Archive for the ‘Experience’ Category

Celebrating the 100th Episode of The Incredible Dr. Pol

with one comment

If you haven’t watched The Incredible Dr. Pol on Nat Geo Wild, you’ve been missing out. The show follows Dr. Jan Pol, a Dutch-American veterinarian practicing in rural Michigan and working with a wide variety of animals. He started his veterinary business out of his home and has over 19,000 clients!  Needless to say, he’s a beloved animal caretaker, and the 100th episode of this series required a true pun-filled celebration.

MKTG transformed the Hopewell Ranch in rural Michigan into an outdoor wonderland for this celebration of The Incredible Dr. Pol’s 100th ep, made possible by Nat Geo Wild.  Friends, family, a national group of Fans of the Week as well as the Dr. himself were treated to a once-in-a-lifetime celebration and viewing party.

During the day, 28 attendees had the opportunity to pet, feed, and do yoga with baby goats, make Woof Packs for dogs up for adoption at local shelters, take a photo on antique tractors, visit a petting zoo and even play animal-themed bingo!

In the evening, 140 people attended an event that included a marching band to introduce the Fans of the Week and Pol to the party, a live band, Corn Pol, a Pol-aroid photo-op, Pol-Traits with a caricature artist, a Giant Thank You Card, Pol Portrait made out of Candy, and a Watering Pol (bar).  Dinner and the viewing party were followed by dancing all night with the Pols and their “incrediPol’ family.

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 28th, 2017 at 9:46 am

MKTG’s Eric Ginsberg Named a McCormack Alumni On the Rise

with one comment

We’re excited to share that Eric Ginsberg, Director of Digital Strategy at MKTG, was awarded the McCormack Department of Sport Management 2017 Alumni on the Rise Award. The award was established in 2012 in order to recognize alumni who have graduated within the past five to ten years and have become leaders in their respective industries. For more information about the Award, check out the press release below that was distributed today. KUDOS ERIC!!



McCormack Department of Sport Management Announces 2016-2017 Alumni on the Rise Awards

Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst has named Eric Ginsberg (BS ’09), Karina Herold (MBA/MS ’08), and Evan Olesh (BS ’10) as recipients of its 2016-2017 Alumni on the Rise Award.

“The success of these young professionals is a true testament to their talent, dedication, and education,” said Janet Fink, Department Chair. “As a department, we are excited to see what lies ahead for all three recipients.”

Established in 2012, this annual award recognizes McCormack alumni who have graduated within the past five to ten years and have become leaders within their respective sport industries.

Eric Ginsberg is the Director of Digital Strategy at MKTG where he manages digital and social sponsorship initiatives for brands such as AT&T, FedEx, Sunoco, Wells Fargo, Hitachi, Big Machine Records and ARRIS. Ginsberg co-launched, and manages MKTG’s influencer marketing practice, which is responsible for helping brands partner with dynamic content creators around major sports and music events. Ginsberg’s work has been recognized by several industry publications, including Cynopsis Media, who named him a “30 and Under Media Industry Rising Star”.

Karina Siam Herold is the Senior Associate Director of Athletics at Pepperdine University, overseeing the department’s academic services, external operations units, as well as athletic medicine and strength and conditioning services. Before joining Pepperdine, Herold served as the Sports & Entertainment Sales Director for the Los Angeles Sports & Entertainment Commission (LASEC).

Evan Olesh has been with PUMA North America since graduating in 2010. Currently, he serves as the Director of Marketing, overseeing the consumer activations for the brand on a global scale. Prior to working with PUMA, Olesh worked at Major League Soccer and the Gazelle Group.

Department Chair Janet Fink will present the Alumni on the Rise Awards during the annual McCormack Sport Management Awards Banquet at the Mullins Center on Tuesday, April 4, 2017.


Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 22nd, 2017 at 4:37 pm

Posted in Experience

MKTG’s Jennifer Masi: 2017 Vanderzwaag Award Recipient

without comments

We’re thrilled to share that MKTG S&E Vice President, Jennifer Masi, was awarded the 2017 Harold J. Vanderzwaag Distinguished Alumni Award this week by The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst. The Vanderzwaag Award recognizes McCormack alumni for professional excellence and outstanding achievement in the sports industry, as well as for their dedication to the McCormack Department of Sport Management. To learn more, check out the press release below. Way to be Jen!


McCormack Department of Sport Management Announces 2016-2017 VanderZwaag Award Winners

Amherst, MA (March, 2017) – The Mark H. McCormack Department of Sport Management at the Isenberg School of Management, UMass Amherst is pleased to announce Chris Antonetti (MS ’97), Jennifer Masi (MS ‘99), and Russ Spielman (BS ‘92) as recipients of the 2016-2017 Harold J. VanderZwaag Distinguished Alumnus Award.

“Their commitment to the department and advancement in the industry serve as an inspiration to those looking to make a lasting impact. This year’s recipients truly embody Dr. VanderZwaag’s legacy,” said Janet Fink, Department Chair.

Established in 1993, the annual award recognizes McCormack alumni for their professional excellence and outstanding achievement in the sports industry as well as for their dedication to the McCormack Department of Sport Management.

Jennifer (Schulte) Masi is currently the Vice President of MKTG (formerly Team Epic), a position she has held since 2003. Masi is a strategist for Wells Fargo and AT&T, managing sponsorships and relationships with Major League Soccer, US Soccer, and the Mexican National Team. Prior to MKTG, Masi worked with the University of Connecticut, Velocity Sports and Entertainment, and Red Peg Marketing.

Chris Antonetti has been with the Cleveland Indians for 18 seasons. After serving six seasons as General Manager Antonetti was promoted to President of Baseball Operations in 2015. This past season, he led the Indians to a World Series appearance with key strategic moves that proved crucial to their post-season run. In 2016, he was named MLB Executive-of- the-Year by Baseball America.

Russ Spielman is founder and principal of The Legacy Agency Worldwide (TLA). Spielman co-leads the talent marketing and broadcasting divisions for TLA, and has worked with elite personalities including Steve Young, Jameis Winston, Nick Mangold, Justin Turner, RA Dickey, and Osi Umenyiora. In addition, Spielman works in the corporate marketing division on behalf of numerous Fortune 500 companies to leverage the power of sports.

Department Chair Janet Fink will present the VanderZwaag Awards during the McCormack Sport Management Awards Banquet at the Mullins Center in Amherst, Massachusetts on Tuesday, April 4th, 2017.



Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 22nd, 2017 at 3:38 pm

Posted in Experience

Adweek Features Gatorade Combine in SXSW Ultimate Roundup of Experiential Activations

with one comment


We are so honored to share that for the second year running*, the activation we produced with Gatorade was featured as one of the best at SXSW. This year, in Adweek’s Ultimate Roundup. The activation, which we produced featuring Gatorade’s tech partners Kitman, STRIVR, and Sparta Science showcased a future Combine imagined by Gatorade and validated by Sports Illustrated. See what Adweek had to say about the Gatorade Combine:

“Gatorade’s Combine showed off the ‘future of athlete evaluation’ by partnering with three leading sports tech companies currently being used by collegiate and professional sports teams to evaluate player potential, increase efficiency and identify and minimize athletes’ exposure to injury.

Gatorade brought interactive exhibits from three sports tech brands to its downtown Austin corner. Kitman Labs uses a Microsoft Kinect to ‘analyze movement function and biomechanics for potential injury risk.’ STRIVR showed off what is essentially a very detailed virtual reality game used for situational training in football. The simulation puts you in the shoes of a quarterback and asks you to decide how to run a certain play based on what the defense is doing.”

Read the rest on Adweek


CNBC named us one of the best in 2016!

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

March 16th, 2017 at 11:10 am

Posted in Experience

Tagged with , , ,

NFL Extra Points at Super Bowl 51

with one comment

NFL Extra Points teamed up with one of the greatest kickers of all time, four-time Super Bowl Champion Adam Vinatieri.

On Thursday, Feb. 2nd Adam appeared on 16 national media outlets, all pitched and secured by MKTG. Shows included: ESPN w/ Hannah Storm, Jim Rome, Jenny McCarthy (& Donnie Wahlberg), NFL Network, Sirius XM, NBC Sports, CBS Radio and many others. During the interviews, Adam talked about his media moment that would take place on Friday, Feb. 3rd at the NFL Extra Points Kick, a branded field goal kicking activation within NFL Experience. The goal was simple: set a new Guinness World Record for the most fields goal made in a minute.

The next event was the Guinness World Record attempt, one that Adam was taking very serious and had been practicing for at the Colts facility leading into the week. It was so important, that Adam actually sent his own kicking footballs and brought in his holder, former Colts punter Pat McAfee. The event included 10 media outlets and was broadcast live across the country. Local TV affiliates could tap into the media onsite and air the attempt during their local news broadcast. Other media outlets included Fox News, TMZ, USA Today and Sports Illustrated.

It’s with great pleasure to announce that Adam set a new record with 28 field goals in a minute!

On the social side of things, NFL Extra Points put a new spin on their program based on a recommendation by MKTG. The digital strategy team recommended a first of its kind social influencer program for the bank which was highlighted by two live events and a series of video content around cardmember benefits, playful trick kick videos, and highlight videos from the live content. The first live event was a H.O.R.S.E. field goal competition that took place within the Extra Points Kick at NFL Experience with former NFL kicker Jay Feely, former pro-kicker and current kicking coach Brian Jackson, and current professional soccer player and USWNT member Ali Krieger (pictured below).

Check out the videos here:

H.O.R.S.E. Challenge Highlights

Skipping the Line at the Extra Points Kick

Danettes: 20% off at

Brian Jackson Trick Kicks

Share Button

Written by Edmee Jorge
Edmee Jorge

March 3rd, 2017 at 1:25 pm

Posted in Experience

Sights and Sounds of Sunoco Racing

with one comment

Sunoco will kick off the 2017 motorsports season with its largest activation effort of the year, centered around the Daytona 500 race weekend.

As one of five founding partners for the Daytona Rising project completed in 2016, Sunoco features multiple levels of consumer engagements, bringing the brand to life. Sunoco’s “Injector” display space includes: The world’s largest Sunoco Diamond (measuring 64 ft. and weighing 12,000 lbs.), the 84 ft. long Sunoco “Shimmer Wall” made up of 83,300 independently moving squares depicting a waving flag, and the Sunoco Celebration Cam .GIF station where fans can simulate their own victory celebration to share via personal social channels.

Additionally, a roaming digital team will be onsite in Daytona capturing the pageantry and excitement surrounding NASCAR’s most prestigious event. The content team’s storytelling will deliver the sights and sounds of the race track to Sunoco’s passionate fan base via social.

For the third straight year, Sunoco will tout its “Essence of Racing” campaign, led by Sunoco’s advertising agency of record Allen & Gerritsen, throughout the motorsports season. This year’s campaign theme is reliant on the premise that “If It Has An Engine”, all you need is Sunoco fuel and a passion for competition to race. The commercial spots will debut during NASCAR’s Speedweeks and feature race footage from over 50+ racing disciplines, including: NASCAR, INDYCAR, NHRA, speedboat racing, and lawnmower racing, among others.

Share Button

Written by Edmee Jorge
Edmee Jorge

February 24th, 2017 at 9:38 am

Lessons From a Veteran Super Bowl Marketer

without comments

Our very own Mike Reisman, President of Sports & Entertainment at MKTG, offers his take on Super Bowl marketing for AdWeek:


By way of introduction, I’m a crusty old veteran of the sports marketing business—old enough to remember when my dad brought home our first color TV set to watch our beloved Jets win Super Bowl III (little did I know I’d be waiting 38 years and more for the next one). Along the way, I’ve been fortunate enough to attend a ton of football’s “world championships.”

You probably don’t care about my Super Bowl life story—I wouldn’t if I were you. But I wanted to provide context about the evolution of Super Bowl marketing in this digital/social/live video era—coming from someone who began watching Super Bowls when analog ruled. For what it’s worth, the most stirring Super Bowl emotion I’ve experienced were the pre-game ceremonies expertly staged by the NFL at the height of the Gulf War in 1991 in Tampa. Whitney Houston sang an absolutely exhilarating version of the National Anthem followed by a bone-rattling flyover by five Air Force fighter jets. The patriotic fervor during Desert Storm was palpable. The game was also pretty damn good—the Giants defeating the Bills when Scott Norwood’s 47-yard field goal attempt went wide right as time expired…

Read the rest on AdWeek

Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

February 14th, 2017 at 12:51 pm

MKTG Art Pairings

with one comment

From left to right: Kokoshen Li, Curator, ArtFuse Inc., Zhang Lanjun, Xu Jin, Peter Office; Artwork behind by Zhang Lanjun

In celebration of the Chinese New Year, The Year of the Rooster, we were pleased to welcome world-reknowned artists, Xu Jin and Zhang Lanjun, two leading Chinese artists, to unveil their exhibitions at our NYC Global HQ. Last night, 150 guests toured the exhibit and were treated to a Lion Dance bringing luck to everyone in attendance.

Organized by New York – based independent curator Kokoshen Li, the exhibition features a total of 22 recent paintings. Reflecting Xu Jin’s and Zhang Lanjun’s respective life experiences, these works manifest widely different styles, ranging from realistic to semi-abstract to abstract. The two bodies of work are formally distinct but have a common feature – saturated colors and many delicate layers. The brushstrokes are heavy yet elegant, the overall images captivating. Contemplating any of the paintings, one can sense the emotional upsurge in the artist at the moment of creation. Viewing the works one after the other, one travels through diverse artistic visions of the world.

Xu Jin has a place in Chinese art history as a leader of the’ 85 New Wave, a pioneering post – Mao avant – garde movement. Xu later immigrated to New York, where he has since lived and worked for 30 years. As he says, “Half of my life is in America and the other half is in China.” Xu Jin’s style is firmly rooted in Chinese tradition, yet marked by a free, romantic vigor reflecting his decades of immersion in the Western social and artistic environment.

Zhang Lanjun, born in the 1963 in Jiangsu Province, took his initial training in copper etching. His painting style is sometimes delicate and timeless, like that of ancient Chinese painters, and sometimes wild and restless, in the manner of the contemporary action painting school. In this show, he presents nine examples from his “Metamorphosis” series and “The Book of Revelation.” In these melodious, cheerful, playful, and occasionally peculiar works viewers experience over and over again the seemingly invisible but tangible struggle between the flesh and the soul.

Take a look below to see artwork from this world-renowned pair as well as photos from the Lion Dance:


Share Button

Written by Paige McConney
Paige McConney

February 9th, 2017 at 10:56 am

MKTG Canada weighs in on Super Bowl ads and value for Canadian brands

with one comment

Matthew Klar, Director of Strategy at recently acquired sports and entertainment sponsorship consultancy S&E Sponsorship shares some fresh insights on Super Bowl ads in the new media context that has seen for the first time U.S. ads broadcast on the American feed in Canada.

Last night’s Super Bowl 51 was a momentous game on many counts. The event saw the first overtime minutes played during a Super Bowl and the New England Patriots quarterback Tom Brady coming back in the fourth quarter to earn a record fifth championship ring.

With the dropping of simultaneous substitution, it was also the first night that U.S. ads appeared on the American feed in Canada. The appeal from Bell and NFL Canada against the CRTC’s order is being heard tomorrow, so it remains to be seen if the U.S. commercials will be seen in Canada going forward.

The pundits MiC tapped all chose to watch the U.S. feed. Read on to find out why, as well as their favourite ads and whether they see a value in Canadian brands continuing to buy into the game.


Click here to read the rest of the article

This article was originally published in Media in Canada

Share Button

Written by Paige McConney
Paige McConney

February 6th, 2017 at 4:08 pm

A Day In The Life : Kati Kasch

with one comment

In this month’s installment of A Day in the Life, we are featuring Kati Kasch, a director in the Sports & Entertainment team (formerly Team Epic) who lives on the road, but calls Denver home. Kati is one of the minds behind the Women’s Leadership and Empowerment Group that started at Epic and is going to be gaining steam across the US this year. Get to know Kati, her experiences, and her love for adventure below and by following her on Instagram. We promise, you won’t be sorry.
What do you work on? 
I help lead the charge on the IBM business, our longest client for over 20 years, overseeing teams across our hospitality, consulting and digital departments. I’m one of the lucky few who get to attend the Super Bowl each year for my work on FedEx’s NFL sponsorship and have dabbled with their golf sponsorship, too. A sucker for meeting new people and making connections, I am involved with our new business efforts from prospecting to pitching, acting as a subject matter buff on anything events, action sports, golf, food or outdoor lifestyle related. My biggest personal accomplishment is starting the women’s leadership and empowerment group alongside Samantha Bond which now spans offices across the country.
What time do you wake up on a typical work day? 
 6:00am…Okay fine, 6:07 after a quick snooze – I stick to East Coast work hours so I need to up and at ’em early.
What’s the first thing you do when you wake up? Do you have a routine? Come on, tell us! 
Step 1 – Disable first alarm. Step 2 – Sleep for seven more minutes until second alarm rings. Step 3 – Wipe drool from cheek. Step 4 – Five minutes of stretching – nothing wakes me up like a good stretch! Step 5 – Check TheSkimm, Google Alerts (for news on clients) and ClassPass to figure out how I’m going to get my butt kicked later that day.
Your day cannot be properly started without ______… 
A stretch, strong coffee and a couple minutes of sunshine – it’s Colorado, people, we love our sunshine!
How do you commute to work and do you enjoy your commute? Details please! 
I take a treacherous 67 steps down to Kaschbucks (my kitchen coffee shop) and then 43 back upstairs to my office. I can’t complain…no traffic, nice people and small carbon footprint – a big difference from my commute when I lived in NYC that was an hour and 45 minutes each way to and from Connecticut. A lot of my work is on the road so my commute often consists of Uber and Delta to places all across the country.
Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
I can’t do anything without music – drive my car, work out, etc. However, when it comes to my work day the only thing I can work to is Explosions in the Sky. Who the heck are they you might ask? Well, they’re a quartet who plays only instrumental music and who you might know for curating the entire Friday Night Lights soundtrack. You’re welcome in advance.
Do you listen to podcasts? If so, which ones? 
How I Built This on NPR
Name your top five apps and why:
OnTheSnow – it gives me the snow report for every ski resort across the world so I can chase powder all winter long.
All Trails – it shows you all the hiking, biking or snowshoeing trails based on your location. It includes directions to the tail head, info on distance, elevation gain, etc. and people review and upload photos.
Hotel Tonight – seeing as I spend a lot of nights away from home, and often at a minute’s notice, I like to book my hotels through Hotel Tonight. You can’t book until the day of your stay but I can get into some of New York’s hottest hotels for a fraction of the price.
Snapseed – because photos never do real life any justice, this app helps me enhance them to look almoooosttt as good. Admittedly, I am an Instagram addict.
Nextdoor – it’s a private social media network for your neighborhood community. After verifying your address you’re connected to your neighbors who can alert you if they’re selling furniture, if a crime has been committed in your neighborhood or simply to ask for a handyman recommendation.
What are some restaurants or spots near your (home) office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
I live in Five Points, a Historic Neighborhood in Denver which includes RiNo a section of town with breweries on every corner, innovative eateries and one of the largest collections of street art. Working from a coffee shop there or grabbing an Old Fashioned at night is the bees knees.
What after-work activity makes your week complete?
During the week I try to be as active as possible – from a surfing workout to hip hop to spinning, I like to try it all. Not to mention, my favorite is the wheelchair lacrosse team I play on – Go Rolling Mammoth! An every night MUST is to watch Jeopardy – complete with yelling answers at the TV. I’m working up the courage to apply one day. You can just call me the next Ken Jennings. On the weekend you can find me in the mountains or on a plane – I will do whatever it takes to be skiing, snowboarding, camping or traveling the world.
What’s your New Year’s Resolution? (If you have one) 
Speak with conviction and advocate wholeheartedly for things that are important to me like women’s rights and the future of our planet.
Follow Kati on Instagram, Spotify, and Twitter!
Share Button

Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 30th, 2017 at 1:43 pm