Archive for the ‘Fashion’ Category

IBM’s Tony Awards Watch Party

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They say the lights are bright on Broadway and last month, the third annual Official Tony Awards Watch Party presented by IBM was the brightest star.

80 guests joined IBM for this buzz-worthy event, of which 35 were unpaid social influencers from theater, sports, and technology. Influencers included renowned actors and actresses and contributors to Playbill, Teen Vogue, and Essence Magazine. Check out some of their coverage here.

In 2014, MKTG identified a lack of attribution and conversation surrounding IBM’s partnership with the Tony Awards, during a social conversation audit utilizing proprietary listening tools. To combat this, MKTG developed a hosted viewing event for relevant voices in the theater, tech, and sports community to come together on Broadways biggest night. Since debuting in 2015, the IBM Watch Party has seen tremendous growth and fulfilled its goal of creating a common Tony Awards viewing experience and digital space for theatre aficionados to share in the excitement of the Awards while connecting back to IBM.

The event was revamped this year to continue to raise the bar of VIP influencer events and to creatively drive social conversations and real-life interaction between influencers and IBM. MKTG choreographed a series of unique content opportunities that showcased IBM’s Watson technology in relatable ways, from Chef Watson inspired drinks and chocolates to the infamous Watson Beat platform. 2017’s #WATCHPARTYIBM saw a 38% increase in social conversations and over 34 million potential impressions – this is doubled from 2016. Bravo team!

Take a sneak peek at the crowd-sourced Cinebody sizzle reel here and the photo gallery below!

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Written by Paige McConney
Paige McConney

July 6th, 2017 at 3:00 pm

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

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Schlappy

Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

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Mad Men, The Final Season. Sort of.

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Photo courtesy of Mashable.com

Photo courtesy of Mashable.com

It’s the beginning of the end for our favorite men on Madison Avenue, and I applaud AMC for giving us a gentle ride out for the series.  The first half will air these next 7 weeks, and we will get the final send-off in 2015.  I have grown fond of the 7-12 episode story arch; it gives me just enough entertainment without getting to the eye roll stage of using filler material.  Remember those flashback episodes that were popular on 80’s sitcoms?

Each episode moves the story along, and gives us the opportunity to savor Mad Men as a whole.  Now that we live in the days of binge watching, I make a proposal that we try to slow things down, enjoy and reflect.  Instead of racing to hit play on the next one, pause and think: “Is Roger going to hit Woodstock this year with his new hippie friends?”  “If I existed in 1969, would I smoke?  Live in the city?  Protest the Vietnam War?”

When an episode ends, I snap out of my time travel trance and look around.  Slightly disappointed that is it 2014, but I like to keep that 1969 feeling as long as I can and do some old school chores.  Usually some ironing, since hey, it is Sunday night after all.

Take your time, enjoy the warmer weather, and enjoy these last few episodes.  I look forward to chatting with you around the office bar, but only once a week.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 21st, 2014 at 9:47 am

Jay-Z, Samsung and the Art of Commerce

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jay-z-GO-HOME-TEEPhoto credit: TheSource.com

It used to be that there was no greater crime for an artist than to associate with a brand. It used to be called “selling out.”

But recently that’s changed. Now the high visibility of musicians in popular culture have mixed art and the cult of luxury. Hip-hop, that uniquely American sound of poetry and upward mobility, is a great example of this cultural phenomenon. And if any artist’s career mirrors the co-mingling of music and money, it’s Jay-Z, the artist formerly of the Marcy Projects and now of the 1.2 million Samsung Galaxy app downloads.

In a deal rumored at around $20 million, Samsung bought a million digital copies of Jay-Z’s latest album Magna Carta Holy Grail and made it available five days early to Samsung Galaxy owners through a unique app. Though there have been complaints from various news outlets, including the New York Times, that the app is a front for an elaborate data-mining operation for Samsung, the move earned Jay-Z a million-plus-selling album with less than three weeks of marketing behind it. In an era of intense struggling for record companies, the Samsung/Jay-Z alliance stands out as an unequivocal success.

Surprisingly, what has not been a major topic of discussion is the association with Samsung. And this is mainly to do with the power balance that has shifted in favor of musical artists in the past 40 years. Through the Internet, musical artists have been able to find their audiences without the extensive web of middlemen, resources and contracts that come with recording companies, allowing them a direct line of access to their fans and larger profit margins. This is common for both small and large artists now – Jay-Z left Roc-A-Fella, the label he started under Def Jam, years ago when it became too constricting. He now operates without a traditional label, and is able to pick and choose the partnerships that will give him the most creative freedom while remaining extremely lucrative. Major corporations, such as Samsung or Live Nation (another entertainment conglomerate that holds a multimillion-dollar contract with Jay-Z), are willing to invest in an artist that has a big following, all in the hope of a big payoff.

For smaller brands and artists, the main benefit is an increase in brand equity. An example is the partnership between fashion label Saint Laurent (formerly Yves Saint Laurent) and Zachary Cole Smith, the frontman of the band DIIV (pronounced “dive”). The luxury fashion house is luxury but in need of a fresh update, as evidenced by its new creative director, the young and arty Hedi Slimane. Slimane’s selection of Smith, whose shoe-gaze revivalist band’s debut album has sold barely 50,000 copies, is a clear indicator of the future of the brand: young, fresh, art-rock. By partnering, Saint Laurents gets endorsement from a highly respected niche artist, and Smith gets exposure and elevation from a top French fashion label.

So it looks like these kinds of unconventional partnerships are anything but – rather than unconventional they are becoming the norm. Very few artists will elect to go it alone, since there’s no such thing anymore of “selling out.”

Written by: Caitlin Buggy

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MKTG INC Paints the World Green ☘

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NEW YORK

NYC_St.Pat'sWritten by: Chrissy Tully

It didn’t rain on our parade this year, but it did snow. New Yorkers bared chilly temperatures on Saturday to watch Bagpipers, Irish Step Dancers and emerald-clad revelers march down Fifth Avenue for the 252nd St. Patrick’s Day Parade (but who’s counting?!). Whether you are Irish or just look good in green, a great time was had by the thousands of people flooding the parade route and pubs from 44th Street to 79th Street. After all, a winter storm can’t stop the Irish from having fun!

LONDON

London_St.Patrick'sDayWritten by: Carter Parrish

Parades, festivals, music, food and of course, Pubs!  When you mention St. Patrick’s Day here in the capital those are the first words that come to mind.  With a HUGE parade kicking off at noon from Picaddilly and marching through London to Trafalgar Square where the festivities continue until about 6pm.  The parade is led by a giant dragon and features jugglers, charitable groups and marching bands from all over the world.  Once the parade has finished Trafalgar Sq is transformed in a festival in itself with bands, comedy acts and dance performers.  Food carts are serving traditional Irish food and beer as people fill the square and celebrate St. Patrick of Ireland.

CHICAGO

Chicago_St.Patrick'sDayWritten by: Brian Marshall

Saturday, 10:00am: A glorious sight – a leprechaun wearing a jet pack on the Chicago River. Wee little man ended up in the river on this cold, cold day.

Saturday, 10:15am: The Chicago River is dyed green as thousands watch…it’s stunning just how green the water gets.

Saturday, 2:00pm: At Harry Caray’s restaurant in River North, a mediocre cover band plays Weezer’s “Say It Ain’t So” while a group of drunk girls attempt to dance in front of the stage. This restaurant was especially packed for the day, with most sporting hideous green outfits.

Sunday, 11:00am: A glitter-bombed sewer cover the morning after the Saturday celebrations on Michigan Ave and Ohio Street.

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Legends Help Open NIKE Georgetown

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NIKE GeorgetownPhoto Credit: Sydney Bickers

With NIKE and Georgetown’s long-standing relationship, it’s only fitting that NIKE’s latest retail endeavor pays homage to the city, the school and the legacy of Georgetown athletics.

On Thursday October 25, legendary Georgetown basketball coach John Thompson Jr. opened up the new NIKE Georgetown store with stories from the early days of Georgetown basketball, noting the impact Phil Knight and NIKE made on the program.  Also on hand to join in the celebration, and witness Coach Thompson cutting the ribbon, were former players Mark Tillman, Michael Graham and Patrick Ewing.

Keeping the athlete appearances going, that evening NIKE Georgetown invited college students from the area to come meet Olympic hurdler Dawn Harper and break a sweat with World Cup champion Brandi Chastain in a Nike Training Club workout. The night was filled with college soccer players who were inspired by Brandi’s skills on the field (and likely recall her notable sports bra episode in the 1999 World Cup) and runners who could not wait to try on Dawn Harper’s Olympic medals.

Topping off the opening weekend, NIKE Georgetown fueled a high school rivalry between DC schools DeMatha Chatholic High School and Gonzaga College High School.  While Gonzaga may have taken home the win, both schools were decked out in NIKE limited edition Fast is Faster t-shirts.

Written by: Lauren Koenig

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Music+Booze+Security=FNO

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fno2Photographer and Writer: Alfredo Montes

We kicked off FNO with a stop at the Target pop-up store, which was around the corner from the MKTG INC Headquarters at Highline Studios. They did a great job transforming the space into small storefronts. The highlight for Ric and I was the Odin for Target men’s clothing line that is going to be a huge success. For those unfamiliar with Odin, it is in my opinion one of the best men’s clothing retailers in New York City.  In addition to Odin they also had a coffee shop and tableware section with some great stuff. Ross Mathews of the Tonight Show with Jay Leno made a brief cameo (homie is not camera shy in the least) while a DJ kept the crowd entertained. Of course it wouldn’t be FNO without buying something. The Target pop-up had a ton of registers ready for consumers to walk away with some new goodies.

After Target we made our way down to SoHo and quickly found out the recipe for FNO at small boutique shops. Music + booze + security = FNO. Now music can come in two forms; a DJ or a live act. Cole Haan and Camper held it down with dope DJ’s while adidas employed a super hot chick to stand behind some CDJ’s and press some buttons – I refuse to call her a DJ but I will call her hott with two T’s. The highlight musically came from the G-Star store and a band called Lake Street Dive. The singer has some serious soul and an amazing voice. Peep this video to see for yourself.

Overall, FNO was a great time. We tried to get into the GQ pop-up without success but that is ok because we got an awesome photo of the exterior window. While I didn’t see a lot buying taking place, I do believe FNO was successful in helping certain fashion brands reach a wider audience that could turn into sales down the road.

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FASHION’S NIGHT OUT 2012

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fashions-night-out-2012Photo by Norman Jean Roy

Fashion’s Night Out is a global initiative sponsored by Vogue and CFDA. With the first event taking place in 2009, FNO has grown steadily over the last few years with it’s biggest night planned for today, September 6th 2012.

What started out as a way to encourage consumers to shop and support the fashion industry is now a global celebration of fashion.  Sure the primary intent is to purchase, but it’s also to meet designers, get good deals on products and a party with models (the latter being the most important to this guy!).

To take it one step further, FNO is implementing strong social media initiatives consisting of Facebook, Twitter and Instagram.  If you want to show off how much fun you are having and what items you bought, all Instagram photos with the hashtag #FNO will be featured live in real time on fnolive.com.

If you forgot about FNO and want to find out what’s happening in your city, hop onto their website and do some homework.  You can pick out the shops you want to check out and see what types of offers are available in store.

According to this video, everyone is going to be there, so don’t miss out!

Written by Alfredo Montes

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Written by Admin
Admin

September 6th, 2012 at 4:13 pm

The Anatomy of Fandom: Jocking Jay-Z

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jay-z-nets-logo

Hi, I'm Jay. I have a bridge to sell you.

“We will turn Knicks fans into Nets fans. It’s part of success.”

Those were the words of the Nets Russian billionaire owner Mikhail Prokhorov at an introductory press conference back in 2010 (via NYDailyNews).  His first real foray into the American spotlight, Prokhorov already began laying the groundwork for a marketing campaign to steal NY’s basketball heart, regardless of what happened on the court.

Stationed just across the river from the ‘Mecca’, the Brooklyn Nets will attempt to maintain their existing fanbase in NJ (all 3 of them) while simultaneously trying to make you forget they were ever there.  What will likely be a case study in strategic and persuasive marketing, the Nets have a few things on their side.

First up is the state of the Knicks organization.  Fresh off a first round flame-out, ongoing issues with Amare Stoudemire and letting Jeremy Lin head to Houston, Knicks fans are far from content with James Dolan & co.  If Linsanity is in full swing in Houston while the Knicks are floundering, the allure of an alternate option may begin to gather steam.

Second: $$$.  Having an owner with endless pockets can’t hurt, as shown in the offseason acquisition of Joe Johnson and efforts to pursue and land Dwight Howard (albeit unsuccessfully).  Off the court, these funds allow Prokhorov and team to put the Nets front and center in NYC, as they they did in 2010 with their ‘blueprint for success’ billboard near Madison Square Garden.

Finally at the core of this campaign sits Jay-Z, whose standard introduction now takes about 30 seconds to complete – rap legend, fashion entrepreneur, producer, club owner, NBA owner, Blue Ivy daddy, etc.  The main source of the Nets ‘cool factor’, Jay brought instant street cred. and status to a brand that had been relegated to…well…Newark.  It was a no-brainer for Prokhorov to put Jay at the forefront of the new brand image, from his aforementioned, pun-filled ‘blueprint’ billboard to crediting him with the design of the Nets new logo.  The latter which is a simple, black and white visual evokes memories of when N.W.A. made the LA (don’t call us Oakland) Raiders cool.  (Side note: check out the hilarious, albeit short-lived “Logos By Jay-Z” tumblr site to laugh at HOV’s design prowess)

The Nets efforts mark an almost unprecedented marketing strategy for a professional sports team; rebuild the brand around an iconic owner, while almost seemingly distancing themselves from promoting the actual product.  In late September, the Nets will open the the Barclays Center (their multi-billion dollar home arena) not to a basketball-based celebration of the team’s stars, but instead to an 8-night back-to-back-to-back-to-back (you get the picture) concert series by their part owner.

The Nets have based their strategy on capturing and harnessing the romanticism of Brooklyn (from the Dodgers to Biggie) and combining it with Jay-Z’s superstar status.  The seemingly unfounded element in Prokhorov’s declaration to steal Knicks fans is that ultimately, no wants to align themselves with a losing franchise.  Basketball fans will wonder whether Deron Williams and Joe Johnson are enough to tilt the scale of basketball fandom in NYC, while the Nets Front Office will continue to  say ‘but look at all the pretty lights!’

At the end of the day, being labeled a bandwagon jumper is the scarlet letter of fandom – a black mark on one’s track record that diminishes all future celebrations in the eyes of your peers.  Just ask the Knicks flagship fan Spike Lee, who recently declared that he would not become a Nets fan despite growing up in  Brooklyn.  While you may see a few more New Yorker’s rocking the black/white of Jay’s new brand, it’s a leap of faith to assume that the masses will leave their lifetime’s worth of memories at MSG behind.

If you believe that, there’s a bridge to BK I’d like to sell you…

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Written by Stephanie Rudnick
Stephanie Rudnick

August 22nd, 2012 at 2:48 pm

A New Way to Capture Living Photos

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nyfw-red-hat-429

A photo has always been a way to capture a memory, a moment of time. Frozen for you to look back on. Yet our memory is not static, there is more to it than that. You remember the way your friend’s hair blew in the wind, or how the shadows danced against the firelight, or how the fireworks burst and lit the sky. Moments and experiences are shared by more than just a still image.  What if someone could capture a moment that more closely resembled our memory of the experience, allowing a glimpse into an experience preserved endlessly?

In 2009 Visual Graphics Artist Kevin Burg began experimenting with the still image as a .gif format, when partnered with photographer Jamie Beck to cover New York Fashion Week; they created what is now known as the “Cinemagraph.”  The artist takes a traditional photograph and combines a living moment into the image through the isolated animation of multiple frames. The term “Cinemagraph” comes from its cinematic animation grounded in a traditional photograph. This new style took off with social media, sharing these unique visuals over Twitter and Tumblr. You can still see the original cinemagraphs that started the trend for New York Fashion Week here.

The process of creating a cinemagraph can be very daunting, not only do you have to have a keen photographic eye/ability, you must also be comfortable with Adobe Photoshop and film editing software in order to create the end product, taking a total of 30+steps before you have your desired cinemagraph.

Finally, a Montreal-based startup called Factyle, Inc. decided that this process didn’t need to be so complicated.  They created a way for users to create a cinemagraph within a few short steps right within the app, and then share it with the world in an “Instagram” type UI; hence the apps name “Cinemagram”. The CEO Temoojin Chalasani stated in a TechCrunch interview the following, “We’ve been fascinated by this art form since its first appearance last year in the world of fashion photography… We see it as a way for photographers to bring out the essence of an image, and tell the story behind their pictures in a fun and beautiful way.”

Although they have not been the first to market on this type of app for iPhones, its clearly the first to combine the trending new looks and filters of “Instagram” along with a unique and creative approach to allow an easier workflow for cinemagraphs. Users have been creating their own unique creative works that can be seen on the Cinemagram blog here.

But with any tool its how you use it, there is plenty of poorly executed cinemagraphs by users, yet as you browse you find some that are uniquely witty and charming. And you can’t help but feel like your getting a peek into someone else’s memory.

Written by: Ryan Beickert | Cinemaphoto Credit: www.cinemagraphs.com

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