Archive for the ‘Fashion’ Category

IBM’s Tony Awards Watch Party

with one comment

 

They say the lights are bright on Broadway and last month, the third annual Official Tony Awards Watch Party presented by IBM was the brightest star.

80 guests joined IBM for this buzz-worthy event, of which 35 were unpaid social influencers from theater, sports, and technology. Influencers included renowned actors and actresses and contributors to Playbill, Teen Vogue, and Essence Magazine. Check out some of their coverage here.

In 2014, MKTG identified a lack of attribution and conversation surrounding IBM’s partnership with the Tony Awards, during a social conversation audit utilizing proprietary listening tools. To combat this, MKTG developed a hosted viewing event for relevant voices in the theater, tech, and sports community to come together on Broadways biggest night. Since debuting in 2015, the IBM Watch Party has seen tremendous growth and fulfilled its goal of creating a common Tony Awards viewing experience and digital space for theatre aficionados to share in the excitement of the Awards while connecting back to IBM.

The event was revamped this year to continue to raise the bar of VIP influencer events and to creatively drive social conversations and real-life interaction between influencers and IBM. MKTG choreographed a series of unique content opportunities that showcased IBM’s Watson technology in relatable ways, from Chef Watson inspired drinks and chocolates to the infamous Watson Beat platform. 2017’s #WATCHPARTYIBM saw a 38% increase in social conversations and over 34 million potential impressions – this is doubled from 2016. Bravo team!

Take a sneak peek at the crowd-sourced Cinebody sizzle reel here and the photo gallery below!

Share Button

Written by Paige McConney
Paige McConney

July 6th, 2017 at 3:00 pm

Levi’s® Opens Its Doors in the Bay Area: Back Where It All Began

with one comment

FotorCreated

Photos courtesy of MKTG/Levi’s®.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With its roots planted in the Bay Area, it was only fitting that Levi’s® opened its doors in the East Bay. To kick off Levi’s® August 26 grand opening at its new Bay St. store in Emeryville, Levi’s® turned to MKTG to tap into Oakland’s art scene and create a grand opening evening event that welcomed Emeryville residents, while also inviting key social influencers. With a tailor shop located at the front of the store allowing customers to have their favorite denim pieces tailored by a team of specialized craftsmen, customization was the focus.

Using custom designs built specifically for this opening, local artists Daniel Chimowitz and Nigel Sussman brought their unique flare and artistic ability to a store already filled with excitement. Attendees gave their new denim jackets and jeans to both artists to customize with a unique style of screen printing and stenciling. Old school Bay Area coins and iconic East Bay imagery were just some of the many embellishment options for attendees.

In addition to artist engagements, attendees were treated to two local food trucks, music and drinks. With an Oakland vibe and customization at the center of the experience, the Bay St. store saw over 350 people pass through its doors over the course of the four-hour event.

It’s safe to say that Levi’s® showed up in style!

 

–Contributed by MKTG San Francisco

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

August 30th, 2016 at 10:54 am

Guest Q&A: Joey Jalleo, Standard International, talks Met Ball, Bora Bora and Burberry

without comments

Schlappy

Joey Jalleo Photo by Jerome Jakubiec

 

For this month’s Guest Column, we sat down with Joey Jalleo, VP of Culture and Communication for Standard International, the parent company for The Standard Hotels in New York City, Los Angeles and Miami. Joey has been with The Standard for six years and following being part of the team that launched NY’s hottest hotel property, The Standard, High Line and its storied nightclubs, the Boom Boom Room and Le Bain, he now oversees all PR, programming, digital initiatives, special projects and culture for all five Standard-branded properties in the US. Joey joined after ten years working in PR/events for some of the world’s biggest luxury consumer brands. He brings his understanding of the events and media business, as well a passion for art, fashion, entertainment and design to his job every day, to ensure that his properties continue to be some of the most popular and highly-regarded in the world.

We caught Joey, bright eyed and bushy tailed, the morning after their annual Met Ball After Party at the Top of the Standard (aka The Boom Boom Room) in NYC.  

 

Thanks for joining us today Joey!  We know that last night, you hosted one of the most popular events of the year on the NYC social calendar – the “unofficial” after party for the storied Met Ball. How did this begin and how did it go this year? 

In May of 2010, I asked André [Balazs] if we could open the Boom Boom Room on a Monday night (a night we are normally closed) so that we could throw an informal after-party to the Met Gala uptown.  It’s NYC’s star-studded event of the year, but for us, it was meant to be casual…nothing too over-the-top; like a house party.  I reached out to our fashion designer and society friends, and invited a few of them down to the property post gala.  Before I knew what was happening, word had spread and the room was filled with all the uptown attendees who trekked from the Upper East Side to the Meatpacking District. That night was incredible and everyone had an amazing time and felt part of something special. That night laid the foundation for what was to be a momentous annual tradition for The Standard.

2015 was no exception. 

MKTG did the research and learned (although Joey wouldn’t confirm, being the consummate professional that he is) that the following celebs attended the after party until the wee hours at The Top of the Standard: Katy Perry and John Mayer, Leonardo diCaprio, Bradley Cooper, P Diddy, Vanessa Hudgens, Selena Gomez, Reese Witherspoon, Kerry Washington, Jessica Alba, Allison Williams, Robert Pattinson and his fiancée FKA twigs, Chrissy Tiegen and John Legend, Kendall and Kylie Jenner, Chase Crawford, Jennifer Connelly, Elizabeth Banks, Naomi Campbell, Matt Bomer, Mickey Rourke, Kate Mara, Emily Blunt, Gigi Hadid, Adriana Lima, Joshua Jackson, and of course, Standard founder, Andre Balazs and many others, including DJ Samantha Ronson who kept people dancing all night.

STANDARD NYCViews from The Standard High Line NYC

You attend a ton of events around the world. Where have you been most recently and what about the event do you remember most?

I love how digital has been woven into events, especially when it is done well. While in Los Angeles a couple of weeks back, I was very fortunate to be invited to Burberry’s London in Los Angeles fashion show and party. It was truly spectacular. They took over Griffith Observatory. Everyone was in attendance…the Beckham Family, Elton John, Cara Delevingne, Rose Byrne, Kate Beckinsale, Mila Kunis, Ryan Seacrest and Anna Wintour to name a few. Jourdan Dunn opened the show. Naomi Campbell closed. They flew in ten real guards from Buckingham Palace (First Battalion Grenadier Guards to be exact) to walk the runway post-show. As they got to the end of the catwalk, the massive Burberry walls opened up to reveal the after-party on top of the hill overlooking Los Angeles.  SPECTACULAR!!

Burberry-the-show-6-Vogue-17Apr15-pr_bAs the Grenadier Guards’ drums beat, the models and guests file out onto the lawn for the party.

Have you experienced something at an event recently, technology or programming-wise that blew your mind? Where was it and what was it?

At the same aforementioned Burberry event, they had the guards perform a “show” while an extensive video projected across the building’s facade featuring digitally reproduced guards parading across the building. Also, their invitation for the show and party arrived in video form. Impressive.

You’re quite the jet setter. What’s been the best trip/city place or places and why? 

I am grateful for all of the amazing places I get to see as part of my job, and I travel quite often but mostly to our properties in LA and Miami, or to London. But a few weeks back, I traveled with my family to French Polynesia. Wow. We were there for ten days and started our trip on a small island an hour out from Tahiti call Huahine. The crystalline waters, the perfect weather, the fresh food. All incredible. Then we spent four days on a catamaran with a captain and chef where we toured the islands of Raiatea and Taha’a. The only way to end the trip was with two days in Bora Bora in over-the-water bungalows.  The lagoons were our private swimming pools, and I finally understood what heaven on earth meant.

What’s your personal mantra or quote you live by and why? 

“Leap and the net will appear” because you can never take out an insurance policy on a risk with real return.

paddle boarding JJ Joey’s last day in Bora Bora

Share Button

Adventures in Hairstyling With the InStyler

with 2 comments

vocalpoint

Vocalpoint.com is one of MKTG INC’s online communities and has over 1 million moms that are always looking for ways to make their lives run a little quicker, a little cheaper and a little smoother.

InStyler

We recently shared 6,000 InStyler tools (yes – the ones you’ve seen on TV) with our community of moms. InStyler tools are known to make hair styling simpler. Take me for example – I have thick curly hair and it takes me an hour (at least!) to straighten my hair. With the InStyler MAX – I go from curly to straight in just 25 minutes! Much of our community told the same story as they styled themselves gorgeous!

motherhoodsupport

First, we provided moms with 3 products from the InStyler line of tools. Next, we had them invite their friends over for a styling party. Lastly – we asked them to show us the results! Vocalpoint combined over 6,000 pieces of user-generated content with over 2,300 product reviews to generate over 20 million impressions for InStyler! (Check out some of them on Instagram at #rsvpinstyler.)

adventuremomblog

What we learned on this project is that with something like a hairstyling tool – getting it in the hands of the community is essential for driving purchase. The #1 thing that our community engaged with were the before & after pictures. This program provided the brand with thousands of images of REAL women successfully using their tools, which will translate into thousands of new customers.

Share Button

Merry Happy Christmas from MKTG LDN

with one comment

MKTGers, it’s holiday season at last, and for those of us in the UK office, that means terrific confusion on holiday traditions and vocabulary. To help alleviate the anxiety, below is glossary of holiday terms in common use over here in the British Isles. Brilliant.

1. Christmas “Sweater” vs Christmas “Jumper“: They both look equally tacky at Christmas parties, they’re just called something different on opposite sides of the pond. Likewise, you can jump in a jumper as easily as you can sweat in a sweater. Again, brilliant.jumper

2. Cheers: While Americans serve eggnog, an odd concoction of milk, sugar, eggs and brandy, during the holidays, the Brits have their own weird festive drink: the Wassail (from the phrase meaning “good health” in Old English), which consists of hot mulled cider or wine.  The common denominator in all of this is, of course…booze. Cheers indeed.

3. Christmas Crackers: We implore you, please do not eat a Christmas cracker, even if it does kind of look like a wrapped candy. A Christmas cracker is actually a gift tube that hold treats, bad jokes and paper crowns. The highly competitive moment when all family members converge to pull apart their crackers with a pop is the stuff of family legend across Britain. Word of advice, though: don’t try opening one on an airplane. Trust me on this point.

Children-pulling-a-Christ-007     4. The Royal Christmas Message: Every Christmas Day at 3pm, the Queen addresses all of the UK to personally wish everyone a happy and healthy New Year. And to you, your majesty!

     5. Black Friday vs Boxing Day: The biggest shopping day of the year has different names on either side of the pond. In the US  it’s called Black Friday and happens the day after Thanksgiving. The British call their day Boxing Day, but it happens the day after Christmas and isn’t nearly as scary.

Share Button

Smirnoff Ice Wraps Up “Ladies with Game” Series

with one comment

Ladies With Game2

Football season may have started September 4th, but the real fun kicked off when Smirnoff Ice launched the Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine), and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, and there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle bites.

DJ Stef Nava provided high energy tunes as guests challenged each other to corn hole, giant Jenga and a backyard tire football toss competition. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for their photo booth session. Everyone knows that a tailgate is nothing without a proper host to make everyone feel at home, so singer and reality TV personality Jessie James Decker was in attendance to lead the festivities and show off her impressive arm in the football toss challenge. It appears she’s been practicing in the backyard with her husband.

Smirnoff Ice also brought the tailgate party tour to fans across the country over the past two months with help from other celebrity hosts like Keshia Knight Pulliam, Charissa Thompson, Jennifer Hale, and Lindsay Gladden. Nail Taxi also helped to provide manicures throughout the tour while attendees danced to beats from DJ Eskada in DC, DJ Rasyrious in Atlanta and Nashville, DJ Lezlee in San Diego, DJ Beverly Skillz in New Orleans, and DJ K Stonez in Charlotte. Guests were able to come away from each event with a great new look, fun memories with friends, and some great food and drink ideas to host tailgate parties of their own throughout football season.

Be sure to catch up on all the #LadiesWithGame activity on Instagram and Twitter.

Share Button

What’s In Your Wallet?

with one comment

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column, we take a look at the business cards of our coworkers and hear the stories behind them. Here’s the story behind the business card of Nikhil Parsad, Art Director from MKTG’s San Francisco office.

Try. To. Focus.
You know how some people can’t look you in the eyes when they speak to you? Whether its a nervous reaction or they’re lying, I’ll never know. That’s how distracting the hair is. And the distraction continues to…erm…distract even on my business card because it quite literally says nothing about me professionally.

Yes, we know the hair blinds. Its sculptural, meringue-like peaks. Its cavalcade of rainbow tinctures.
I read somewhere that your hair is the outfit you wear every day and that it deserves more than just routine. Over the years, the hair has slowly become my brand, if you will. Its had its fair share of experiments; parts on the left, parts on the right, the middle (ugh), Faux hawks, Brohawks and my personal favorite, the “Fro Hawk”. Moral here is change is good, evolution is better.

Every tress strains to touch the heavens, like an army of pagan troll dolls worshipping the sun before battle.
Translation: I never have bad hair days.

Yes, that hair is a monument to acts of hirsute heroism.
I guess this is where my actual job comes in. Some people wear their stress on their face or body language, but I like to think the hair takes a brunt of that stress from my day to day. At least that’s what I tell people on days where I’m working on 6 different creative projects for 6 different clients.

Nevertheless: eyes right here, pal.
Moral of the story, don’t judge a designer by their hair.

Share Button

Written by Katie Kirby
Katie Kirby

September 30th, 2014 at 12:41 pm

Smirnoff Ice Toasts Ladies with Game

with 2 comments

SLWG

Football season started September 4, but the real fun kicked off the day before when Smirnoff Ice launched its Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed a variety of cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine) and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, so there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle snacks.

DJ Stef Nava provided high-energy tunes as guests challenged each other to cornhole, giant Jenga and backyard-tire football toss. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for the custom photo booth. Now everyone knows that a tailgate is nothing without a proper host to make everyone feel at home — so singer and reality TV personality Jessie James Decker led the festivities and showed off her impressive arm in the football toss challenge. Looks like she’s been practicing with her husband!

Over the course of the football season, Smirnoff Ice is hosting tailgate parties in nine cities, including Washington DC, Dallas, Atlanta, San Diego, New Orleans, Charlotte, Nashville and finally Phoenix. With the way things kicked off in New York, this looks to be a winning season for Smirnoff Ice!

Share Button

The Couture of Wearable Tech

with 2 comments

10_38_01_389_filesmart-pjs-wacky-idea-d

Photo credits: Melissa Chow and Smartpjs.com

Prada, Gucci, Versace or Google? Yep, these days your clothes could be designed by Armani, Apple or both depending on if you want the latest fashions … or the latest smart fashions. Wearable tech is emerging at lightning speed, so much so that Google Glass now seems like a classic pair of Levi Jeans — even before it hits the market.

But what about the weirder gadgets at the forefront of fashion? We’ve rounded up five of the strangest trends — the couture of wearable tech:

Taser Bra: This bra gives new meaning to Girl Power. Designed by aeronautical engineering student Manisha Mohan, it has the ability to shock attackers. One grope and the bra activates pressure sensors that deliver an electric charge of 3800kv. Ouch. It can also send a text message to police with GPS coordinates.

Smart PJs: With these interactive pajamas, your kids may actually volunteer to go to bed. They feature dot designs that act as QR codes. Parents can scan a code with their smartphone to unlock a different bedtime story every night. Because, you know, Mom, Kindles are sooooo last year!

Like-a-Hug: Who needs a real hug from a real person? This extra poofy jacket gives you a great big squeeze every time someone likes a post on your Facebook page. The perfect gift for someone who was neglected as a child, or those suffering from anthropophobia (the fear of human company).

Transparent Dress: Talk about a hot date! A dress created by the brand Intimacy becomes increasingly transparent based on close and personal encounters with other people. In other words, it becomes see-through when you’re turned on. Let’s just hope it doesn’t activate before you get home from dinner.

Stink-Free Undies: Yep, they exist. They’re called Shreddies and they’re specifically designed with a carbon back panel to filter the smell of gas, so people around you can’t smell it. Now we can all fearlessly eat refried beans at the office for lunch — ah, the smell of progress!

 

Share Button

Written by Christopher Skinner
Christopher Skinner

September 19th, 2014 at 4:13 pm

Mad Men, The Final Season. Sort of.

with one comment

Photo courtesy of Mashable.com

Photo courtesy of Mashable.com

It’s the beginning of the end for our favorite men on Madison Avenue, and I applaud AMC for giving us a gentle ride out for the series.  The first half will air these next 7 weeks, and we will get the final send-off in 2015.  I have grown fond of the 7-12 episode story arch; it gives me just enough entertainment without getting to the eye roll stage of using filler material.  Remember those flashback episodes that were popular on 80’s sitcoms?

Each episode moves the story along, and gives us the opportunity to savor Mad Men as a whole.  Now that we live in the days of binge watching, I make a proposal that we try to slow things down, enjoy and reflect.  Instead of racing to hit play on the next one, pause and think: “Is Roger going to hit Woodstock this year with his new hippie friends?”  “If I existed in 1969, would I smoke?  Live in the city?  Protest the Vietnam War?”

When an episode ends, I snap out of my time travel trance and look around.  Slightly disappointed that is it 2014, but I like to keep that 1969 feeling as long as I can and do some old school chores.  Usually some ironing, since hey, it is Sunday night after all.

Take your time, enjoy the warmer weather, and enjoy these last few episodes.  I look forward to chatting with you around the office bar, but only once a week.

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

April 21st, 2014 at 9:47 am