Archive for the ‘Experience’ Category

West Coasters Attend Conference For Women

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by Alyse Courtines, MKTG Los Angeles

This year is Watermark’s 25th Anniversary, an organization founded in Silicon Valley to increase the representation of women at executive levels.  Their annual Conference for Women attracted over 6,500 to the San Jose Convention Center for a day of impactful content and networking.   A few of us from the West Coast were fortunate to attend and were amazed and inspired.

Keynotes by big names Amal Clooney, Reese Witherspoon and Jodi Kantor (NYT investigative journalist who broke the Harvey Weinstein story) definitely delivered and set the bar for a day of encouragement, education, and discussion about the treatment and parity for women in the workplace.

As experienced conference attendees and executors ourselves, it was hard to look past a few production (audio issues during panels, overcrowded expo) and logistical missteps (lunch was literally frozen resulting in the organization donating $25 to a local charity for each meal), but on the most important aspect, the content, they more than succeeded.

Panels ranged in topic from “Impostor Syndrome” to how technology can advance diversity initiatives to the language of leadership.   There were also book signings, tech roundtables, personal brand promotion workshops and an expo featuring partners like State Farm, Dell, Oculus, Gilead, Tesla and United Airlines.

We left the day filled with information, motivation and the hope that the important conversations around equality will continue past this moment in time.  As Reese Witherspoon asked: “Does anyone feel we’re on the precipice of something very different?”   The response from the crowd was a resounding “yes.”

To learn more,visit https://www.watermarkconferenceforwomen.org/

SAN JOSE, CA – FEBRUARY 23: Actor/producer/activist Reese Witherspoon speaks onstage at the Watermark Conference for Women 2018 at San Jose Convention Center on February 23, 2018 in San Jose, California. (Photo by Marla Aufmuth/Getty Images for Watermark Conference for Women 2018)

 

SAN JOSE, CA – FEBRUARY 23: International human rights attorney Amal Clooney speaks onstage at the Watermark Conference for Women 2018 at San Jose Convention Center on February 23, 2018 in San Jose, California. (Photo by Marla Aufmuth/Getty Images for Watermark Conference for Women 2018)

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 12:46 pm

MKTG UK’s Michael Brown on Workplace Equality

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It’s time for men to ‘women-up’ in the workplace

by MKTG’s Michael Brown for The Telegraph

It’s well known that there are too many pairs of brogues strutting across the top of the glass ceiling. Men have long dominated the boardroom, and advertising, the industry I work in, is as blighted as any other (indeed, there’s an argument that we shoulder more blame, having reinforced gender stereotypes through innumerous ads – but I’ll leave that one for another day).

Of course, there’s an increasingly strong movement to redress this balance, as embodied by The Telegraph’s Women Mean Business campaign, which has launched today. To me, one of the interesting things about the movement is that it taps into a hunch that I’ve harboured for a while, and that research is starting to substantiate:women are simply more effective than men in business.

It all goes back to how we react to stress. For years – and you’ll probably remember this from biology at school – science believed that when threatened, humans underwent a ‘Fight or Flight’ process: we either came out swinging, or legged it. However, around the turn of the 21st century, scientists realised that a lot of the clinical work supporting ‘Fight/Flight’ had been performed on men. Gender simply hadn’t been considered when it came to scrutinising the data. We had based our insights around only one half of the species.

MORE…

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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 1:40 pm

Posted in Experience

International Women’s Day 2018

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Today marks International Women’s Day and to celebrate, the team compiled this video of employees from across the agency talking about women that inspire them daily.

 

 

Click Above: Sam And Erica Opening the Video

 

Also, our parent company, Dentsu Aegis Network, is donating $5 for each photo uploaded to social media, and $1 for each “like” to Catalyst.org, a global nonprofit working with some of the world’s most powerful CEOs and leading companies to help build workplaces that work for women. Founded in 1962, Catalyst drives change with pioneering research, practical tools, and proven solutions to accelerate and advance women into leadership—because progress for women is progress for everyone. So please search for these hash tags and get liking! #ConquertheDivide #PressforProgress.

Finally, the head of MKTG London, Michael Brown, penned this great opinion piece about equality in the workplace, that ran today in The Telegraph. Enjoy!

Michael Brown’s Telegraph Opinion Piece

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 8th, 2018 at 11:58 am

Posted in Experience

MKTG Online Store Opens its Virtual Doors

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We are thrilled to share that we have officially opened the virtual doors of our MKTG Online Store.

This first iteration has launched with 16 items, many designed by our New York Studio team. Moving forward, we will add MKTG-branded items designed by our employees from around the globe, and evolve the store into a platform our employees can use to promote their artwork and other goods they may already sell (on sites like Etsy.com and other online stores).

Give it a visit if you have a moment at store.mktg.com.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 1st, 2018 at 12:08 pm

MKTG INDIA: Passionate Falcons amongst us!

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INDIA: Passion empowers us as people. To try harder. To be more courageous. To live our truths. At Fountainhead MKTG, we love the way a passionate person lights up the room they’re in and infects us all with a contagious energy. What we’re passionate about defines us for who we are. And that’s why we wanted to celebrate the most passionate amongst us –to celebrate who they are and what the impact their passion has on each of us.

At the 2017 Fountainhead MKTG Awards, we presented our winners with Passion Point Falcons as a commemoration of their commitment to what they do.

We had nine nominees, from aspiring singer to master angler to individuals who rock the stage. But our winners this year were Amit Arolkar, who finds his passion in restoring the classic Italian beauty, Vespa scooters; and Keith D’Souza and Joshua Pereira, who have started a weekend food delivery service to cater to the taste buds of many.

See below for images and have a look at our nominees and their work. Also a sneak peek into the award night.

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Written by Paige McConney
Paige McConney

February 23rd, 2018 at 11:13 am

#HumansofMKTG: Dave Knight, Racing Champion

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If you had told me I’d be a National Champion in car racing one day…I never would have believed it.

It all started in September 2015. A good friend was one of the lead instructors for the BMW Peachtree Chapter and after some convincing, I took my BMW X5 on Road Atlanta for a High Performance Driving Event (HPDE) weekend. After this, I was hooked.

Knowing I wanted to continue this new addiction, I knew I had to buy a more suitable car for the track…a BMW 330ci. Over the next 1 ½ years I slowly rebuilt the car from a street car to a race car while also participating in as many HPDE weekends as I could to get more experience.  I even sold my Harley to fund the race car transformation!

In December of 2016 I completed BMW Club Race School which qualified me for a club racing rookie license. In June 2017, I drove in my first race weekend. I won 4 out of 4 races that weekend and was on my way. I competed in 3 more race weekends in 2017 and as a Rookie, earned enough points to win the 2017 BMW CCA Club Racing National Championship in the Spece46 racing class.

It’s been a heck of a ride so far and I’m looking forward to what’s next.

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Written by Paige McConney
Paige McConney

February 7th, 2018 at 1:20 pm

SB52: That’s a wrap!

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Our Superb Owl Party was inadvertently mentioned on NBC’s Today Show. Click above to see this fortunate coincidence!

Despite the frigid temperatures in Minneapolis (at some points over the weekend, the wind chill was -40F and the wind was fierce), MKTG had a tremendous presence across the Twin Cities and brought the HEAT…so to speak. The team of over 60 MKTGers scattered all over town – from The NFL Experience to the Mall of America and everywhere in between, to execute dozens of experiences for clients including numerous Diageo brands, FedEx, NIKE, NFL Extra Points, LEVIs, DIRECTV, Old Spice, Barclaycard US, Schwans, Secret, Head & Shoulders, Tide and Febreze, engaging hundreds of thousands of consumers.

Also, each year at the Super Bowl, MKTG hosts a private VIP party called “Superb Owl” that was founded six years ago when a British MKTGer, Matt Manning, and his buddies from the UK thought of the name. After reuniting at the Super Bowl many years prior, they decided it was high time to host an event for all of the American and British sports business execs in attendance…and the Superb Owl was born. This year, MKTG took it up a notch and partnered with DAN sister agency, Athletes First, and hosted no less than 15 current and former NFL players and coaches as well as over 150 of some of the top sports biz execs in town for The Big Game. The event even received an accidental, but greatly welcomed plug on NBC’s TODAY SHOW. Check it out here! Superb Owl on The Today Show

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Written by Stephanie Rudnick
Stephanie Rudnick

February 5th, 2018 at 3:13 pm

LeBron James Changed My Life – by Elliot Gerard

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LeBron James changed my life.

Every year during the NBA playoffs, he takes a break from social media to 100% focus on the game with the aim of taking home another championship. His social media blackout has been officially coined “Zero Dark 30” and rather than tweet, he posts an image with the hashtag #StriveForGreatness.

Well…much to my total surprise, during the 2017 playoffs, he chose my work to grace his page the entire playoffs.

MKTG’s Elliot Gerard and John “Graph” Boyce’s piece chosen by LeBron during the 2017 NBA Finals

Right then and there, I knew that my life was about to change and I had to seize the moment and truly Strive or Greatness. And just like LeBron does, I would give every ounce of myself to make sure I could do so.

I was already somewhat established as an artist in the sports industry working with teams like the Knicks and media brands like ESPN. I knew I could do more though.

This was an opportunity to take the ball and run with it.

I reached out to organizations like Sports Illustrated, Turner Sports and most importantly The Cleveland Cavaliers and to see if they could be a part of this journey. There were many people that told me they were not interested or did not respond. But every time I would look at LeBron’s post, it fueled me to continue to strive for greatness.

The Cavaliers were the first to get back to me. After talking with their lead art director, Kevin Johnson on the phone, we were already coming up with the idea of creating a mural that helped recapture the energy of my image that LeBron had chosen.

I had created the original image in collaboration with a talented artist John “Graph” Boyce, so I made sure that he was a part of any project centered around the Zero Dark 30. Keeping the authenticity of the original piece in all artwork we created together for this campaign was key.

While each playoff round went by, the more nervous I got. However, as the Cavaliers looked more and more likely to reach their straight third trip to the Finals, and LeBron’s historic 7th straight trip, things started to come into place. With no budget for a PR team, I spent many late nights reaching out and finding ways to get interviews with podcasts, publications and blogs. Then slowly, we started booking projects for media outlets like FanSided and Bleacher Report, creating artwork celebrating LeBron’s historic run to the finals.

The major turning point came when the Cavaliers called me after winning Game 4 of the Eastern Conference Finals with the final approval on the project. We were asked to create a mural coined “Defend the Land” of the entire Cavaliers team interacting with the cityscape and literally defending the city of Cleveland. This larger-than-life piece would be displayed outside of The Q Arena (and in front of the entrance to the Cavaliers’ Fan Fast) for games 3 and 4 of the NBA Finals.

I honestly couldn’t have dreamt of a bigger honor. And while it was hard for me to believe this string of events was real, it was time to get to work. Graph and I spent multiple all-nighters getting all the artwork ready, and wouldn’t rest until every piece had achieved greatness.

The mural at The Q (Quicken Loans Arena) — Home of the Cavs

Next up, it was wheels up to Cleveland for the mural unveiling. Besides personally needing to be there to see this moment in person, the Cavs organization made it even more special having me interviewed by local news outlets and making a big deal out of the piece. The most enjoyment I got, however, was watching the fans take pictures in front of the artwork get excited and inspired before the game.

Getting to “The Land” was a once-in-a-lifetime adventure… I was far from done though.

“Strive For Greatness” was now my philosophy. For so many years I was okay being unsatisfied with my day job and putting all my energy into my personal side sports art business. No more – I wanted to be a part of a winning culture, merge my passions with my career and be a leader in my industry.

MKTG was an agency I had freelanced for and they had always impressed me not only with their top-notch clients, but also with the excellent culture they displayed. I knew if the opportunity arose, MKTG was the company I could continue this journey with.

Before LeBron James chose my artwork, I would not have even thought to reach out and engage them to discuss joining the team. But I had the confidence I had always been seeking and know that my passion could add another dimension to the already great team I had worked with. A few months later, as I sit at my desk at MKTG as VP/Creative Director, I realize that the moment I learned that my work was chosen by someone I’ve always admired, that it was time to take a leap and change my life.

Thank you LeBron James. You opened my eyes and lit a fire within me. I will always continue to heed your words. The striving never ends and greatness always awaits.

Here’s to another Championship run!

–contributed by: Elliot Gerard, MKTG Westport

 

 

 

 

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Written by Paige McConney
Paige McConney

February 5th, 2018 at 11:16 am

MKTG West Coast forms strategic CSR partnership with local non-profit

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In 2017, MKTG West decided to up-level their corporate social responsibility (CSR) efforts from ad-hoc volunteer projects to a streamlined strategic partnership. A committee came up with a litmus test for identifying potential non-profit partners to work with and focus on, with over 40 organizations making the cut. The team then selected 10 non-profits to interview based on shared company values, and the office community voted on 1 of 3 finalists.

We are happy to report that the selected partner was the Bayview Hunters Point Youth Center for Arts and Technology (BAYCAT).

BAYCAT provides access, education, and employment for low-income youth and young adults and women of color, tackling the lack of diversity in technology and digital media.

The Bayview Hunter’s point neighborhood of San Francisco is a historically marginalized and economically disadvantaged community.  During the past 10 years, BAYCAT has managed to recruit and educate over 4,000 students; their recent graduates have gone on to work at Netflix, Lucasfilm, Pixar, HBO, Universal Studios and other production and tech companies.

In 2017 MKTG West donated strategic planning, account management, and production hours to help BAYCAT with the many events they host, building awareness of their org and mission and promoting the great work their students are producing. One such event was their Zoom in 38 Winter Showcase on December 7th, 2017 at the Baywview Opera House in San Francisco.

MKTG Staff assisted with everything from pre-event logistics and planning, registration, stage management, and survey collection. It was a night of innovative and truthful media and musical performance, and gave the community a chance to hear firsthand from their youth about displacement in San Francisco, technology’s impact on social activism, and building intersectional communities.

In 2018 the MKTG West team plans to continue this strategic partnership with continued support of BAYCAT’s event planning, participating with their student academy via mentoring and guest lecturing, hiring BAYCAT studio for client projects, and filling a seat on their board of directors. Click here to watch BAYCAT founder Villy Wang’s Ted@IBM talk, where she explains how and why she developed the BAYCAT social enterprise model.

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Written by Paige McConney
Paige McConney

January 17th, 2018 at 10:03 am

AT&T’s Silent Disco

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Welcome to the AT&T’s Silent Disco at PLAYOFF PLAYLIST LIVE!

AT&T presented a warm place for fans to come inside and catch their favorite game on DirectTV Live, Jam out to the LIVE DJ in the Silent Disco, take a picture with the larger than life Samsung Headphone Wall, catch a live stage feed of the concert all while charging their devices and lounging around.

Check out the video below:

 

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Written by Paige McConney
Paige McConney

January 8th, 2018 at 3:21 pm