Degun


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Written by Paige McConney
Paige McConney

October 13th, 2017 at 10:42 am

MKTG Milan Brings Timberland and Marracash Together For A “Concert in the Sky”

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To support Timberland’s launch of the new FLYROAM sneakerboots, MKTG sought to produce a unique, integrated event that would function seamlessly online and onsite. On October 3, Timberland was really aiming high, so that its consumers, having purchased and challenged the odds in a contest, were able to take part in the first ‘Concert In The Sky’ where they would enjoy with the Milan rapper Marracash, on a suspended platform 40 meters high.

Over 2,000 people gathered at Porta Genoa’s Gateway to witness a never-before-seen happening. The event sparked viral stories, videos, and selfies on social media. The King of Milanese Rap moved smoothly inside the flying platform and put on a fantastic  show that spectators on the ground were able to watch on screens over the stage, where Marracash later finished his performance.

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Written by Paige McConney
Paige McConney

October 12th, 2017 at 10:15 am

Media Agencies MKTG, Posterscope and PSI launch fundraising initiative for local soup kitchen on World Mental Health Day

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Today’s is World Mental Health Day and MKTG UK is taking action. Read below to learn more about the great work they’re doing in their local neighborhood and consider donating HERE.


World Mental Health Day (Tuesday 10th October) has seen the launch of a crowdfunding campaign by MKTG, Posterscope and PSI, who aim to raise £30,000 through crowd-funding site Chuffed, to hire a full-time mental health professional, based at the Whitfield St Soup Kitchen.

There are approximately 1600 soup kitchens in London. Between them, they have one goal: to help the 180,000 people officially designated as homeless in our capital city (data from Shelter).

The Whitfield Soup Kitchen is one of the many organisations helping to overcome the issue of homelessness in one of the richest cities in the world.

But there’s a problem

Although the reasons for homelessness are varied, one significant contributory factor is mental illness, which many of the guests at Whitfield St suffer from, to some extent.

Being homeless adds an extra obstacle to accessing the already reduced funding for mental health services, and if left untreated, may guarantee that they remain homeless. Homelessness also reduces the likelihood of being seen by a regular, mental health professional.

Here’s what we’re doing about it

Knowing this, media agencies MKTG, Posterscope and PSI are endeavouring to create the first ‘no appointment needed’, no obligation, mental health drop-in centre, actually located inside the Soup Kitchen. Not only will the agencies hire a mental health professional (link worker) to be present at the kitchen for 2–3 days a week across a two-year period, but they will also fund the building of a small, private consultation room, to give the homeless a secure environment with someone they trust to share their issues. If successful it is hoped this will provide a model for other soup kitchens.

Advisors at Mental Health Charity Mind said:

“The support available to homeless people for mental health are sometimes complex to navigate, and people often stop engaging with the support offered. The provision of a link worker will help support people to be aware of options and where to get help with practical and social needs.”

The agencies’ aim is for a professional link worker to build dialogue, trust and relationships, with the regulars to and accelerate their path back to health.

You can donate on Chuffed here.

You can read this original post here.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

October 9th, 2017 at 10:04 pm

Posted in Experience

MKTG Westport: Toiletries for Troops Initiative

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All year long the MKTGers of Westport, CT collect toiletries from our business trips, homes, and dollar stores to donate to A Project from the Heart, a local organization in Fairfield, CT that sends packages to our troops overseas. Our troops are always in need of these small items while living away from home. We feel it is important to give back to the troops to say thank you for all they do. Below are letters that A Project from the Heart has received from troops expressing their gratitude for the packages. This definitely makes us smile!



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Written by Paige McConney
Paige McConney

October 9th, 2017 at 10:59 am